Dentistry

Have you seen this video?

Wednesday 11th August 2021

If you haven’t watched this video yet, you HAVE TO! It is a must see.

If you have, you know scheduling a call with Total Health Screens will continue to provide value for your practice.

If you haven’t watched this video yet, you HAVE TO! It is a must-see.

 

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Brian Anderson has been championing dentistry for 15 years and shares many gems on creating value, trust and bridging the gap between dentistry and medicine.

With over 33 million people in the United Kingdom seeing a dental professional each year, dentistry has an amazing opportunity to support patients with total health, innovation within health care and create a healthier world.

Watching this video has many benefits for your patients, team, profession and practice growth.

Booking a call with Total Health Screens 100% guarantees you will get value for you and your profession.

Are you creating the most value for your patients?

Wednesday 11th August 2021

6 Steps To Build Value, Trust & The Healthiest Patients Ever

When a dental patient subscribes to a dental plan these patients see dentistry as an investment and part of their health plan. These are patients that value a healthy clean mouth.

Dental practices have to provide the best patient experience possible especially when we want patients to honour appointments, feel safe and recommend the practice to others.

In this video, Brian Anderson shares how to add value to your practice through ‘The 6 Steps To Build Value, Trust & The Healthiest Patients Ever!’.

This video shares many benefits for your practice, team and patients.

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Who is THS and Brian Anderson?

Tuesday 10th August 2021
If you’re a dental professional or an owner of a dental practice and you haven’t consulted with Dental Focus, you’re not allowing yourself to fully experience what is possible for you, your patients and your profession’ – Brian Anderson

Who is Brian Anderson, founder of THS?

imageBrian is a champion for dentistry with over 15 years of experience working in both the private and public sector supporting practices with business, communications and marketing strategies to give the best patient experience possible. Brian brings the ability to show how dentistry is a major part of one’s health plan using oral-systemic education and point of care screenings.

In 2015, Brian came to London via a prestigious Harley Street Dental group and has since worked with hundreds of dental practices here in the United Kingdom. His expertise is in showing how dentistry enhances lives through empowering dental teams to educate, screen and give patients the best dental experience possible.

Brian founded Total Health Screens in 2019 and is working with dental practices across the United Kingdom to bring preventative health screens such as Lipid Cholesterol, Glucose, HBa1c, Vitamin D and other vital screens to the patient journey. This approach provides an increase in team morale, higher treatment acceptance, patient satisfaction and the innovation our less than preventative healthcare system needs.

Who is Simon Gallier BDS, Director of THS?

imageQualified as a dentist in 1982 from the Turner Dental School in Manchester, Simon has owned and run his own mixed dental practices which culminated in a multi-site dental and whole-body aesthetic clinic. In 2020 he joined forces with Brian as a director of Total Health Screens.

“General dental practice is about the staff and the patients. It is about doing what is right for both of these in the long term. I have long believed that the personal relationship and mutual trust that develops over a period of time within this setting is unique in healthcare. We get to know our patients, their families, their children and their grandchildren. This set me on the journey of thinking of what else can we offer that isn’t offered elsewhere that might potentially enhance and improve their lives.” Simon

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Does your practice support your patients’ total health?

Tuesday 10th August 2021

Do you believe that patient health matters more than ever?

Yes, dentistry was treated like any other business when lockdown began in 2020. Dental practices were shut like pubs instead of recognised as healthcare providers that can communicate, test or even provide vaccines for their patients. How did this make sense when 33 million people in the UK see a dental professional?

Now, 15 months later, patients are seeking out dental appointments in record numbers not seen since 2006!

The pandemic has taught us that our health matters more than ever. People with underlying conditions like cardiovascular disease, diabetes and obesity have a 2-3x higher chance of experiencing increased effects of Covid and mortality.

Dental Focus & Total Health Screens have joined forces to show that dentistry is more than just teeth.

THS

Total Health Screens champions dental practices to show how oral and general health are connected and equips dental practices to implement a spectrum of preventative health screens for their patients.

Check out this stunning Dental Focus website to learn more about Total Health Screens and see how the future of dentistry is being changed forever www.totalhealthscreens.com

Stay tuned as there’s more news to come on how Dental Focus and Total Health Screens are changing lives, healthcare and taking dentistry to a new level!

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What’s your 2021 strategy?

Monday 15th February 2021

  

 

We want to help you make 2021 the best year yet in your dental practice!

Our team is here for you, book a consultation with one of our specialists and we can review your website, SEO or social media.

