{"id":4191,"date":"2018-04-20T01:19:02","date_gmt":"2018-04-20T00:19:02","guid":{"rendered":"https:\/\/www.dental-focus.com\/marketing\/?p=4191"},"modified":"2018-04-20T01:19:02","modified_gmt":"2018-04-20T00:19:02","slug":"snapchats-shoppable-ar-lens","status":"publish","type":"post","link":"https:\/\/www.dentalfocus.com\/marketing\/snapchats-shoppable-ar-lens\/","title":{"rendered":"Snapchats shoppable AR lens"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-4196\" src=\"https:\/\/www.dentalfocus.com\/marketing\/wp-content\/uploads\/2018\/04\/Capture-3-e1524183512783.png\" alt=\"\" width=\"220\" height=\"314\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Snapchat is broadening its capabilities with the introduction of a new AR lens that lets advertisers add a buy now, watch now or install now button to their branded lenses. This new feature potentially turns a branded selfie into a potential purchase.<\/p>\n<p>The buy now button takes users to a linked product page within the Snapchat application.<\/p>\n<p>The watch now button can users to a trailer, how to video or behind the scenes style footage.<\/p>\n<p>The install now button lets users install or open an application depending on whether they already have it n their device.<\/p>\n<p>The introduction of this new feature is a great move by Snapchat considering how popular its AR lenses are and it is also a great opportunity for them to build on their advertising platform.<\/p>\n<p><em>If the price was right could this feature be used for dental practices?\u00a0<\/em><\/p>\n<p style=\"text-align: justify; background: white; margin: 0cm 0cm 7.5pt 0cm;\"><b><span style=\"font-size: 10.5pt; font-family: 'Lucida Sans Unicode',sans-serif; color: #333333;\">Dominic Haslam<\/span><\/b><\/p>\n<p style=\"text-align: justify; background: white; margin: 0cm 0cm 7.5pt 0cm;\"><b><span style=\"font-size: 10.5pt; font-family: 'Lucida Sans Unicode',sans-serif; color: #333333;\">Social Media Guru <\/span><\/b><\/p>\n<p style=\"text-align: justify; background: white; margin: 0cm 0cm 7.5pt 0cm;\"><b><span style=\"font-size: 10.5pt; font-family: 'Lucida Sans Unicode',sans-serif; color: #333333;\">Join us on the 25<sup>th<\/sup> of April 6:45pm for our webinar on GDPR &amp; websites, register <\/span><\/b><a href=\"https:\/\/www.dentalfocus.com\/marketing\/webinar\/\"><b><span style=\"font-size: 10.5pt; font-family: 'Lucida Sans Unicode',sans-serif;\">here<\/span><\/b><\/a><b><span style=\"font-size: 10.5pt; font-family: 'Lucida Sans Unicode',sans-serif; color: #333333;\">!<\/span><\/b><\/p>\n<p style=\"text-align: justify; background: white; margin: 0cm 0cm 7.5pt 0cm;\"><b><span style=\"font-size: 10.5pt; font-family: 'Lucida Sans Unicode',sans-serif; color: #333333;\">Learn more about Dental Social Media <\/span><\/b><a href=\"https:\/\/www.dentalfocus.com\/dental-google-seo.html\"><b><span style=\"font-size: 10.5pt; font-family: 'Lucida Sans Unicode',sans-serif;\">here<\/span><\/b><\/a><b><\/b><\/p>\n<p style=\"text-align: justify; background: white; margin: 0cm 0cm 7.5pt 0cm;\"><b><span style=\"font-size: 10.5pt; font-family: 'Lucida Sans Unicode',sans-serif; color: #333333;\">Call me on 020 7183 8388 for a friendly chat!<\/span><\/b><\/p>\n<p style=\"text-align: justify; background: white; margin: 0cm 0cm 7.5pt 0cm;\">\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Snapchat is broadening its capabilities with the introduction of a new AR lens that lets advertisers add a buy now, watch now or install now button to their branded lenses. This new feature potentially turns a branded selfie into a potential purchase. The buy now button takes users to a linked product page within [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[175],"tags":[],"class_list":["post-4191","post","type-post","status-publish","format-standard","hentry","category-doms-social-media-blog"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/posts\/4191","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/comments?post=4191"}],"version-history":[{"count":2,"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/posts\/4191\/revisions"}],"predecessor-version":[{"id":4197,"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/posts\/4191\/revisions\/4197"}],"wp:attachment":[{"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/media?parent=4191"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/categories?post=4191"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/tags?post=4191"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}