Designing dental websites and the importance of branding; a guide from Dental Focus
Whether your surgery has had a website for years, or you are just starting out, it is important to recognize how crucial branding is to the success of any business.
Why? Because good branding equates to a unique experience, your patients and of course, how recognisable your surgery is when compared to other dental surgeries.
In the digital age, being an instantly recognizable brand is one of the most important things for success!
But branding itself can be a daunting task, and as a dentist, you have enough of those in your daily regime. And so, if you need help with branding your business and standing out, contact our team at Dental Focus.
At Dental Focus, we want all of the dental websites we oversee to be successful and so, we recognise the importance of good branding. We know that you want your patients to recognise you and so, we will aim to promote the services you offer with our website design and SEO. Simple!
But what are some of the things we add to dental websites to stop them from being just another dental webpage? And how do these things link to branding? Read on to find out!
Your patient’s experience
What do you want your surgery to be known for? Oral implants? Good family dentistry or even a combination of both regular and cosmetic procedures?
Whatever it is, our teams work with other dental websites will help to make your key mission known across your page, with articles aimed more at specific areas of dental care (such as dental implants) or with videos and additional information about your specialist area.
Design!
Fun or frustrating, it is important that your brand has a standard font, colour and logo to help patients identify it when they are looking for your site.
And again, we can help to boost your brand by placing these images or logos on every part of your website or by placing them in the automated emails/ appointment reminders that will be sent to your patients.
Values
Are you and your staff passionate about promoting good oral health in children? Or do you want to help create a better smile for those who have misaligned teeth?
Whatever your underlying mission is, at Dental Focus, we will make it known across your page by targeting articles to focus on this area and by promoting your underlying ethos on every page. Simple!
Consistency
From the way your page looks online to the logos that you use, consistency is key with branding and at Dental Focus, we know this!
Therefore, we will create consistent content in relation to articles and will ensure that all of your pages follow a similar (but unique to your brand) layout, to help keep your message and brand crystal clear.
When we target our articles to your brand, we will use keywords of your choice and focus the article towards your surgical ethos and the treatments and procedures that you specialise in! Great stuff!
Book your free Discovery Consultation to explore your needs and situation together with us, start growing your business and attracting more patients. Call us on 020 7183 8388 or send us an email to get in touch today!