{"id":1443,"date":"2011-06-05T00:36:36","date_gmt":"2011-06-04T23:36:36","guid":{"rendered":"https:\/\/www.dental-focus.com\/marketing\/?p=1443"},"modified":"2021-06-10T06:24:30","modified_gmt":"2021-06-10T05:24:30","slug":"dental-marketing-e-newsletter-may-2011","status":"publish","type":"post","link":"https:\/\/www.dentalfocus.com\/marketing\/dental-marketing-e-newsletter-may-2011\/","title":{"rendered":"Dental Marketing E-Newsletter \/ May 2011"},"content":{"rendered":"

To kick off the new Dental Focus E-Newsletter “Secrets”, below are important dates for your diary in 2011.
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\nIf you can’t wait for this week’s secrets, scroll down to the bottom of this E-Newsletter for answers to 3 advanced web marketing questions on how to attract new patients:<\/p>\n

    \n
  1. Which keywords should I target on Google ?<\/li>\n
  2. What is “the list” and “data capture” ?<\/li>\n
  3. How do I get patients from Facebook ?<\/li>\n<\/ol>\n

    But more important news first…<\/p>\n

    Lucian aka The Light<\/strong><\/p>\n

    \"\"<\/p>\n

    My first child was born on Tuesday 3rd May 2011. He’s a happy little baby boy, we named Lucian. It’s been the most intense first 3 weeks and if you’ve got kids yourself you’ll probably know that sleep has been a scarce luxury for me. I have a deep respect for all our dentist clients working so hard on their business and raising a family at the same time. I now know how hard it is and really want to help you become successful.<\/p>\n

    Win the Secrets to Video Testimonials<\/strong><\/p>\n

    \"\"<\/p>\n

    The famous Jem Patel interviewed me at the Dentistry Show earlier this year where I was speaking to a packed full-house and standing audience for two sessions. Watch my interview and enter his free competition by Tuesday 21st June 2011 to win half a day with Jem, at your practice, teaching you and your dental team all you need to know about shooting great quality patient testimonials. Remember, video testimonials mean “word of mouth” on your website, which is a must in 2011.<\/p>\n

    AOG “30th Anniversary” Summer BBQ<\/strong><\/p>\n

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    As Marketing Secretary of the AOG, I’m proud to invite you to our annual Summer BBQ on Sunday 10th July 2011. It’s a special 30th Anniversary this year so definitely worth penciling into your diary. Ten years ago, the AOG helped me start up Dental Focus. The Indian roots are strong and it has always been about “the greater good”. The Summer BBQ is fun under the sun for all the family. Book online @ just \u00a35 per adult for unlimited Indian cuisine, beer and wine. Your kid (under 16) goes for just \u00a31 and get a bouncy castle, entertainment and interactive animal education. “AOG” means “welcome” so remember to share this with everyone, bring all your friends, family and team.
    \nClick here to book now and see you there<\/a><\/p>\n

    Enter the Dentistry Website Awards<\/strong><\/p>\n

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    The Dentistry Awards entries deadline is fast approaching on Friday 9th September 2011. Dental Focus is a proud sponsor for the 5th year running of the Website Awards category. It’s a chance to give recognition to the inspiring dental websites that raise the bar, set new standards and best practice. You still have time to get your website updated, revamped or launched so you can enter proudly.
    \n    Click here to enter the Website Awards<\/a>
    \nand
    \n    Learn more about the Dentistry Awards<\/a><\/p>\n

    Join the 6th Annual Mouth Cancer Walk<\/strong><\/p>\n

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    As a co-founder and trustee for the Mouth Cancer Foundation, I’m very proud to invite you to join our 6th annual FREE Mouth Cancer 10 KM Awareness Walk on Saturday 17th September 2011 at Hyde Park in London. The event raises much needed funds and awareness to combat all head and neck cancers. Every year, over 600 people travel from all over the country to take part. Tell all your friends, bring all your family and dental team to take part in the fun and fresh air.
    \n    Register online now<\/a><\/p>\n

    Web Marketing Secret #1: <\/strong><\/p>\n

    \"\"<\/strong><\/p>\n

    Which keywords should I target?<\/strong><\/p>\n

    Over 90% of UK Internet searches are on Google.<\/p>\n

    You need to be found for all your dental keywords + main location. If you want to grow and expand your catchment then target all your surrounding towns and cities. Google Search Engine Optimisation (SEO) is now so complicated, you need Google Experts, not just SEO Experts, to achieve predictable rankings. There’s no point talking about other search engines (Yahoo, Bing, etc) because there is only Google Page 1, that’s what over 90% of people use and then the other search engines try to emulate Google.<\/p>\n

    Your Google Expert will estimate search traffic volumes to suggest the\u00a0most popular keywords\u00a0and ensure you maximise Return on Investment (ROI) in priority order.<\/p>\n

    Try the\u00a0Google Keyword Tool<\/a> yourself:<\/p>\n