Dom’s Social Media Blog

What’s your 2021 strategy?

Monday 15th February 2021

  

 

We want to help you make 2021 the best year yet in your dental practice!

Our team is here for you, book a consultation with one of our specialists and we can review your website, SEO or social media.

Book a website MOT with Chris Olson,

Senior Team Manager here

 

Book an SEO consultation with Jamal King,

SEO Manager here

 

Book a social media consultation with Dom Haslam,

Social Media Manager here

 

In the meantime, check out our top marketing tips to help you attract your new ideal patients in 2021: 

 

Tip 1: Great Leadership and Communication

 

Every practice needs great leadership. As a dental practice owner, you need to set aside time in your calendar to create, and then articulate to your team, a clear vision for your practice in 2021. 

 

At Dental Focus, we can help you build a strong marketing strategy, create the right focus for your practice, and stick to the plan before reassessing later in the year. The most successful practices that we work in partnership with have great principal dentists driving them forward. These principals understand the importance of getting the right marketing strategy in place for success. Whether it be your website, SEO or Social Media.

 

Tip 2: People Trust People

 

Remember that people trust people. It sounds cliché, but it’s very true! In all of your advertising, whether it’s on your website, in your social media posts, on dental flyers, your prospect patients want to see that there are real people behind the words and images. They want to know that you are the experts at what you do and can deliver great customer care and service. Personalise your communication as much as you can. And remember, try not to bore the public with just dentally related posts, personalise and keep things interesting!

 

Tip 3: Stay Compliant

 

GDC have their latest guidelines on advertising, using social media and what you should be aware of. Make sure that your whole dental team who deals with any of your marketing is aware of the advertising guidance and social media guidance. Our team at Dental Focus have a strict checklist that we use internally before posting anything online for our clients.

 

Tip 4: TouchPoints

 

Did you know that your new prospect patients need to see or hear about your practice at least 14-16 times before they consider taking up your dental services? This is how long it takes to build trust through marketing. This could be through word-of-mouth from another patient, through your website, seeing your practice on social media, flyer drops, phone calls, or Ads on Google/Facebook etc. In 2020, we saw a huge rise in the use of social media by dental practices, making the online space even more crowded and competitive! Make sure your practice is showcased online consistently to promote your brand awareness.

 

At Dental Focus, our team can help you streamline your advertising for brand awareness or lead generation for specific dental services, such as Invisalign or Implants to a targeted audience. This focused advertising for lead generation allows you to track and see the return on investment much more easily.

 

Tip 5: Don’t forget Google

 

Search engine optimisation (SEO) is a must in 2021. If you want a steady stream of new patients, your practice needs to be found at the top of Google Page 1. This doesn’t happen overnight, so plan to start early to reap the rewards. Start thinking about where you want your practice to be found in 1-2 years time, and you should be starting your practice SEO groundwork now. This is a long-game investment to build your online presence on Google, which is your asset. Our team of experts can help you get there.

 

Take your dental practice to the next level this year. 

If you would like to stay focused for 2021 and get the right marketing strategy, book a complimentary consultation with a member of our team.

 

Book a website MOT with Chris Olson,

Senior Team Manager here

 

Book an SEO consultation with Jamal King,

SEO Manager here

 

Book a social media consultation with Dom Haslam,

Social Media Manager here

Facebook Pages redesigned

Friday 22nd January 2021

Have you heard the news? Facebook Pages are being redesigned!

Facebook announced a huge rollout to change the Facebook Page experience for creators and public figures. But what do these changes look like?

– A redesigned layout that’s simpler and more intuitive

– Dedicated News Feed to discover and join conversations, follow trends, interact with peers and engage with fans

– Easy navigation between personal profile and Pages

– Updated task-based admin controls giving trusted Page admins full control or partial access

– Actionable insights and more relevant notifications

– Safety and integrity features to detect spammy content and impersonator accounts

Image Credits: Facebook

What do these changes mean for you as a dentist?

One of the biggest changes is the removal of “Likes” due to the misrepresentation of a Page’s true popularity. It was discovered that many Facebook users may have once “Liked” a Page, but later unfollowed in an effort to remove the updates from their News Feed.
Now Facebook says Followers of a Page will be the metric at the forefront of the new experience, as it’s a better indication of how many people are fans and actively receiving updates from a Page.

Another important change is Pages having their own News Feed. This is incredible as it means your Page can represent your brand even further by participating in conversations with your online community, following trends and interacting with patients. What’s more important to note is that when a user follows a Page, they’ll see that Page’s comments bumped up to the top of the comments section, fantastic for increased visibility and according to Facebook, users will also be able to follow a Page directly from comments and recommended posts.

Image Credits: Facebook

Finally, the new Q&A format will allow Pages to engage with their fans on a new level. Page followers can ask the questions about treatments, the dental team or any concerns they may have and when the Page answers, those become a stack of questions that people can swipe through to learn more. Amazingly useful for those frequently asked questions at your dental practice.

How are you going to make the most of the new updates?

