{"id":50,"date":"2010-02-14T02:55:19","date_gmt":"2010-02-14T01:55:19","guid":{"rendered":"https:\/\/www.dental-focus.com\/marketing\/krishans-video-tips\/thinking-outside-the-box\/"},"modified":"2010-04-02T16:03:04","modified_gmt":"2010-04-02T15:03:04","slug":"thinking-outside-the-box","status":"publish","type":"post","link":"https:\/\/www.dentalfocus.com\/marketing\/thinking-outside-the-box\/","title":{"rendered":"Thinking Outside the Box"},"content":{"rendered":"

\"dental-marketing-ideas\"Its always been assumed that \u2018thinking outside the box\u2019 is wild and the most truly creative. Well no it isn\u2019t really, when compared with solving problems by employing well used imagery and existing information, but in original ways. This is far more tricky. Take great art for instance, Leonardo da Vinci\u2019s \u2018The Last Supper\u2019, did he start with a ‘blank canvas’ (metaphorically)? Did he invent all the characters and the actual event? No, he portrayed what was thought to have happened to a \u2018brief\u2019 from his patron (the church).\u00a0 He did however do it in an original way, by using facial expressions and gestures, more effectively then ever before (but he was definitely thinking \u2018inside the box\u2019). Even when he \u2018invented\u2019 the helicopter by making drawings of one, he based them on a well known medieval toy that kids threw about at the time and he modified it. He was again thinking from inside the box.<\/p>\n

Being creative, especially in the field of design, is thinking \u2018inside the box\u2019. Otherwise you are wasting people\u2019s time. The answer (or design solution) is nearly always sitting somewhere within the original question. If a dentist wants a new website for dental marketing purposes that is unique, we\u2019ll investigate and read through all the information provided. Inevitably we find that each practice is individual in numerous ways. These \u2018points of difference\u2019 provide the basis for a unique dental website design<\/a>.<\/p>\n

As a Creative Director, I used to mentor young designers and I found it was a question of letting them learn through experience and honest feedback. Consumer research, gives you great feedback from the \u2018man or woman in the street\u2019, not from other supposedly \u2018brilliant\u2019, \u2018creative\u2019 thinkers. This way you just hear what people honestly think of your design. After all, it is these people that you designed it for in the first place. A website has to appeal to it\u2019s audience, not try and win a Turner prize. It has a job to do and the term \u2018design\u2019 these days means: getting something to work functionally and visually. Our dental websites<\/a> both function and catch the eye. The E-Type Jag is a beautiful classic car, but would it have been so admired if it only went at 10 miles an hour? Our websites perform well, they rank high for Search Engine Optimization, as well as look good. We achieve this by thinking firmly from \u2018inside the box\u2019.<\/p>\n

\"adrian-blog\"Adrian Adler is\u00a0“the Wizard<\/em><\/strong>” <\/em><\/strong>at Dental Focus Web Design.<\/strong><\/p>\n

We’d love to hear from you and have a discussion – please leave a comment and rate us!<\/p>\n

And remember to subscribe to our blog by e-mail so you can get all our dental marketing ideas<\/a> immediately – the Internet Marketing Secrets of “WOW websites that find you and convert you!”<\/p>\n

If you would like some free advice,\u00a0Email Us<\/a> or\u00a0call 020 7183 8388<\/strong>.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Its always been assumed that \u2018thinking outside the box\u2019 is wild and the most truly creative. Well no it isn\u2019t really, when compared with solving problems by employing well used imagery and existing information, but in original ways. This is far more tricky. Take great art for instance, Leonardo da Vinci\u2019s \u2018The Last Supper\u2019, did […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-50","post","type-post","status-publish","format-standard","hentry","category-adrian"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/posts\/50","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/comments?post=50"}],"version-history":[{"count":8,"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/posts\/50\/revisions"}],"predecessor-version":[{"id":719,"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/posts\/50\/revisions\/719"}],"wp:attachment":[{"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/media?parent=50"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/categories?post=50"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dentalfocus.com\/marketing\/wp-json\/wp\/v2\/tags?post=50"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}