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Important features for successful dental websites

Wednesday 19th January 2022

There are many features which you need to remember to include when creating a dental website for your dental practice. Dental websites have an important role in marketing your dental treatments and procedures, as well as educating the public on the importance of good dental hygiene and visiting the dentist on a regular basis. Here at Dental Focus we are a multi-award-winning website design team and we specialise in creating dental websites with strong marketing strategies, to help attract prospective patients and boost the success of your dental practice. We have almost two decades of experience in dental websites and we will help create a fantastic website for you.

7Ps of dental marketing

Dental websites consist of very similar information, as most practices offer the same treatments and procedures. It is important to make sure that your website is highly personalised and individually tailored to help you stand out from amongst your competitors. To do this, here at Dental Focus we use the 7Ps of dental marketing to find out about all aspects of your business and use this information to tailor the content of your website.

The 7Ps include the profile, people and premises of your business. They include the prices of your treatments and procedures. They also include the promises of good customer service and dental care, and the proof of being able to fulfil these commitments. Finally the 7Ps of dental marketing address the products that you are able to offer your patients. Putting together all this information will help make sure that we have covered all aspects of your dental practice, so that when a potential patient is searching for their dental needs they are able to find out everything they want to know about your practice on your website.

A personal touch

Once we acquire all this information we are able to combine it with respect to the treatments and procedures that you offer at your practice. Amongst the descriptions of how treatments are carried out and the advantages of each one, we will include photographs and videos of your team at your dental practice to help break up the written content of the page. The photographs and videos can represent different aspects of your practice. They can be pictures of yourselves with happy patients, videos of yourselves carrying out successful treatments and video messages which address prospective patients directly or talk about the importance of dental health and specific treatments or procedures. We can even include a virtual tour of your dental practice where possible, to show people around before they visit your practice in person. This helps make your website significantly more engaging and interesting. More importantly it helps prospective patients visualise themselves in your presence or at your dental practice, helping to ease their nerves and encouraging them to book an appointment to visit you in person very soon.

Speak to us at Dental Focus today and find out more about how we can personalise your dental website and help you build better relations with existing and prospective patients to boost the success of your dental practice.

A strong profile for good dental marketing

Monday 17th January 2022

Although there are more dental practices than ever before the dental industry has seen a decline in growth over the last few years. The pandemic has led to fluctuations in household income and due to the lockdown many people have been unable to visit the dentist or have avoided doing so. It is very important to have a strong dental marketing campaign in place to make sure that your business continues to grow and flourish in these difficult times and it is also important to encourage the public to continue to look after their dental health which is paramount for overall well-being.

If you are looking to enhance your dental marketing techniques or if you are not sure where to start, speak to us at dental focus today. Whichever level of marketing you have in place for your dental practice, we can help you. Dental marketing has moved predominantly online. In this era of digital technology most businesses advertise their services online and this is the way forward for dental practices also.

The majority of dental practices have excellent digital marketing campaigns and if you have not yet put together a digital marketing strategy then you will be losing potential patients to your competitors. We are a digital marketing team. We have almost 2 decades of experience in creating excellent digital marketing strategies for dental practices across the country. We will help create a strong online presence for your dental practice. We want to help you become the most popular dental practice in your area. We are a multi award-winning team and with our knowledge and expertise you will be able to stand out amongst your competitors and attract quality patients already looking for the treatments and procedures that you have to offer.

The profile of your business

To put together a successful digital marketing campaign firstly we will need to find out everything we can about your business. Here at Dental focus we use the 7Ps of marketing to help us do this. This means that we have addressed all aspects of your business and that there are no questions remaining. Your potential patient is able to find everything they need to know about you on your website or through other digital content. We will address the profile of your business. This means the branding, the image that you would like to portray, the name and logo, your ethos and your USPs. This information should be attractive and memorable, when patients think about their dental issues, your name should come to mind. If you already have a profile that you are happy with then we will display this on a brilliant homepage for your website and on any social media pages that you wish to pursue. If you do not have a branding that you have settled on then we will work with you to help you create a profile that you can be happy to show off to the world. We will carry out competitor analysis on your behalf to make sure you stand out from the other dental practices in your area. Speak to us at dental focus today to find out more.

