Dentistry

Is Your Website Really Helping Your Practice To Grow?

Monday 4th August 2014

Often, practices that aren’t focused on their online presence don’t think enough about how a website can build brand recognition and how they could be getting more out of their online investment.

When managed correctly, a website can be a powerful asset to any practice that is trying to grow – by attracting more patients, generate more appointments and increase brand recognition.

Here are five important questions you should be asking yourself to make sure you are getting the most of out of your website.

Five things to ask:-

1) What kind of ROI are you getting on your investment?

2) Is your target patient able to find your website?

3) Is your website optimized for mobile devices?

4) Where does your website fit in to the rest of your dental business?

5) Are you able to give your website the attention it needs, for it to be truly effective? If unsure or if you are in need of some advice, contact Dental Focus on: 020 7183 8388 Also for an extended article, see this link:

http://www.sitepronews.com/2014/07/28/website-really-helping-business-grow-five-things-need-ask/?utm_source=newsletter+-+2014-07-29&utm_medium=email&utm_campaign=Article%2BUpdate

Dental Focus Case Study: Chris Neve

Friday 25th July 2014

There can be no doubting the importance of the internet, and the significant role it now plays in all our lives. With more and more patients now using the internet to search for dental practices, rather than traditional methods such as phonebooks or local directories, it is essential that your practice has a web presence that fully reflects your vision and the services you are able to provide.

Chris Neve is Business Manager at Queens Park Dental Team, Bournemouth, and has been responsible for overseeing the development of the practice website for over a decade. While the practice was one of the ‘early adopters’ of dental online marketing in 2004, with the surge in internet use across the country, Queens Park Dental Team now attracts more new patients through its website than any other method.

‘It all started way back in 2004,’ says Chris. ‘Back then we realised we needed a website, and we were really looking for that competitive “edge” to make us stand out. No other practices in Bournemouth had a website at that stage, so we thought starting our own would be an excellent idea.

‘At first we started out with a website company based in the local area. Because they were local we thought everything would be easy as we could pop into their office at any time and get things sorted. They did everything – sorted the domain, the hosting and put the website together. The problem was it never looked like we wanted it to, and some of the pages didn’t load properly. Whenever we asked for changes to be made, the company would get a bit funny with us, and so we knew that things weren’t right.

‘It was then a friend of ours introduced us to Krishan Joshi at Dental Focus ®. Our friend had used Krishan to design his own website and we saw what a good job he had done for our friend so we contacted Krishan and went from there really. Krishan was great – he sorted everything out really quickly and gave us the website we had always hoped for in a short space of time!’

To establish the design of the new website, Chris worked closely with Krishan, and was kept regularly updated as the design progressed. With each new ‘mock-up’ of the website, Chris and the team provided feedback on elements of the design so as Krishan could build the final website to their exact tastes and specifications.

‘We were all really pleased with the website,’ says Chris. ‘It was exactly what we were after – a much fresher look, and with all the latest features as it was back in 2004. A few years later in 2008, we then decided to have a major revamp of the site – a complete redesign. Our new website was so good we even won an award for ‘Most Improved Private Website’. We were very happy! This was great publicity for our practice and we even appeared in the local press as a result.’

In terms of marketing, in the past, Chris used to use a number of different marketing strategies for Queens Park Dental Team, but given the success of his new website, he’s found that many of the ‘old’ methods of marketing are fast becoming obsolete.

‘Our new website is absolutely great,’ continues Chris. ‘In fact we attract most of our new patients through our website. We used to be in the Yellow Pages. In fact we were the first practice in Bournemouth to have colour in our advert when colour adverts came in. Obviously that was quite a big draw at the time, but we started to do research into where our new patients were coming from and it seemed that Yellow Pages was providing very few results for the money we were paying. We used to be on Yell.com as well, but that didn’t really bring anything either. So we dropped both the Yellow Pages and Yell.com and decided to focus our marketing on our website and our search ranking on Google and Bing. Of course we do carry out other kinds of marketing as well. We do leaflet drops around our local area and other such things, but majority of new patients are by word-of-mouth or through the website. This is very cost effective in comparison to the “old” methods such as Yellow Pages.

