Dental SEO

The different types of Dental SEO

Friday 14th January 2022

There are different techniques and strategies which you need to address for dental search engine optimisation or dental SEO. Dental SEO helps search engines recognise that your website is credible, trustworthy and that it has the answers that searchers are looking for. Google is the world’s most popular search engine. For your dental practice to be successful you need to make sure that you are aware of the crawlers used by Google to index the information on your website and other digital content, and the factors that determine where you are ranked on the search engine results page or SERPs. Unfortunately, these factors are changing at an increasing rate and to be aware of the frequent updates to the technology it is important that you either have a dedicated and trained member of staff or you contact our digital dental marketing team here at Dental Focus. We are an award-winning dental marketing team and we will help put together an excellent marketing strategy with a good dental SEO for your website and other online content. SEO techniques fall under one of the following three categories: on-page SEO, off page SEO and technical SEO. Speak to us at Dental Focus today to find out more about how to develop these forms of SEO to boost the success of your website and your dental practice.

On page SEO

On page SEO helps show Google that you have a relevant and useful website. The techniques used for on page SEO are carried out on your website and involve optimising each page for a good user experience. On-page SEO techniques focus on the content of the website itself. By carrying out keyword research we will make sure that your website is made up of content that focuses on dental terms that are commonly searched for online by the people in your geographical vicinity. Another important factor for on page SEO are title tags and meta descriptions. These help Google understand the content on your page. By using popular keywords repetitively and strategically throughout the website helps boost your position in the SERPs.

Offsite SEO

Offsite SEO helps show Google that you are authoritative and trustworthy. Offsite SEO is carried out on another website or platform to promote your website and dental practice. Reviews and ratings are an excellent form of Offsite SEO and help boost your credibility, encouraging potential patients to visit you in person. Google reviews and ratings have now replaced traditional word of mouth referrals however they are an excellent form of marketing as they can be viewed by an unlimited audience online and promote your wonderful customer service and quality dental care. Other forms of offsite SEO include social media pages, youtube videos and podcasts which all work together to promote the success of your dental practice.

Technical SEO

Technical SEO helps Google crawl your website and index your content more easily. It includes factors such as the design and layout of your website. It includes loading times and accessibility, and very importantly it addresses the overall user experience. Speak to us at Dental Focus today to find out more about the different types of SEO and how they can help boost your position in SERPs to allow your dental practice to grow and thrive.

Effective dental SEO with the help of dental focus

Friday 7th January 2022

Dental search engine optimisation or dental SEO is a group of different techniques and strategies which come together to make your online presence stronger and more effective so that it helps boost the success of your dental practice. Whether you are a new dental practice or you have been established in your area for many decades, all businesses need good SEO, especially dental practices where there is so much competition and everyone is offering the same treatments and services.

The techniques and strategies which make up good SEO are changing on a regular basis with advances in information technology. The Internet itself is highly overcrowded with everyone fighting for a top position on search engine results pages or SERPs for their business. This is the role of dental SEO. The more time and effort that you put into creating SEO for your website and online content the higher up you will rank in the SERPs.

Dental SEO in the hands of the experts

SEO is a time-consuming matter and requires extensive knowledge of Google as well as digital marketing. SEO requires regular effort and maintenance and it is important that you either have a dedicated member of staff to take care of this for you or you speak to us at the dental focus to find out more. We at Dental Focus, are a digital dental marketing team and we specialise in creating dental websites and SEO. We are a multi award-winning team that have been creating strong digital marketing strategies for dental practices throughout the country and we have over 1000 dental websites in our portfolio. We have been specialising in this field for the last two decades and with our knowledge and expertise you can rest assured that the marketing of your dental practice is in experienced hands and we will help create an individually tailored dental marketing strategy with good SEO for you.

Creating an online presence

With any local business it is important that you have a Google my business page to begin with. This helps place your dental practice on the virtual map so that when people in your local area are searching for a dentist they are able to find your location, your contact details and book an appointment to visit you in person. Once this is in place it is important to work on your dental website. If you already have a dental website in place we will carry out a website audit for you to find out which techniques and strategies are helping with your SEO and what needs to be implemented to promote this further. If you do not have a dental website then we will create a bespoke website for you where we will implement SEO techniques from the very beginning so that you are attracting patients from the onset. Speak to us at dental focus today and let us put together a dental marketing strategy with good SEO for your business so that we can help you on the way to becoming the best dental practice in your area very soon.

