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Tips for great dental marketing

Wednesday 22nd September 2021

Effective dental marketing requires knowledge, time and consistency. With continuous advances in information technology, it can be difficult to keep up with all the changes that are occurring unless one has the right knowledge and expertise. If you are looking to fill up your appointment books and boost the success of your dental practice, then speak to us at Dental Focus today. We are an award-winning digital dental marketing team and we can establish and maintain a strong marketing campaign for your dental practice that will help you stand out from the crowd and let people know that you are the best in town!

Making a good first impression

First impressions are very important and so, when a potential patient visits your website for the first time, they must be impressed by what you have to offer. We, at Dental Focus, have created over 1000 dental websites over the last two decades. We are here to help create a modern, bespoke website and an effective marketing system for you. With our knowledge and expertise, we can create a fantastic website that lives up to the current trends but also goes that extra mile to help distinguish your practice from the rest.

Google ratings and patient reviews

When considering a healthcare provider or other similar services, most people take into account the Google ratings and patient reviews. So, you have to build up a collection of positive customer feedback that reflects well on your dental practice as this will help reassure potential patients of your skills and service and encourage them to visit you to find out for themselves. Good quality and a high quantity of Google reviews are important for search engine optimisation (SEO) because it shows Google that you are reliable and presents good credibility to potential patients too. This can increase traffic to your website and boost awareness about the success of your dental practice in the long run.

Continuing to make an impression

Having a stand-alone website is not enough for dental marketing. You must regularly maintain and update your website. By working with us at Dental Focus, you will be provided with individually tailored articles and blogs that are written by our writing team on a monthly basis. These are based on search keywords that are popular in your local area. To do this, we use our specialised software to find out which dental terms are searched for most frequently in your area. Then, we ask our writers to create content that focuses on these terms. This helps attract patients who are either experiencing specific dental problems or already considering certain treatments and procedures. By coming across your content that involves the terms they were looking for, they will be encouraged to speak with you to find out more or book an appointment to visit you in person. So, talk to us at Dental Focus today and find out more about the techniques that we can use to help create a successful marketing system for you.

How to attract new patients with dental SEO

Monday 20th September 2021

Marketing is a complex and time-consuming process. With new programs being introduced all the time and advances in information technology, it can be difficult to keep up with all the changes. Dentistry has become an overcrowded market with dental practices available on every High Street and multiple dentists in each town or village – without good dental marketing, it is easy to get lost in the crowd.

Most people like to find out about healthcare services, such as dental treatments, online. Therefore, despite the amount of time it may take or how complicated dental marketing may sound, it is important that you address this matter strongly. By successfully doing so, you can help maintain the growth of your dental practice and bring in new patients through your door.

Speak to us at Dental Focus to find out how you can create a strong online presence with good search engine optimisation (SEO). We are an award-winning digital dental marketing team and we specialise in creating dental websites and maintaining dental SEO. We have been doing so for the last two decades, and, within this time, we have helped over 1000 dental practices create a strong online presence and attract new patients to their business.

What is dental SEO?

Dental SEO encompasses the techniques and strategies put together to help your website be easily found on Google when a potential patient searches for their dental needs in your area. Google advertisements and pay-per-click are highly effective in getting your website on the top of the list; however, this can be expensive to maintain, especially for small dental practices.

By speaking to our knowledgeable and experienced team, here at Dental Focus, you can find a cost-effective way of putting together a system that works for you 24-hours a day and 7-days a week, on a long-term basis and with a better return of investment. With effective dental SEO, you can work to get your website to the top of the organic listings generated by Google for dental searches in your area. There are many tried and tested methods that we use to maintain this for you so, speak to us today and delegate your marketing to our team.

Keywords for dental SEO

Keywords are very important for dental SEO. By finding out which keywords are most commonly searched for with regards to dentistry in your local area, you can make sure that you include these words repetitively and strategically throughout your website. This will help attract patients and keep them interested. Modified keywords are also effective for convincing Google that you have the answers that the patients look for. Using the keywords multiple times, including them in headings and page titles and making sure that they come up early on in your content are useful tips for boosting your SEO. Contact us at Dental Focus today and find out more about the different techniques that we can employ to help attract new patients and boost the success of your dental practice very soon.

