{"id":4322,"date":"2018-09-21T12:23:30","date_gmt":"2018-09-21T11:23:30","guid":{"rendered":"https:\/\/www.dental-focus.com\/marketing\/?p=4322"},"modified":"2022-05-26T16:32:58","modified_gmt":"2022-05-26T15:32:58","slug":"how-are-dentists-using-social-media-to-address-the-8-patient-concerns","status":"publish","type":"post","link":"https:\/\/www.dentalfocus.com\/marketing\/how-are-dentists-using-social-media-to-address-the-8-patient-concerns\/","title":{"rendered":"How are dentists using social media to address the 8 Patient Concerns?"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Do you know what patients are concerned about when they visit your website? You probably have a few ideas about the most common ones, such as price and pain. However, at <strong>Dental Focus<\/strong>, we have found that there are <strong>8 Patient Concerns<\/strong> that cover the majority of their worries when choosing a dentist or treatment.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"embed-responsive embed-responsive-16by9\"><iframe loading=\"lazy\" class=\"embed-responsive-item\" src=\"https:\/\/www.youtube.com\/embed\/ezECBu4-ROc?rel=0\" width=\"300\" height=\"405\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>These are:<\/p>\n<p><strong>Form<\/strong> &#8211; Look &amp; Feel<br \/>\n<strong>Function<\/strong> &#8211; Life-changing benefits<br \/>\n<strong>Longevity<\/strong> &#8211; How long it lasts and the aftercare<br \/>\n<strong>Value<\/strong> &#8211; The expert<br \/>\n<strong>Journey<\/strong> &#8211; The consultation and treatment experience<br \/>\n<strong>Character<\/strong> &#8211; Listens, cares, no judgement has &#8220;seen it all before and worse&#8221;<br \/>\n<strong>Fears<\/strong> &#8211; Nervous or phobic patients, relaxed\/comforted, painless dentistry<br \/>\n<strong>Why Now?<\/strong> &#8211; Stories of sacrifice, stories or regret<\/p>\n<p>Clients are now asking us about <a href=\"https:\/\/www.dentalfocus.com\/dental-google-seo.html\"><strong>social media for dentists<\/strong><\/a> and how <strong>Dental Focus<\/strong> can help them grow their brand in their online communities and connect with existing and new patients.<\/p>\n<p>Whilst the majority of content that most practices put out on platforms such as Facebook, Instagram and Twitter is largely dentistry based, they are often reluctant to put up patient-based content for fear of breaking confidentiality. And rightly so!<\/p>\n<p>BUT&#8230;There is a way.<\/p>\n<h2><strong>How to get dental patient stories onto social media<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Depending on your patient base, you may already have plenty of social media champions for your brand that you don\u2019t even know about! Many patients will be social-media-savvy and happy to spread the good word about the service they receive at your practice. If they have had great journeys with you and spread word-of-mouth to their friends and family already, it\u2019s not a great leap for them to do that on Facebook, Twitter, and Instagram.<\/p>\n<p>Once you know that a patient is happy to recommend you, simply ask them &#8211; \u201c<em>Do you use Facebook<\/em>?\u201d.<\/p>\n<p>If the answer is yes, then you can ask them &#8211; \u201c<em>Would you mind doing a post about your visit? We really appreciate spreading word-of-mouth about our practice in the local area and would love to help your friends and family.<\/em>\u201d<\/p>\n<p>Then you can guide them on the type of post if they need help. They could do any of the following:<\/p>\n<ul>\n<li><strong>Check-in to your practice<\/strong><\/li>\n<li><strong>Share your Facebook page<\/strong><\/li>\n<li><strong>Write a status update and tag your page<\/strong><\/li>\n<li><strong>Put up a \u201cStory\u201d and tag your page<\/strong><\/li>\n<li><strong>Post a video of them in the practice<\/strong><\/li>\n<li><strong>\u201cGO Live\u201d in the practice<\/strong><\/li>\n<\/ul>\n<p>For more information about <em><strong>social media for dentists<\/strong><\/em> remember to book in a call with our Guru Dominic Haslam &#8211; 0207 183 8388.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Do you know what patients are concerned about when they visit your website? You probably have a few ideas about the most common ones, such as price and pain. However, at Dental Focus, we have found that there are 8 Patient Concerns that cover the majority of their worries when choosing a dentist or [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[186],"tags":[],"class_list":["post-4322","post","type-post","status-publish","format-standard","hentry","category-social-media-for-dentists"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/posts\/4322","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/comments?post=4322"}],"version-history":[{"count":4,"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/posts\/4322\/revisions"}],"predecessor-version":[{"id":5783,"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/posts\/4322\/revisions\/5783"}],"wp:attachment":[{"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/media?parent=4322"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/categories?post=4322"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/tags?post=4322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}