The different types of Dental SEO

Friday 14th January 2022

There are different techniques and strategies which you need to address for dental search engine optimisation or dental SEO. Dental SEO helps search engines recognise that your website is credible, trustworthy and that it has the answers that searchers are looking for. Google is the world’s most popular search engine. For your dental practice to be successful you need to make sure that you are aware of the crawlers used by Google to index the information on your website and other digital content, and the factors that determine where you are ranked on the search engine results page or SERPs. Unfortunately, these factors are changing at an increasing rate and to be aware of the frequent updates to the technology it is important that you either have a dedicated and trained member of staff or you contact our digital dental marketing team here at Dental Focus. We are an award-winning dental marketing team and we will help put together an excellent marketing strategy with a good dental SEO for your website and other online content. SEO techniques fall under one of the following three categories: on-page SEO, off page SEO and technical SEO. Speak to us at Dental Focus today to find out more about how to develop these forms of SEO to boost the success of your website and your dental practice.

On page SEO

On page SEO helps show Google that you have a relevant and useful website. The techniques used for on page SEO are carried out on your website and involve optimising each page for a good user experience. On-page SEO techniques focus on the content of the website itself. By carrying out keyword research we will make sure that your website is made up of content that focuses on dental terms that are commonly searched for online by the people in your geographical vicinity. Another important factor for on page SEO are title tags and meta descriptions. These help Google understand the content on your page. By using popular keywords repetitively and strategically throughout the website helps boost your position in the SERPs.

Offsite SEO

Offsite SEO helps show Google that you are authoritative and trustworthy. Offsite SEO is carried out on another website or platform to promote your website and dental practice. Reviews and ratings are an excellent form of Offsite SEO and help boost your credibility, encouraging potential patients to visit you in person. Google reviews and ratings have now replaced traditional word of mouth referrals however they are an excellent form of marketing as they can be viewed by an unlimited audience online and promote your wonderful customer service and quality dental care. Other forms of offsite SEO include social media pages, youtube videos and podcasts which all work together to promote the success of your dental practice.

Technical SEO

Technical SEO helps Google crawl your website and index your content more easily. It includes factors such as the design and layout of your website. It includes loading times and accessibility, and very importantly it addresses the overall user experience. Speak to us at Dental Focus today to find out more about the different types of SEO and how they can help boost your position in SERPs to allow your dental practice to grow and thrive.

Dental websites with high quantity and quality website traffic

Wednesday 12th January 2022

Quality dental websites are very important for the success of dental practices in this era of digital technology. With a surge in the number of dental practices across the country, good dental websites have an important role to play in dental marketing. Here at dental focus, we are a multi-award-winning marketing team and we specialise in creating dental websites with strong marketing campaigns. With almost 2 decades of experience, we can use our knowledge and expertise to put together a fantastic dental website for your dental practice which is not only bespoke and attractive but also educational and informative at the same time. Our role is in helping you stand out from amongst your competitors and building a credible and trustworthy reputation in your area.

Personalising your website

Traditional dental marketing techniques are no longer effective, therefore it is important to learn about digital marketing and make sure that you have a good dental website, to begin with. Our website design team here at dental focus will find out everything they need to know about your dental practice including the people on your team and the dental practice itself. We will find out about the different treatments and procedures that you are able to offer your patients and we will also find out which areas of dentistry you specialise in so that we can use these in your profiling and when putting together a brand for your business. It is also important that we talk about your unique selling points or USPs which will help differentiate you from your competitors.

Our specialist team will audit any online content which you may already have for your dental practice. For example, if you already have a dental website then we will assess this for you and find out which techniques you have applied for attracting patients. We will make sure that we implement our tried and tested methods into your website to help increase website traffic as well as attract quality website traffic for good conversion rates to help increase the success of your dental practice.

SEO & CRO

If you are yet to build a website for your dental practice then we will make sure that all techniques and strategies are implemented from the onset so that you are attracting high quantity and quality website traffic immediately. Our team are specialised in website building and they will make sure that your website has good search engine optimisation or SEO, as well as conversion rate optimisation, CRO. This means that your website appeals to search engines, especially Google, as well as appealing to clients at the same time. Both strategies work hand-in-hand, the greater SEO the better your CRO, the more prospective patients enjoy spending time on your website the more Google will refer them to you. To find out more about these strategies as well as the many other strategies which are available to help make sure that you have a successful dental website for your dental practice, speak to us today at Dental Focus and delegate your marketing strategy and website to our specialist team. We are here to help you.