Book a website MOT with Chris Olson,

Senior Team Manager here

 

Book an SEO consultation with Jamal King,

SEO Manager here

 

Book a social media consultation with Dom Haslam,

Social Media Manager here

 

In the meantime, check out our top marketing tips to help you attract your new ideal patients in 2021: 

 

Tip 1: Great Leadership and Communication

 

Every practice needs great leadership. As a dental practice owner, you need to set aside time in your calendar to create, and then articulate to your team, a clear vision for your practice in 2021. 

 

At Dental Focus, we can help you build a strong marketing strategy, create the right focus for your practice, and stick to the plan before reassessing later in the year. The most successful practices that we work in partnership with have great principal dentists driving them forward. These principals understand the importance of getting the right marketing strategy in place for success. Whether it be your website, SEO or Social Media.

 

Tip 2: People Trust People

 

Remember that people trust people. It sounds cliché, but it’s very true! In all of your advertising, whether it’s on your website, in your social media posts, on dental flyers, your prospect patients want to see that there are real people behind the words and images. They want to know that you are the experts at what you do and can deliver great customer care and service. Personalise your communication as much as you can. And remember, try not to bore the public with just dentally related posts, personalise and keep things interesting!

 

Tip 3: Stay Compliant

 

GDC have their latest guidelines on advertising, using social media and what you should be aware of. Make sure that your whole dental team who deals with any of your marketing is aware of the advertising guidance and social media guidance. Our team at Dental Focus have a strict checklist that we use internally before posting anything online for our clients.

 

Tip 4: TouchPoints

 

Did you know that your new prospect patients need to see or hear about your practice at least 14-16 times before they consider taking up your dental services? This is how long it takes to build trust through marketing. This could be through word-of-mouth from another patient, through your website, seeing your practice on social media, flyer drops, phone calls, or Ads on Google/Facebook etc. In 2020, we saw a huge rise in the use of social media by dental practices, making the online space even more crowded and competitive! Make sure your practice is showcased online consistently to promote your brand awareness.

 

At Dental Focus, our team can help you streamline your advertising for brand awareness or lead generation for specific dental services, such as Invisalign or Implants to a targeted audience. This focused advertising for lead generation allows you to track and see the return on investment much more easily.

 

Tip 5: Don’t forget Google

 

Search engine optimisation (SEO) is a must in 2021. If you want a steady stream of new patients, your practice needs to be found at the top of Google Page 1. This doesn’t happen overnight, so plan to start early to reap the rewards. Start thinking about where you want your practice to be found in 1-2 years time, and you should be starting your practice SEO groundwork now. This is a long-game investment to build your online presence on Google, which is your asset. Our team of experts can help you get there.

 

Take your dental practice to the next level this year. 

If you would like to stay focused for 2021 and get the right marketing strategy, book a complimentary consultation with a member of our team.

 

Book a website MOT with Chris Olson,

Senior Team Manager here

 

Book an SEO consultation with Jamal King,

SEO Manager here

 

Book a social media consultation with Dom Haslam,

Social Media Manager here

NHS Dental Band Update 2020

Thursday 10th December 2020

 

 

 

We are aware that NHS Dental Band Charges will be increasing by 5% from the 14th December 2020.

At Dental Focus, our #1 priority is to keep our clients websites compliant with the GDC, CQC, ICO & NHS. We will be working on updating the NHS Dental Charges for all affected clients on the Client Service Plan (CSP) and Hosting & Compliance Plan.

Please allow up to 48 hours from the 14th for these changes to be applied, you may need to hard refresh your browser to see the latest changes (guidance below).

If you find your NHS Dental Band Charges have not increased, please email the Client Service Team at update@dentalfocus.com who will help you as a priority.

If you don’t see the updates on your website, you may need to hard refresh the page (please press Ctrl F5 Windows or Command ‘R’ on Mac). Web browsers sometimes save files to help pages load more quickly, so sometimes you will see an old version of a web page instead of the most recent one.

The rise of adult orthodontics – FMC article

Tuesday 31st January 2017

 

Our very own Google Consultant, Naz Haque, will feature on the FMC website soon, with an article which highlights the rise of adult orthodontics in the UK, and why dental practices need to stand out. See a first look at the piece by clicking the image below.

