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Successful dental marketing with SEO

Monday 23rd May 2022

With advances in technology, the last few decades have seen digital dental marketing replace traditional dental marketing techniques to become the most effective and preferred form of marketing for dental practices. The advantages and opportunities that digital dental marketing can bring to your dental practice is endless. Not only does digital marketing quickly and functionally reach a significantly wide audience but it is also more convenient and cost-effective. Speak to us at Dental Focus to find out more. We are a highly experienced, award-winning digital marketing team and we have two decades of experience in creating digital marketing campaigns for dental practices across the country. We have a portfolio of over 1000 dental websites and we continue to help dentists and other small businesses market their products and services across the world. We can use our knowledge and expertise to put together a successful digital marketing campaign for you.

The role of digital dental marketing is to market your treatments and procedures to prospective patients online using a range of different techniques and strategies which are designed to encourage patients to address their dental needs with you.

By 2022 it is more than likely that you have a website for your dental practice. If you are a new dental practice then our website design team can help you create a modern, bespoke and attractive website which will help educate prospective patients on the importance of looking after their teeth, inform them of the treatments and procedures that are available at your practice and encourage them to visit you to address their dental needs.

Search engine optimisation

Unfortunately, an official website is not sufficient for successful digital marketing. You need to make sure that your website has search engine optimisation or SEO. SEO is a system of techniques which enable search engines or more specifically Google, to search, crawl and index the pages of your website quickly and accurately so that when patients in your area are searching for answers to their dental queries, Google can direct them to your website.

Each time a searcher types their query into the search bar they are presented with a list of dental practices in the area. These websites are listed in accordance to relevance and the more relevant Google believes you to be, the higher you will be ranked on the results list. To attract quality website traffic it is important that your website appears near the top of the list. Here at Dental Focus we specialise in SEO and we will analyse your existing website to find out which SEO techniques you have in place, how these can be improved and enhanced and what other techniques we can implement to help boost your ranking on the results list.

There are different categories of SEO and our specialist website design team will make sure these have been addressed to allow you to achieve your maximum potential and boost the success of your dental practice. Speak to us at Dental Focus today and find out more about dental marketing with SEO and how it can help increase patient numbers at your dental practice very soon.

Increasing website traffic with dental SEO

Friday 20th May 2022

Search engine optimisation or dental SEO is an integral component of a successful digital dental marketing campaign. In this era of digital marketing, you need to have a strong online presence to help boost the success of any business, including dental practices. It is important to have a modern, bespoke and highly attractive dental website, and this website needs to attract new patients who will book an appointment to visit you in person and over time, become loyal to your practice. To do this, you need good website traffic. There are many different techniques for increasing website traffic, and dental SEO is the most effective for this job.

What is dental SEO?

Dental SEO is a system of different techniques and strategies that can be employed across the website to help attract quality website traffic and patients to your practice. Speak to us at Dental Focus; we are a highly experienced and multi-award-winning digital dental marketing team, and we specialise in creating optimised dental websites, which has helped boost the success of dental practices across the country over the last two decades. We have an excellent portfolio of over 1000 dental websites, and with our knowledge and expertise, you can ensure that your website is working to its maximum potential and helping to attract new patients on a continuous basis 24-hours a day, 7-days a week for many years to come with a great return of investment in a short amount of time.

To begin with, our digital marketing team will carry out a website audit to help find out how your website can be improved; this will allow us to increase website traffic, make sure that you are up-to-date with the current trends and help you stand out from your competitors. To find out how your website is performing, there are plenty of analytical tools that can show the number of visitors you have, which pages attract the most interest and which pages need updating, enhancing or replacing completely. We will also be able to see which dental SEO techniques you already have in place and how we can enhance these techniques to help you attract more attention.

There are different types of SEO, and our team will make sure that all aspects of SEO have been addressed accordingly. This will help you achieve a strong online presence and a top position on Google’s search results list to increase website traffic and convert visitors on your website into patients at your practice.

Local SEO

Local SEO is very important for businesses such as dental practices; it helps create increased visibility amongst prospective patients in your local area. We will carry out competitor analysis and find out about the other dental practices nearby to help make sure that you keep up with your competitors and stand out from the crowd so that you can one day become the most successful dental practice in your area. Speak to us at Dental Focus today and find out more about SEO and how it can help boost the success of your dental practice.