Dental Marketing for boosting business

Monday 10th January 2022

Due to the pandemic, over the last two years, families have seen a fluctuation in household disposable income and this has affected visits to the dentists alongside all other aspects of life. It is important to have a strong dental marketing campaign in place which helps encourage patients to get back into the routine of visiting the dentist frequently, making their dental hygiene a priority and promoting better oral health for life.

If you feel that your dental practice has become quieter and your waiting rooms are empty, then you need to speak to us at Dental Focus today. If you are a new dental practice and you are looking to attract patients to help build up your business then we are here to help you too. If you are an established dental practice then you also need a strong marketing campaign to help continue your success and maintain the growth of your business. Here at dental focus, we are a multi-award-winning digital marketing team and we specialise in creating fantastic dental websites and strong marketing strategies to help attract quality patients to join your practice and help to grow and expand your business.

Dental Marketing with Dental Focus

Successful marketing requires extensive knowledge of digital marketing techniques. It also requires plenty of time and effort to carry out market research including competitor analysis. This helps find out what patients in your area are looking for with regards to their dental needs, what is available at the other dental practices in your area and what you can do to attract patients to you rather than your competitors. If you already have a dental website then our specialist website design team will carry out a website audit for you to find out what you have to offer so far. We will explore the websites of the other dental practices in your area and look for gaps in the market. We will then incorporate this information to create a website that addresses all aspects of your dental practice and all dental treatments and procedures, highlighting what your competitors have missed out on. Our digital marketing team will make sure that when a potential patient lands on your website they are able to find everything that they are looking for with regards to their dental needs in one place without having to browse through the websites of your competitors for more information.

The content of your website will be created by our specialist writers who are given a brief following extensive keyword research. This tells us what topics prospective patients want to find out more about with regards to dental treatments and procedures or looking after their dental health in general. This will be updated on a regular basis with newly written articles that will be delivered straight to you whilst you focus on looking after your patient’s dental needs. Speak to us at dental focus today and find out more about digital marketing and how we can help boost the success of your dental practice.

Effective dental SEO with the help of dental focus

Friday 7th January 2022

Dental search engine optimisation or dental SEO is a group of different techniques and strategies which come together to make your online presence stronger and more effective so that it helps boost the success of your dental practice. Whether you are a new dental practice or you have been established in your area for many decades, all businesses need good SEO, especially dental practices where there is so much competition and everyone is offering the same treatments and services.

The techniques and strategies which make up good SEO are changing on a regular basis with advances in information technology. The Internet itself is highly overcrowded with everyone fighting for a top position on search engine results pages or SERPs for their business. This is the role of dental SEO. The more time and effort that you put into creating SEO for your website and online content the higher up you will rank in the SERPs.

Dental SEO in the hands of the experts

SEO is a time-consuming matter and requires extensive knowledge of Google as well as digital marketing. SEO requires regular effort and maintenance and it is important that you either have a dedicated member of staff to take care of this for you or you speak to us at the dental focus to find out more. We at Dental Focus, are a digital dental marketing team and we specialise in creating dental websites and SEO. We are a multi award-winning team that have been creating strong digital marketing strategies for dental practices throughout the country and we have over 1000 dental websites in our portfolio. We have been specialising in this field for the last two decades and with our knowledge and expertise you can rest assured that the marketing of your dental practice is in experienced hands and we will help create an individually tailored dental marketing strategy with good SEO for you.

Creating an online presence

With any local business it is important that you have a Google my business page to begin with. This helps place your dental practice on the virtual map so that when people in your local area are searching for a dentist they are able to find your location, your contact details and book an appointment to visit you in person. Once this is in place it is important to work on your dental website. If you already have a dental website in place we will carry out a website audit for you to find out which techniques and strategies are helping with your SEO and what needs to be implemented to promote this further. If you do not have a dental website then we will create a bespoke website for you where we will implement SEO techniques from the very beginning so that you are attracting patients from the onset. Speak to us at dental focus today and let us put together a dental marketing strategy with good SEO for your business so that we can help you on the way to becoming the best dental practice in your area very soon.