For more information please visit the Facebook Help Center.

Want to chat about your social media?
Book a discovery consultation with me today!
Click here

Social Media strategy during lockdown (November edition)

Tuesday 10th November 2020

Are you using your Social Media during the lockdown period?

There will be an undoubted increase in social media usage and as a means to help your patients pass the time here are 3 themes you can use as part of your content strategy this month.

 

A force for good 

We believe it is important to communicate messages of support and positivity during lockdown whilst staying true to your brand values.

This content could include:

– Quotes of positivity/messages of reassurance

– Highlighting support groups within your community 

– Reminding patients about dental emergency procedures

– Entertaining patients with videos inside your practice

– Fun challenges/puzzles 

 

Patients first

Understanding what your patients want to see from your brand is critical and we believe the following content could work well for you:

– Updates from your dental team

– Addressing frequently asked questions

– The new patient journey and patient safety

– Patient testimonials (ideally video)

– Oral health tips

 

Mouth Cancer Action month

Taking place throughout November, join thousands of amazing people who are raising awareness of mouth cancer within their communities and sharing the important message of being mouth aware. 

This content could include:

– Teaching how to spot mouth cancer early and regularly checking for unusual changes in the mouth.

– Educating on what is likely to cause mouth cancer and reducing risks.

– Reminding patients to act quickly when they see something out of the ordinary by visiting your practice.

–  Supporting/donating to a cause such as the Mouth Cancer Foundation and their annual Mouth Cancer walk which can be done at home www.mouthcancerwalk.org.

 

Stay Safe,

Kind regards,

 

Dom

Social Media Manager

#TubulesLive – Social media and video marketing

Monday 5th October 2020

 

Social media and video marketing.

How things evolved.

Success stories?

12 October 2020 at 7:30pm BST

 

 

As your practices recover from the set back of the COVID 19 challenges, marketing is going to be a key driver in the success of your practice. Engaging current patients as well as attracting new patients in uncertain times will be a driver for success.

Both social media and video marketing have been proven to show great success when used correctly and effectively.

Dominic Haslam is the Social Media Manager at Dental Focus, the UK market leader in award-winning dental websites and has an extensive background in social engagement content for a multitude of dental practices.

Krishan Joshi, Founder & CEO of Dental Focus, who has nearly 20 years experience in the dental digital world will cover:

The impact of social media marketing

How to connect social media to your website

Driving and monitoring traffic

How to attract the right audience and engage the right audience

Jemish Patel who has over 11 years of experience in video marketing in dentistry and over 20 years in the video media field will cover: 

What is video marketing and why it works

Why video marketing is effective and what is ROI on video marketing

What are the tips and tricks to making an effective video marketing campaign

What video marketing channels are powerful and effective

 

Instagram for dentists – Instagram bios

Wednesday 27th May 2020

When it comes to Instagram, first impressions are everything. If you want to grow your Instagram organically and gain the right kind of followers for your practice, your potential followers need to know exactly who you are, what you do, and why they should care. 

 

Your Instagram bio is one of the first things people see when they land on your page, so make sure your bio captures your visitors’ attention from the start. 

 

Here’s what you’ll want to include in your bio to get more Instagram followers:

 

 

Headline & Keyword

State the practice name and a keyword that describes who you are. Adding a particular niche or interest in the headline helps users get to know and understand your practice.

The headline is also searchable, so make sure you choose a keyword that your followers would associate with your page to increase organic traffic.

Body section

The body section is where you’ll put the majority of your description. Be sure to use the brand’s voice, keep it clean, organised and with a bullet point format to describe who you are.

Be sure to include a line that gives your page credibility. This can be a feature in a publication, a certification you’ve achieved, or a social cause your brand gives back to.

URL

This is the only section you have to place a link on Instagram, so use it wisely. Typically, you’ll want to provide a direct link to your website, blog, or specific landing page that coordinates with your call-to-action.

Entice the click

Try adding some emojis to really catch the eye of your followers and drive them to your website.

Add a call-to-action button so users can easily contact you! 

The following are the action buttons you can include: 

– Email

– Message

– Call

– Book 

– Reserve 

 

 

Dental Focus

 

TEL: 020 7183 8388

www.dentalfocus.com

 

 

 

Dental Circle – Life after COVID

Thursday 30th April 2020

Expert Panel Session Webinar – Life after COVID for the Dental Industry

Join some of the most prominent UK dental stakeholders for the most comprehensive webinar around key topics on life after COVID.

Connect with patients in response to the lockdown

Thursday 9th April 2020
Interesting Image

 Are you using social media to protect the connection with your patients?

If you haven’t already, now is the time for your practice to demonstrate leadership in your local community by showing your patients that you are still here and you still care by using the power of Social Media!

I believe now is a critical time for your practice, people are spending more time online than they ever have before, so it does present your practice with a unique opportunity to deepen your relationships and increase your brand affinity.

But of course, you also can’t just post content that is business-as-usual, or you’ll risk coming across as tone-deaf to the current situation.

