This is a term used within marketing that refers to building a brand that appeals directly to a client\u2019s emotional state and aspirations. It triggers an emotional response. In the case of a dentist, a patient could want to visit a certain practice, even though the patient may not be able to fully rationalize the reason for his or her choice.<\/p>\n
Emotional brands develop a strong attachment, a feeling of bonding, of common purpose (with the patient). Examples of non dental brands that have this \u2018mojo\u2019 include Apple, Nike and Starbucks. Each of them, although seemingly part of the \u2018establishment\u2019, challenge conventions a bit. So a high tech computer company has a fruit as an icon! A sportswear company says: \u201dJust do it\u201d (i.e. \u2018you take control\u2019)! A massive coffee chain individualizes every outlet to make it unique and relevant to each location\u2019s surroundings! This makes each brand more \u2018personal\u2019, more \u2018emotional\u2019 (challenge \u201cbig brother\u201d, think \u2018local\u2019, personalize your message).<\/p>\n
With Dental Focus, the \u2018df\u2019 symbol represents, not only the initials \u2018d\u2019 & \u2018f\u2019, but also: 1) the \u2018infinity\u2019 symbol \u2013 because of the infinite complex solutions and online options offered, and 2) a \u2018\u00a3\u2019 sign – because of the increased revenue dental practices will experience.<\/p>\n
A generation ago, brands were dismissed by some as being devoid of value. But in the internet age, we can encounter so many brands at the instant click of a button. Now each of us are brands ourselves (with the help of Facebook, Twitter, etc) \u2013 we create online \u2018brand\u2019 profiles for ourselves, reflecting our personality, our interests, our social circles, our professions. We each have our own story to tell.<\/p>\n
\u2018Want-needs\u2019 can also be very much part of emotional branding. These are about generating an emotional desire so powerful that \u2026 it has to be satisfied, no matter what the cost. So to turn a \u2018want\u2019 into a \u2018want-need\u2019, a dentist could impose scarcity (only four \u201820% off\u2019 teeth whitenings left).<\/p>\n
Likewise, if you were aware that your website was under-performing (because of design ineffectiveness, non-compliance or inaccessibility across different devices), wouldn\u2019t you want to know why you were missing out\u2026.<\/p>\n
But to deal with this particular \u201cwant-need\u201d, just contact Dental Focus.<\/p>\n
![\"adrian-blog\"](\"https:\/\/www.dentalfocus.com\/marketing\/wp-content\/uploads\/2010\/02\/adrian-blog.jpg\" "\\"adrian-blog\\"")
Adrian Adler is “the Wizard” at Dental Focus Web Design.<\/strong><\/p>\n