{"id":4783,"date":"2020-11-10T16:36:38","date_gmt":"2020-11-10T16:36:38","guid":{"rendered":"https:\/\/www.dentalfocus.com\/marketing\/?p=4783"},"modified":"2020-11-25T11:09:04","modified_gmt":"2020-11-25T11:09:04","slug":"social-media-november-lockdown-plan","status":"publish","type":"post","link":"https:\/\/www.dentalfocus.com\/marketing\/social-media-november-lockdown-plan\/","title":{"rendered":"Social Media strategy during lockdown (November edition)"},"content":{"rendered":"

\"\"<\/p>\n

Are you using your Social Media during the lockdown period? <\/span><\/p>\n

There will be an undoubted increase in social media usage and as a means to help your patients pass the time h<\/span>ere are 3 themes you can use as part of your content strategy this month.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

A force for good\u00a0<\/b><\/p>\n

\"\"<\/span><\/p>\n

We believe it is important to communicate messages of support and positivity during lockdown whilst staying true to your brand values.<\/span><\/p>\n

This content could include:<\/span><\/p>\n

– Quotes of positivity\/messages of reassurance<\/span><\/p>\n

– Highlighting support groups within your community\u00a0<\/span><\/p>\n

– Reminding patients about dental emergency procedures<\/span><\/p>\n

– Entertaining patients with videos inside your practice<\/span><\/p>\n

– Fun challenges\/puzzles\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Patients first<\/b><\/p>\n

\"\"<\/p>\n

Understanding what your patients want to see from your brand is critical and we believe the following content\u00a0could work well for you:<\/span><\/p>\n

– Updates from your dental team<\/span><\/p>\n

– Addressing frequently asked questions<\/span><\/p>\n

– The new patient journey and patient safety<\/span><\/p>\n

– Patient testimonials (ideally video)<\/span><\/p>\n

– Oral health tips<\/span><\/p>\n

 <\/p>\n

Mouth Cancer Action month<\/b><\/p>\n

\"\"<\/p>\n

Taking place throughout November, join thousands of amazing people who are raising awareness of mouth cancer within their communities and sharing the important message of being mouth aware.\u00a0<\/span><\/p>\n

This content could include:<\/span><\/p>\n

– Teaching how to spot mouth cancer early and regularly checking for unusual changes in the mouth.<\/span><\/p>\n

– Educating on what is likely to cause mouth cancer and reducing risks.<\/span><\/p>\n

– Reminding patients to act quickly when they see something out of the ordinary by visiting your practice.<\/span><\/p>\n

–\u00a0 Supporting\/donating to a cause such as the Mouth Cancer Foundation and their annual Mouth Cancer walk which can be done at home <\/span>www.mouthcancerwalk.org<\/span><\/a>.<\/span><\/p>\n

 <\/p>\n

Stay Safe,<\/span><\/p>\n

Kind regards,<\/span><\/p>\n

 <\/p>\n

Dom<\/span><\/p>\n

Social Media Manager<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Are you using your Social Media during the lockdown period? There will be an undoubted increase in social media usage and as a means to help your patients pass the time here are 3 themes you can use as part of your content strategy this month. \u00a0 A force for good\u00a0 We believe it is […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37,175,186],"tags":[46,184,144,189,188,140,183],"class_list":["post-4783","post","type-post","status-publish","format-standard","hentry","category-facebook-social-media","category-doms-social-media-blog","category-social-media-for-dentists","tag-dental-focus","tag-dental-practice-social-media","tag-facebook","tag-instagram-for-dentists","tag-instagram-tips","tag-social-media","tag-social-media-for-dentists"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/posts\/4783","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/comments?post=4783"}],"version-history":[{"count":10,"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/posts\/4783\/revisions"}],"predecessor-version":[{"id":4800,"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/posts\/4783\/revisions\/4800"}],"wp:attachment":[{"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/media?parent=4783"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/categories?post=4783"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/tags?post=4783"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}