Dental websites with all the answers

Wednesday 5th January 2022

Dental websites are key for good dental marketing. In an era where digital marketing has replaced the majority of traditional marketing techniques, a good dental website is the most important tool for attracting new patients and retaining the attention of existing patients.

To make sure that you have a fantastic dental website for your dental practice you need to speak to us at a dental focus today. We are a multi award-winning digital dental marketing team with almost 2 decades of experience in creating excellent dental websites and a strong online presence for your dental practice that helps you stand out from the crowd and attract new patients to help grow your business. It is important that your website is modern, bespoke and in keeping with current trends but also offering patients something extra which they cannot get with the other dental practices in your area. To make sure of this, speak to our dental marketing team to find out more.

What does a successful website need?

Our specialist marketing team will carry out competitor analysis and find out about the fields of dentistry which the other practices in your area specialise in, the techniques and procedures that are most popular at the other practices and special offers and promotions which they offer their patients. We will find out everything we need to know about your dental practice, using our tried and tested strategy of the 7Ps of dental marketing and we will combine this information with the research from the competitor analysis to create a website that addresses all your patients’ dental needs.

We will make sure that the content of your website addresses the profile of your business, including your branding and your unique selling points. We will use this information to create a fantastic homepage as well as an attractive landing page to engage with potential patients and encourage them to explore the rest of your website. When they enter the website they will find plenty of interesting and relevant information on the treatments and procedures that you have to offer at your dental practice. We will make sure that all products and prices are clearly visible and comprehensive, offering payment plans where possible as well as promotions or individually tailored treatment plans which they cannot get at the other practices in the area. Reviews and testimonials are an important part of a website as they help to build a trust and reassurance of good dental care and wonderful customer service. We will also make sure that the website is highly personalised so that potential patients can familiarise themselves with the people in your team and the surroundings of your practice, encouraging them to book an appointment to visit you in person very soon.

Dental websites consist of a lot of information which is both necessary for the marketing of your dental practice as well as being educational to help promote better oral health for your patients. We will make sure that this information is presented in an interesting and engaging manner. We will break up the written content with plenty of photographs and videos of successful treatments being carried out at your dental practice and we will make sure that the website itself is easy to navigate with each page loading instantly and accurately making sure that everything is in working order. Speak to us at dental focus today, for a fantastic modern website for your dental practice.

Dental marketing with Google my business and Google ratings

Monday 3rd January 2022

Dental marketing strategies have advanced significantly over the last few decades especially with the establishment of digital technology and the World Wide Web. In 2021 the dental market was worth £5.3 billion but there are now more dental practices than ever before, and you need to work hard on your dental marketing to attract new patients to your dental practice. Speak to us at Dental Focus today. We are a digital dental marketing team and we have almost two decades of experience in helping to create excellent marketing strategies for dental practices across the country to help increase online traffic, attract quality patients, boost patient numbers and increase revenue for your dental practice. Marketing in this digital age is a complicated maze to navigate and it requires extensive knowledge of the ever-evolving techniques and strategies which are necessary for creating a strong online presence. We at dental focus can take care of your digital marketing, allowing you to focus your time and efforts on looking after your patient’s dental needs. Speak to one of our friendly and experienced team members today to find out more about creating a digital marketing campaign or delegating your existing campaign to our specialist team.

The importance of Google my business

We will begin by making sure you have a Google my business page for your dental practice. This enables Google to present your contact details and direct prospective patients who are looking for a dental practice in your area to your website. The contact details that you include will consist of your telephone number, email address, address, social media pages and most importantly your website. There will be a click to call button and it is important that this page is updated regularly according to any changes to make sure that you do not miss out on any leads. Google also generates a map of your area to show where you are located, whilst listing the names of your competitors at the same time. To make sure you attract more attention than the other dental practices in your area it is important that you have a high google rating to show off on this map. The more positive reviews you are able to gain the more trustworthy you will become and both Google and potential patients will be encouraged to find out more about you. It is important to encourage every patient that visits your dental practice to leave a review and by ensuring wonderful customer service and quality dental care you will be able to achieve a five-star rating very soon.

The website for your dental practice is the most powerful tool you have for digital marketing. In the last two decades, we have helped create over 1000 dental websites and we will find out everything we need to know with regards to your business. This will include the dental practice, the people on your team, the treatments and procedures that you are able to offer your patients, the prices of your services and the qualities that make you different from the other dental practices in your area. Speak to us at Dental Focus today to find out how we use this information and how we can help put together an excellent digital marketing campaign for you.