‘All in all we’ve had a very positive experience working with Dental Focus ®. The team are always very quick to respond to any requests, and make updates very quickly. One of the big selling points for us is that the Dental Focus ® team work exclusively on dental websites. This means they really understand dentistry and they understand exactly what we’re talking about.

‘It’s nice – we were one of the first practices to work with Dental Focus ®, but still we’re never forgotten. We may not be the biggest or the flashiest practice in the world, but we are always treated as a valued customer, and if we need anything at all, the team are always more than happy to help.’

When it comes to dental online marketing, it really pays to trust the experts. This means choosing a web design and marketing company that understand dentistry, that has experience producing dental websites that work, and can offer you an unparalleled level of service and support when you need it most. With the internet now such an important part of any dental practice’s marketing mix, choosing a web design company that offers proven results time and time again, will help ensure your practice makes the most of the fantastic opportunity that online marketing provides.

For more information call 020 7183 8388, or visit www.dental-focus.com

 

Keep your website compliant with Dental Focus ®

Thursday 17th July 2014

Compliant Dental Websites in UK


New GDC ‘Standards for the Dental Team’ became enforceable in September  2013. To make sure your website complies with all GDC standards, contact Dental Focus ® ‘Websites for your profit’ today.

At Dental Focus ® we have over 12 years’ experience creating high quality dental websites that are fully compliant with all relevant GDC, CQC and ICO standards. For your complete peace of mind we are offering solutions to ensure all our clients stay compliant with the latest GDC regulations.

  • Solution #1. Disclaimers will be automatically placed on all our 500+ client websites to protect you and ensure patients know not to send confidential medical details via email and website forms, which are not encrypted. This service is complimentary to all Dental Focus ® Customer Service Plan (CSP) clients.
  • Solution #2. We are offering Valident v-Form services, which have been specially developed to comply with GDC, DPA and CQC legislation. These secure, encrypted forms are incredibly important for online referrals and are available at a special discount to Dental Focus ® customers.

To find out more about website compliance and how we can help you meet the new GDC standards, contact Dental Focus ® ‘Websites for your profit’ today.

For more information call 020 7183 8388, or visit www.dental-focus.com

Emotional Branding

Tuesday 24th June 2014

We believe Emotional Branding is central to responsive dental marketing, i.e. understanding people’s concerns, fears and aspirations (especially as dentistry is a lot about appearance, confidence and trust).

Interestingly, we note that now SoftBank in Japan have developed a robot that is capable of deciphering emotions. 

It can tell if you’ve had a bad day and are feeling stressed or if you’re feeling sad and need a shoulder to cry on.

All very well – but for your dental marketing you’d be better off talking to Dental Focus, who as part of their strategy, interpret and understand how human emotions can drive dental patients.

For now, we do not rely much on human-like robots using proprietary algorithms and voice recognition technology. 

Call Dental Focus: 020 7183 8388

See more at:

http://www.sitepronews.com/2014/06/06/pepper-robot-can-read-human-emotions/?utm_source=newsletter+-+2014-06-07&utm_medium=email&utm_campaign=Article%2BUpdate

 

No More Fillings!

Friday 20th June 2014

Fillings may soon be a thing of the past!

Researchers at King’s College have developed a treatment which will be available within 3 years, called “tooth-rebuilding”.

Professor Nigel Pitts from King’s Dental Institute says: “The way we treat teeth is not ideal. When we repair a tooth by putting in a filling, that tooth enters a cycle of drilling and re-filling as ultimately, each ‘repair’ fails.”

Soon, instead of removing decay from the cavity and filling it with amalgam or composite resin – it seems ‘electrically accelerated and enhanced remineralisation’ will speed up the natural movement of calcium and phosphate minerals into the damaged tooth.