Good Dental SEO for a strong online presence

Friday 31st December 2021

Dental SEO is very important for you to be able to maintain a strong online presence and attract visitors to your website and online content. There are many different techniques that are necessary for you to be able to maintain dental SEO, and here at Dental Focus, this is our speciality. So, speak to us today and find out how we can create a strong marketing campaign for your dental practice, find plenty of visitors for your website and boost the success of your business very soon.

To create a strong online presence, you need to begin with a good dental website. In this era of digital technology, the majority of dental practices have highly attractive dental websites. Therefore, if you do not have a website, speak to us at Dental Focus, and we will begin by creating an informative and attractive dental website that will show off your dental practice to its very best.

Nowadays, very few people actually walk into dental practices to book appointments, and the majority of people usually search about the practice online before considering any treatment. When they search online, they must find a modern, fully functioning and interesting website that tells them all about the dental treatments they are interested in. Such a website must also encourage them to find out more about the practice, such as why it may be the right option for them in the area.

A good website with dental SEO

Once you have a good dental website in place or once we have modernised an already existing one, we will regularly work to help maintain dental SEO. Firstly, to promote good dental SEO, we will make sure that your website is mobile-friendly. This is very important because most people search on Google using their mobile phones whilst they are on the go. If your website is difficult to access on a mobile phone or another device, then it will have a negative impact on your SEO, and you will most likely lose visitors and, subsequently, potential patients. With the help of our team, your website will be accessible from desktops, laptops, mobile phones and all other devices to help increase website traffic for you.

Here at Dental Focus, our team will always assess where you are ranked on Google’s results page for local dentists. The aim of SEO is to make sure that you rank highly on the organic search listings of Google’s results page. By frequently keeping an eye on this, we can determine what works and what needs to improve.

To do this, we will search Google for ‘dentist near me’ and see which dental practices are presented. Then by exploring these websites, we can also find out what works for your competitors and what information they are missing out on. This will allow us to ensure that your website covers all that potential patients could be looking for and, eventually, boost your position in Google’s search results list, attracting more visitors to your website very soon.

How to use Dental SEO

Friday 24th December 2021

Dental search engine optimisation or dental SEO is a term you may have heard of in the business world. In this era of digital technology, where the internet has become an overcrowded market, dental SEO is key for good dental marketing and attracting new visitors to your dental website. SEO is a system of techniques and strategies that are put together to help Google recognise that your website is credible, trustworthy and has the answers that potential patients in your area are searching for. This encourages Google to present your website to a greater audience and thereby attract more attention to help boost your online presence over time. Unfortunately, the strategies needed to do this are changing frequently, and you may find that what works at the moment may as well be non-existent in a couple of months.

Good dental SEO requires up-to-date knowledge on how Google works and making sure you have the techniques in place to shine amongst your competitors. Here at Dental Focus, we specialise in creating dental websites and maintaining dental SEO. Speak with our team, and we can help you put together an excellent marketing strategy so that you can focus your time and efforts on looking after your patients’ dental needs rather than worrying about the marketing of your business.

We will take care of this for you and use our tried and tested methods and expertise to make sure that you have a strong online presence. We can help you gradually become the first dental practice that potential patients come across when searching for their dental needs in your area.

Dental Focus for SEO

If you do not have a dental website for your dental practice, then we will create a bespoke and modern one for you that is attractive, informative and educational, encouraging patients to address their dental needs with you. If you already have a dental website in place, then we will modernise it for you and help maintain it regularly. This will help your website keep up with the current trends and also give you a significant advantage over the websites of your local competitors.

To find out where you are with SEO, the first thing you need to do is type in the name of your dental practice into Google and find out what comes up. After this, you will need to type “dentist in” along with your location and find out where you are on Google’s search engine results page. The aim is to be as high up the organic listings as possible; however, this is becoming more and more difficult over time. Paid Google advertisements take up the first half of the page, followed by many other types of listings; therefore, it is important to work hard on your dental SEO to make sure that potential patients are aware of your dental practice. Speak to us at Dental Focus today to find out more about dental SEO and how it can help find new patients for you.

