Dental Marketing

Need to hire a dental marketing team? FAQs our team at Dental Focus are asked by clients

Monday 19th April 2021

Being a dentist in 2021, it is important to have insights into trends and what your patients are looking for.

Following the global pandemic, you will undoubtedly want any current and new patients to know that they are safe when they come to your surgery for treatment. And, of course, you will want to get your surgery’s site up and running again, to help attract new patients.

But, as a dentist, it is likely that these skills fall a little bit outside of your remit and so, you will want to hire a marketing team to oversee these facets of your business. This is where we come in!

At Dental Focus, our dental marketing team has helped dental surgeries to advertise that they are opening their doors to patients again, and have been able to keep the sites updated with the latest information about COVID-19. This will allow your patients to know that you care about their safety and should serve to boost the numbers of new patients to your surgery.

But before you rush to hire our dental marketing team, we expect that you have some questions. Here, we answer some of the common queries we receive during our initial engagements with dentists. Enjoy!

Do you use templates for website building?

No, we don’t.

We believe that each dental surgery page should be unique, and should reflect your team, your surgery and the services you offer to your patients; if you scroll through some of the sites we oversee, no 2 have the same layout.

Our dental marketing team will discuss with you and your team how you want your page to look and will incorporate some of the key features that make a dental surgery page successful when trying to attract new patients.

How do I know your SEO is the best?

At Dental Focus, we offer our clients a unique approach to optimizing their surgery pages. Our team is made of experts in every area of marketing; we cover everything from SEO, to social media expertise to marketing writers, all geared towards getting your page to the top of the ranks.

And hey, with nearly 20 years in the business and over 1000 dental websites under our belt, the results speak for themselves!

When can I expect to see results?

Once we have made over your site, composed a few blogs and got your site SEO ready, you should begin to see new patients coming in within a few weeks. But, for our work to take effect and for new patients to appear, it can take up to 6 months; the wait will be worth it!

My surgery primarily offers orthodontics; can you make this a key feature of my site?

Oh yes! While we primarily focus on cosmetic surgery sites and general dental practices, we have a few orthodontic sites that we oversee too and we can ensure that all of the imagery, wording and video shown on your site will be pleasant and appropriate.

New to the world of dental marketing? Ways our team at Dental Focus can help!

Monday 12th April 2021

As a dentist in 2021, you will know how important keeping in touch with your patient can be.

And, hopefully, you will have an idea about how powerful the internet is in your patients’ lives and about how it can be used to connect with your existing patients while also finding new ones.

But if your surgery’s website isn’t attracting patients in the way you would like, it may be time to update your page and begin looking into SEO.

SEO, or search engine optimisation, is a set of tools designed to help make your dental surgery page a cornerstone of attracting new patients. With tips such as blogging, social media pages and content marketing, we will soon get your page pulling in those much-needed patient leads!

Because at Dental Focus, dental marketing is what we do! With nearly 20 years of experience and over 1000+ dental websites under our belt, our marketing team knows all there is to know about SEO and bringing your website into 2021! We conduct an analysis of your surgery site and devise a customised plan, to ensure it brings in the patient numbers you want it to!

So, what are some of the dental marketing techniques we use at Dental Focus?


A search engine like Google ranks pages based on their SEO; so, if your page isn’t equipped, potential patients can’t find it!

And one of the ways that our dental marketing team will get your page to the top of any Google search is with regular, unique blogging. Our team of writers will create content for your site, based on keywords of your choosing. If done weekly, this will get your site noticed by Google, pushing it to the top of searches for dental teams in your surgeries area.

Social Media

Why are so many dentists afraid of social media?

We don’t know, but when you sign up to our team, we will ensure that your surgery has a social media page, which will attract more patients from a different age group and once again, boost your surgeries SEO. Perfect!


And when our writing team creates unique content for your site, we will ensure that backlinks are incorporated.

Backlinks to reputable websites (such as the NHS, Bupa or WebMD), will make your page more distinguished among the other listings, and once again, will boost your SEO!

Website makeover

You may be unaware, but within 3 seconds of logging on to your surgery’s page, the majority of visitors will have decided whether or not they want to click through- based solely on the layout and design!

