Dental SEO

The importance of being online for the success of your dental practice

Friday 23rd July 2021

Dental practices are available everywhere and everyone understands the importance of visiting their dentist on a regular basis. A good dental website will not only educate the reader about the importance of oral health but will also encourage them to consider further treatments and procedures to help improve their oral health as well as inform them about cosmetic treatments which are available to help improve the aesthetics of their smile.

Most dental practices have an up and running dental website and we here at Dental Focus have helped create over 1000 dental websites in the last two decades. If you do not already have a website for your practice or you would like to update and modernise your existing website then speak to our award winning team to find out how we can help you. Once we have developed a bespoke and attractive website for your practice, many different techniques and strategies will be applied to help make people aware of the website and use it to its maximum potential.

A good website will help make prospective patients aware of the different treatments and procedures that are available at your practice and encourage them to consider visiting you rather than your competitors in the local area. Dentistry has become an overcrowded market and with most places offering similar treatments and procedures, websites can begin to look similar and repetitive after a while. We at Dental Focus create bespoke and individually tailored websites and we also help maintain the success of your website by using search engine optimisation (Dental SEO).

What is Dental SEO?

Dental SEO means that when a prospective patient is searching for their dental requirements in your local area then Google will recognise your website as having the answers to their questions. To do this requires a lot of work and the knowledge of many different algorithms which are changing on a regular basis therefore it is essential to seek the advice of a good dental marketing team such as Dental Focus, where we can take care of your marketing needs for you so that you can focus your efforts and expertise on looking after your patients teeth.

There are many different techniques that we use to maintain dental SEO. This means that when a person is searching for a new dentist in your area or is trying to find out about their dental issues then your dental website will be at the top of the results list of these searches. It is important to remain on the first page of any of these search results as research has shown that page 2 is considered non-existent because people simply do not have the time to continue looking down a list of websites and would much rather change their search terms to find better answers than to continue scrolling down a list to find what they are looking for. To find out how we can do this with your dental website and how we can attract new patients for your practice, speak to us at a Dental Focus and let us explain to you how dental SEO can improve the success of your dental practice today.

Why the Dentist Next Door Has All The Patients: Local SEO

Thursday 22nd July 2021

 

 

Dental Focus presents an information-filled webinar to drive more patients into your practice.

In this Webinar, we cover:

– The steps you need to take to dominate Google in your area.

– A new feature released by Google to help you remove fake or offensive reviews.

– The key ranking factors to top the map listings on Google.

 

Presented by:

Jamal King – SEO Manager

Naz Haque – Google Consultant

Raheem Syed – Operations Executive

 

Request review removal link:

https://support.google.com/business/workflow/9945796

 

 

Why should you hire our team for your dental SEO? Read on to find out!

Friday 16th July 2021

We all know the world is competitive.

And when it comes to advertising your dental surgery and trying to attract new patients, it is no different.

As nearly 96% of all dental surgery’s are now discovered via internet searches, it is more important than ever before to have a dental surgery page that will not only get patients to look around it but will also encourage them to call you.

The best way to do this is with a specialised SEO plan for your surgery.

If you are intimidated by the prospect of having to manage a dental surgery and run a successful internet marketing campaign, don’t be; this is where our team can help!

At Dental Focus, we have helped over 1,000 dental websites reach their full potential with marketing tools using our specialised dental SEO practices. Our team of experts will turn your website into a valuable part of your marketing strategy, helping you to grow your patient list and to grow your surgery brand. Great stuff!

But why should you hire our team at Dental Focus to manage your dental SEO? Read on to find out!

Specialist team

At Dental Focus, we have a handpicked team that will manage every part of marketing and dental SEO for your website and surgery.

Experts in this area, we can provide you with a social media manager, an SEO analyst and even marketing writers to help build your website’s unique content, all targeted towards getting your page ranked higher on Google searches. Brilliant!

Expertise

Our team also has the expertise of overseeing 1,000 dental websites at present and nearly 20 years of experience in this area. So, when you contact us to help you turn your website around, you will be getting a team that knows what they are doing.