In the long term, your patients will remember who showed up, what was said and how you helped them, so it’s critical to build a lasting impression on your patients by either doing good or making them feel good.

 

Information on whether you are seeing emergency patients or providing telephone/video consultations

Sharing what your practice is doing to help a cause or the local community

Messages of positivity

Tips for staying healthy at home/Oral Health tips

Sharing critical information from trusted organisations such as WHO (World Health Organisation) or the NHS

Film lists, reading lists, easy recipes, ideas to entertain kids, etc

Sharing any fun activities you and your team are doing at home

 

– Sales

– Special offers

– Treatments

– Case studies

If you’re struggling for content, feel free to message me for ideas.

If your practice doesn’t already have a Social Media account we are offering Dental Focus clients a basic set up for Facebook or Instagram to help you get started for FREE.

It’s first come first serve so message me today for more information.

Dominic Haslam

SOCIAL MEDIA MANAGER

 

Want to chat?

Book a call with me today!

Click Here

TEL: 020 7183 8388    MOB: 07851 749480

New Facebook page updates! 4 essential changes to be aware of..

Monday 20th August 2018

Social Media for Dentist

If you have a Facebook business page you may have received a notification about impending changes to its layout. Don’t be alarmed, these updates are being made in favour of local businesses to maximise their exposure and utilise word of mouth!

 

So what’s new?

 

Recommendations

This is a new way for users to leave a review of your practice which can now include text, images or business tags. Recommendations will feature prominently & add to the credibility of your practice.

In case you were wondering how to combat fake recommendations, Facebook will give page owners the ability to report fraudulent, spam or paid for recommendations!

 

Business Tags

The biggest difference between a review and a recommendation is the business tag. Tags are a new way of understanding what a practice/business is known for and categorising searches.

An example is a question such as “Just lost a tooth! Looking for an emergency dentist nearby! Any recommendations?”

With this, your practice has the potential to appear as a recommended business on a map assuming you have the relevant tags.

 

Action buttons

Pages will now have a set of prominently featured action buttons giving patients more opportunities to interact with you. For example you could have a button that enables a patient to book an appointment, send a message or write a recommendation. These buttons really benefit users on a mobile device because they reduce the number of steps to take an action.

 

Functionality

Visibility of page stories has improved to encourage more usage from brands. Stories can now be viewed on the business page by tapping the profile image.

 

It’s still too early to determine the specific benefits these updates will have but I will be keeping a close eye to see how they contribute to the growth of a page in the coming months.  

 

Follow us on Instagram and check out the latest content from Dental Focus!

 

Dominic Haslam

Campaign Executive/Social Media Guru

Have you seen the latest Dental Focus videos on Youtube or Facebook? Click Here

You can Call, Text or Whatsapp me on 07851 749480!

Have you heard of Instagram TV?

Friday 17th August 2018

Dental Focus

If you weren’t aware Instagram has recently reached one billion monthly active users, up from 800 million in September 2017! [Source] Congratulations Instagram!

As the rise in monthly active users for Instagram continues, so does the platforms continuous developments and pioneering launches. The most recent being the launch of Instagram TV or IGTV. This is a platform for Instagram users to have their own TV channel with videos that last longer than the traditional 60 seconds.

The launch of IGTV was driven by younger audiences spending less time watching actual TV, so Instagram is capitalising on the opportunity to bring a TV experience to the mobile phones of their audiences, all within one platform.

You may be wondering how to capitalise on this feature for your dental practice? There are already early adopters who have jumped at the chance to create their own television programme about their daily lives and behind the scenes of their dental practice.

Even Dental Focus is getting involved with IGTV with more content on the way.

Follow us on Instagram and check out Krishan’s adventures in Australia!

Dominic Haslam
Campaign Executive/Social Media Guru

Have you seen the latest Dental Focus videos on Youtube or Facebook? Click Here

You can Call, Text or Whatsapp me on 07851 749480!

Your ad was not approved, sound familiar?

Friday 11th May 2018

 

If you have a Facebook page for your practice and have the experience of running ads or boosting posts, chances are you’ll have encountered the “Your ad wasn’t approved” message which can be incredibly frustrating because there is minimal insight on how to fix it.

The Facebook system is very sensitive because it does its best to identify any offensive, harassing or inflammatory ads. Although this is excellent the problems occur when harmless ads are triggered because of misconstrued wording.

Essentially Facebook wants you to target individuals but not single them out by identifying personal characteristics. So to ensure your ads get approved try the following:

  • Avoid using the word “you” because it implies you are singling an individual out in your message.
  • Focus on the content in the ad and convey the benefits/value.
  • Avoid using the word “other” or “others” because this indirectly groups users with other users like them.

The next time your ad gets denied, take a bit of time to revise and ensure you are not unintentionally singling out users based on personal characteristics. 

 

Dominic Haslam

Social Media Guru

Check out the lectures we will be delivering at the Dentistry Show – NEC, Birmingham here

Learn more about Dental Social Media here

Call me on 020 7183 8388 for a friendly chat!