DENTAL MARKETING : DENTISTS AND SEARCH ENGINES
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At Dental Focus Web Design, we are Google experts! All our dental practice or orthodontic clinic websites can be found at the TOP of the UK’s most popular search engine, Google.co.uk. Call us on 020 7183 8388 or email us to learn more about getting to the top of Google, Yahoo, Ask, MSN, AOL and other major search engines! |
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REVEALED: THE SECRETS TO 1ST PAGE GOOGLE RANKINGS
We have HUNDREDS of no.1 and THOUSANDS of 1st page rankings for our dental websites!
Correct as at 18 October 2008, here are just a sample of our
No.1 rankings & DOUBLE rankings on Google's FREE, natural listing (not pay-per-click):
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Search Engine Marketing (SEM) for Dentists
SEM is a marketing phrase, which covers two main techniques: Search Engine Optimisation (SEO) and Pay-Per-Click (PPC). It is important to understand both techniques and appear on the 1st page of results on Google.co.uk in order to maximise your potential traffic (website visitors and new dental patients).
READ ON TO LEARN THE SECRETS TO GOOGLE RANKINGS!... |
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Search Engine Optimisation (SEO) for Dental Practices
At Dental Focus Web Design, we have a proven and long-term track record in SEO for hundreds of dentists. All our new website packages include one year’s free SEO for the dentist’s location and dental keyphrases such as “implant london”, “belfast cosmetic dentist”, “brighton dentist”, “leeds dentist”, “cosmetic dentistry london”, “dentist essex”, “bournemouth whitening”, etc. It is extremely important to achieve a 1st page ranking on the left side of Google’s results because you cannot pay Google to appear in this “free” listing side. Our 1st year’s free basic SEO service has created long-term no.1 rankings allowing our dentist clients to achieve great returns on their website design investment.
Advanced SEO services are also available upon request in order to achieve top rankings for broader and non-location keywords such as “jaw ache”, “dental invisalign”, “teeth whitening dentist”, “ozone dentists”, “mouth cancer”, “asian dentist”, “restorative dentistry” and “implants course”.
How to Rank High on Google Naturally (not Pay-Per-Click)
In order to achieve a top “natural” ranking here we need to improve the relevancy and popularity of your dental practice website. Our experts work on choosing the right “title”, “meta description” and “meta keywords” tags as well as appropriate keyword density and dental treatment content. We rename the page file names, re-organize the structure of the site as well as provide intensive link building to increase the quantity and quality (relevancy to dentistry) of in-bound links (links from other sites to your website).
We pride ourselves in achieving DOUBLE RANKINGS ON THE 1ST PAGE of Google. In order to achieve top DOUBLE natural rankings, we improve the relevancy and popularity of EACH individual page - optimising EACH page with individual and unique keyphrases - so BOTH your home page AND inner pages can rank high on Google!
EXCLUSIVE LINK EXCHANGE PROGRAMME
At Dental Focus Web Design, our clients can boost their Google rankings by receiving well over 100 relevant links to their home page from other high ranking dental practice websites for FREE!
Call us on 020 7183 8388 or email us to learn more. |
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Pay-Per-Click (PPC) Marketing for Dentist Keyphrases
Dental Focus Web Design offers PPC advertising services so that our dentist clients can rank at the top immediately. We create the initial targeted campaigns, wording, key phrases, and use the client’s credit card on the system so Google bills directly according to the budget and clicks per month – thus no commission is taken by a middle-man transaction. We train our dentist clients on how to take full control of this 24/7 marketing campaign “in-house” so they can create their own adverts, change wording, choose key phrases, monitor budgets, suspend and reactivate campaigns.
Google’s PPC service is called “AdWords” and it allows your advert to appear among the Sponsored Links along the right hand side of the natural, free listing. When there are many advertisers competing heavily then a few sponsored adverts will be promoted to a box just above the main left hand results. Advertisers pay Google for each click and are provided advanced statistics and tools to monitor and optimise campaigns 24/7.
The benefits of PPC advertising are that high rankings for specific phrases or locations can be achieved immediately and the adverts are fully customisable. On Google AdWords, you create an advert with your chosen wording and link, specifying the keywords you wish to target i.e. “teeth whitening w1”. You set a maximum Cost-Per-Click (CPC) (e.g. 20p per click or £2 per click) and adverts are then ranked like an auction.
Other factors besides CPC can affect your ranking on the sponsored listing but generally you need to set a higher CPC than your competitors to be ranked higher than them. You set a daily budget (e.g. £10 per day or £100 per day) and your advert is shown until your budget has been used up with clicks.
It is important to be on the 1st page of results in order to improve the Impressions, which is the number of times your advert is shown. It is also better to appear in the top half of the first page to improve your Click-Through-Rate (CTR), which is the ratio between the number of Clicks on the advert and the number of Impressions. CTR can also be improved by creating well-worded adverts.
Adverts that attract the eye will receive a higher CTR. An advert may be more attractive because of a cheap price on the headline i.e. “Teeth Whitening £199”, provocative language i.e. “Get a Sexy Smile”, call to action i.e. “Special Offer Ending Soon!”, “Free Consultations til June”, etc. It is advisable to run two different worded adverts, which take it in turn to appear for the chosen keyphrases. By comparing the CTR of the two different worded adverts you can determine which advert wording is more appealing and attractive to the searcher as you have kept all other variables the same.
AdWords allows you to create separate campaigns with different budgets and different adverts targeting different locations. If you apply a location setting of, say, a 3-mile radius around your postcode, then your advert will only appear to people who reside within that radius. This ensures that your adverts are targeted to your local area so that you don’t waste your budget on clicks from people residing outside their scope of travel.
Creating well-linked adverts is important so that visitor expectations are met quickly. The visitor will click on the most appealing advert expecting to see a page of relevance. By linking the advert to a specific and relevant web page and not necessarily the home or intro page, the advertiser gets straight to the point and ensures that the visitor does not lose interest. For example, if a visitor specifically searches on Google for “tooth whitening wales” then the advert should link directly to the tooth whitening web page so that the visitor does not have to search for the page of most interest.
Call us on 020 7183 8388 or email us to learn more. |
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