Proven results

Over those 20 years, we have gained a plethora of 5-star reviews from our clients. Our team will work hard to ensure that your surgery gets to the top page of Google’s (or other search engines) results pages and stays there, to help you attract more potential patients to your surgery.

Individualised plans

Your surgery is unique, your staff are unique and what you can offer is unique. So, you will undoubtedly want a marketing plan that is also unique!

We can offer that too! Unlike other marketing and SEO firms, we can create individualised plans for your marketing and SEO, based on an initial assessment that we will conduct of your page. So, your plan will be as unique as your surgery.

Founders charity

As a dentist, you care about the health of your patients and so do we.

When you hire our team at Dental Focus, you will also be helping our founder’s charity; The Mouth Cancer Foundation, which aims to reduce mouth cancer in dental patients via early screening and better diagnostics. What could be better than hiring a team that shares your passion for promoting good oral health?

Are you puzzled about dental SEO? Our team at Dental Focus answers your top questions

Friday 9th July 2021

When you have dental surgery, you want people to know about it.

And of course, you want people to know all about your highly-trained team, the services that you can offer and how you can help them and their families to keep their oral health in great condition.

So, how do you do this? In years gone by, traditional advertising would have sufficed, but with more and more people using the internet to find all manner of services, your surgery now needs to compete in an online domain. And this is where our team comes in!

At Dental Focus, we know how to get potential patients to see your website and using our expertise in dental SEO, we can get your site to the first page on any search engine results. We have nearly 20 years of expertise in this area and, with over 1,000 websites under our belt, when you hire our team to help with your marketing, you know you are getting top notch professionals!

But if you are new to the area of dental SEO, it can all be a bit confusing. Here, our team at Dental Focus answer the most common questions we receive from new clients. Enjoy!

What is SEO for dental surgeries?

SEO stands for search engine optimization, which is simply the practice of getting your surgery page onto the first page of results for a search engine.

So, dental SEO is the process of using keywords, phrases and other bits of marketing to get patients to spot your surgery’s page, engage with it and contact you about dental work.

My surgery specialises in dental implants; can you cater to this?

We can indeed!

We can utilize your speciality to help your surgery stand out from its competitors by using keywords surrounding dental implants to attract new patients. If your website needs a makeover, we can use our expertise to make the focus of your website about dental implants too!

How many new patients can I expect per month using Dental Focus?

This is a tricky one to answer, as it will vary from surgery to surgery and will depend on the amount of SEO and marketing work we do for your team.

Many of our clients notice an increase of around 5-10 patients per month at the start of working with us, which will increase as our expertise works its magic.

How long will the marketing process take?

Marketing itself is an ongoing process and at Dental Focus, we aim to work with our client’s long term to help them reach their goals.

As we mentioned earlier, in the initial phase of working with us, you will start to see a gradual increase in your patient list within the first 3 months.

Can you help with my surgery site?

Yes, we can.

We can makeover your website to ensure it follows a logical order, it has a fast loading time and that it is mobile device ready; all very important for SEO!

How good dental SEO can help increase patient numbers

Monday 28th June 2021

The importance of online marketing

Over the last two decades here at Dental Focus our multi award-winning marketing team have helped over 1000 dental practices across the country create bespoke, modern websites and maintain dental search engine optimisation (dental SEO) using our successful patient attraction system to help boost the success of the dental practice. Book a consultation with our experienced team today, and rest assured that your dental marketing is in good hands so that you can focus your time and efforts on looking after the dental health of your patients.

Everyone knows that it is important to visit their dentist on a regular basis, but with dental practices on every High Street in every town and village, how will patients know about you? In this overcrowded market, and this age of digital Technology, it is important to have a strong online presence to have any chance of surviving amongst the competition. We at Dental Focus will use our expertise to firstly create a fantastic website for your dental practice and then we will use our knowledge of dental SEO to make sure that anyone who is searching for their dental needs in your locality will come across your website first.

