The mobile web – why having a mobile website is...
Mobile technology is everywhere these days, and is continuing to grow with each passing year. According to the U.N., out of the world's estimated 7 billion people, 6 billion...
04 July 2014
Emotional Branding
We believe Emotional Branding is central to responsive dental marketing, i.e. understanding people's concerns, fears and aspirations (especially as dentistry is a lot about appearance, confidence and trust). Interestingly, we...
24 June 2014
No More Fillings!
Fillings may soon be a thing of the past! Researchers at King's College have developed a treatment which will be available within 3 years, called "tooth-rebuilding". Professor Nigel Pitts from...
20 June 2014
Making The Most Of Social Media
As one of the big talking points in dental online marketing, social media has the potential to be an extremely powerful tool for attracting people to your practice, and improving...
04 June 2014
Make Polling part of your Social Media strategy
'Polling' is a very powerful tool that dental practices can use as part of their social strategy (to market the practice). Big brands often pay a lot of money to...
29 May 2014
The Difference Is In The Design
When it comes to marketing your practice online, the quality of your website design is absolutely crucial. This is because like it nor not, we all make snap decisions that...
22 May 2014
The Difference Between A Brand And An Identity.
A brand is how your patients "feel" about your practice: It creates an emotional bond between your patients and your treatments. Think of it as the 'essence' of your...
21 March 2014
Web Traffic
Did you know humans account for less than 40% of global web traffic? Bringing traffic to your site is important, but then engaging with some of that traffic is...
08 March 2014
Improving Dental Care and Oral Health
"Dentistry was one of the founding pillars of the NHS at its inception in 1948, and NHS dental services have made a significant contribution...
27 February 2014
SEO Blogging for Dentists
I often get clients asking me how they can write blogs for SEO and what they should be doing. To address this, this month’s article is about SEO Blogging. Google...
07 November 2013
Dental Implants: Showcasing Quality, Value and Service (QVS) in your...
If your website doesn’t highlight QVS, I can guarantee your competitor’s does. So let’s talk about converting dental implant visitors to dental implant patients, remember you need both Q, V...
21 October 2013
Facebook: To ad or not to ad?
In a move that may deter some of its users, Facebook is planning to add video advertisements to its website. With companies like YouTube already having this integrated, by having...
21 August 2013