{"id":2221,"date":"2013-09-03T17:36:17","date_gmt":"2013-09-03T16:36:17","guid":{"rendered":"https:\/\/www.dental-focus.com\/marketing\/?p=2221"},"modified":"2022-10-27T13:41:20","modified_gmt":"2022-10-27T12:41:20","slug":"warning-dental-website-marketing","status":"publish","type":"post","link":"https:\/\/www.dentalfocus.com\/marketing\/warning-dental-website-marketing\/","title":{"rendered":"*Warning* Dental Website Marketing"},"content":{"rendered":"

GDC 28-Day Countdown<\/strong><\/span><\/h2>\n

New GDC Standards enforceable
\n<\/strong><\/span>from Monday 30th\u00a0September 2013<\/strong><\/span><\/h2>\n

I\u00a0am writing to all Dental Focus Customers to warn you about the\u00a0new GDC\u00a0Standards for the Dental Team and how this impacts\u00a0your professional use of the Internet and your dental website marketing<\/a>.<\/p>\n

Why does Dental Focus care\u00a0about your Website Compliance?<\/strong><\/p>\n

\"\"<\/p>\n

The major benefit to you for complying with the rule of law\u00a0is \u201cpeace of mind\u201d that is priceless\u00a0because nobody wants the\u00a0GDC website to be ranked #1 on Google for their own personal\u00a0name, especially with a link to the hearings and reports that come\u00a0free with that special ranking. The Dental Focus philosophy is\u00a0\u201cWebsites for your profit\u201d and we must care about protecting your\u00a0compliance and online reputation.<\/p>\n

The relevant sections from the new GDC Standards requiring\u00a0particular attention are Standards\u00a01.9.1\u00a0(Data Protection\u00a0Act),4.2.3\u00a0(Social Media & Blogs),\u00a04.2.6\u00a0(Referrals & Social\u00a0Media) and\u00a04.5.2\u00a0(Website Forms & Email Encryption)<\/span>,\u00a09.1.3\u00a0(Social Media & Blogs) \u2013 see the extracts below which affect your dental practice website marketing<\/a>:<\/p>\n

1.9.1\u00a0<\/strong>You must find out about, and follow, laws and regulations\u00a0affecting your work. This includes, but is not limited to, those\u00a0relating to:\u00a0\u2022 data protection \u2022 employment \u2022 human rights and\u00a0equality \u2022 registration with other regulatory bodies.<\/p>\n

4.2.3\u00a0<\/strong>You must not post any information or comments about\u00a0patients on social networking or blogging sites. If you use\u00a0professional social media to discuss anonymised cases for the\u00a0purpose of discussing best practice you must be careful that the\u00a0patient or patients cannot be identified.<\/p>\n

4.2.6\u00a0<\/strong>If a patient allows you to share information about them, you\u00a0should ensure that anyone you share it with understands that it is\u00a0confidential.<\/p>\n

4.5.2\u00a0<\/strong>If you are sending confidential information, you\u00a0should use a secure method. If you are sending or\u00a0storing confidential information electronically, you\u00a0should ensure that it is encrypted.<\/span><\/p>\n

9.1.3<\/strong>\u00a0You should not publish anything that could affect patients\u2019\u00a0and the public\u2019s confidence in you, or the dental profession, in\u00a0any public media, unless this is done as part of raising a concern.\u00a0Public media includes social networking sites, blogs and other\u00a0social media. In particular, you must not make personal,\u00a0inaccurate or derogatory comments about patients or colleagues.<\/p>\n

Further patient confidentiality guidelines will be published by the\u00a0GDC concerning social media websites, such as\u00a0Facebook and\u00a0Twitter. Watch this space for compliance warnings and advice\u00a0on dental marketing<\/strong> with social media.<\/p>\n

Dental Focus Website Solutions<\/strong><\/h2>\n

Solution #1.<\/strong>\u00a0Disclaimers will be automatically placed on all our\u00a0500+ client websites to protect you and ensure patients know not\u00a0to send confidential medical details via email and website forms,\u00a0which are not encrypted.\u00a0This service is complimentary to all\u00a0Dental Focus Customer Service Plan (CSP) clients.<\/p>\n

Solution #2.\u00a0<\/strong>Valident v-Form services\u00a0have been specially developed to\u00a0comply with GDC, DPA and CQC\u00a0legislation, with sensitive patient data\u00a0transfers from practice websites being\u00a0fully encrypted.\u00a0This\u00a0trusted service\u00a0is\u00a0offered at a special discount to Dental\u00a0Focus customers and incredibly\u00a0important for Referral Forms.<\/p>\n