The important role of a good dental website

To create a successful website for your dental practice we will speak to you and find out everything about you. To make sure that we do not leave anything out, we use the 7Ps of dental marketing approach to help ensure that once a reader reaches your website, they are able to find all the information that they are looking for so that they do not have to check out what the competition may be offering. This includes addressing the profile of the dental practice and any USPs which will help you stand out from the crowd and then we will use this information to create a fantastic homepage which will be created in such a way so that it attracts the attention of the reader within the first 5 seconds and entices them to explore the rest of the website further. The remainder of the website will be made up of the people on your team and the premises of your practice itself. The website will include the treatments and procedures that you offer at your practice and the prices of these. We will showcase before and after pictures of successful treatment carried out at the practice to help address the proof and promises of quality dental care. The website will also talk about any products and services that you can individually tailor for your patients which will also help you stand out amongst the crowd.

Dental SEO

Once the website has been successfully developed, then our marketing team here at Dental Focus will continue to work to maintain dental SEO for your website. Using our knowledge and expertise we will carry out specialised techniques that will help keep your website at the top position of any Google searches that are carried out in your area with regards to the treatments and procedures that you are able to offer your patients. Speak to us at Dental Focus and find out more about our website and dental SEO, and how we can help boost the success of your dental practice today.

How to increase the success of your dental practice using Dental SEO

Monday 21st June 2021

How the help of an award-winning dental Marketing Team can benefit your practice

It is important to always consider how you can increase patient numbers to ensure that you are making the most of your knowledge and expertise, your team is happy and motivated and that your dental practice remains running successfully. If you are thinking about how to successfully promote your dental practice then contact our award-winning dental marketing team at Dental Focus who can help take the worries of promoting your business off your hands and allow you to spend your time and efforts on your area of expertise and look after your patients’ teeth.

The importance of Google in dental marketing

Google is the world’s most popular search engine, with millions of users on a daily basis. The technicalities of how to succeed and maintain a good online presence on Google requires dental search engine optimisation (dental SEO). Dental SEO can be a complicated and time consuming process for those who may not be trained in information technology, so don’t be worried by such terms, we at Dental Focus are here to help you. Our award-winning specialist dental Marketing Team will firstly create a fantastic, bespoke website for your dental practice which will address all aspects of your practice, and all the treatments and procedures which are available for your patients, so that once the reader has reached your homepage it will attract their attention within the first 5 seconds and then encourage them to explore your website further and find out more about you. We will collect all the information and create the website in such a way that the reader is satisfied that all their questions have been answered and they do not need to look for what the competition may be offering.

Dental SEO and how it can help your business

Once the website is successfully created and meets your approval, our dental Marketing Team will work continuously to ensure dental SEO for your website. This means that we work to keep your website on the first page of any search results that are carried out with regards to the treatments and procedures that you can provide at your dental practice. We do this by using specialised methods and techniques which help us find out what keywords potential patients are searching for in your local area. We then use these keywords and link them with your location and use this phrase as often as possible throughout your website to make sure that when they search for these terms, your website will be the first on their list of results. We also increase your dental SEO by creating social media pages, using Facebook and Instagram, which use these keywords repetitively to help boost your position on the list. Our dedicated writers will produce individually tailored onsite articles and blogs for your dental practice which will also make use of these keywords and search terms to try and maintain a place in the top position of the search results page. Speak to our specialist dental marketing team today, we are here to help you.

The importance of dental SEO for creating strong online presence for your dental practice

Monday 14th June 2021

The importance of being online

We all understand the importance of visiting our dentist on a regular basis and now more than ever, people are also looking to improve the aesthetics of their smile. In modern hectic lifestyles people are searching for their dental needs on their mobile phones or daydreaming about how their teeth may look whilst browsing through images of perfect smiles on dental websites. To succeed in the crowded market of dental practices, it is important for you to have a strong online presence to meet the demands of this age of digital technology where the answer for everything, including dental needs, can be found on Google.

Speak to us at Dental Focus for your marketing needs

To create a strong online presence requires an in-depth knowledge of information technology, which is ever-evolving and can be confusing and time consuming if you are not familiar with all the strategies and methods involved. Book a consultation with our award-winning team here at Dental Focus and we will create a bespoke, modern and attractive website for you and help maintain a strong dental search engine optimisation (dental SEO) for your dental practice. Over the last two decades we have helped over 1000 dental practices, creating individually tailored websites and maintaining dental SEO on their behalf.

