{"id":3990,"date":"2018-03-12T12:32:55","date_gmt":"2018-03-12T12:32:55","guid":{"rendered":"https:\/\/www.dental-focus.com\/marketing\/?p=3990"},"modified":"2018-03-12T12:32:55","modified_gmt":"2018-03-12T12:32:55","slug":"the-power-of-hashtags","status":"publish","type":"post","link":"https:\/\/www.dentalfocus.com\/marketing\/the-power-of-hashtags\/","title":{"rendered":"The power of Hashtags!"},"content":{"rendered":"

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Good Morning, afternoon or evening,<\/span><\/p>\n

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Hashtags are extremely important in the world of Instagram and not utilising at least 10 to 20 relevant hashtags per post means you are\u00a0missing out on a great opportunity to expand the reach to your preferred audience. <\/span><\/p>\n

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The latest update from Instagram now allows users to follow specific hashtags meaning posts and stories followed by the user will appear in their newsfeed. <\/span><\/p>\n

What this means is further exposure of brands content because a user will have the opportunity to follow a business profile, hashtag specific content or both. <\/span><\/p>\n

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The downside of this update, as with anything is spamming and users hopping on the hashtag bandwagon. Fortunately, the algorithm Instagram uses will eventually weed out irrelevant posts or content lacking substance meaning these posts will have a lower organic reach than the norm. <\/span><\/p>\n

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Final Thoughts: <\/span><\/p>\n

I suspect we will eventually see a shift to monetise this function, allowing businesses to boost hashtags for their posts.<\/span><\/p>\n

 <\/p>\n

Dominic Haslam<\/b><\/p>\n

Social Media Guru<\/b><\/p>\n

Call me on 020 7183 8388 for a friendly chat!<\/b><\/p>\n

Join me on the 28<\/b>th<\/b> March for my <\/b>Social Media Webinar<\/b><\/a>!<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"

  Good Morning, afternoon or evening,   Hashtags are extremely important in the world of Instagram and not utilising at least 10 to 20 relevant hashtags per post means you are\u00a0missing out on a great opportunity to expand the reach to your preferred audience.   The latest update from Instagram now allows users to follow […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[175],"tags":[],"class_list":["post-3990","post","type-post","status-publish","format-standard","hentry","category-doms-social-media-blog"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/posts\/3990","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/comments?post=3990"}],"version-history":[{"count":1,"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/posts\/3990\/revisions"}],"predecessor-version":[{"id":3992,"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/posts\/3990\/revisions\/3992"}],"wp:attachment":[{"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/media?parent=3990"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/categories?post=3990"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/tags?post=3990"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}