Dental SEO for a successful dental website
If you are looking to create a dental website for your practice or if you are looking to modernise your website so that it is in keeping with the current trends, speak to us at Dental Focus today. Our speciality is to create modern and individually tailored dental websites for dental practices across the country and in the last two decades have helped develop over 1000 websites as well as strong dental marketing campaigns which we maintain allowing you to spend your time and effort on looking after your patient’s dental needs.
Once you have an attractive and functional website in place for your dental practice there is a system of techniques and strategies which need to be maintained to ensure that your website is being seen by the right people and being exposed to as many of the right people as possible to help attract quality patients who are already looking to treat their dental issues or want to learn about how to improve there dental health.
How to create SEO?
Together these techniques and strategies are known as Search engine optimisation or dental SEO. The first thing we will do is find out who are the top performers in your area. We will type ‘dentist near me’ to see which dental practices are listed at the top of the organic search results list and we will explore their websites to find out what they have to offer. This will help us ensure you are able to offer your patients everything that your competitors have to offer but also we will find gaps in the market which will help you have an advantage over the other practices in your area.
Then we will carry out keyword research to find out which fields of dentistry, which treatments and procedures and which dental issues are most prevalent or the most sought after in your location. We use this to carry out content marketing which means that we use the keywords that are searched for most frequently by potential patients in your area and use these keywords repetitively and strategically throughout your website so that Google is able to present your website to these potential patients. This is one of the most effective forms of attracting new patients and helps boost your dental SEO.
We will also look into content decay. This means that if your website has been running for a certain period of time we will use the specialist software to find out which pages have lost interest or have diminished traffic and we will either revamp these pages and update them with new information, new images or new links or we may remove these pages all together and come up with something new.
Content marketing and content decay will boost dental SEO because it will allow Google to recognise that you are aware of your patients dental needs and that you have the answers that they are searching for. This will help elevate your position in the search results list increasing the return of investment from your dental marketing.