Keyword research and content marketing for a successful dental website

Wednesday 18th May 2022

There are many different digital marketing techniques and strategies which are necessary for making sure that you have a successful dental website for your dental practice. Trends in dental marketing are changing on a regular basis and with advances in information technology it can be difficult to keep up with all these changes. You need a digital dental marketing team. Speak to us at Dental Focus. We are a multi award-winning dental marketing team and we specialise in creating dental websites for dental practises across the country and even across the world in Australia. Here at Dental Focus we have two decades of experience in creating modern and bespoke dental websites and we will find out everything we need to know with regards to you and your dental practice to make sure that you have a website which stands out from amongst the crowd and helps you become one of the most successful dental practises in your area very soon.

A successful dental website requires time, effort and maintenance. An official stand-alone website is insufficient for successful dental marketing. Your website needs to be optimised for search engines especially Google and this is known as search engine optimisation. You also need website optimisation to make sure that your website is providing excellent user experience for each and every visitor.

Keyword research and content marketing

Unless you are trained in information technology or you have a dedicated member of staff for your dental marketing you need to speak to us at Dental Focus today. We will begin by collecting information with regards to your business and at the same time we will also carry out market analysis and competitor analysis to find out what the other dental practices in your area have to offer, what your patients are looking for and what you can do to help stand out from amongst the crowd.

High quality content is one of the key factors in making sure that you have a successful website for your dental practice. Our specialist team of writers will be creating bespoke articles for you on a monthly basis to help update your website. This content is designed to encourage visitors to revisit and educate them on the importance of good oral health, new treatments and procedures, traditional treatments and procedures and individually tailored treatments such as smile makeovers that can benefit your patients and promote better dental health for life. Topics will be chosen according to the preferences of the people in your area. We will use keyword research to find out which dental terms are searched for most commonly by the people in your geographical vicinity and new content will be created accordingly. Keyword research and content marketing are essential for the success of your website but you need to speak to us at Dental Focus today to find out about the many other important factors which you also need to implement and how we can help you to make sure that you have a great website for your practice and that you can make the most of digital dental marketing and boost the success of your business.

How To Attract Dental Treatment Leads Worth 30K Per Month

Wednesday 18th May 2022

In this article Chris Olson, Senior Marketing Consultant at Dental Focus, explores the return on investment from dental practice chatbots.

Are you looking for a way to attract more treatment leads on your dental website? If so, you should consider using the Dental Focus Chatbot. This chatbot is designed to help you connect with potential patients and increase your conversion rate.

chatbot

Why use Dental Focus Chatbot?

The Dental Focus Chatbot is an AI-powered chatbot that can help you engage with potential patients on your website. It can help to move them along their journey from “Research” mode into “Decision” mode by proactively encouraging them to book a consultation.

Whilst chatbots may not be for everyone, they do certainly appeal to many users – as they help provide automated customer service, something which can often be missing from a dental website.

How many leads will I get?

This will depend on a few factors, including the website, your Google rankings, and the area you are in. At Dental Focus, we recommend only using our chatbot if you are regularly receiving more than 700 visitors to your website each month. This is something we can check for you, if you are a Dental Focus client, using your Google Analytics.

One of our clients recently received 80+ genuine leads (where the patient provided all the relevant contact details) in the month of April. With interest specified for big-ticket treatments such as Invisalign, Dental Implants, and Veneers, it was estimated that this amounted to a potential £30,000 in Lead Value!

When taken into consideration that the client only paid £59 (inc VAT) for the Chatbot that month, it amounts to a staggering 508:1 potential return on investment.

The likelihood is that not all those leads will pan out, the amount will depend on your conversion rate within the practice (DM me if you need help with this). However, if only a fraction of those leads turns into paying customers, the treatment value, not to mention the lifetime value of those patients, could be transformational for the practice.

What Is Different About Dental Focus Chatbot From Other Chatbots Out There?

First and foremost, our Chatbot is customisable. Many chatbots out there will require you to keep their bot’s design – meaning it can stick out like a sore thumb on a dental website you spent a lot of time, money, and care on. This is because those chatbots want your users to know their brands and perhaps sign up to them too. With Dental Focus Chatbot, the design can be tailored to match your brand’s colours, include your logo, and have a fully customisable script that attracts your ideal patients.

Furthermore, our chatbot for dentists is very affordable. We pride ourselves on being one of (if not the) most affordable chatbot for dental practice websites and dentists. Converting your website traffic into ideal patients is our endgame, which is why we wanted our service to be a no-brainer for all our clients – which you can see it is from the potential ROI each month.