 

Best Practice in Digital Design for a Dental Practice

Thursday 12th June 2014

Creative design is becoming steadily more important in the digital age for dentistry – not less so.

More and more practices are seeking to and are able to, provide their patients with the best and most beautifully designed experiences – across all digital touch points.

They can now communicate, utilising the highest standard of creative marketing excellence, across email, mobile, social, display and web.

That’s what we do at Dental Focus. Literally we first ‘focus’ on the dental marketing message, and then the most effective means of innovative execution.

For creativity across all technologies and to glimpse the future of marketing, come and talk to Dental Focus: 020 7183 8388.

 

Make Polling part of your Social Media strategy

Thursday 29th May 2014

‘Polling’ is a very powerful tool that dental practices can use as part of their social strategy (to market the practice).

Big brands often pay a lot of money to have outside services and companies survey customers to get product feedback. Others use social listening tools to see what people are saying about their products.

But dental practices can be more direct and go straight to patients on a social media channel.

Please see this (please just read ‘patients’ instead of ‘customers’):

http://searchenginewatch.com/article/2346906/5-Reasons-to-Include-Polling-in-Your-Social-Media-Strategy

The Difference Is In The Design

Thursday 22nd May 2014

When it comes to marketing your practice online, the quality of your website design is absolutely crucial. This is because like it nor not, we all make snap decisions that are formed in the first few seconds of viewing a website. If a website looks outdated and poorly laid out, our instinctive response is often to look elsewhere. Especially these days, in the age of smart phones and mobile devices, the savvy user will very quickly be able to make a judgement on the quality of a dental practice based on how the practice is presented online.

Whether this judgement is correct or not is another matter, but the fact is, if your website doesn’t look the part then you could be turning away literally hundreds of potential new patients who take one look at your practice website, and decide to search elsewhere.

So, how do you know if your website is letting you down? Ask yourself, are you proud of your practice website? How does it compare to your competitors’ sites? Do you feel confident in telling your friends, family and patients about your practice website? Do they react positively?

If the answer to any of these questions is no, then the chances are, your website isn’t working to its full potential. In short, it isn’t doing its job. To make the most of your practice’s online marketing efforts, your website really needs to look the part. It doesn’t just need to be well ordered, but it also needs to reflect your practice vision. If you run a boutique spa practice, then your website design needs to reflect this. Very often modern practices will tie their website design in with their other marketing material, with colours and styles matching those used in the practice design itself.

Once you’ve achieved the design you want, then that’s only the first hurdle. So you’ve managed to hold a user’s attention longer than a few seconds. It’s a good start, but there’s still a lot more work to do. This is because once a user has looked at your website as a whole, their next step will be to see exactly what it is you have to say.

Content is very important in online marketing, and just like the design itself, the text you present must reflect your practice and the way you run your business. Text copied from a generic source just doesn’t work – you need to encapsulate your practice vision in the written word just as much as you do in the practical design. The language you use should therefore be chosen very carefully. Don’t over-complicate things, but be careful not to patronise your readers.

To support your message, patient testimonials supported by ‘before and after’ photo galleries can be an excellent way of showing what you can offer to any potential new patient visiting your website. Remember, your website is a 24/7 shop window for your practice business. It works for you around the clock – even when you’re not working. If a someone has toothache and goes online to find their nearest dentist, will they find you? Or will they find you and then decide to look elsewhere?

Though you may not realise it, the better the design of your website and the quality of the text you display, the easier you will be to find on search engines such as Google. This is because Google has a very detailed ‘check list’ that it uses to determine where a website appears on search results. Though this check list is a closely guarded secret, as experienced marketing experts, here at Dental Focus ® we know that this check list includes factors such as quality of content, and also the amount of time users spend on your site. If someone visits you for example, then quickly goes elsewhere, that tells Google that your website isn’t very appealing, and so your website will be ranked further down the search results.

