Discussing many elements of dental marketing, from attracting new patients and Google paid traffic, to organic SEO and reviews, watch the full interview between our Google Consultant Naz Haque, and the CEO and Founder of Dentaltown – Howard Farran.
 

During the interview, Naz Haque reveals typical patient behaviour on Google – such as their reaction to ads versus organic listings. Moving through the patient journey during their search for a dentist, Naz goes on to discuss the importance of building trust on Google through reviews and addressing patient concerns.

What do patients care about? 

Typical concerns of a patient looking for a dentist are things like:

• What is the patient journey like?
• Who are the people that will be with me?
• What will the practice be like?
• How will the treatment feel?
• What is the after care like? 

Reviews and patient testimonials are really important. These address patient concerns naturally, as well as help to build trust between dentists and prospective patients. Dental practices wanting to make an impact with their dental marketing should be starting with their reviews on Google.

Video Testimonials

Taking reviews to another step, many dentists are now asking their patients to offer video testimonials. These address the patient concerns with emotional impact. If a patient is so thrilled with the results their dentist has achieved that they are happy to broadcast their happiness, it creates a deep connection with any potential patient who watches that video testimonial.

Emotional Websites

Dental websites should mostly be filled with content from existing patients. This content is:

• Patient reviews
• Video testimonials
• Before and After images

This populates your website with emotional moments that help to move the patient into “action” mode.

SEO: Push & Pull Dental Marketing

Another topic discussed during this interview between Naz Haque and Howard Farran is the difference between appearing on Google versus social media marketing.

By paying to appear in front of patients on Facebook or Twitter, you are pushing your contact details onto them. Whereas appearing naturally on Google when patients are directly searching for a service or product, you are pulling them in. The mindset is very different, and the results can vary dramatically.

To find out more about the ways in which Dental Focus can help you attract New Patients, get Google Reviews, or appear on Google Page 1 through SEO, get in touch!

The post Naz Haque interview with Dentaltown CEO Howard Farran – New Patients, Reviews, and SEO first appeared on Digital Marketing for Dentists in UK | Blog by Dental Focus.

Dental Focus Web Design encourages dentists to undertake smile makeover and smile design courses – especially a hands-on cosmetic dentistry course. Dentists need to have the clinical skills so that they are fully confident in taking photos of their own real patients and developing an ever-growing Smile Gallery. Patients are surfing dentist websites and looking for the expert best dentist. A dental website is simply a reflection of your clinical skill. What does your Smile Gallery say about you?

Krishan Joshi is “the Master” at Dental Focus Web Design.

Remember to subscribe to our blog by e-mail so you can get all our dental marketing ideas immediately – the Internet Marketing Secrets of “WOW websites that find you and convert you!”

If you would like some free advice, Email Us or call 020 7183 8388.

The post Rahul Doshi Smile Design Makeover Courses first appeared on Digital Marketing for Dentists in UK | Blog by Dental Focus.

Dental Focus Web Design encourages dentists to capture email addresses on their dental websites in order to send out dental practice email marketing autoresponders which are a series of pre-written weekly emails. Dentists need to stay in communication with pre-qualified, pre-interested readers in order to build long-term relationships and be recognized as the best, expert dentist!

Krishan Joshi is “the Master” at Dental Focus Web Design.

Remember to subscribe to our blog by e-mail so you can get all our dental marketing ideas immediately – the Internet Marketing Secrets of “WOW websites that find you and convert you!”

If you would like some free advice, Email Us or call 020 7183 8388.

The post Bhavna Doshi Dental Practice Email Marketing first appeared on Digital Marketing for Dentists in UK | Blog by Dental Focus.

Dental Focus Web Design encourages LIVE online bookings which are both exciting and very necessary in this digital age where dental patients expect to book a dentist appointment online because they book everything else online such as plane tickets, concerts, cinemas, hotels, etc. It’s no longer good enough to just have an email request form. Our lives now move so fast that we need an immediate confirmation response, online 24/7. Watch this video and discover more secrets!

Krishan Joshi is “the Master” at Dental Focus Web Design.

Remember to subscribe to our blog by e-mail so you can get all our dental marketing ideas immediately – the Internet Marketing Secrets of “WOW websites that find you and convert you!”