Dental SEO for successful dental marketing

Friday 17th December 2021

Dental search engine optimisation or dental SEO is a very important tool for effective dental marketing, without which you may not be able to create a strong online presence or attract new patients successfully. To begin with, it is vital to have a good dental website, otherwise, your dental marketing campaign may as well be non-existent. This is because the days of flyers, leaflets and newspaper articles are a thing of the past, and digital marketing is now the most effective form of marketing for all businesses, including dental practices.

Once you have created a website, that alone will not be enough; you will also need good dental SEO to make sure that your website attracts visitors. This will allow them to find out more about you and your dental practice and be encouraged to book an appointment with you.

Without good dental marketing, it can be very difficult to expand your dental practice because there are many practices on every High Street with multiple dentists being found in each area. Speak to us at Dental Focus today to find out more about digital dental marketing. Our specialised and friendly team can work on creating bespoke dental websites and stronger dental marketing campaigns with excellent dental SEO to help boost the success of your dental practice.

SEO with Dental Focus

We are a multi-award-winning digital dental marketing team. Over the last two decades, we have created over 1000 dental websites, helping dental practices all across the country and even on the other side of the world in Australia. By delegating the marketing of your practice to our specialised team, you will have a strong strategy that will help find patients who are already looking to address their dental needs. Furthermore, you can also provide that extra boost to encourage them to pick up the phone, book an appointment and visit you in person very soon. With our help and support, you can stop worrying about the growth of your dental practice and focus on looking after your patients’ dental needs instead.

The internet is an overcrowded place, and all dental practices have dental websites to advertise the treatments they offer. Another important thing to remember is that most dental practices offer the same services. Therefore, you need to offer something extra or have special techniques that help you stand out from the crowd so that you can eventually become the most popular dental practice in your area. Dental SEO will help make sure that your dental website and any other digital content you create, such as social media pages, will be shown to the people who already have relevant interests.

Our team will use our tried and tested method as well as the ever-changing message to make sure that your website is up-to-date and in keeping with current trends. This will allow Google’s algorithm to recognise that you have the answers to everyone’s dental needs and push your website up the organic results list so that it grabs the attention of a greater audience.

Dental SEO for a successful dental website

Friday 10th December 2021

If you are looking to create a dental website for your practice or if you are looking to modernise your website so that it is in keeping with the current trends, speak to us at Dental Focus today. Our speciality is to create modern and individually tailored dental websites for dental practices across the country and in the last two decades have helped develop over 1000 websites as well as strong dental marketing campaigns which we maintain allowing you to spend your time and effort on looking after your patient’s dental needs.

Once you have an attractive and functional website in place for your dental practice there is a system of techniques and strategies which need to be maintained to ensure that your website is being seen by the right people and being exposed to as many of the right people as possible to help attract quality patients who are already looking to treat their dental issues or want to learn about how to improve there dental health.

How to create SEO?

Together these techniques and strategies are known as Search engine optimisation or dental SEO. The first thing we will do is find out who are the top performers in your area. We will type ‘dentist near me’ to see which dental practices are listed at the top of the organic search results list and we will explore their websites to find out what they have to offer. This will help us ensure you are able to offer your patients everything that your competitors have to offer but also we will find gaps in the market which will help you have an advantage over the other practices in your area.

Then we will carry out keyword research to find out which fields of dentistry, which treatments and procedures and which dental issues are most prevalent or the most sought after in your location. We use this to carry out content marketing which means that we use the keywords that are searched for most frequently by potential patients in your area and use these keywords repetitively and strategically throughout your website so that Google is able to present your website to these potential patients. This is one of the most effective forms of attracting new patients and helps boost your dental SEO.

We will also look into content decay. This means that if your website has been running for a certain period of time we will use the specialist software to find out which pages have lost interest or have diminished traffic and we will either revamp these pages and update them with new information, new images or new links or we may remove these pages all together and come up with something new.

