{"id":3967,"date":"2018-03-07T09:46:31","date_gmt":"2018-03-07T09:46:31","guid":{"rendered":"https:\/\/www.dental-focus.com\/marketing\/?p=3967"},"modified":"2018-03-07T09:46:31","modified_gmt":"2018-03-07T09:46:31","slug":"whats-your-social-media-plan","status":"publish","type":"post","link":"https:\/\/www.dentalfocus.com\/marketing\/whats-your-social-media-plan\/","title":{"rendered":"What\u2019s your social media plan?"},"content":{"rendered":"<p class=\"x_MsoNormal\">\n<p class=\"x_MsoNormal\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-3972\" src=\"https:\/\/www.dentalfocus.com\/marketing\/wp-content\/uploads\/2018\/03\/Dominic-e1520415815612.jpg\" alt=\"\" width=\"220\" height=\"392\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Good morning, afternoon or evening,<\/span><\/p>\n<p class=\"x_MsoNormal\">\n<p><span style=\"font-weight: 400;\">Struggling on where to start with your social media objectives? Hopefully, these tips will guide you to your destination!<\/span><\/p>\n<p class=\"x_MsoNormal\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">&#8211; It may sound obvious but decide on the platforms you want to use and set up the accounts!<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">&#8211; Figure out your direction by setting SMART social media objectives<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">&#8211; Define your \u201csuccesses\u201d, whether it be an increase in traffic or brand awareness.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">&#8211; Set targets so you know what your \u201csuccesses\u201d look like.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">&#8211; Have a social media policy.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">&#8211; For the dental practices out there, make sure you follow the GDC guidelines!<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">&#8211; Create social strategies to ensure you always have content to post.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">&#8211; Monitor and measure the performance of campaigns.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">&#8211; Consider having a dedicated social media team or expert.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">&#8211; Learn how to handle unexpected mishaps.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">&#8211; Continuously improve your campaigns to learn what works and what doesn\u2019t.<\/span><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">Am I missing any essential tips? Let me know in the comments below. <\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Please remember to Like, Share and Subscribe for more content!<\/span><\/i><\/p>\n<p class=\"x_MsoNormal\">\n<p><b>Dominic Haslam<\/b><\/p>\n<p><b>Social Media Guru<\/b><\/p>\n<p><b>Call me on 020 7183 8388 for a friendly chat!<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Good morning, afternoon or evening, Struggling on where to start with your social media objectives? Hopefully, these tips will guide you to your destination! &#8211; It may sound obvious but decide on the platforms you want to use and set up the accounts! &#8211; Figure out your direction by setting SMART social media objectives [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[175],"tags":[],"class_list":["post-3967","post","type-post","status-publish","format-standard","hentry","category-doms-social-media-blog"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/posts\/3967","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/comments?post=3967"}],"version-history":[{"count":5,"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/posts\/3967\/revisions"}],"predecessor-version":[{"id":3974,"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/posts\/3967\/revisions\/3974"}],"wp:attachment":[{"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/media?parent=3967"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/categories?post=3967"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/tags?post=3967"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}