And so, our team at Dental Focus can give your site a makeover to keep visitors engaged and clicking through for more information.

Mobile accessibility

Is your surgery site mobile accessible?

If not, you are losing Google rankings and potential patients too! Once again, we can ensure that your surgery site is mobile accessible, which will help more patients to engage with it. Fantastic!

Managing Your Google Reviews Just Got Easier!

Wednesday 7th April 2021

Google My Business has released a new feature that allows you to report reviews and get them removed much faster than before.

You can access this new feature here.

We have put together a quick guide to help you better manage your reviews:

Step 1

Ensure you are logged into the Google account that manages your dental practice’s Google My Business listing.

Step 2

Click on this link, select your practice’s GMB and hit continue.

Step 3

Choose an option

– You can check on the status of a review that you have previously reported.

– Report a new review to be taken down by Google.

Step 4

You will see all of your practice’s reviews along with their rating and post date.

– To view the full review click on “View on Maps”.

 – To report a review click on “Report a Problem”.

Step 5

After clicking on “Report a Problem” Google will ask you why they should remove it.

Google will only remove content that violates their policies, this includes reviews, photos, and videos.

Prohibited and restricted content is as follows:

  • Spam and fake content
  • Off-topic
  • Restricted content
  • Illegal content
  • Terrorist content
  • Sexually explicit content
  • Offensive content
  • Dangerous & Derogatory Content
  • Impersonation
  • Conflict of Interest

Select the appropriate option, click report and that’s it!


We have started testing this ourselves and removing offensive or irrelevant reviews for clients already and have seen reviews removed in just a few minutes.

If your takedown request was not successful then you can submit an appeal to Google and they will review it a second time.

Why Your Reputation Matters?

  • 50+% of all Google searches end without a click to other content.
  • 5% of all searches lead to a click to organic content.
  • 5% of all searches lead to a paid ad click.

This is especially important for Dental Practices that have worked hard to appear in the 3 Map listings for certain search phrases such as “dentist near me” or “dentist [TOWN/CITY]“.

Your rating on Google will be the first impression that a lot of potential patients have of you, you don’t get a second chance to make a first impression!

This new tool will help you to remove irrelevant or offensive reviews and improve your rating but don’t forget to ensure you have a solid system in place for responding to each and every review you get, the great ones as well as the not so great.

It doesn’t feel good to get a negative review but you can always turn it around for other patients reading through by responding and showing that you truly care about each person that walks through your doors, even after they’ve left.

Being engaging, responsive and human will go a long way towards driving more patients into your dental chair.

Our team is here for you, book a consultation with one of our specialists and we can review your website, SEO or social media.

Book a website MOT with Chris Olson,

Senior Team Manager here

Book an SEO consultation with Jamal King,

SEO Manager here

Book a social media consultation with Dom Haslam,

Social Media Manager here

Not up to speed on dental marketing trends of 2021? Our team at Dental Focus can help

Monday 15th March 2021

Much like the world of fashion or music, there are now trends being spotted across the realm of internet marketing.

And of course, with the ongoing pandemic of COVID-19, it seems that these trends are more likely to stay than those of 2018 or 2019. Many dental teams want to emphasise patient care more than ever alongside hygiene and preventing the spread of coronavirus, while trying to convince patients to attend dental surgeries to have check-ups and basic treatments again.

So, what does this mean for online marketing? Should all dental websites focus on check-ups over cosmetic options?

At Dental Focus, our dental marketing team has been keeping an eye on marketing trends and can help your surgery stay open and thriving throughout the ongoing global pandemic. We can alter your web page, get your SEO up to scratch and can assist you with designing and advertising your unique brand, all while assuring your patients that you can help with everything from check-ups to dental implants.

So, what are some of the dental marketing trends of 2021? Read on to find out!

Health emphasis

OK, so we mentioned this earlier, but the research from 2020 backs it up; dental patients want to know that their dental surgeries are putting their health first.

And not only their dental health; they want to know that their dental teams are investing in different protocols and precautions to keep them safe from COVID-19. So, as part of your dental marketing strategy, our team at Dental Focus will highlight this on your home page to attract more patients at this uncertain time.

