![\"Social](\"https:\/\/www.dentalfocus.com\/marketing\/wp-content\/uploads\/2018\/08\/IMG_1351-200x300.jpg\")
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If you have a Facebook business page you may have received a notification about impending changes to its layout. Don\u2019t be alarmed, these updates are being made in favour of local businesses to maximise their exposure and utilise word of mouth!<\/span><\/p>\n <\/p>\n So what’s new? <\/span><\/p>\n <\/p>\n Recommendations<\/b><\/p>\n This is a new way for users to leave a review of your practice which can now include text, images or business tags. Recommendations will feature prominently & add to the credibility of your practice. <\/span><\/p>\n In case you were wondering how to combat fake recommendations, Facebook will give page owners the ability to report fraudulent, spam or paid for recommendations!<\/span><\/p>\n <\/p>\n Business Tags<\/b><\/p>\n The biggest difference between a review and a recommendation is the business tag. Tags are a new way of understanding what a practice\/business is known for and categorising searches. <\/span><\/p>\n An example is a question such as \u201cJust lost a tooth! Looking for an emergency dentist nearby! Any recommendations?\u201d <\/span><\/p>\n With this, your practice has the potential to appear as a recommended business on a map assuming you have the relevant tags. <\/span><\/p>\n <\/p>\n Action buttons<\/b><\/p>\n Pages will now have a set of prominently featured action buttons giving patients more opportunities to interact with you. For example you could have a button that enables a patient to book an appointment, send a message or write a recommendation. These buttons really benefit users on a mobile device because they reduce the number of steps to take an action. <\/span><\/p>\n <\/p>\n Functionality<\/b><\/p>\n Visibility of page stories has improved to encourage more usage from brands. Stories can now be viewed on the business page by tapping the profile image. <\/span><\/p>\n <\/p>\n It\u2019s still too early to determine the specific benefits these updates will have but I will be keeping a close eye to see how they contribute to the growth of a page in the coming months. \u00a0<\/span><\/p>\n <\/p>\n Follow us on <\/span>Instagram<\/span><\/a> and check out the latest content from Dental Focus!<\/span><\/p>\n <\/p>\n Dominic Haslam<\/b><\/p>\n Campaign Executive\/Social Media Guru<\/b><\/p>\n