Are you using social media to protect the connection with your patients?
If you haven’t already, now is the time for your practice to demonstrate leadership in your local community by showing your patients that you are still here and you still care by using the power of Social Media!
I believe now is a critical time for your practice, people are spending more time online than they ever have before, so it does present your practice with a unique opportunity to deepen your relationships and increase your brand affinity.
But of course, you also can’t just post content that is business-as-usual, or you’ll risk coming across as tone-deaf to the current situation.
In the long term, your patients will remember who showed up, what was said and how you helped them, so it’s critical to build a lasting impression on your patients by either doing good or making them feel good.
Information on whether you are seeing emergency patients or providing telephone/video consultations
Sharing what your practice is doing to help a cause or the local community
Messages of positivity
Tips for staying healthy at home/Oral Health tips
Sharing critical information from trusted organisations such as WHO (World Health Organisation) or the NHS
Film lists, reading lists, easy recipes, ideas to entertain kids, etc
Sharing any fun activities you and your team are doing at home
– Special offers
– Case studies
If you’re struggling for content, feel free to message me for ideas.
If your practice doesn’t already have a Social Media account we are offering Dental Focus clients a basic set up for Facebook or Instagram to help you get started for FREE.
It’s first come first serve so message me today for more information.
This entry was posted
on Thursday 9th April 2020
and is filed under Facebook & Social Media, Dom's Social Media Blog.
You can follow any responses to this entry through the RSS 2.0 feed.
You can skip to the end and leave a response. Pinging is currently not allowed.