Digital options

Some of your patients will be deemed clinically vulnerable during the ongoing pandemic, meaning they cannot attend your surgery in person.

And so, part of a successful dental marketing strategy to keep your current patients happy (while attracting new ones) is an online consultation system to be displayed on your home page. Our team at Dental Focus can set such a system up quickly and efficiently, ensuring that you keep those all-important patients coming in when they cannot actually come in!


We all know how important it is to communicate with your patients effectively, but in current times it is more important than ever that you and your team display empathy.

Indeed, research indicates again that during the pandemic, dental patients prefer surgeries who are putting their patients before their profit. Empathetic interactions from you and your team can be anything from a nicer telephone manner to being more flexible with appointments. Again, displaying this on your web page and in person are the best ways to attract more patients to your surgery.


Every health page on the internet has daily updates about COVID-19; why should your dental home page be any different?

Our team at Dental Focus can help keep your page up to date on current COVID related news; this, in turn, will attract new potential patients, as they will see your page as trustworthy and putting their health first. Which is as it should be!

Need to attract more patients to your surgery? Top dental marketing tips from Dental Focus

Monday 8th March 2021

When your dental surgery opens its doors for the first time, you will need to invest in a suitable marketing strategy to help it to thrive and be successful long term.

And while you may be aware that you should market your dental practice, in the world of online competition and websites, it is much tougher to know how to do so effectively.

Luckily, there are numerous strategies you can use and none of them involve spending a fortune on flyers or sending out information leaflets to every house within a 5-mile radius! Today, marketing is much simpler and can be exceedingly productive if you choose the right marketing team to spearhead the operation.

Which is where we come in!

At Dental Focus, we have over 1,000 successful dental websites under our belt and a team who know everything there is to know about dental marketing. Our team of SEO specialists, social media experts and our website designers can bring your dental surgery’s web page into 2021 and triple your patient list in no time at all. Brilliant!

But what are some of the secrets behind our successful dental marketing strategy?

Social media presence

If you visit any website these days, you will probably spot the Facebook and Instagram logos somewhere on the home page; these are huge platforms that can expose your dental surgery to a completely different demographic.

As part of our dental marketing tactic at Dental Focus, we will create a social media page for your surgery (either Instagram or Facebook to start with) to help your brand become more recognisable among younger patients.

Local SEO

This is where our SEO team and our writing team come into play; suppose your dental surgery is based in Tower Hamlets, London, UK, then you will want to attract patients from the local area.

Our writing team can create unique articles for your page which describe what your team does and your location (e.g. dental implants in Tower Hamlets). Our SEO team will ensure that your page makes it to the front of internet searches, by speeding up your website and making it mobile accessible. And boom! Your page is now easy to find for local patients.

Website makeover

For your website to be successful, the home page has to load within 4 seconds and has to be engaging or your site visitors will click away from it!

Our website experts at Dental Focus will make your home page engaging, colourful and unique to your surgery and brand.


A key way to make your web page stand out is the use of informational videos about the services that you and your team can offer.

In short, this is the perfect time to get behind a camera and discuss with your potential clients the treatments you offer or provide step-by-step guides to certain procedures. This is a great way to introduce yourself and your team to more nervous patients, who will often need to be familiar with your practice before booking an appointment.

Advantages of dental marketing

Monday 15th February 2021

When you run a dental practice, you will always want to be expanding your patient numbers as much as possible to grow and thrive. The main way this is done is by promoting your business online, or doing certain things to boost your website on Google. Billions of people use the internet, meaning that there are plenty of great opportunities for you to boost your practice.This can be done in many ways, each one being effective and heightening your chances of gaining new patients.

Doing things such as creating SEO content, having a functioning and appealing website and being consistent on social media are all effective methods of dental marketing. There are many advantages that come with these, and you will notice them if you are consistent and up-to-date.

Increasing your visibility

The main goal of all of these methods, are to gain new patients and boost your practice’s visibility online. The internet is the main way that people search for things now, whether that be for information, new products, services and more. As well as attracting local patients, you may also attract potential new patients from outside your area. This means that by using these dental marketing methods online, you have a huge advantage over others who may not want to make a website or take the time to use these techniques.

