{"id":2267,"date":"2013-09-11T09:16:53","date_gmt":"2013-09-11T08:16:53","guid":{"rendered":"https:\/\/www.dental-focus.com\/marketing\/?p=2267"},"modified":"2021-01-28T12:18:48","modified_gmt":"2021-01-28T12:18:48","slug":"website-redesign","status":"publish","type":"post","link":"https:\/\/www.dentalfocus.com\/marketing\/website-redesign\/","title":{"rendered":"Website redesign"},"content":{"rendered":"

You may want to redesign your site for many reasons: re branding, relocation or simply refreshing.<\/p>\n

That is why at Dental Focus, we address all the following issues:<\/p>\n

Would you like your site to\u2026\"\"<\/p>\n

– increase traffic?<\/p>\n

– improve conversion rate?<\/p>\n

– ‘push’ new treatments and\/or offers?<\/p>\n

 <\/p>\n

So how is your existing site doing?<\/strong><\/p>\n

 <\/p>\n

We’ll help you study your Google Analytics for:<\/p>\n

– bounce rate<\/p>\n

– time on site<\/p>\n

– most-trafficked pages<\/p>\n

– best performing key words,<\/p>\n

– effectiveness of “Referral forms” etc.<\/p>\n

 <\/p>\n

What is your competition doing?<\/strong><\/p>\n

Patients use dental sites a bit like “Go Compare” – to compare dental practices. So, what is your competition doing?<\/p>\n

So what makes your practice different?<\/p>\n

Is it your location, your expertise, your treatments, your awards, your video testimonials? Your ‘ideal patient’? etc?<\/p>\n

Site accessibility<\/strong><\/p>\n

Make your site accessible 24\/7 on all formats and all devices: desktop, laptop, tablet, mobile etc<\/p>\n

Getting patients to act<\/strong><\/p>\n

Once on your site, get patients to respond to “calls to action” i.e. fill in a form, take up a special offer, read a blog, download relevant info, attend an open day, etc?<\/p>\n","protected":false},"excerpt":{"rendered":"

You may want to redesign your site for many reasons: re branding, relocation or simply refreshing. That is why at Dental Focus, we address all the following issues: Would you like your site to\u2026 – increase traffic? – improve conversion rate? – ‘push’ new treatments and\/or offers?   So how is your existing site doing? […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43,31,61],"tags":[168],"class_list":["post-2267","post","type-post","status-publish","format-standard","hentry","category-mobile-websites","category-google-seo-rankings","category-dentistry","tag-website-design"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/posts\/2267","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/comments?post=2267"}],"version-history":[{"count":7,"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/posts\/2267\/revisions"}],"predecessor-version":[{"id":4979,"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/posts\/2267\/revisions\/4979"}],"wp:attachment":[{"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/media?parent=2267"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/categories?post=2267"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/tags?post=2267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}