Content marketing and content decay will boost dental SEO because it will allow Google to recognise that you are aware of your patients dental needs and that you have the answers that they are searching for. This will help elevate your position in the search results list increasing the return of investment from your dental marketing.

Use dental SEO to hold a leading position in Google’s search results lists

Friday 26th November 2021

Dental search engine optimisation or dental SEO is about getting your website at the top of Google search results listings for dental searches in your area. Without dental SEO it is very difficult for a potential patient to find your website, unless they type in your name directly. With multiple dental practices in each area, a good dental website and dental SEO is important to attract new patients and to stand out amongst your competitors. Having a position at the top of the search results list when a potential patient types in ‘dentist near me’ in your geographical vicinity is the best way to do this. Speak to us at Dental Focus today to find out more about putting together a good dental website and effective dental SEO to help grow and expand your dental practice in this era of digital technology. We are a multi-award-winning, digital, dental marketing team and we have almost 2 decades of experience in dental marketing. During this time we have helped over 1000 dental surgeries create and maintain modern, bespoke dental websites and excellent dental marketing strategies, to help boost the success of their dental practices. We will take care of your marketing needs and we will help create SEO for your website, which works to attract patients 24 hours a day, 7 days a week on a long-term basis, so that you can focus your time and efforts on looking after your patients’ dental needs.

Google search results list

When a potential patient is looking for a dental practice in the area and types ‘dentist near me’ into the Google search bar they will be instantly presented with a search results list. This search results list is made up of different parts. The first part of the list consists of the Google paid advertisements. This is obviously the most effective way of getting your website at the top of the list, however it can be expensive and therefore difficult to maintain, especially for smaller dental practices. Google advertisements may be a good way to begin if you are a new dental practice, on a short-term basis, to help introduce people to your dental practice. But for long-term SEO there are many other techniques and strategies involved that we can help you with.

The next part of the list is the map pack which presents a map of the area and lists the dental practices within your geographical vicinity. To get on to the map pack you need to create a Google my business page which includes all the necessary information connected to your dental practice. This information is made up of the contact details of your dental practice, such as your telephone number, website, email address and location. It also includes your Google rating which is another very important factor in SEO. The better your Google rating the higher up the map pack you will be listed. Google ratings are very important for the success of your business, so it is vital to encourage your patients to leave reviews each time they visit you, to help encourage potential patients to also pick up the phone and book an appointment to visit you in person.

Dental SEO to help attract new patients to your dental practice

Friday 19th November 2021

Search engine optimisation or dental SEO is key for the success of any business, especially dental practices in this era of digital technology. Unlike other services and businesses, dental practices have to work that extra bit harder to attract new patients. This is because although everyone understands the importance of visiting the dentist on a regular basis, most people feel a certain amount of reluctance to do so and therefore require extra encouragement to be able to pick up the phone and book an appointment to address their dental needs. Dental SEO has become key in helping to increase patient numbers, to grow and expand a dental practice, because there are now so many dental practices available in each town and village. Dental SEO helps put your dental practice ahead of your local competitors.

How does dental SEO help your dental practice?

Having good dental SEO means putting in place a strong marketing strategy, which helps list you at the top of any Google search results relating to dental issues in your area. Almost 70% of searchers on Google take into consideration the first five websites that come up on the search results list, whilst 90% only look at the first page. Therefore, unless your website is listed on the first page of the search results then you will remain unnoticed and you will lose patients to your local competitors.

If you are a new dental practice or you are looking to grow and expand your existing practice by attracting new patients, then it is important that you speak to us at Dental Focus. You can find out more about SEO and the techniques and strategies that you need to put into place to make sure that Google recognises that you are trustworthy. You want it to be recognised that you are a successful dental practice that has the solution to what the patients are looking for. If Google is happy with your website then it will lift you higher up the search results rankings and therefore you will receive greater website traffic. The more website traffic that is directed to your website the greater chance you have of converting visitors on the site to patients visiting you in person. The more people that view your page and the longer they remain on your website the happier Google will be, and this will help to boost your position in the search results list and attract further patients to visit your website. This is because the higher up you are in the search results list the better dental practice your patients will assume you to be. The majority of people who type their needs into Google think that the better the Google ranking the greater quality dental care and good customer service they will receive. Therefore with the help of our award-winning team here at Dental Focus you need to put together an excellent strategy which helps keep you at the top position for dental practices in your area and works 24 hours a day, 7 days a week to continue to attract more patients to join.

