{"id":48,"date":"2010-02-14T02:54:39","date_gmt":"2010-02-14T01:54:39","guid":{"rendered":"https:\/\/www.dental-focus.com\/marketing\/?p=48"},"modified":"2010-04-02T16:03:55","modified_gmt":"2010-04-02T15:03:55","slug":"it-does-exactly-what-it-says-on-the-tin","status":"publish","type":"post","link":"https:\/\/www.dentalfocus.com\/marketing\/it-does-exactly-what-it-says-on-the-tin\/","title":{"rendered":"It does exactly what it says on the tin"},"content":{"rendered":"

\"tinWhat is the primary purpose of a dental website<\/a>? Rather like the packaging for a product tells us what\u2019s inside the tin (or pack), a dental website tells us what\u2019s inside the practice.<\/p>\n

The designers\u2019 objective (whether of packaging or a website) is always to \u2018add value\u2019 to the contents, whether to an effective cleaning product or to an excellent dental practice. But how, you may ask? By emphasizing the positive \u2018points of difference\u2019 or the \u2018Unique Selling Points\u2019 (USP\u2019s). These can work for brands on both \u2018functional\u2019 and \u2018emotional\u2019 levels. We all try to make the \u2018great upward leap\u2019, a psychological term first coined by Adler, a close friend of Freud (but no relation of mine). Basically we all aspire to better things than we currently have, a nicer car, a new yummier chocolate, a better dentist. The purpose of a dental website is not only to tell the site visitor what a dental practice has to offer, but also to add value to it by drawing the visitor\u2019s attention to it\u2019s benefits. These could be the treatments, a special offer, the beautiful location etc. Each dental website is unique, featuring each individual dentist\u2019s logo, practice photos, staff details and treatments, creating an effective, unique \u2018brand presence\u2019.<\/p>\n

It is the primary, most cost effective form of marketing available to most dentists. Whereas a product in a tin may be a big brand (i.e. Heinz). This can rely on advertising, packaging, PR, website, sponsorship etc. Whereas the \u2018visible face\u2019 of a dental practice, is often the website and, maybe also, the actual practice with the sign outside it. But with the World Wide Web, you don\u2019t have to worry about distribution channels or national TV campaigns. A huge audience will see your dental practice, including somebody in Australia (if they wanted to). It is our job, to narrow this down, to target the right audience i.e. those living nearby who are interested in dental services.<\/p>\n

It\u2019s our job therefore to make each dentist\u2019s website relevant to it\u2019s audience, by stressing it\u2019s benefits, location etc. No two practices are the same, \u2018one size does not fit all\u2019. Marketing, psychology and design principals apply to the web, as with all forms of media, we strive to say exactly what the dental practice does \u2018on the website\u2019, but not \u2018on the tin\u2019.<\/p>\n

\"adrian-blog\"Adrian Adler is\u00a0“the Wizard<\/em><\/strong>” <\/em><\/strong>at Dental Focus Web Design.<\/strong><\/p>\n

We’d love to hear from you and have a discussion – please leave a comment and rate us!<\/p>\n

And remember to subscribe to our blog by e-mail so you can get all our dental marketing ideas<\/a> immediately – Internet Marketing Secrets of “the WOW websites that find you and convert you!”<\/p>\n

If you would like some free advice,\u00a0Email Us<\/a> or\u00a0call 020 7183 8388<\/strong>.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

What is the primary purpose of a dental website? Rather like the packaging for a product tells us what\u2019s inside the tin (or pack), a dental website tells us what\u2019s inside the practice. The designers\u2019 objective (whether of packaging or a website) is always to \u2018add value\u2019 to the contents, whether to an effective cleaning […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-48","post","type-post","status-publish","format-standard","hentry","category-adrian"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/posts\/48","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/comments?post=48"}],"version-history":[{"count":10,"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/posts\/48\/revisions"}],"predecessor-version":[{"id":720,"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/posts\/48\/revisions\/720"}],"wp:attachment":[{"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/media?parent=48"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/categories?post=48"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/tags?post=48"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}