It seems so common nowadays that it is often overlooked. Sending an email to clients, friends and even medical or legal professionals now requires so little thought that many people forget how it can impact on marketing.<\/p>\n\n\n\n
Of course, on an average day, most people will receive marketing emails in their spam folder, but if you craft the emails correctly and ensure that the patient or a potential patient has signed up for these emails, they can be great for patient retention.<\/p>\n\n\n\n
At Dental Focus<\/strong>, we use an array of dental marketing<\/a> techniques to ensure that your dental surgery is able to gain new clients and retain the ones that you have. We will target the marketing plan to the needs of your surgery, helping you to secure a patient base and ensuring that your surgery continues to grow!<\/p>\n\n\n\n So, with that in mind, what are some of the core advantages of emails in dental marketing<\/strong> campaigns?<\/p>\n\n\n\n Minimal cost<\/strong><\/p>\n\n\n\n When it comes to dental marketing<\/strong> plans, you will want one that is efficient and cheap, and compared to other marketing channels, emails are certainly that! There are no delivery costs, no printing costs and no fees needed for exposure. And considering how many people you can reach with one email, it is certainly cost-effective!<\/p>\n\n\n\n Tracking<\/strong><\/p>\n\n\n\n When it comes to putting up a poster or doing an advert on television, it may not land well with your targeted audience. And then, there is the expense of going back to the drawing board to see where you have gone wrong.<\/p>\n\n\n\n With email marketing, it is easy to track the types of emails that are getting responses and the ones that aren\u2019t. This makes it easier to spot how the campaign can be improved and adapted.<\/p>\n\n\n\n Fast responses<\/strong><\/p>\n\n\n\n After an email is sent, you will see results sooner.<\/p>\n\n\n\n Say your surgery was to send an email aimed at encouraging people to look into Invisalign aligners. Within hours of the email being sent, you can guarantee that your surgery will have an influx of phone calls and emails asking about this aligner. So, not only are emails a cheap way to get a message across, but they also offer almost immediate results.<\/p>\n\n\n\n Returns<\/strong><\/p>\n\n\n\n Going back to the cost of a campaign for a minute, if you were to spend \u00a310,000 on a campaign and only had \u00a31000 to show in returns, that is a huge loss.<\/p>\n\n\n\n But, email marketing has been found to have a net return of around \u00a340 per \u00a31 invested in designing the emails and sending them. So, the returns to your surgery and your team are huge!<\/p>\n\n\n\n AI adaptation<\/strong><\/p>\n\n\n\n Artificial intelligence, or AI, is going to be a huge feature of all marketing in 2023. And when it comes to marketing for your dental surgery, it is worth noting how emails can be targeted to specific patients using AI. <\/p>\n\n\n\n If someone has signed up for your dental surgery emails and is then on your website looking at dental implants, the AI can track this and send an email to them detailing more information about the dental implants that you can offer. This will be more likely to encourage them to contact you about this treatment, boosting revenue and prompting responses.<\/p>\n","protected":false},"excerpt":{"rendered":" It seems so common nowadays that it is often overlooked. Sending an email to clients, friends and even medical or legal professionals now requires so little thought that many people forget how it can impact on marketing. Of course, on an average day, most people will receive marketing emails in their spam folder, but if … Continue reading Dental marketing and the advantages of emails in a marketing campaign<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-809","post","type-post","status-publish","format-standard","hentry","category-dental-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.dentalfocus.com\/au\/blog\/wp-json\/wp\/v2\/posts\/809","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dentalfocus.com\/au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dentalfocus.com\/au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dentalfocus.com\/au\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dentalfocus.com\/au\/blog\/wp-json\/wp\/v2\/comments?post=809"}],"version-history":[{"count":2,"href":"https:\/\/www.dentalfocus.com\/au\/blog\/wp-json\/wp\/v2\/posts\/809\/revisions"}],"predecessor-version":[{"id":811,"href":"https:\/\/www.dentalfocus.com\/au\/blog\/wp-json\/wp\/v2\/posts\/809\/revisions\/811"}],"wp:attachment":[{"href":"https:\/\/www.dentalfocus.com\/au\/blog\/wp-json\/wp\/v2\/media?parent=809"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dentalfocus.com\/au\/blog\/wp-json\/wp\/v2\/categories?post=809"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dentalfocus.com\/au\/blog\/wp-json\/wp\/v2\/tags?post=809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}