{"id":471,"date":"2010-03-29T19:57:04","date_gmt":"2010-03-29T18:57:04","guid":{"rendered":"https:\/\/www.dental-focus.com\/marketing\/?p=471"},"modified":"2010-04-02T14:57:06","modified_gmt":"2010-04-02T13:57:06","slug":"dental-design-marketing-that-feels-good","status":"publish","type":"post","link":"https:\/\/www.dentalfocus.com\/marketing\/dental-design-marketing-that-feels-good\/","title":{"rendered":"Dental Design & Marketing that “Feels Good”"},"content":{"rendered":"
\"363532216_bb062ca4ae\"<\/a>
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Photo by Victor Bezrukov. CC BY 2.0.<\/p><\/div>\n

Dentists need to move away from \u2018procedure-oriented\u2019 dental marketing<\/a>, and find new, unique ways to win patients.<\/p>\n

Yes the dentist may offer Restorative Work, Implants, Cosmetics, Dentures, Whitening, etc. and good work too, but dentists mustn\u2019t become too obsessed with these procedures. The \u201cmarketing” and \u201cemotional connection” stuff matters too, in fact \u201cemotional branding\u201d is the new buzz word in marketing.<\/p>\n

First a dentist needs to develop empathy with patients. A complete understanding of the psychological state of mind of patients (who will sense this). Most dentists of course, strongly believe that the services they provide will help people solve dental problems or enhance the quality of patients\u2019 look, teeth, confidence, etc. and they are right. But almost everyone outside of the dental profession pays little attention to dental health issues until they are forced to do so.<\/p>\n

In dental marketing<\/a>, you should always find ways to win the confidence of patients before they accept treatments. A website communicates a mood, an ambiance. It has ethereal values and can form an empathetic connection with patients. With design, colours, information, it can have a \u2018tone of voice\u2019. It beats walking up to someone and bragging about how good you are.<\/p>\n

So do not sell procedures. Instead, present patients with a \u2018feel good\u2019 website. That way, you let the patient choose and accept the service and the solution.<\/p>\n

\"adrian-blog\"Adrian Adler is\u00a0“the Wizard<\/em><\/strong>” <\/em><\/strong>at Dental Focus Web Design.<\/strong><\/p>\n

Remember to subscribe to our blog by e-mail so you can get all our dental marketing<\/a> ideas immediately – the Internet Marketing Secrets of “WOW websites that find you and convert you!”<\/p>\n

If you would like some free advice,\u00a0Email Us<\/a> or\u00a0call 020 7183 8388<\/strong>.<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Dentists need to move away from \u2018procedure-oriented\u2019 dental marketing, and find new, unique ways to win patients. Yes the dentist may offer Restorative Work, Implants, Cosmetics, Dentures, Whitening, etc. and good work too, but dentists mustn\u2019t become too obsessed with these procedures. The \u201cmarketing” and \u201cemotional connection” stuff matters too, in fact \u201cemotional branding\u201d is […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-471","post","type-post","status-publish","format-standard","hentry","category-adrian"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/posts\/471","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/comments?post=471"}],"version-history":[{"count":5,"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/posts\/471\/revisions"}],"predecessor-version":[{"id":710,"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/posts\/471\/revisions\/710"}],"wp:attachment":[{"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/media?parent=471"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/categories?post=471"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/tags?post=471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}