The importance of dental SEO for the success of your dental practice

Friday 12th November 2021

A strong online presence is the most powerful tool for boosting the success of your dental practice. Unless potential patients can search for you and find out more about you online, then it will be very difficult to attract new patients to help grow and expand your dental practice. Dental marketing has completely shifted to digital marketing over these last few decades and therefore it is very important to make sure that you have a strong digital marketing strategy in place. This is so that when potential patients are looking for a dental practice in your area, you are one of the first names that they come across. This way you can help encourage them to pick up the phone and book an appointment to address their dental needs at your surgery.

Dental SEO is highly important because without it your website may as well be non-existent. This is because good dental SEO helps keep you near the top of search results lists for dental searches in your area. It is known that 70% of Google users will only take into consideration the first four or five websites which come up on their search results list and 90% of people will not look further than the first page.

SEO with the help of our experienced dental marketing team

To find out where you rank you can type the name of your dental practice and find out where you come in the list. If you have had to keep scrolling and moving on to the next page, then you can be sure that dental SEO is vital for you. Your next step is to speak to our award-winning, digital, dental marketing team here at Dental Focus and we will help you either put together or modernise your dental website. We will use our tried and tested techniques to make sure that this website is dental SEO optimised, so that Google recognises that you have the answers to what potential patients are looking for regarding  their dental needs. We have been helping dental practices over the last two decades put together excellent dental marketing strategies and good SEO to help boost the success of their business. You will be able to delegate the marketing of your dental practice to our friendly and experienced team. This will give you plenty of time to look after your patients’ dental needs whilst we put together a system for you which works 24 hours a day, 7 days a week to attract new patients. Unlike paid advertising which you put out to the market for a certain amount of time, good SEO is a long-term solution for getting your name seen and heard and is significantly more cost-effective. Because SEO costs nothing other than the fees you will pay our marketing team. Our team will help you reach and maintain one of the top positions on the Google search results list for dental practices in your area and this will help target a wider audience and bring plenty of new patients through your door.

The importance of digital marketing and dental SEO

Friday 5th November 2021

There are many different techniques and strategies which are necessary to put together good search engine optimisation or dental SEO. Without dental SEO in this era of digital technology it is very difficult to attract new patients or help grow your dental practice. The majority of healthcare services are researched online prior to booking an appointment and this includes dental practices in your area. A word of mouth referral will most likely be followed up by a Google search and this is the same for leaflets and flyers through the door. When a potential patient types in the name of your dental practice then it is important that you have an attractive and modern dental website in place, with all the information that they could possibly need as regards their dental requirements. Likewise if they type in ‘dentist near me’ whilst in your geographical vicinity then you need to have measures in place which ensure that your website is one of the first ones to be listed, or you will lose that patient to another dental practice in the area.

Google my business

To help begin your dental SEO you need to put together a Google my business page for your dental practice. This involves entering your address and all of the contact details, such as telephone number, email address and opening times of your dental practice. You will also be able to include information such as your USPs and which areas of dentistry you specialise in. This will create a map of the area and Google will use this information to put you on the map pack. This is so that when a search for dental practices in the area is being carried out then Google will realise that you are a prime candidate and rank you at the top of the list. This is important because most people will not be searching your dental practice by name, but be looking for local practices in their area. If your name does not come up on the list, then you may as well be non-existent, because gone are the days where people would walk past your dental practice and decide to walk in and book an appointment to visit you in person.

It is also important to gather patient reviews for your dental practice to help show patients proof of the quality dental care and excellent customer service that you are able to provide at your practice. The more five-star ratings that you are able to receive and collate, the more patients will be attracted to your dental practice. They will see that you are reliable and trustworthy and that they’ll be able to get quality dental care when they visit you. Better Google ratings also help Google rank you higher up the list for dental SEO, again this will help direct more patients to your website. Speak to us at Dental Focus today and find out about the techniques and strategies that are required to do this and boost the success of your business very soon.