Tips for great dental marketing

Effective dental marketing requires knowledge, time and consistency. With continuous advances in information technology, it can be difficult to keep up with all the changes that are occurring unless one has the right knowledge and expertise. If you are looking to fill up your appointment books and boost the success of your dental practice, then speak to us at Dental Focus today. We are an award-winning digital dental marketing team and we can establish and maintain a strong marketing campaign for your dental practice that will help you stand out from the crowd and let people know that you are the best in town!

Making a good first impression

First impressions are very important and so, when a potential patient visits your website for the first time, they must be impressed by what you have to offer. We, at Dental Focus, have created over 1000 dental websites over the last two decades. We are here to help create a modern, bespoke website and an effective marketing system for you. With our knowledge and expertise, we can create a fantastic website that lives up to the current trends but also goes that extra mile to help distinguish your practice from the rest.

Google ratings and patient reviews

When considering a healthcare provider or other similar services, most people take into account the Google ratings and patient reviews. So, you have to build up a collection of positive customer feedback that reflects well on your dental practice as this will help reassure potential patients of your skills and service and encourage them to visit you to find out for themselves. Good quality and a high quantity of Google reviews are important for search engine optimisation (SEO) because it shows Google that you are reliable and presents good credibility to potential patients too. This can increase traffic to your website and boost awareness about the success of your dental practice in the long run.

Continuing to make an impression

Having a stand-alone website is not enough for dental marketing. You must regularly maintain and update your website. By working with us at Dental Focus, you will be provided with individually tailored articles and blogs that are written by our writing team on a monthly basis. These are based on search keywords that are popular in your local area. To do this, we use our specialised software to find out which dental terms are searched for most frequently in your area. Then, we ask our writers to create content that focuses on these terms. This helps attract patients who are either experiencing specific dental problems or already considering certain treatments and procedures. By coming across your content that involves the terms they were looking for, they will be encouraged to speak with you to find out more or book an appointment to visit you in person. So, talk to us at Dental Focus today and find out more about the techniques that we can use to help create a successful marketing system for you.