Creating a successful dental website using the 7 Ps of marketing

Friday 17th September 2021

Dental websites need to live up to a lot of expectations. They need to be attractive and modern, like most websites, whilst also being very informative and capable of holding the reader’s interest. But, most importantly, the website must encourage people to visit the dentist regularly and look after their oral health.

Everyone knows the importance of visiting their dentist; however, dental phobias are commonplace and the majority of the adult population fear the dentist to some degree. By creating a website that is welcoming and reassuring and stresses the importance of good dental hygiene, you can help potential patients put aside their fears and convince them to visit you in person.

Most dental websites explain all the treatments and procedures that they offer at their dental practice. Such websites can ease patients’ nerves and reassure them because the patients will have all the information they need regarding their dental issues or choice of treatment. An effective way to determine how you can attract your patients is by investigating the dental websites of other practices in your local area. Through this, you can find out what works for them and where they have gone wrong. Thereafter, by making a list of do’s and don’ts, you can make sure that your approach is the best one, thus helping your website stand out from the crowd and attract the most patients.

We, at Dental Focus, are an award-winning digital dental marketing team and we have helped create over 1000 dental websites over the last two decades. So, speak to us today and find out how we can help you. Creating and maintaining a good website is time-consuming and needs to be carried out regularly to make sure that your website is successful and that it consistently attracts new patients. By delegating the creation and maintenance of your website to our team, you will have a successful, bespoke and modern dental website that will work for you 24-hours a day, 7-days a week.

What are the 7 Ps of dental marketing?

Our experienced and knowledgeable team have put together the 7 Ps of dental marketing. We make use of these factors to create your website in a way that can be differentiated from others, thus helping you stand out from your competition.

The 7 Ps of dental marketing include the:

  • profile of your dental practice
  • people on your team
  • premises of your practice
  • prices of your treatments and procedures
  • promises of good customer service and high-quality dental care
  • proof of successful treatments done at your dental practice
  • products that you can offer your patients, such as treatment plans and other packages

All these factors can differ from your competitors’ websites and that will illustrate the uniqueness of your practice. So, speak to us at Dental Focus today and find out more about how we address each of these points to create a successful website and how we maintain this regularly to make sure it continues to work on attracting more patients to your practice.

The 7 Ps of dental marketing to help personalise your website

Wednesday 15th September 2021

Most dental practices offer the same treatments and procedures and because of this dental websites begin to sound very similar after you have browsed through a few. To help differentiate your website from those of your competitors, speak to us at Dental Focus. We are a multi award-winning digital dental marketing company with almost two decades of experience in the field. We have worked with over 1000 dental practices to help boost their business through effective dental marketing. Here at Dental Focus, we use the 7 Ps of dental marketing as a template for your website and this results in a highly personalised, informative, attractive and effective website for your practice.

The profile, people and premises of your dental practice

This approach begins with addressing the profile of your dental practice and your unique selling points. If you have a name and branding that you are happy with, we will showcase this for you or help develop a modern and bespoke profile for your business that will help attract the attention of potential patients.

Another 2 of the important Ps include the people on your team and the premises of your practice. These are particularly important because it personalises your website and enables potential patients to get to know you before they visit you in person. It not only engages with patients but also eases their nerves before they consider an appointment. This is necessary because most adults have a certain degree of dental fear that may have caused them to avoid the dentist for many years. This is your opportunity to help welcome them to your practice by addressing nervous patients directly using personalised messages and videos from your team. In this way, you may be able to encourage them to speak to you and hopefully face their dental phobia, which you can then help them combat.

The treatments you offer and their prices

We will make sure that the treatments and procedures that you offer are fully explained in user-friendly language using diagrams, photographs and videos to break the content into manageable bits and make it more visually stimulating. Along with that, we will also make sure that all prices are clearly visible. Wherever possible, you may want to offer payment plans for your patients to persuade them to consider further treatments apart from their regular checkups or general dentistry options.

Promises, proof and product

Patients are looking for promises of good customer service and top-quality dental care. This will be reiterated throughout your website and proof of such promises will be documented using impressive before and after pictures of successful treatments done at your dental practice. You can also choose to include patient testimonials to help encourage potential patients further.