 

The rise of adult orthodontics

Read the full article

Naz Haque interview with Dentaltown CEO Howard Farran – New Patients, Reviews, and SEO

Wednesday 4th January 2017

 

Discussing many elements of dental marketing, from attracting new patients and Google paid traffic, to organic SEO and reviews, watch the full interview between our Google Consultant Naz Haque, and the CEO and Founder of Dentaltown – Howard Farran.
 

 

During the interview, Naz Haque reveals typical patient behaviour on Google – such as their reaction to ads versus organic listings. Moving through the patient journey during their search for a dentist, Naz goes on to discuss the importance of building trust on Google through reviews and addressing patient concerns.

What do patients care about? 

Typical concerns of a patient looking for a dentist are things like:

  • What is the patient journey like?
  • Who are the people that will be with me?
  • What will the practice be like?
  • How will the treatment feel?
  • What is the after care like? 

Reviews and patient testimonials are really important. These address patient concerns naturally, as well as help to build trust between dentists and prospective patients. Dental practices wanting to make an impact with their dental marketing should be starting with their reviews on Google.

 

Video Testimonials

Taking reviews to another step, many dentists are now asking their patients to offer video testimonials. These address the patient concerns with emotional impact. If a patient is so thrilled with the results their dentist has achieved that they are happy to broadcast their happiness, it creates a deep connection with any potential patient who watches that video testimonial.

 

Emotional Websites

Dental websites should mostly be filled with content from existing patients. This content is:

  • Patient reviews
  • Video testimonials
  • Before and After images

This populates your website with emotional moments that help to move the patient into “action” mode.

SEO: Push & Pull Dental Marketing

Another topic discussed during this interview between Naz Haque and Howard Farran is the difference between appearing on Google versus social media marketing.

By paying to appear in front of patients on Facebook or Twitter, you are pushing your contact details onto them. Whereas appearing naturally on Google when patients are directly searching for a service or product, you are pulling them in. The mindset is very different, and the results can vary dramatically.

 

To find out more about the ways in which Dental Focus can help you attract New Patients, get Google Reviews, or appear on Google Page 1 through SEO, get in touch!

Brush up on your Dental Compliance Knowledge

Tuesday 23rd December 2014

A key feature that makes Dental Focus masters in website design and production, as opposed to another web marketing company, is that we focus on compliance with the GDC, CQC and ICO regulations, allowing our clients peace of mind.

”Dental Focus had a great understanding of what we needed. Their adherence to ‘best practice’ and ‘compliance’, ensured my site met with all the ICO and GDC requirements.” Gordon Philp, Edinburgh Dental Specialists

We are specialised team so at every step of design and production of new websites we know what to look out for and the key boxes to tick in design. Then after launch with our customer service plan (CSP) we remain here to help and advise, in order to keep your websites maintained, and stress free. Our goal is to take a potentially frustrating task and make it very easy and manageable, allowing our dentists to concentrate on dentistry.

At Dental Focus we have kept compliance simple and focused, so below are our interpretation of the UK Compliance and Implementing Requirements, in relation to the websites we can help you with:

GDC (General Dental Council)
• Practice Name + Address, Email, Phone
• All professionals with job titles and GDC numbers.
• Qualification title, qualifying year and awarding country
• Date of Last Update
• Link to GDC Website
• Patient anonymity on social media unless explicit consent for social media
• Encryption of confidential data (effective from 30th September 2013)

CQC (Care Quality Commission)
• Opening hours
• Emergency contact details
• Complaints procedure (Feedback)
• Disability needs

ICO (Information Commissioners Office)
• Data protection registration
• Privacy policy
• Secure communication

”The website is the first thing that the CQC checked. Thanks to Dental Focus we had it covered right from the start. This peace of mind is priceless.”
Manny Vasant MBE, Dr M K Vasant and Associates

Design Is More Than Just Making Things Pretty

Friday 22nd August 2014

Web design should be empathetic to the problems of others and thus be used to solve them. This then drives value for everyone involved.

Design is as much about the process as about the end result.

Therefore it ought to be focused not so much on making things look pretty – as on problem-solving, questioning, and building confidence in a solution.

It’s good to explore and interrogate ideas and further develop them, working with the client. It doesn’t matter where the idea first comes from.

It could have been the designers idea, or the client may have seen something interesting, or there could be an established ‘look’ already in existence, needing to be further developed.

Nothing is truly original, as everything derives from something else.

Someone invented the wheel. Then someone else, the internal combustion engine. Before someone designed the E type Jag.

Design is about solving problems, listening to people and creating value – not just about making things pretty.

 

To speak to us about website design, contact Dental Focus on: 020 7183 8388.