So what’s the solution? Well, the first thing is to make sure you have an exclusive website that works for you. The detail is very much in the design, and then in the content. Once you have a website that you can be proud of, and that you’re happy to share with your patients, talk about it! Encourage your patients to visit it, and share it with their friends. The more people you can get talking about your website, the better you will rank on Google, and the more patients you will attract as a result.

Make no mistake, marketing a dental practice online is no easy task, but it’s a task that can be made easier by working with an experienced online marketing team, with a proven track record of success in dentistry. The award winning team at Dental Focus ® have over 500 dental practices websites to their name, and thousands of page 1 results for natural (organic) search. To make your practice an online success, contact the experts today.

For more information call 020 7183 8388, or visit www.dental-focus.com

Using Social Media To Boost Your SEO

Wednesday 14th May 2014

Online marketing is a cornerstone of any successful marketing strategy. Once you’ve taken steps to establish your presence online, the next step is to plan how you intend to attract new patients to visit your website so they can find out more about your practice and the treatments that you offer. While you may have invested a great deal of money in your website, if it doesn’t appear high up on natural search results then quite simply your website isn’t doing its job.

A brief guide to SEO

Search Engine Optimisation, also known as SEO, is a term used to describe the process of making your website visible to major search engines, with the aim of pushing your website higher up in the page ranking.

One thing factor you need to be aware of here is that SEO is an ongoing process – one that never really comes to an end. As internet trends change, and as your rivals conduct their own SEO, you will find that your page ranking will fluctuate over time. The key then is to think of your practice website as a constant ‘work in progress’, something you need to work on to ensure your website keeps its place at the top of the Google ladder.

SEO basics

At its most fundamental level, good SEO starts with your practice website. Your website should be clean, crisp, and fast to load. Too much information can be distracting, and if your site looks unprofessional, this can easily put patients off. All of these things directly influence whether visitors to your website decide to click on for more information, or look elsewhere. Whichever option they decide you can be sure that all of the major search engines will keep a log of your user activity and will take this into account in your page rank.

Once you’ve got the basics sorted, the next thing to consider is your website content. Google loves fresh new content, and one of the best ways to boost your SEO is to write a practice blog. This blog can cover anything relating to your practice, but should aim to engage readers and encourage them to read on, or contact you for more information. You may for example like to give oral health tips in your blog, or discuss the latest ‘hot topics’ that have come up in the news. All of these things help you to engage with your readership and establish your practice as the authority on local oral health issues, while boosting your SEO at the same time.

Social networking

Social media is one of the major ‘buzz words’ in online marketing at the moment, and can be a powerful tool to help you build your practice brand. As well as giving you the chance to engage with your patients in new and innovative ways, social media is also an excellent way to boost your SEO. By encouraging patients to ‘share’ or ‘like’ your practice website you are building a network of natural links back to your website which search engines will register. These help to boost your page ranking and also have the added benefit of giving you a form of free advertising to your patients’ friends and followers.

For further benefit you should encourage patients to share your blog posts as often as possible. If you write an informative blog about oral health, why not ask your readers to share it if they find it useful? Again this will build more links back to your website and will also help to establish your practice’s expertise.

Further tips

Good quality content is at the heart of all good online marketing. If your content is good, and engaging to read then you have a strong foundation to help boost your practice’s page rank. The secret is not to see social media as an advertising space, as no one wants to be bombarded with adverts all the time. As such it is far better to see it as a platform through which you can communicate with your patients and engage them in discussions about their oral health or other related issues.

Don’t underestimate the use of comments either. Comments can be an excellent way to boost your SEO, as an active comments section boosts your ‘social’ search ranking and will also affect where your post appears on news feeds. It is important here that at least one member of your team regularly checks the comments sections on your website and social media so as to encourage responses and answer any questions that may come up.

SEO for business growth

Search Engine Optimisation is a complex and involved task, but one that can generate huge returns for your practice if done well. With a carefully planned, well-executed online marketing strategy you can attract many new patients to your practice, who may spend hundreds if not thousands of pounds on dental treatment with you over the coming years. To help you make the most of your online marketing efforts, contact an experienced dental website marketing team today.