If you are a current Dental Focus client and would like Chatbot added to your website, simply get in touch with a member of our team and we can get the ball rolling.

If you are not (yet) a Dental Focus client, please feel free to book a Discovery Call with me and we can explore the best ways for you to attract ideal patients.

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Chris Olson is the Senior Marketing Consultant at Dental Focus. He has worked with 100s of dental practices across the UK and Australia, attracting ideal patients and providing advanced marketing strategies.

Digital dental marketing vs traditional dental marketing techniques

Monday 16th May 2022

Traditional dental marketing techniques such as newspaper advertisements, magazine articles, leaflets and letters are no longer as effective as they once were. Digital dental marketing has replaced traditional marketing and opens up endless opportunities for you and your dental practice. There are many different channels and strategies for you to choose from, there are many platforms and opportunities for you to engage and connect with your patients and each has its own set of advantages and types of patients that it attracts. Speak to us at Dental Focus. We have two decades of experience in creating dental marketing campaigns for dental practices across the country and we are here to help you put together a successful dental marketing campaign for your dental practice too. Over the last 10 years we have seen that digital marketing has proven to be the most efficient, accountable and cost effective method of attracting new patients for your practice.

Delegate your digital marketing campaign to our specialist team and we will help you understand and apply some of the most important marketing concepts to boost the success of your dental practice. Digital marketing has the same role as traditional marketing however it is carried out through digital channels. This includes concepts such as search engine optimisation, website optimisation, social media marketing, pay per click, Facebook advertisements, Instagram accounts and email marketing.

Advantages of digital marketing

Although traditional marketing strategies still work to a certain extent there are significant advantages to digital marketing for your dental practice. Firstly digital marketing gives you a significantly larger audience size than has ever been possible with traditional marketing techniques. Not only can you reach a very large audience but you can also select and connect to a target audience who you know are already interested in addressing their dental needs or the treatments and procedures that you have to offer. Digital marketing is also more cost effective than running newspaper articles or other traditional marketing techniques.

Another significant advantage of digital marketing is that it allows you to get immediate feedback. Patients are able to contact you immediately either online or over the phone and you are able to see how many people are visiting your website, following your page or leaving their details for you to contact them at a later date. Many patients are also more likely to engage with you online rather than speaking to you directly or visiting you in person, especially nervous patients who may not have visited the dentist for a long period of time.

Speak to us at Dental Focus today and find out more about the different techniques that are involved in digital marketing and how we can personalise them for your dental practice, helping you to stand out amongst the other dental practices in your area. We will help you build brand awareness, trust and credibility within your community and we will encourage patients to address their dental needs with you rather than your competitors. Let us put together a bespoke digital marketing campaign using digital technology making sure you are in keeping with current trends and maximising your chance of attracting new patients to your practice.

The role of Dental SEO on Google search results lists

Friday 13th May 2022

Most dental practices have highly attractive, modern dental websites to market the treatments and procedures that they have to offer. If you have a website for your dental practice then you need to make sure that it is attracting new patients for you on a regular basis to help grow and expand your business. To help you do this you need to speak to Dental Focus. We are a multi award-winning digital dental marketing team and we have 20 years of experience in creating successful dental websites and dental marketing strategies which can help increase traffic and help convert visitors into loyal patients for your business. Firstly to increase traffic to your website you need to optimise your website for search engines. This is known as search engine optimisation or dental SEO.

What is dental SEO?

Most dental practices have already incorporated dental SEO into their marketing strategies so we can help you tackle this once and for all and make sure dental SEO becomes an integral part of your marketing strategy helping you to be in keeping with current trends and be successful amongst the other dental practices in your area.

Dental SEO is concerned with how easy it is for Google to crawl, search and index your website so that it can direct quality patients to you. There are other search engines, however more than 90% of searches are carried out on Google therefore we will help you focus your dental SEO strategy on Google to help boost the success of your dental practice to its maximum potential.

How does the search results list work?

SEO makes it easier for Google to crawl the pages of your website and index them in its vast catalogue. When a potential patient types their dental query into the Google search bar they are presented with a search results list. At the top of the list they are presented with the paid advertisements. This is obviously the most effective way of of increasing website traffic however for small businesses it can become expensive to maintain on a long-term basis therefore our dental marketing team are here to help you optimise your website so that you do not have to pay for a top position on the results list but can work your way up the list by creating and maintaining a fantastic website instead.