The last of the 7 Ps of marketing is the product that you offer your patients. This may be in the form of treatment plans. One example would be a smile makeover which you can tailor to your patients so that they receive an excellent overall experience.

The role of Google My Business for dental SEO

Monday 13th September 2021

The importance of SEO

Research has found that healthcare services are commonly searched for on Google and, at the same time, almost 40% of Google searches have to do with local information. This means that when a potential patient experiences dental issues or considers dental treatment in their local area, it is more than likely that they will type their query into Google. When they do, it is important to make sure that your dental website is at the top of the results list. This means having a system in place which creates good local search engine optimisation (SEO).

Dental SEO involves establishing strategies that help Google recognise that you have the answers to a potential patient’s query. Google uses many different algorithms to generate its search results list and, by speaking to our knowledgeable and experienced team here at Dental Focus, you can find out more about this to help create strong dental SEO.

Developing and maintaining SEO is a time-consuming process and, with information technology advancing at all times, it is important to stay up-to-date with all the changes. This will keep your system effective and working to attract new patients for you. By delegating the marketing of your dental practice to our award-winning digital dental marketing team, you can focus your time and expertise on looking after the dental needs of your patients rather than worrying about how marketing works.

This is our area of speciality and our friendly team, here at Dental Focus, is waiting to help put an excellent system in place for you that works to attract patients 24-hours a day, 7-days a week. So, even when your practice is closed, patients around your town or village can search for what you have to offer and get in touch.

Google My Business

One of the first steps necessary to create local dental SEO is to have a Google My Business page. Once this is set up, Google will include you on the map it generates when a potential patient searches for local dentists. This usually includes a click-to-call feature and, if you include updated contact details and a quick summary of your dental practice, you will encourage patients to make an instant call to either find out more information or book an appointment.

Good reviews

Reviews are a good way of boosting your SEO and, to do this, you will need to collect as many as possible from your patients. A large number of positive reviews will show Google and your potential patients that you are a popular choice that is liked and trusted by the people in your area and this will ultimately raise your position in Google Maps’ results list.

If patients are unable to find your website when they search for dental practices in your area, then you may lose potential patients to your competitors. So, speak to us at Dental Focus today and let us put together a fantastic dental website and strong SEO for you to help patients find you easily and boost the success of your practice.

Encouraging people to visit the dentist

Friday 10th September 2021

In the past, many people may have found dental practices to be one of their least favourite places to visit. However, the establishment of the internet and effective online marketing helps you portray dentistry in a positive and welcoming manner. In this way, you can help persuade patients to visit you more regularly and consider dental treatments and procedures to promote better oral health and improve the appearance of their smiles.

By encouraging young children to visit your dental practice, you can set up their foundation for a lifetime of good oral health. No better job satisfaction than to see a patient all the way through from their early stages of life to later on in adulthood, smiling confidently with beautiful healthy teeth.

It is important to stand out from the crowd

There are many different techniques you can use to help your website stand out from the competition. Most dental practices have highly attractive dental websites; however, if you read through them, then after a while they begin to sound quite similar. This is because they offer very similar treatments and procedures.

To differentiate yourself from the dental practices in your area, it is important to know your competition. You can find out what does and does not work for them, what you like about their dental websites and where there are gaps in the market. By addressing all these factors before creating your website, you can make sure that you take advantage of the gaps you have found while you avoid making the same mistakes. Speak to us at Dental Focus and find out how we help create modern and bespoke dental websites for dental practices.

Speak to us at Dental Focus

You can rest assured that your website will be top-notch because we, at Dental Focus, have almost two decades of experience in the field. Within this time, we have helped develop and maintain over 1000 websites for dental practices across the country. By delegating the development and maintenance of your website to our team, you can focus your time and efforts on looking after the dental health of your patients.

An encouraging website

Most people need to be encouraged to visit the dentist. There are many different features that can help make your website more persuasive and one such way is to include a click-to-call feature at the top right-hand corner of every page that stands out prominently. When a potential patient browses through your website, they may come across certain treatments they wish to pursue. At this point, if the click-to-call button is right in front of them, they may consider contacting you on the spot to find out more or to book an appointment and visit you in person.