Boosts on Google

A common method used to promote website search engine optimisation,  is to boost your visibility on Google. This is done by you using certain keywords in your SEO content that is the same as what people would search into Google. By using these phrases, it helps search engines to filter out other websites who don’t have these relevant keywords, and push ones like, yours to the top. This can be an amazing benefit for gaining new patients in your local area and beyond.

Save money

By learning these dental methods, you are at a great advantage of saving money as you will not need to pay various companies constantly for advertising. You can promote your own website using these techniques, at little to no cost. What could be better than that?

Improving trust and recognition

By using dental marketing methods such as social media pages and having a well functioning website, you will gain the trust of more people who are searching for things relevant to you. If you have an aesthetically pleasing, smooth running and inviting website, it will look more professional, meaning people would trust you more when inquiring about treatments. Social media can also help to build this trust, as it means you can engage with potential new clients, showing that you are friendly and that you know what you’re doing.

Website statistics

A great advantage of using marketing methods such as websites and social media pages, is that you have access to various data related to the usage of your website and these platforms. For example, when you have a website, you can access tools which allow you to see a wide range of information such as what parts of your website are the most popular, which parts need more work, which age group, gender, or location visits your website the most and more. This is a great benefit as it allows you to easily identify which parts of your website/dental practice need improving.

Here at Dental Focus, we are dedicated to helping you learn these marketing techniques, as well as creating you a beautiful website and social media pages to create a good foundation for your marketing journey.

What are the best dental marketing techniques?

Monday 8th February 2021

When you are running a dental practice, it is important to be visible on the internet and connect with potential new patients. There are many ways that you can expand the growth of your dental practice using various dental marketing methods discussed here.

Social media

Social media is one of the biggest ways that you can promote your practice, to anyone in the world. Billions of people use social media, meaning there are plenty of potential new patients who are searching for treatments you provide. FaceBook, Twitter and Instagram are the top 3 social media sites that you can use to promote your practice. This is done by creating accounts for these sites, and making your page look as inviting as possible to potential new patients.

The reason why social media is such a great dental marketing technique is because you can also connect with people who are looking at your page, they have the ability to like, comment on and share your posts. This allows people to ask any questions they may have about you or your practice. This also raises engagement, meaning that when people like and comment on your posts, it makes it more visible to other people.

Getting involved in your community

Your local community will be most likely to use your practice, so it is important to get involved and interact with them. This can be done by joining local social media pages, local groups, and just generally being nice to the community, it goes a long way. Whilst doing this, you can also promote your practice, such as creating a Facebook post on a local page talking about your practice.

Having patients in your local area is key to maintaining business, as they will most likely choose you to come back to for regular check-ups if you deliver high-quality treatments. These local patients are also likely to tell other local and non-local people about your practice, which can be a great help to gain visibility.

Having a good website

Having a website for your dental practice can bring many great dental marketing opportunities to grow your business. A lot of the time when people are wanting a dental treatment, they will look online for who does these treatments in their local area. This means that if you have a website, you would have an advantage over those who don’t, as your practice will be more visible to a wider range of people. It is important to make sure that your website is well-designed, functions well, and is easy to use, all of these things encourage people to continue using your website. If your website isn’t welcoming, professional and is overwhelmingly full of information, people wouldn’t want to continue using it as much.

Here at Dental Focus, we are determined in helping you with all the things mentioned above and more. We know it can feel overwhelming sometimes trying to navigate all of the different ways of promoting your practice, and this is why our highly-trained staff are ready to start helping you with this so you feel more comfortable and confident in your marketing abilities.

Dental marketing and social media

Monday 18th January 2021

When you have a business, it is important to branch out and make yourself known in places other than the high street. When you use social media to promote your business, you open up a whole new customer base. Giving people the ability to look up your company any time anywhere, really helps to bring the customers in, and is a great way of marketing for dentists. There are at least a billion people in this world who use social media, meaning there is always plenty of opportunity for new customers. This is why our social media package could be the perfect catalyst for growing your business!