Good Dental SEO for a strong online presence

Friday 31st December 2021

Dental SEO is very important for you to be able to maintain a strong online presence and attract visitors to your website and online content. There are many different techniques that are necessary for you to be able to maintain dental SEO, and here at Dental Focus, this is our speciality. So, speak to us today and find out how we can create a strong marketing campaign for your dental practice, find plenty of visitors for your website and boost the success of your business very soon.

To create a strong online presence, you need to begin with a good dental website. In this era of digital technology, the majority of dental practices have highly attractive dental websites. Therefore, if you do not have a website, speak to us at Dental Focus, and we will begin by creating an informative and attractive dental website that will show off your dental practice to its very best.

Nowadays, very few people actually walk into dental practices to book appointments, and the majority of people usually search about the practice online before considering any treatment. When they search online, they must find a modern, fully functioning and interesting website that tells them all about the dental treatments they are interested in. Such a website must also encourage them to find out more about the practice, such as why it may be the right option for them in the area.

A good website with dental SEO

Once you have a good dental website in place or once we have modernised an already existing one, we will regularly work to help maintain dental SEO. Firstly, to promote good dental SEO, we will make sure that your website is mobile-friendly. This is very important because most people search on Google using their mobile phones whilst they are on the go. If your website is difficult to access on a mobile phone or another device, then it will have a negative impact on your SEO, and you will most likely lose visitors and, subsequently, potential patients. With the help of our team, your website will be accessible from desktops, laptops, mobile phones and all other devices to help increase website traffic for you.

Here at Dental Focus, our team will always assess where you are ranked on Google’s results page for local dentists. The aim of SEO is to make sure that you rank highly on the organic search listings of Google’s results page. By frequently keeping an eye on this, we can determine what works and what needs to improve.

To do this, we will search Google for ‘dentist near me’ and see which dental practices are presented. Then by exploring these websites, we can also find out what works for your competitors and what information they are missing out on. This will allow us to ensure that your website covers all that potential patients could be looking for and, eventually, boost your position in Google’s search results list, attracting more visitors to your website very soon.

Dental websites to encourage and invite new patients to address their dental needs

Wednesday 29th December 2021

Dental websites are very important for encouraging good dental hygiene and better oral health. Beautiful before and after pictures allow the public to understand that dental treatments are accessible for all despite how poor their teeth may be. Unfortunately, most people are reluctant about regular visits to the dentist, but good dental websites can help come back to this and promote better oral health for the country. Everyone could do with a little bit of encouragement when it comes to visiting the dentist more often, and this is especially the case with nervous patients who require extra reassurance. Therefore, by making sure that you address such patients specifically, you will be able to encourage them to visit you in person.

To help encourage nervous patients, we at Dental Focus like to create a separate section on your website for such patients to find out more about how your dental practice will address their needs. Speak to us here at Dental Focus today to find out more about dental websites. We can help you put together a website that helps reassure the public that dental care can be comfortable, convenient and accessible for all and emphasise how important it is to visit the dentist on a regular basis.

We will put together all the information we collect on your dental practice to help personalise the information about the treatments and procedures that you provide. This can help us create dental websites that are unique to you and help you stand out from the crowd, focusing on the people in your team and the premises of the practice. Doing so can also reassure potential patients that they will get excellent customer service and quality dental care with you.

Maintaining your website with Dental Focus

Once the website is created, our work does not stop there. At Dental Focus, we have writers who can create new content for you on a monthly basis to update your website, and this will further attract visitors and boost your position on the Google search results page. The higher up you are on the search results page, the greatest chance there is of people visiting your website, so we will work to earn you a top position on that list. Speak to our team at Dental Focus today so that we can begin using our techniques and strategies to present all your information according to what potential patients in your area are looking for.

Whilst creating new content, some of the older content may become less relevant and a bit boring to read. This is known as content decay, and we will keep an eye on this to make sure that we have made the most out of your whole website and that each page is exciting, engaging, and informative. This will allow visitors to find your website and continue to happily explore it. This will find out everything they need to know about you and your dental practice and may book an appointment to visit you in person very soon.