Other features you may like to use on your website are a ‘contact us’ form, an online consultation form or giving patients free quotes. These are all ways to help you engage with your potential patients and convince them further to take action and contact you.

Important factors for good dental marketing

Wednesday 8th September 2021

Attracting new patients is a necessity in order to grow your business and have a successful dental practice. In this age of digital technology, the most effective forms of dental marketing to attract new patients are having a strong online presence and good search engine optimisation.

Google My Business

The first step you can take to get yourself on the map, literally, is to create your Google My Business page. This is a free tool provided by Google that can help you create a listing for your business. It allows you to choose what information you would like to highlight. This may include your telephone number, email address and location. You can also add in a quick summary of the treatments and procedures that you offer, the areas you specialise in and other information that you may like your patients to be aware of.

Google creates a map of local businesses offering the services that a person searches for. So, if you have a Google My Business page, then your dental practice will come up on the map when potential patients search for their dental needs in your area. This normally includes a click-to-call feature which is further beneficial for encouraging patients to book an appointment at your practice.

A modern dental website

The next step in dental marketing is the development of a dental website. It is important to have a modern, attractive and informative website for your practice. So, by speaking to us at Dental Focus, you can rest assured that your dental website will stand out from your competitors.

We have almost 2 decades of experience in dental marketing and have helped over 1000 dental practices to develop and maintain strong digital marketing for their businesses. If you already have a website in place for your dental practice, then it is crucial to make sure that it is modernised and updated. This is because an outdated website may be insufficient and unable to attract new patients for you.

Your website must aim to persuade patients to consider dental treatments with your practice and prioritise their oral health to help promote their overall well-being. So, once you have an eye-catching and educational website in place, it is important to maintain and update it on a regular basis to help engage with your visitors and encourage them to book an appointment to visit you in person.

A mobile-friendly website

It is highly important to make sure that your website is accessible on all devices. This is because most Google searches are carried out on mobile phones; therefore, your website should be easy to load. Furthermore, it must be user-friendly on all desktops, laptops and mobile phones so that potential patients can find out more about you whenever they want to and from wherever they may be. So, speak to us at Dental Focus today and find out more about how we can put together a marketing system that will work for you 24 hours a day 7 days a week.

Topping Google’s search results list

Monday 6th September 2021

There are many ways to get your website onto the first page of Google and one such method is known as search engine optimisation (SEO). We, at Dental Focus, are a digital dental marketing team who specialise in creating dental websites and maintaining SEO for dental practices.

An effective website is crucial to digital marketing. If your website is not maintained or updated and if people are unable to find it, it may as well be non-existent. You need to make sure that, when potential patients search for their dental needs on Google, your website has is on the first page of the search results list. The majority of Google users only consider the first few websites on the search results page because they do not have the time to sift through lists to find what they need.

Everyone trusts Google to help them find the answers they look for. So, by delegating the marketing of your dental practice to our experienced team, you can make sure that, with well maintained dental SEO, you get the most out of your website and that it reaches as many people as possible.

Google My Business

The first step to getting on the first page of Google’s results list when a potential patient searches for dental services in your area, is to create a Google My Business page. The most common search term is ‘dentist near me’. When such a term is entered into the search bar, Google generates a list that includes a map of the local dental practices in that area. By creating a Google My Business page, you will be able to put yourself on that map.

You may decide which details you want to share here. Although, it is recommended that you include your contact details, the location of your practice and its opening hours, the treatments and procedures that you provide and which areas of dentistry you specialise in. You may want to provide a quick summary of your business as well.

Appearing on this list will make your patient aware of your dental practice instantly when they search online. The map usually includes a click-to-call feature, so potential patients can call you as soon as they like.

Paid advertisements and organic search results

The beginning of the list is made up of paid Google advertisements. Although this is the most effective method of attracting patients, it is also very expensive and can be difficult to maintain, especially for small dental practices.

The next section of the list is made up of the organic listings and it is important to maintain dental SEO for this section of the list because it will help attract new patients for you and boost the success of your business.

Speak to us at Dental Focus today to find out how we address the many different methods that are required to maintain a strong position on the organic listings of Google’s search results list and let us create a strong dental SEO for you.

