{"id":4198,"date":"2018-04-21T21:53:14","date_gmt":"2018-04-21T20:53:14","guid":{"rendered":"https:\/\/www.dental-focus.com\/marketing\/?p=4198"},"modified":"2018-12-06T12:45:59","modified_gmt":"2018-12-06T12:45:59","slug":"building-your-profile","status":"publish","type":"post","link":"https:\/\/www.dentalfocus.com\/marketing\/building-your-profile\/","title":{"rendered":"Building your profile"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-4199\" src=\"https:\/\/www.dentalfocus.com\/marketing\/wp-content\/uploads\/2018\/04\/IMG_4251-e1524343872236.jpg\" alt=\"\" width=\"220\" height=\"391\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: 'Georgia',serif; color: #333333;\">Do you have a poorly maintained social media profile or incomplete business information?\u00a0<\/span><\/p>\n<p style=\"font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: start; widows: 2; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; word-spacing: 0px;\"><span style=\"font-family: 'Georgia',serif; color: #333333;\">Do you have minimal engagement even though you promote the same type of content?<\/span><\/p>\n<p style=\"font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: start; widows: 2; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; word-spacing: 0px;\"><span style=\"font-family: 'Georgia',serif; color: #333333;\">Do you think potential patients will want to engage with a practice harbouring an incomplete profile?\u00a0<\/span><\/p>\n<p style=\"font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: start; widows: 2; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; word-spacing: 0px;\"><span style=\"font-family: 'Georgia',serif; color: #333333;\">\u00a0<\/span><\/p>\n<p style=\"font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: start; widows: 2; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; word-spacing: 0px;\"><span style=\"font-family: 'Georgia',serif; color: #333333;\">When you are building your social media profile consider doing the following:\u00a0<\/span><\/p>\n<p style=\"font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: start; widows: 2; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; word-spacing: 0px;\"><span style=\"font-family: 'Georgia',serif; color: #333333;\">-Write a relatable &#8216;about us&#8217; page.\u00a0<\/span><\/p>\n<p style=\"font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: start; widows: 2; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; word-spacing: 0px;\"><span style=\"font-family: 'Georgia',serif; color: #333333;\">-Make your contact information highly visible.\u00a0<\/span><\/p>\n<p style=\"font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: start; widows: 2; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; word-spacing: 0px;\"><span style=\"font-family: 'Georgia',serif; color: #333333;\">-Use a professional and recognisable profile photo.\u00a0<\/span><\/p>\n<p style=\"font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: start; widows: 2; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; word-spacing: 0px;\"><span style=\"font-family: 'Georgia',serif; color: #333333;\">-Ensure the content on your social media profiles are consistent and tailored towards your target audience.\u00a0<\/span><\/p>\n<p style=\"font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: start; widows: 2; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; word-spacing: 0px;\"><span style=\"font-family: 'Georgia',serif; color: #333333;\">-Be active\u00a0but\u00a0don&#8217;t overwhelm your followers by over posting, create a schedule and stick to it.\u00a0<\/span><\/p>\n<p style=\"font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: start; widows: 2; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; word-spacing: 0px;\"><span style=\"font-family: 'Georgia',serif; color: #333333;\">-Don&#8217;t just connect with anyone, make sure you build relationships with the right people.\u00a0<\/span><\/p>\n<p style=\"font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: start; widows: 2; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; word-spacing: 0px;\"><span style=\"font-family: 'Georgia',serif; color: #333333;\">-Try not to post the same message repeatedly.\u00a0<\/span><\/p>\n<p style=\"font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: start; widows: 2; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; word-spacing: 0px;\"><span style=\"font-family: 'Georgia',serif; color: #333333;\">\u00a0<\/span><\/p>\n<p style=\"font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: start; widows: 2; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; word-spacing: 0px;\"><em><span style=\"font-family: 'Georgia',serif; color: #333333;\">Are you guilty of having an incomplete social\u00a0media\u00a0profile? Have these tips helped you?<\/span><\/em><\/p>\n<p style=\"text-align: justify; background: white; margin: 0cm 0cm 7.5pt 0cm;\"><b><span>Dominic Haslam<\/span><\/b><\/p>\n<p style=\"text-align: justify; background: white; margin: 0cm 0cm 7.5pt 0cm;\"><b><span>Social Media Guru<\/span><\/b><\/p>\n<p style=\"text-align: justify; background: white; margin: 0cm 0cm 7.5pt 0cm;\"><b><span>Join us on the 25<sup>th<\/sup>\u00a0of April 6:45pm for our webinar on GDPR &amp; websites, register\u00a0<\/span><\/b><span style=\"font-family: 'Georgia',serif; color: #333333;\"><a href=\"https:\/\/www.dentalfocus.com\/marketing\/webinar\/\"><b><span>here<\/span><\/b><\/a><\/span><b><span>!<\/span><\/b><\/p>\n<p style=\"text-align: justify; background: white; margin: 0cm 0cm 7.5pt 0cm;\"><b><span>Learn more about Dental Social Media\u00a0<\/span><\/b><span style=\"font-family: 'Georgia',serif; color: #333333;\"><a href=\"https:\/\/www.dentalfocus.com\/dental-google-seo.html\"><b><span>here<\/span><\/b><\/a><\/span><\/p>\n<p style=\"text-align: justify; background: white; margin: 0cm 0cm 7.5pt 0cm;\"><b><span>Call me on 020 7183 8388 for a friendly chat!<\/span><\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Do you have a poorly maintained social media profile or incomplete business information?\u00a0 Do you have minimal engagement even though you promote the same type of content? Do you think potential patients will want to engage with a practice harbouring an incomplete profile?\u00a0 \u00a0 When you are building your social media profile consider doing [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[175],"tags":[],"class_list":["post-4198","post","type-post","status-publish","format-standard","hentry","category-doms-social-media-blog"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/posts\/4198","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/comments?post=4198"}],"version-history":[{"count":2,"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/posts\/4198\/revisions"}],"predecessor-version":[{"id":4446,"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/posts\/4198\/revisions\/4446"}],"wp:attachment":[{"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/media?parent=4198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/categories?post=4198"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/tags?post=4198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}