If you would like some free advice, Email Us or call 020 7183 8388.

The post Book Dentist & Dental Appointments Online first appeared on Digital Marketing for Dentists in UK | Blog by Dental Focus.

Dental Focus Web Design incorporates high quality 3D animations on our websites for dental treatments, orthodontics, facial aesthetics and optical treatments – for dentists that marry opticians!

Visit our WOW Dental Websites to watch these 3D animations in action. You’ll see video animations that illustrate in a friendly manner all the popular treatments such as porcelain veneers for a diastema, dental crowns, single tooth dental implants, dentures with implants, how to floss, how to brush your teeth, lingual orthodontics, composite bonding for chipped and broken teeth, jaw movements for TMJ and much, much more!

Krishan Joshi is “the Master” at Dental Focus Web Design.

Remember to subscribe to our blog by e-mail so you can get all our dental marketing ideas immediately – the Internet Marketing Secrets of “WOW websites that find you and convert you!”

If you would like some free advice, Email Us or call 020 7183 8388.

The post 3D Dental Animations with MEDiVision first appeared on Digital Marketing for Dentists in UK | Blog by Dental Focus.

Dental Focus Web Design has a limited special offer for the quickest of Practice Plan clients to help with their website design and dental marketing on the web. Check out the latest Practice Plan Workshop newsletter to get the deal before it runs out!

Krishan Joshi is “the Master” at Dental Focus Web Design.

Remember to subscribe to our blog by e-mail so you can get all our dental marketing ideas immediately – the Internet Marketing Secrets of “WOW websites that find you and convert you!”

If you would like some free advice, Email Us or call 020 7183 8388.

The post Dental Practice Plan with Michelle Hardy first appeared on Digital Marketing for Dentists in UK | Blog by Dental Focus.

What’s “the WOW website” ? A website that finds you and converts you!

Jayne Sproson’s 3 Top Tips for Dental Websites that Work!

TOP TIP #1. Unique Selling Points (USPs)

You must differentiate yourself so you do NOT compete on price.

TOP TIP #2. Google 1st page rankings

Your target dental patient must FIND you on Google.

TOP TIP #3. Videos to excite

You must use VIDEO to excite and get people’s attention.

Krishan Joshi is “the Master” at Dental Focus Web Design.

Remember to subscribe to our blog by e-mail so you can get all our dental marketing ideas immediately – the Internet Marketing Secrets of “WOW websites that find you and convert you!”

If you would like some free advice, Email Us or call 020 7183 8388.

The post Dental Website Design from Jayne Sproson first appeared on Digital Marketing for Dentists in UK | Blog by Dental Focus.

Krishan Joshi caught up with Mash Seriki from Smile-on and Dental Tribune about the upcoming AOG Clinical Innovations conference in association with Dental Directory. The video interview took place at the NEC in Birmingham during the March 2010 Dentistry Show.

The Anglo-Asian Odontological Group (AOG) and Smile-on in association with The Dental Directory are proud to announce The Clinical Innovations Conference 2010. Taking place at the Royal College of Physicians in the heart of London’s Regent’s Park May 7-8, The Clinical Innovations Conference will see some of the world’s best speakers discuss topics aimed to teach, inspire and motivate.

Speakers confirmed are:

Julian Webber, Wyman Chan, Basil Mizrahi, Peter Galgut, Raj RajaRayan OBE, Naresh K Sharma, Seema Sharma, Yusof (Joe) Omar, Daljit Gill, Bruce Bernstein, Sia Mirfendereski, Jonathan Britto, Professor Eddie Lynch, Trevor Bigg, Achim W Schmidt and Kevin Lewis.

For more information, visit the AOG website or the Clinical Innovations website.

Krishan Joshi is “the Master” at Dental Focus Web Design.

Remember to subscribe to our blog by e-mail so you can get all our dental marketing ideas immediately – the Internet Marketing Secrets of “WOW websites that find you and convert you!”

If you would like some free advice, Email Us or call 020 7183 8388.

The post May 2010 Clinical Innovations with The AOG first appeared on Digital Marketing for Dentists in UK | Blog by Dental Focus.