Dental websites – the key to successful marketing

Friday 3rd September 2021

Dental websites are key to marketing your dental practice successfully online in this age of digital technology when everyone searches for their answers on Google. The majority of dental practices have successful websites so, you must speak to us here at Dental Focus because we can design a modern and bespoke website for your dental practice too.

We are an award-winning digital dental marketing team. We have almost two decades of experience in creating successful dental websites for dental practices and have helped to develop and maintain over 1000 dental websites in that time.

With our knowledge and expertise, you will have a website that will help you stand out from the crowd. If you search for your practice online, you will find that most other practices offer the same treatments and procedures. Therefore, after browsing through a few websites, you will begin to notice that they all look very similar and their content is quite repetitive. So, it is easy to forget what each practice offers as there is nothing to set them apart from each other.

How Dental Focus can help you

After speaking to our friendly, specialised team at Dental Focus, you can confidently delegate the marketing of your dental practice to us and we will create an exciting and eye-catching website for you that will differentiate you from your local competitors.

We will research what the other dental practices in your area offer and look for gaps in the market that you can use to your advantage. We will also find out what works for their websites and what does not gain much attention and keep this information in mind when setting up your website.

We will speak to you and your team and gather as much information as possible about your dental practice. We use the 7 Ps of marketing which is our tried and tested method for making sure we have addressed all aspects of your business so that, when a visitor browses through your website, they can find all the information they need regarding their dental requirements. This means that, once they come across your website, there will be no need for them to check out what your competition is offering.

Start your website today

You must speak to us soon because, even if you have an outstanding dental practice with the best dental technology and a highly skilled and experienced team, in this era of the internet, it is unlikely that potential patients will be aware of who you are or what you have to offer them unless they can find information about you online. So, if your online presence is weak, then you could lose your potential patients to your local competition.

Dentistry is already very overcrowded with dental practices available on every High Street. That being said, it is important that you seek our assistance and delegate your marketing issues to us so that we can help fill up your appointment books and bring in new patients through your door.

A strong website and keyword research for effective dental marketing

Wednesday 1st September 2021

Effective dental marketing is a powerful tool in promoting the success of your dental practice. Over the last few decades, dentistry has become an overcrowded market and, with multiple dental practices in each town and village, you have to stand out from the crowd. You must have a strong patient attraction system in place to help bring new patients through your door and keep your existing patients happy at the same time.

Speak to us at Dental Focus today. We are a digital dental marketing team and we have assisted over 1000 dental practices over the last two decades. We can help create a strong dental marketing system for you and maintain this so that you can focus your time and efforts on looking after your patients’ dental needs.

Dental marketing has moved online, and the days of paper marketing and word-of-mouth referrals are now a thing of the past. Everyone searches for their answers online. Therefore, your dental practice must have a strong online presence so that, when potential patients search for their dental needs in your area, you can make sure that your practice is the first one that they come across.

The importance of a good website

You will need to establish an excellent dental website that is modern, attractive and informative at the same time. It should address all aspects of your dental practice, including your brand, profile, and your business’s USPs.

To help reassure patients that you provide excellent customer service and dental care, the website should include plenty of photographs and video messages from your team members. This could include team introductions and explanations of how they can help patients. Through this, potential patients can familiarise themselves with you and your team.

Photographs, videos and a three-dimensional tour of your dental practice will encourage patients to visit you in person. Information about the treatments and procedures you offer that is designed to be user-friendly, interesting and educational will persuade patients to consider such services at your practice. By displaying before and after pictures of successful dental treatments at your practice, you will further convince potential patients to consider booking an appointment with you.

Keyword research

Once your website is successfully developed, you must continue to maintain this regularly by creating fresh content in the form of written articles, pictures, videos and regular updates on your dental practice.

To make sure that this content is well received and helps you engage with your patients, it is important to carry out keyword research for dentistry in your area. This means finding out what patients look for. To do this, we have specialised software, here at Dental Focus, with which we can find the dental terms that are most commonly searched for in your vicinity. Using the data we gather, we will then frequently create new content for you that is tailored to these search terms. By creating content on topics that potential patients are already thinking about, you will be able to educate them and encourage them to take action, thus prompting a visit from them very soon.