For more information call 020 7183 8388, or visit www.dental-focus.com

About the author:
Naz Haque aka the Scientist is SEO Project Manager at Dental Focus ® ‘Websites for your profit’. Naz has a background in mobile and network computing, and has experience supporting an A-Z range of blue chip brands from Apple to Xerox. As an expert in Search Engine Optimisation (SEO) Naz is passionate about helping clients build strategies to enhance their brand and increase the ROI from their dental practice websites.

Dental Focus Case Study: Dr Wyman Chan

Thursday 8th May 2014

In the competitive world of online dental marketing, it can often be a challenge to develop a website that really stands out from the crowd. Having had a practice website for many years, in 2010, Dr Wyman Chan of Smile Studio London decided it was time for a change. He approached the team at Dental Focus ® ‘Websites for your profit’ and worked with them to create a fresh new website to attract new patients and showcase his work. The results speak for themselves: www.drwymanchan.com is a striking example of innovative website design in dentistry, drawing on design features from a range of different markets to create something that is both appealing to patients and truly innovative within dentistry.

‘I’ve had my own website for over ten years,’ says Wyman. ‘But about three years ago now I decided it was time for a change. This led me to Dental Focus ® – a team of online marketing experts who work exclusively in dentistry. Having seen some of their work, I was confident that they were the right team to work with to create my new website and I had got to know their CEO Krishan Joshi over the years so I knew they were a team I could trust.’

To get the project underway, Wyman and his PR & Social Media Director Amy Cuthbertson worked with Dental Focus ® to develop concepts for the new website, while Amy also developed some unique artwork for the project.

‘The plan right from the very start was to create a very striking design that looks different to all the other dental practice websites out there,’ continues Wyman. ‘Amy also worked together with Dental Focus ® on the concept artwork and the design. Together we had a lot of input on the final website design – everything from the font and the general “look” and feel of the website to the content.

‘Once the initial design had been completed we were shown examples which we looked at and provided feedback on. Changes were then made to the design until we were all completely happy and satisfied that the website looked exactly as we wanted it to.’

Visitors to www.drwymanchan.com will notice that the website looks unlike almost any other dental website out there. The eye-catching yet minimalist landing page draws attention first to the stunning model, and then to the special offers on whitening. Slogans are also another important feature of the website, with phrases such as ‘wear yours with pride’ and ‘your best accessory’ complementing the model photographs that helps to build a brand identity that brings words such as ‘elegance’ and ‘beauty’ to mind.

According to Wyman, the design has been crucial to helping him grow his practice brand:

‘One of the first things you notice about the new website is that it’s very different to any other dental website. This is because it draws on design concepts from outside of dentistry, such as the cosmetic product market. This has helped us to establish a firm brand identity for the service that we can provide.

‘So far the feedback we’ve received has been very good indeed. Patients even come in and comment on the design – they say it looks nice, professional and elegant. They particularly like the fact that it’s so clear and easy to read.’

Though the main design of the website has now been completed, there is still much work yet to do. As Wyman is keen to point out, a successful website should always be a constant work-in-progress.

‘Now the website has been launched we’re working very hard to boost our Google ranking,’ says Wyman. ‘As part of our efforts to boost our Search Engine Optimisation (SEO) Amy is writing blogs for our website, and we post at least five a week. We are also working closely with Dental Focus ® to develop other ideas to draw visitors to our site and so push our website up the page rankings for key search terms such as “London Tooth Whitening”. It’s hard work, but we’re getting there!’

To help you make the most of your online dental marketing efforts, it pays to trust the experts. Dental Focus ® ‘Websites for your profit’ are an award winning team with over 500 dental practice websites to their name. Whether you need help with social media, SEO, or you’d like to create a brand-new website from scratch, the team at Dental Focus ® have all the skills and expertise to help make your practice an online success. As Wyman concludes: ‘Dental Focus ® are very professional, very helpful – a wonderful team.’ 

For more information call 020 7183 8388, or visit www.dental-focus.com