This social media package mainly focuses on Facebook and Instagram, because they are the two biggest social media platforms which are effective for dental marketing. Facebook alone boasts over 2 billion active users globally! 38 million of these are in the UK, meaning there are plenty of potential new customers! Instagram has 800 million monthly users, and 80% of users follow at least 1 business on there, this is another great and forever growing platform to promote your business on!

What’s included?

When you choose this package, you will receive many benefits for your social media platforms in order to boost your business. The first being weekly activity and monitoring of your Facebook page, as it is important to stay consistent when you are on social media in order to attract attention. We will also change your cover photo and make logo changes upon request, as this keeps things fresh. We will also boost your posts using certain advertising methods, which can help to spread your business further afield. If you ever need an emergency post put on your page, we can also do this upon request, meaning you can have the peace of mind that important information will be communicated.

We will be in contact with you regularly to give you guidance and direction about your social media accounts. Our main focus is to ensure you are delivered the best service to help you and your business grow.

Advantages of using social media

As mentioned above, there are billions of people using social media, which means it is a great outlet for dental marketing. You can reach so many more people on social media sites than other outlets because there is such a vast majority of people on there.

The fact that people can like, comment on and share your posts is a huge advantage, as this means that people they know will see they enjoy your business, and might want to try it out for themselves. This also boosts your posts and account, meaning you will reach more and more people.

When you have social media accounts for your business, this also helps with search engine optimisation. When someone searches for your business or something related, there is more chance of your business coming up if you have these accounts.

If you have an active social media account, this also means that you can communicate with potential customers and bring it to more of a personal level. If you engage with people who comment on your posts, this not only boosts your business’ presence, but it can make people feel more comfortable seeing an actual person responding.

Our dental marketing plan

Monday 11th January 2021

If you are looking for an in-depth way to maximise your knowledge and potential with dental marketing, then we offer comprehensive 2-year plans for you to explore. These include a wide array of things from us making you a website, to educational videos about various things such as SEO, social media usage and more. There are 3 companies that contribute to this plan.

Here at Dental Focus, we strive to deliver you the best quality websites and information to help expand your business. Our super friendly team will be in communication with you throughout this whole process, to ensure that the service is tailored and personal to you.

Your first year

During the first year of your plan, we at Dental Focus will create you a 25-30 page website to begin your journey with us. This will be the catalyst of growth in your business and marketing for dentists. We will also create the infrastructure for all of your social media accounts, including facebook, instagram, twitter and facebook. We will provide you with good treatment wording and videos to use, as well as one SEO blog each month which can help push your business to the top when someone is searching for something related.

JSP Media Group provides you with a subscription to Patient Lounge TV, which allows you to create a custom TV channel for your business, on top of this they will provide a free media player. They will also create a YouTube channel to help boost your business, using eye-catching graphic thumbnails and descriptions to bring in customers.

Dentinal Tubules provides the vital educational part of this plan which is so important for building your confidence in dental marketing. In the first year, they will offer you an on-demand video library that you can use. They will also create a personal development plan to ensure you get the most knowledge out of this experience. They offer local study clubs, which is great if you want to go more in-depth with your knowledge. You will also have access to articles, cases, playlists and discussion to help you better understand how to grow your business. You will also get to use CPD, which is a sort of training portal.

The second-year

During the second year of your plan with us, we at Dental Focus will continue to offer you the treatment wording and videos that help to boost your content. We will also create a weekly social media plan for Instagram and Facebook, in order for it to stay consistent, as this is key. We will continue with the once a month SEO blogs, which really helps to get your business noticed on search engines.

JSP Media Group will continue with the 12-month subscription to Patient Lounge TV, meaning you can still be in control of your own TV channel within your business. They will also create an animated Ident with your logo to show on the TV channel. Additionally, they will also add subtitled videos for Patient Lounge TV and your social media. Finally, they will create some Instagram video content for you to use to help boost interest.

In the second year, Dentinal Tubules will offer you an individual login and premium benefits for all staff, meaning all of you can improve your knowledge. You will also have full access to the Intelligent PDP, as well as access to any study club worldwide. They will show you how to use the practice dashboard, which allows you to do things such as view team usage, team reports and more.