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Good morning, afternoon or evening, <\/span><\/p>\n <\/p>\n What is a boosted post and why should you do it?<\/span><\/p>\n <\/p>\n Boosting a Facebook page post is a way of increasing its reach and visibility for a fee. You will want to do this because an organic post has an unpredictable value and there is little chance you’ll receive 100% visibility amongst crowded news feeds. <\/span><\/p>\n <\/p>\n When you boost a post it appears higher in a users news feed, therefore, it has a higher chance of being seen by the people who already follow your page and whenever someone likes, comments or shares the post it can appear in their friend’s news feeds giving you exposure to a new audience. <\/span><\/p>\n <\/p>\n You can also create a target audience based on gender, age, location, interests and behaviour which is another great way of exposing your page to new users who (based on your targeting) should have a level of interest in your business. <\/span><\/p>\n <\/p>\n The type of content you\u2019ll want to boost should be helpful & engaging so you can build a connection with your audience. Content with a strong call to action\u00a0is great at directing traffic from Facebook to your website. Competitions and authentic content will spread the awareness of your brand. <\/span><\/p>\n <\/p>\n Have you started boosting your posts yet? What types of posts work for your brand? Let me know in the comments. <\/span><\/i><\/p>\n <\/p>\n Dominic Haslam<\/b><\/p>\n Social Media Guru<\/b><\/p>\n Call me on 020 7183 8388 for a friendly chat!<\/b><\/p>\n