{"id":2705,"date":"2014-06-24T12:24:05","date_gmt":"2014-06-24T11:24:05","guid":{"rendered":"https:\/\/www.dental-focus.com\/marketing\/?p=2705"},"modified":"2021-01-28T09:30:06","modified_gmt":"2021-01-28T09:30:06","slug":"emotional-branding-3","status":"publish","type":"post","link":"https:\/\/www.dentalfocus.com\/marketing\/emotional-branding-3\/","title":{"rendered":"Emotional Branding"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-2706\" title=\"heart-10884_640\" src=\"https:\/\/www.dentalfocus.com\/marketing\/wp-content\/uploads\/2014\/06\/heart-10884_640.jpg\" alt=\"\" width=\"512\" height=\"384\" srcset=\"https:\/\/www.dentalfocus.com\/marketing\/wp-content\/uploads\/2014\/06\/heart-10884_640.jpg 640w, https:\/\/www.dentalfocus.com\/marketing\/wp-content\/uploads\/2014\/06\/heart-10884_640-300x225.jpg 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><span style=\"color: #414141;\"><span style=\"font-family: 'Helvetica Neue', serif;\"><span style=\"font-size: medium;\">We believe Emotional Branding is central to responsive dental marketing, i.e. understanding people&#8217;s concerns, fears and aspirations (especially as dentistry is a lot about appearance, confidence and trust).<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #414141;\"><span style=\"font-family: 'Helvetica Neue', serif;\"><span style=\"font-size: medium;\">Interestingly, we note that now SoftBank in Japan have developed a robot that is capable of deciphering emotions.\u00a0<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #414141;\"><span style=\"font-family: 'Helvetica Neue', serif;\"><span style=\"font-size: medium;\">It can tell if you&#8217;ve had a bad day and are feeling stressed or if you&#8217;re feeling sad and need a shoulder to cry on.<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #414141;\"><span style=\"font-family: 'Helvetica Neue', serif;\"><span style=\"font-size: medium;\">All very well \u2013 but for your dental marketing you&#8217;d be better off talking to Dental Focus, who as part of their strategy, interpret and understand how human emotions can drive dental patients.<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #414141;\"><span style=\"font-family: 'Helvetica Neue', serif;\"><span style=\"font-size: medium;\">For now, we do not rely much on human-like robots using proprietary algorithms and voice recognition technology.\u00a0<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #414141;\"><span style=\"font-family: 'Helvetica Neue', serif;\"><span style=\"font-size: medium;\">Call Dental Focus: <\/span><\/span><\/span><span style=\"color: #000000;\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\">020 7183 8388<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #414141;\"><span style=\"font-family: 'Helvetica Neue', serif;\"><span style=\"font-size: medium;\">See more at:<\/span><\/span><\/span><\/p>\n<p><a href=\"http:\/\/www.sitepronews.com\/2014\/06\/06\/pepper-robot-can-read-human-emotions\/?utm_source=newsletter+-+2014-06-07&amp;utm_medium=email&amp;utm_campaign=Article%2BUpdate\"><span style=\"color: #0000ff;\"><span style=\"font-family: Arial, serif;\"><span><span style=\"text-decoration: underline;\">http:\/\/www.sitepronews.com\/2014\/06\/06\/pepper-robot-can-read-human-emotions\/?utm_source=newsletter+-+2014-06-07&amp;utm_medium=email&amp;utm_campaign=Article%2BUpdate<\/span><\/span><\/span><\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We believe Emotional Branding is central to responsive dental marketing, i.e. understanding people&#8217;s concerns, fears and aspirations (especially as dentistry is a lot about appearance, confidence and trust). Interestingly, we note that now SoftBank in Japan have developed a robot that is capable of deciphering emotions.\u00a0 It can tell if you&#8217;ve had a bad day [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57,61,87,48],"tags":[75,63,98,154,73,155,89],"class_list":["post-2705","post","type-post","status-publish","format-standard","hentry","category-branding","category-dentistry","category-website","category-website-design","tag-branding-2","tag-dentistry-2","tag-design","tag-emotional-branding","tag-marketing","tag-successful","tag-website-2"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/posts\/2705","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/comments?post=2705"}],"version-history":[{"count":4,"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/posts\/2705\/revisions"}],"predecessor-version":[{"id":4926,"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/posts\/2705\/revisions\/4926"}],"wp:attachment":[{"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/media?parent=2705"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/categories?post=2705"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/tags?post=2705"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}