The importance of dental SEO

A wonderful website is the first step to getting online, however without good dental SEO, your website will not reach your target audience. This is where we can help you. Leave your dental marketing worries with us, with our knowledge and expertise we will begin with creating a successful website for your dental practice and then we will maintain dental SEO for the website, so that whenever someone is searching for their dental requirements in your local area, your website will be the first one to pop up on their screen.

How Dental Focus can help maintain your SEO

Much research has shown that over 90% of searchers on Google only consider looking at the websites which come up on the first page of their search results. Our team will maintain SEO to help ensure that your website is on that all-important first page. We will aim to keep your website in the top position of any Google searches which relate to treatments and procedures that you offer at your practice, underneath any pushy paid-for Google advertisements. To do this we use our knowledge and expertise to find out which dental terms are searched for most frequently in your area, we then use these terms and link them with the location of your dental practice and we repeat these keywords throughout your website as often as possible so that Google recognises this connection and your website and keeps your website at the top of the list.

Our dedicated writing team will write individually tailored on site and off-site articles for your website which will use the important keywords to help improve your SEO. We will create social media pages to help increase the target audience for your dental practice, including Facebook and Instagram, and again the all important keywords linked to the location of your dental practice will be mentioned throughout these pages to help keep you at the top of the search results page. Speak to our dental marketing team here at Dental Focus and let us look after the online marketing for your dental practice.

The importance of a strong online presence and dental SEO

Monday 7th June 2021

How the Internet can help your business succeed

A good dental website is necessary for the success of dental practices in this digital age where everyone is searching for their answers on Google. Google is the world’s most widely used search engine, with millions searching for their needs and requirements on a daily basis. Dental queries, dental treatments and procedures, how to improve your smile are all issues which are searched for by potential patients from the comfort of their own homes, on their mobile phones or on their laptops. If your dental practice is not advertising its  treatments and procedures online then speak to us at Dental Focus immediately. We are an award-winning dental marketing team and have almost two decades worth of experience in helping dental practices create a strong online presence which could help you bring new patients through your door using our specialised patient attractions systems through the internet.

How we can help with your dental marketing

A good dental website and search engine optimisation (dental SEO) has many complicated and time consuming technicalities, which are ever-changing with advances in digital technology. To the untrained mind, it is like reading a set of instructions in a different language. By leaving your marketing worries with us, you can focus your time and efforts on your area of expertise and look after your patients teeth. You can rest assured that the marketing of your dental practice is in experienced and successful hands. We at Dental Focus will collect information with regards to all aspects of your dental practice to ensure that once our good dental SEO has brought the reader to your website, they will find all the information that they need with regards to their dental queries and requirements, so that they do not need to check out what the competition are offering.

How we carry out to dental SEO for your practice

Once we have created a bespoke and attractive website for your dental practice, we will work continuously to keep your website on the first page of any Google Search results, which involve treatments and procedures that can be carried out at your dental practice. We will aim to keep your website in the top position under any paid for Google advertisements. We will also use algorithms which help us find which keywords are most searched for by potential patients with regards to their dental needs and correlate them with what you are able to offer. We then use these keywords throughout the website, as often as possible to make sure that your website is at the top of the search results page. We will also create social media pages for your dental practice, these will also include the most searched for keywords in your locality which will also help increase your dental SEO. Our dedicated team of writers will write off-site articles and blogs including keywords and your location to help  improve your dental SEO further.

In conclusion, you can rest assured that once the online marketing of your dental practice is in our hands, you will see an increase in patient numbers and a boost in the success of your dental practice. So speak to us at Dental Focus today and start filling up your appointment books very soon.

How we use dental SEO to improve your online visibility

Friday 28th May 2021

At Dental Focus we have one primary objective. To make sure that your website gets noticed a lot. In a world of over one billion websites, it is easy for yours to get lost. However, by utilising dental SEO we guarantee that we can boost your website traffic and start to get your practice’s website noticed. We want to save you time and stress by ensuring that we succeed when it comes to marketing your practice, getting your website a high Google result ranking by using several different techniques.

