{"id":4024,"date":"2018-03-16T18:34:42","date_gmt":"2018-03-16T18:34:42","guid":{"rendered":"https:\/\/www.dental-focus.com\/marketing\/?p=4024"},"modified":"2018-03-16T18:34:42","modified_gmt":"2018-03-16T18:34:42","slug":"facebook-advertising","status":"publish","type":"post","link":"https:\/\/www.dentalfocus.com\/marketing\/facebook-advertising\/","title":{"rendered":"Facebook advertising"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-3895\" src=\"https:\/\/www.dentalfocus.com\/marketing\/wp-content\/uploads\/2018\/03\/dominic.png\" alt=\"Dominic\" width=\"220\" height=\"300\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Good morning, afternoon or evening,<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If you are using Facebook for your advertising I have a few tips to help you avoid some of the common mistakes. <\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">For every advert you create,\u00a0make sure you change the audience so you are not rehashing the same targeting options over and over again because your audience will eventually tune out. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If you need to edit an ad make sure you wait 24-48 hours for Facebook to optimise the edits because it takes some time for the adjustments to take effect. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It&#8217;s important to test adverts to see what works and what doesn&#8217;t, but it is also important to take your time and do things step by step to establish a foundation then move on and change one thing at a time. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Don\u2019t forget about your campaigns. It can be very easy to launch a campaign and forget to monitor the results i.e. how often is it being seen, or how often is it converting. <\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">Please remember to Like and Share! <\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<p><b>Dominic Haslam<\/b><\/p>\n<p><b>Social Media Guru<\/b><\/p>\n<p><b>Call me on 020 7183 8388 for a friendly chat!<\/b><\/p>\n<p><b>Join me on the 28th March for my <\/b><a href=\"https:\/\/www.dentalfocus.com\/marketing\/webinar\/\"><b>Social Media Webinar<\/b><\/a><b>!<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; &nbsp; Good morning, afternoon or evening, &nbsp; If you are using Facebook for your advertising I have a few tips to help you avoid some of the common mistakes. &nbsp; For every advert you create,\u00a0make sure you change the audience so you are not rehashing the same targeting options over and over again because [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[175],"tags":[],"class_list":["post-4024","post","type-post","status-publish","format-standard","hentry","category-doms-social-media-blog"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/posts\/4024","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/comments?post=4024"}],"version-history":[{"count":1,"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/posts\/4024\/revisions"}],"predecessor-version":[{"id":4025,"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/posts\/4024\/revisions\/4025"}],"wp:attachment":[{"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/media?parent=4024"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/categories?post=4024"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/tags?post=4024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}