Compliance must be implemented by\u00a030 September 2013 and the new standards will link three\u00a0different regulatory authorities all of which carry enforcement\u00a0powers: (A) The General Dental Council (B) The Information\u00a0Commissioner (Data Protection Act 1998) and (C) the Care\u00a0Quality Commission (CQC).<\/p>\n

Dr. Nigel Knott is a dental surgeon with significant experience\u00a0and a specialized knowledge of how the Data Protection Act\u00a0impacts upon the use of online communications in dental\u00a0practice. He is CEO of Dentsure Ltd. and has agreed to advise\u00a0Dental Focus customers on measures they should take to\u00a0comply with the new legislation. Nigel has published a number of\u00a0articles on the subject in various dental journals and I would urge\u00a0you to read his advice carefully.<\/p>\n

Take action, scroll down to read the important\u00a0message from Dr Nigel Knott.<\/strong>
\n\u00a0<\/strong>
\nBest wishes,<\/strong>
\nKrishan Joshi\u00a0<\/strong>
\naka The Master
\nFounder of Dental Focus<\/p>\n

<\/h2>\n

Important Message<\/strong>\u00a0from<\/strong><\/em>
\nDr Nigel Knott BDS LDS
\nCEO Dentsure Ltd<\/h2>\n

\"\"<\/p>\n

“Krishan has requested my assistance to help Dental\u00a0Focus Customers steer a safe passage through the jungle\u00a0of Data Protection Act legislation and the impact this has\u00a0on dental practices with Dental Focus websites. I am\u00a0happy to assist him as being a Dentist brings a greater\u00a0understanding of the problems and providing trusted\u00a0solutions an imperative.”<\/p>\n

4.5.2\u00a0If you are sending confidential\u00a0information, you should use a secure\u00a0method. If you are sending or storing\u00a0confidential information electronically, you\u00a0should ensure that it is encrypted.<\/span><\/p>\n

“Valident v-Form services have been specially\u00a0developed to comply with GDC, DPA and CQC\u00a0legislation, with sensitive patient data transfers from\u00a0practice websites being fully encrypted.<\/p>\n

\n

Protecting sensitive patient data is\u00a0a professional duty of care. The\u00a0Valident Brand Icon displayed on\u00a0your Practice Website Home\u00a0Page, brings confidence and trust\u00a0to your patients and proves\u00a0regulatory compliance.<\/p>\n

For an exclusively discounted set\u00a0up fee of \u00a3195+vat and monthly subscription from just\u00a0\u00a319+vat, Dental Focus customers can protect their\u00a0website communications before 30 September 2013\u00a0when the GDC Standards will be enforced.<\/p>\n

In the last few days a new customer has sought my\u00a0advice as the practice Yahoo e-mail services account has\u00a0been hacked with devastating effects. It is not just the\u00a0fact that patients have been sent demands for cash to be\u00a0sent to the Practice Principal, but the fact that the Data\u00a0Controller has failed to implement the requirements of\u00a0the DPA and the Practice Principal is culpable!<\/p>\n

In February of this year I warned in\u00a0my article published\u00a0in the BDJ\u00a0of the possible consequences of using insecure\u00a0online communications. I am amazed the BDJ carries\u00a0Classified advertisements from dental practices using\u00a0insecure e-mail accounts for the transfer of sensitive\u00a0personal data (PII) online in clear breach of the DPA!<\/p>\n

I have developed the Valident services to give you the\u00a0necessary peace of mind and practice website protection\u00a0you need to comply with the law. I have written a special\u00a0Dental Focus Newsletter and you can receive it by\u00a0registering at\u00a0www.valident.co.uk\/df\/\u00a0<\/a><\/p>\n

I hope this helps, thank you.”<\/strong><\/p>\n

Be compliant by\u00a0<\/span>30th September 2013\u00a0<\/span><\/strong><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

GDC 28-Day Countdown New GDC Standards enforceable from Monday 30th\u00a0September 2013 I\u00a0am writing to all Dental Focus Customers to warn you about the\u00a0new GDC\u00a0Standards for the Dental Team and how this impacts\u00a0your professional use of the Internet and your dental website marketing. Why does Dental Focus care\u00a0about your Website Compliance? The major benefit to you […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39,15],"tags":[],"class_list":["post-2221","post","type-post","status-publish","format-standard","hentry","category-e-newsletter-archive","category-announcements"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/posts\/2221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/comments?post=2221"}],"version-history":[{"count":37,"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/posts\/2221\/revisions"}],"predecessor-version":[{"id":5998,"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/posts\/2221\/revisions\/5998"}],"wp:attachment":[{"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/media?parent=2221"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/categories?post=2221"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/tags?post=2221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}