{"id":4636,"date":"2020-05-27T17:56:02","date_gmt":"2020-05-27T16:56:02","guid":{"rendered":"https:\/\/www.dentalfocus.com\/marketing\/?p=4636"},"modified":"2021-01-26T10:21:09","modified_gmt":"2021-01-26T10:21:09","slug":"optimising-your-instagram-bio","status":"publish","type":"post","link":"https:\/\/www.dentalfocus.com\/marketing\/optimising-your-instagram-bio\/","title":{"rendered":"Instagram for dentists &#8211; Instagram bios"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4660 \" src=\"https:\/\/www.dentalfocus.com\/marketing\/wp-content\/uploads\/2020\/05\/the-positive-effects-of-1.png\" alt=\"\" width=\"684\" height=\"385\" \/><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to Instagram, first impressions are everything. If you want to grow your Instagram organically and gain the right kind of followers for your practice, your potential followers need to know exactly who you are, what you do, and why they should care.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Your Instagram bio is one of the first things people see when they land on your page, so make sure your bio captures your visitors\u2019 attention from the start.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s what you\u2019ll want to include in your bio to get more Instagram followers:<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4642 alignnone\" src=\"https:\/\/www.dentalfocus.com\/marketing\/wp-content\/uploads\/2020\/05\/Untitled-design-2020-05-27T162201.638-1.png\" alt=\"\" width=\"284\" height=\"286\" \/><\/b><\/p>\n<p><b>Headline &amp; Keyword<\/b><\/p>\n<p><span style=\"font-weight: 400;\">State the practice name and a keyword that describes who you are. Adding a particular niche or interest in the headline helps users get to know and understand your practice.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The headline is also searchable, so make sure you choose a keyword that your followers would associate with your page to increase organic traffic.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4643\" src=\"https:\/\/www.dentalfocus.com\/marketing\/wp-content\/uploads\/2020\/05\/FAFAFA-1.png\" alt=\"\" width=\"250\" height=\"238\" \/><\/p>\n<p><b>Body section<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The body section is where you\u2019ll put the majority of your description. Be sure to use the brand\u2019s voice, keep it clean, organised and with a bullet point format to describe who you are.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Be sure to include a line that gives your page credibility. This can be a feature in a publication, a certification you\u2019ve achieved, or a social cause your brand gives back to.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4652 alignnone\" src=\"https:\/\/www.dentalfocus.com\/marketing\/wp-content\/uploads\/2020\/05\/FAFAFA-9.png\" alt=\"\" width=\"340\" height=\"175\" \/><\/p>\n<p><strong>URL<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">This is the only section you have to place a link on Instagram, so use it wisely. Typically, you\u2019ll want to provide a direct link to your website, blog, or specific landing page that coordinates with your call-to-action.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-4654 alignnone\" src=\"https:\/\/www.dentalfocus.com\/marketing\/wp-content\/uploads\/2020\/05\/FAFAFA-10.png\" alt=\"\" width=\"236\" height=\"238\" \/><\/p>\n<p><strong>Entice the click<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Try adding some emojis\u00a0<\/span><span style=\"font-weight: 400;\">to really catch the eye of your followers and drive them to your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Add a call-to-action button so users can easily contact you!\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-4647\" src=\"https:\/\/www.dentalfocus.com\/marketing\/wp-content\/uploads\/2020\/05\/FAFAFA-8.png\" alt=\"\" width=\"236\" height=\"236\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">The following are the action buttons you can include:\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Email<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Message<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Call<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Book\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Reserve\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<div>\n<p dir=\"ltr\" style=\"text-align: center;\"><span data-mce-mark=\"1\">\u00a0<\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: center;\">\n<\/div>\n<div>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.dentalfocus.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" shape=\"rect\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/d1yoaun8syyxxt.cloudfront.net\/dentalfocus-7352e5c1-69bd-471e-be26-979b17f385f6-v2\" alt=\"Dental Focus\" width=\"434\" height=\"174\" align=\"middle\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<div style=\"text-align: center;\">\n<p>TEL:\u00a0020 7183 8388<\/p>\n<p><a href=\"https:\/\/www.dental-focus.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" shape=\"rect\">www.dentalfocus.com<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.facebook.com\/DentalFocusWebsites\/\" target=\"_blank\" rel=\"noopener noreferrer\" shape=\"rect\"><img decoding=\"async\" src=\"https:\/\/d1yoaun8syyxxt.cloudfront.net\/dentalfocus-72f6fc5e-7f6e-45b2-8cc5-913c74675163-v2\" width=\"42\" align=\"bottom\" border=\"0\" \/><\/a><a href=\"https:\/\/www.instagram.com\/dental_focus\" target=\"_blank\" rel=\"noopener noreferrer\" shape=\"rect\"><img decoding=\"async\" src=\"https:\/\/d1yoaun8syyxxt.cloudfront.net\/dentalfocus-70a64990-e374-4605-a561-29e055f18b05-v2\" width=\"45\" align=\"bottom\" border=\"0\" \/><\/a><a href=\"https:\/\/www.youtube.com\/user\/dentalfocuswebsites\" target=\"_blank\" rel=\"noopener noreferrer\" shape=\"rect\"><img decoding=\"async\" src=\"https:\/\/d1yoaun8syyxxt.cloudfront.net\/dentalfocus-06104820-617b-4929-86af-dc3b2ea6cbc2-v2\" width=\"44\" align=\"bottom\" border=\"0\" \/><\/a><a href=\"https:\/\/www.dental-focus.com\/marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\" shape=\"rect\"><img decoding=\"async\" src=\"https:\/\/d1yoaun8syyxxt.cloudfront.net\/dentalfocus-0ef813f0-15be-41c4-ba77-6e3470c9d310-v2\" width=\"45\" align=\"bottom\" border=\"0\" \/><\/a><\/p>\n<\/div>\n<div style=\"text-align: center;\"><\/div>\n<p dir=\"ltr\"><a href=\"https:\/\/www.dentalfocus.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" shape=\"rect\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/d1yoaun8syyxxt.cloudfront.net\/dentalfocus-81c0c3ec-d89f-42a6-b24a-44fde55b1327-v2\" width=\"650\" height=\"221\" align=\"bottom\" border=\"0\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to Instagram, first impressions are everything. If you want to grow your Instagram organically and gain the right kind of followers for your practice, your potential followers need to know exactly who you are, what you do, and why they should care.\u00a0 &nbsp; Your Instagram bio is one of the first things [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[175,186],"tags":[148,46,184,173,63,140,183],"class_list":["post-4636","post","type-post","status-publish","format-standard","hentry","category-doms-social-media-blog","category-social-media-for-dentists","tag-dental","tag-dental-focus","tag-dental-practice-social-media","tag-dental-websites","tag-dentistry-2","tag-social-media","tag-social-media-for-dentists"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/posts\/4636","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/comments?post=4636"}],"version-history":[{"count":22,"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/posts\/4636\/revisions"}],"predecessor-version":[{"id":4894,"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/posts\/4636\/revisions\/4894"}],"wp:attachment":[{"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/media?parent=4636"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/categories?post=4636"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/tags?post=4636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}