A range of techniques to get you to the top

Dental SEO is vital if you want to get your website to the number one spot on Google’s results page. We use a range of techniques to help you achieve this position, such as creating and maintaining a professional blog for you as well as making sure that you have a strong presence across the board when it comes to social media. These marketing tools go hand in hand, as we are able to promote your blog on all of your social media platforms, enabling you to reach a much larger number of people. A professional blog should be uploaded to frequently to make sure it is up to date, and posting frequently will increase your chances of appearing higher in Google’s results. In addition to this, we ensure that we focus on a keyword for each of your blog posts, meaning that when someone searches up a specific treatment or word, your webpage is more likely to come up at the top of Google because their search matches with the keyword that has been used within your post. This is why posting frequently is important, as we can make sure you have a vast range of keywords covered.

We will make sure that you are on the map

These days dental SEO is more than just carefully placed words and social media platforms. Alongside making sure that your website is at the top of Google’s results page, we will get you on the map too. By this, we mean the Google Map, the map that appears right at the top of Google whenever someone searches for somewhere near them. Ensuring that you are on this map will allow local future patients to see that you exist easily, as well as finding out the necessary information that they need about your practice. This includes things like opening hours, location, contact numbers and a link to your website as well as things like reviews. Appearing on this map will increase your website traffic and your chances of gaining future patients, but to increase these chances even more we enable features such as click-to-call and click-to-find. These features enable your patients to get directions to your practice from wherever they are as well as call you with a simple click of a button. In a society where everyone is always in a rush, we believe that doing whatever possible to reduce the amount of effort required when it comes to contacting you will make future patients more likely to choose your practice over others that they struggle to find information for.

Book your free Discovery Consultation to explore your needs and situation together with us, start growing your business and attracting more patients. Call us on 020 7183 8388 or send us an email to get in touch today!

Boosting your website traffic by using dental SEO

Friday 21st May 2021

At Dental Focus we know how important it is for your practice to appear on the first page of Google’s results. Ninety-two per cent of people never look past page one, meaning if you are not there, there is a high chance that your practice is going to go unnoticed. If you are struggling to get your website noticed, or don’t have a website and are not sure where to get started, then we are here to help. By using a range of dental SEO tools we can help you to boost your website traffic and in turn, generate new patient leads for your practice. We can help you to generate more interest in treatments that are not usually so common, and we will ensure to do whatever we can to take the pressure away from you when it comes to marketing your practice.

Never underestimate the power of words

Dental SEO has a lot to do with the careful placement of keywords that your future patients are likely to be searching for. Over three billion searches are made through Google’s search engine every day, making it the most used search engine worldwide. Your future patients are likely to be searching for things such as  “dentist” or “teeth whitening treatment”, so Google will produce results for them consisting of web pages that contain these keywords, as it is considered to be relevant information. Placing keywords into the metadata of your website as well as your professional blog and generic web pages will dramatically increase your chances of appearing high up in Google’s results when people search for these terms. Especially if your location is included, as generally, your future patients will be looking for a practice that is local to them, often including a location in their search. A professional blog that is posted regularly, for example, a few times a week, will be more likely to appear on Google’s results page as it is considered to be up to date.

Getting you to the top of page one

There are several things that we will do for you when it comes to using dental SEO to secure you a top result spot on Google. As well as having a brilliant website and a professional blog we will utilise social media and ensure that we are keeping your practice up to date with advances in technology. Social media is a vital tool if you wish to reach a large a number of people as possible, as not everyone has the same social media platforms. We will maintain social media accounts, posting to them frequently and advertising your blog amongst other things. Another important thing that we make sure of is that your website and all of the features on it are optimised for mobile use. Every other person that performs a search on Google is doing so on a mobile device, albeit a phone or a tablet, and if your website is not mobile-friendly it could dramatically damage your chances of generating future leads. People do not want to have to awkwardly scroll around a desktop site from their phone, and will often leave your website quickly if they are not satisfied with it.

Book your free Discovery Consultation to explore your needs and situation together with us, start growing your business and attracting more patients. Call us on 020 7183 8388 or send us an email to get in touch today!