The next section of the list is usually a snippet of a web page which Google feels answers the query most effectively. This website is usually listed further down the page as well. The next part of the list is the organic search results and this is the section that you need to focus on by implementing SEO to help create a strong online presence which you can maintain and will work for you for many years to come. Speak to us at Dental Focus today and find out more about what SEO means for you and how it can help increase website traffic and attract quality attention which you can then convert into patients for your practice.

Important factors for a good dental website

Wednesday 11th May 2022

More people than ever before go to Google to find a new dentist or look for solutions to their dental problems. It is essential that you have a modern and eye-catching dental website that markets the treatments and procedures that you are able to offer, otherwise you can be sure that you will be losing patience to the other dental practices in your area. Even word of mouth referrals are now followed up by a Google search so you need to make sure that you have a strong online presence and an optimised, user-friendly dental website which tells patients everything they need to know with regards to you and your dental practice. To help you achieve this you need to speak to us at Dental Focus. We are a multi award-winning specialist website design team and we have helped over 1000 dental practices create fantastic dental websites over the last two decades. We will help you address the important factors which are necessary for maintaining successful dental websites and soon you will see a surge in website visitors and a boost in the success of your dental practice.

An easily accessible website

An important factor in determining the success of your dental website is making sure that it looks fantastic and works successfully across all devices. Your website must be accessible from desktops, laptops, tablets and especially all mobile phones. The majority of searches for local businesses such as dental practices are carried out on mobile phones. Your website must be optimised for all smartphones to make sure that you are not missing out on patients to your competitors. Our website design team will make sure that your website is working correctly and is easy to navigate across all devices.

Personalisation

Another important factor for successful dental websites is personalisation. The majority of patients experience a certain extent of anxiety when visiting the dentist. Your website needs to encourage patients to address their dental needs and to do this your website needs to be inviting, friendly and empathetic, addressing nervous patients directly and talking about the quality dental care and fantastic customer service that you are able to offer. Making sure you include plenty of pictures and videos of you and the members of your team as well as the dental practice itself will help personalise your website. Visitors should feel as if you are addressing them directly and this will help encourage them to address their dental needs with you. Research has shown that the ‘about us’ page on dental websites is highly popular and prospective patients want to find out more about the dentist treating them and your backstory to help familiarise themselves with you, building trust and providing peace of mind before they visit you in person.

Speak to us at Dental Focus today and find out more about creating and maintaining a successful dental website and let us help you stand out from amongst your competitors and become the most successful dental practice in your area very soon.

Dental marketing techniques for attracting patients

Monday 9th May 2022

Digital marketing is the most effective form of dental marketing in this era of digital technology. You need to have an effective digital dental marketing campaign and a strong online presence to succeed in this overcrowded market. To help you do this, you need to speak to us at Dental Focus. We are an award winning digital marketing and website design agency. Our specialist and experienced digital dental marketing team will help you understand the different types of digital marketing techniques which you can employ to help attract a greater number of patients to your dental practice. Our tried and tested techniques, which we have used to help over a thousand dental practices in the last two decades, include content marketing, search engine optimisation and social media marketing and we can also advise on other techniques such as pay-per-click and email marketing. Speak to us and read on to find out more.

Content marketing

Content marketing is a marketing technique which involves creating and sharing free content online to promote the treatments and procedures that you are able to offer at your dental practice. This should be informative, interesting and educational and it should include how your treatments are carried out and why they are beneficial to your patients. Here at dental focus we have a team of specialist writers who will create new content for you on a monthly basis which you can be proud to share online, displaying your knowledge and expertise. Content marketing can be in the form of blogs, videos and social media posts.

Search engine optimisation

Search engine optimisation or SEO is a system of techniques which are designed to increase website traffic and boost your rankings on search engine results pages. It involves improving and enhancing your website regularly so that Google can search, crawl and index the pages easily and accurately and direct quality patients to you who are looking for the treatments and procedures that you are able to offer. SEO is also concerned with providing users with good user experience each time they visit your website, encouraging them to book an appointment or re-visit the website for further information and encouragement to book an appointment soon.

Social media marketing

Social media marketing is the use of social media platforms to market your dental practice to a wider audience on an informal basis. Social media marketing uses platforms such as Facebook, Instagram and YouTube to share content with prospective patients who are interested in addressing their dental needs, as well as existing patients to keep them updated on what is happening at the dental practice and what you have to offer. Social media marketing is excellent for brand awareness and promotion, it helps you engage with your audience, helping to boost trust and credibility whilst also creating familiarity so that patients are encouraged to visit you in person to address their dental needs.

