By Chris Olson
Dentists are in a unique position when it comes to marketing. On one hand, they need to be careful not to market themselves in a way that is too aggressive or “in your face.” On the other hand, they need to do enough marketing so that patients know who they are and what they offer. In this blog post, we will discuss five strategies that dentists can use to appeal more to their patients!
Strategy #1: Use Patient Testimonials in Your Marketing
One of the best ways to appeal more to your patients is by using patient testimonials in your marketing. When potential patients see that other people have had a good experience with your practice, they are more likely to trust you and feel comfortable coming in for an appointment. Patients also want to read and listen to stories from patients similar to them. Do people like me go to a dental practice like that?
Website Tip: Make sure your website has lots of patient testimonials on all the main pages – especially treatments you would like to get busier with.
Strategy #2: Use a Variety of Marketing Methods
In order to reach as many potential patients as possible, dentists should use a variety of marketing methods. This could include things like a modern Google Ads, Google Maps & Organic, Facebook, Instagram, and Leaflet Drops. By using a variety of methods, dentists can ensure that they are reaching people in different ways and that they are not relying on just one form of marketing.
Website Tip: Make sure your website is optimized for search engines so that potential patients can easily find you online. Book a consultation with one of our SEO experts if you want your website to be higher on Google.
Strategy #3: Make Sure Your Website Is User-Friendly
In order for people to actually visit your website, it needs to be user-friendly. This means that the website should be easy to navigate and that the information on it is clear and concise. If potential patients can’t find what they are looking for on your website, they will most likely go elsewhere.
Website Tip: Book a free Website MOT with a Dental Focus team member so we ensure your website is user-friendly and optimized to attract your ideal patients.
Strategy #4: Make yourself available
Dentists should also make themselves available to their patients. This could mean having extended hours or being open on the weekends. By making themselves available, dentists are showing their patients that they care about them and that they want to make it easy for them to get the dental care they need.
Website Tip: Consider adding the Dental Focus Chatbot to your website. This acts as a 24/7 concierge on your website, answering questions and generating leads even during evenings and weekends – the typical times that patients are searching.
Strategy #5: Offer Incentives for Patients
Another way to appeal more to your patients is by offering incentives. This could be something as simple as a free toothbrush when they go ahead with Invisalign treatment or a discount on their next visit. By offering incentives, dentists are showing their patients that they appreciate them and want to thank them for choosing their practice.
Website Tip: Utilise homepage banners and special offer pages to ensure patients are aware of all the incentives you provide – and be sure to promote these on social media.
If you would like to book a chat with one of our senior marketing team, please click here.