Dental marketing techniques for attracting patients

Digital marketing is the most effective form of dental marketing in this era of digital technology. You need to have an effective digital dental marketing campaign and a strong online presence to succeed in this overcrowded market. To help you do this, you need to speak to us at Dental Focus. We are an award winning digital marketing and website design agency. Our specialist and experienced digital dental marketing team will help you understand the different types of digital marketing techniques which you can employ to help attract a greater number of patients to your dental practice. Our tried and tested techniques, which we have used to help over a thousand dental practices in the last two decades, include content marketing, search engine optimisation and social media marketing and we can also advise on other techniques such as pay-per-click and email marketing. Speak to us and read on to find out more.

Content marketing

Content marketing is a marketing technique which involves creating and sharing free content online to promote the treatments and procedures that you are able to offer at your dental practice. This should be informative, interesting and educational and it should include how your treatments are carried out and why they are beneficial to your patients. Here at dental focus we have a team of specialist writers who will create new content for you on a monthly basis which you can be proud to share online, displaying your knowledge and expertise. Content marketing can be in the form of blogs, videos and social media posts.

Search engine optimisation

Search engine optimisation or SEO is a system of techniques which are designed to increase website traffic and boost your rankings on search engine results pages. It involves improving and enhancing your website regularly so that Google can search, crawl and index the pages easily and accurately and direct quality patients to you who are looking for the treatments and procedures that you are able to offer. SEO is also concerned with providing users with good user experience each time they visit your website, encouraging them to book an appointment or re-visit the website for further information and encouragement to book an appointment soon.

Social media marketing

Social media marketing is the use of social media platforms to market your dental practice to a wider audience on an informal basis. Social media marketing uses platforms such as Facebook, Instagram and YouTube to share content with prospective patients who are interested in addressing their dental needs, as well as existing patients to keep them updated on what is happening at the dental practice and what you have to offer. Social media marketing is excellent for brand awareness and promotion, it helps you engage with your audience, helping to boost trust and credibility whilst also creating familiarity so that patients are encouraged to visit you in person to address their dental needs.

Speak to us at Dental Focus today to find out more about digital marketing techniques and how we at Dental Focus can help you implement these techniques and boost the success of your dental practice very soon.