Speak to us at Dental Focus today to find out more about digital marketing techniques and how we at Dental Focus can help you implement these techniques and boost the success of your dental practice very soon.

Learn Dental SEO with Dental Focus

Friday 6th May 2022

Search engine optimisation or dental SEO is a digital marketing technique which is made up of many different strategies to help you achieve a good ranking in Google search results lists for dental queries in your area. Dentists now find themselves in an overcrowded market and most dental practices have websites to market the treatments and procedures that they have to offer. This means that you need to have a strong online presence and you need to stand out from amongst your competitors to help you attract patients and continue to run a successful dental practice in this era of digital technology. To help you do this you need to implement dental SEO across your website so that Google is able to search, crawl and index your web pages quickly and easily, so that it knows what you have to offer and that it is able to present you to searchers looking for the treatments and procedures that are available at your practice.

Each time a searcher types a dental query into the search bar they are presented with pages and pages of websites that are able to answer that query or offer a solution to the problem.  The main factor in where you are listed within these pages is how relevant your website is to the query. Google uses over 200 algorithms to decide how relevant you are and where to rank your website on the search results list. Dental SEO helps make sure that you are able to achieve a high ranking in the results list each time. It is important to achieve a high ranking because research has shown that 70% of searchers only visit the top 3 websites on the search results list. Less than 10% move on to the next page and most simply adjust the query instead.

Speak to us at Dental Focus today

There are three main types of dental SEO and these are technical SEO, on page SEO and off page SEO. Unless you are trained in information technology then these words may not mean very much to you. We are here to help. Speak to us at Dental Focus today. We are a specialist, multi award winning digital dental marketing team and we have over two decades of experience in creating dental marketing campaigns with dental SEO for dental practices across the country. We can create modern and bespoke dental websites which are optimised for Google so that you are attracting quality patients from the onset. We will make sure that your website addresses all aspects of SEO. We have 20 years of knowledge and expertise which we can utilise to make sure that your website is optimised for Google and that you are able to achieve and maintain a strong position on the Google Search results list for dental searches in your area. We will look after the technical aspects of your website, we will help you create and upload interesting informative and educational content which encourages patients to address their dental needs and we will also help you build a strong reputation within your community so that patients are encouraged to address their dental needs with you rather than the other dental practice in your area. Speak to us at Dental Focus today and find out more.

How to make sure you have a successful dental website

Wednesday 4th May 2022

A good dental website is very important for the success of your dental practice. Not only does your website have to be modern and attractive but it has to rank highly on Google and it has to be able to convert website visitors into loyal patients at your dental practice. To do this you need to speak to us at Dental Focus. We are specialists in designing dental websites and we have over two decades of experience in creating award-winning dental websites for dental practices across the country. We are here to help you create a brand new website for your dental practice or we are here to refresh and revive your existing website making sure that it is in keeping with current trends, optimised for search engines and that it is converting visitors into patients addressing their dental needs with you.

Our specialist team will not only help improve the look of your website, we will also help you optimise the performance of your website and increase the number of patients who are booking appointments or contacting you through the website.

Important factors for a successful dental website

There are certain factors which are essential for the success of any dental website and we will carry out a website audit to make sure that your website ticks all the boxes. Firstly it is important that you have clear and accessible, up-to-date contact details available throughout your website, not only on the homepage. A large click-to-call button, a contact us option and a chat option are all beneficial for your website. Chat options on dental websites are highly preferable because they take away the stress or anxiety which a prospective patient may feel towards making a phone call and speaking to you in person. Reviews and testimonials are another key factor in successful dental websites. Case studies of patients who have had smile makeovers or other successful treatments at your dental practice help build trust and credibility and encourage patients to address their own dental needs. Certifications are also very important on healthcare websites and instil further trust in you and the practice.

Our website design team can help you in creating a memorable brand, with strong colours, a good logo and unique selling points. This should be inviting and aesthetically pleasing, and it should be uniform across your website and social media platforms. Using custom imagery throughout your website will also help instil familiarity and patients will feel more comfortable and be encouraged to associate you with addressing their dental needs. This should include high quality images and videos of you and your team members as well as the dental practice itself.

Another important factor in determining the success of your dental website is high quality content on dental treatments and procedures which is not only interesting, informative and educational but is also highly personalised and helps patients differentiate you from amongst your competitors. Speak to us at Dental Focus today and find out more about different dental marketing techniques and how we can employ these across your website to help boost the success of your dental practice.