Dental Marketing

A comparison of dental marketing and advertising from Dental Focus

Monday 12th July 2021

When it comes to advertising your dental surgery, it can be hard to differentiate between the jargon that marketing and SEO teams are likely to use. We can guarantee that when you are looking to boost your patient list and seek out a marketing team, you will hear the words SEO, dental advertising and dental based marketing over and over again. SEO (or search engine optimization) is the process of making your website more visible to search bots, like the ones used on Google. But what is the difference between dental based marketing and dental advertising?

At Dental Focus, we pride ourselves on educating our clients about the process that we use and when it comes to dental marketing, we know a fair bit! With nearly 20 years of experience and over 1,000 dental websites under our belts, we know how to advertise and grow your dental surgery online while also ensuring your website is visible to those all-important search bots. Perfect!

But, back to the original question and the difference between marketing and advertising. Here, we compare both dental marketing and dental advertising, so you can decide what is best for your dental surgery. Enjoy!

Short-term effects

Advertising is straightforward; you put out a flyer on an advert online about your surgery, and you have an influx of patients, which gives a short-term boost to your surgery.

With dental marketing, the short term effects are minimal, as our team builds your website with original content and works on your branding.


Both marketing and advertising require a fair bit of effort from you and your team. We will need your help in relation to any marketing for your surgery, to help design your website, prioritise content, arrange photographs of your staff and work on keywords.

Aim and area

The aims of marketing and advertising are slightly different.

When you use typical advertising, the aim is to bolster the knowledge of your surgery to the surrounding community, resulting in a short-term increase in sales and consultations.

With marketing, it is more about turning those one-time patients that were attracted via advertising into long-term patients, which can take up to 3 months.


Now, onto the bit every potential client wants to know about; is there a cost difference between the 2?

And yes, there is. Advertising can be more pricey, depending on how many adverts you place, how often and the advertising team you use to create the advert. With marketing, there is an initial higher cost (depending on your needs and requirements) which will become a monthly cost.

For more information on our fees for marketing and SEO, contact our team!

Long-term effects

Advertising, in the long term, has to change and adapt to grab the attention of newer audiences.

Marketing does not, and is more about the long-term gains that your surgery can make. You will see your patient list grow, your website getting more hits, which equates to more work for you and your team.

Do you have some questions about dental marketing? Our team at Dental Focus answers

Monday 5th July 2021

It’s time to get serious about marketing and growing your dental surgery; if you have a surgery website that isn’t pulling its weight, you need to do something about it.

Why? Because the online world (much like the real world) is fiercely competitive and if your website is bland, unoriginal and slow loading, then it is unlikely to be doing you any favours in relation to attracting new patients.

So, what can you do? You can hire our team at Dental Focus!

At Dental Focus, we know the ins and outs of all things dental marketing related and can help your website to attract new patients to your surgery. We pride ourselves on devising individual marketing strategies for each dental surgery, to ensure that any weak spots you may have in your SEO will be propped up and that any strong points will be enhanced. Great stuff!

Curious to learn more about our dental marketing? Here, we answer 5 top FAQs about what we can offer our clients. Enjoy!

What is dental focused marketing?

Whenever you engage with a patient at your surgery about booking an appointment, you are engaging in a minor form of dental marketing.

With many dental surgeries, this can even spread to how your staff answer the phone; do they say the name of the practice when they do? Marketing also includes your surgeries branding or logo, any ethos you have, your social media page and of course, your website.

How does it differ from advertising?

Advertising, in short, gets new patients into the chair. After running a successful advert campaign for your surgery, you may notice that your client list temporarily grows. With effective marketing, those one-off visits turn new patients into long-term clients as they bring along their children, tell their friends and of course, direct people to your webpage.

Thus, many dental surgeries diversify into covering both of these areas.

Does my surgery need it?

If you want to grow your surgery, then yes.

If you have a surgery page that isn’t attracting new patients, then you certainly need some help from our team in relation to marketing and SEO.

How is it provided by your team?

At Dental Focus, we offer our clients an initial assessment of their website and their other marketing practices, to uncover the areas that need improving.

This may be something as simple as speeding up the loading page of your site or may involve making your website accessible to mobile devices. Once we have completed our assessment, we will contact you to discuss the most likely route to getting your SEO up to scratch and bringing in those new patients. It’s what we do!

Is it ongoing?

SEO and marketing are both ongoing processes that may require weekly tweaking, such as providing original content in the form of blogs.

We will discuss what we feel your surgery needs from our team to bolster its success and then adapt the plan according to your wishes and budget. Perfect!

The importance of dental marketing

Wednesday 23rd June 2021

Dental Focus – our 7Ps approach to dental marketing

If you have seen dwindling patient numbers at your dental practice and if you are trying to find ways to attract new patients and boost the success of your business then speak to us at Dental Focus to find out how a dental marketing team can help ensure that your dental practice will stand out from the crowd.  We at Dental Focus are a multi award-winning marketing team with vast experience in dental marketing. We have created over 1000 websites for dental practices in the last 20-years and we have a 7Ps approach to catch the attention of a reader to convert them into a client for your practice. The 7Ps involved are profile, people, premises, prices, promises, proof and products of your dental practice.

The role of the 7Ps of dental marketing in dental websites

The profile addresses your unique selling points which we will showcase on your homepage to ensure that we catch the attention of the reader in the first 5 seconds to prevent them from leaving the page to check out the competition. Once they begin to explore the website further they can read up about the staff at your practice and we will use happy, smiling pictures where they are showing off their perfect white teeth to help reassure the reader that they are in good hands. The reader will also get a feel for the premises of the practice by using photographs, videos and a three-dimensional tour where possible to allow them to imagine themselves at the practice and to help ease their minds further.

Ensuring transparency of prices of the treatments and procedures available at your practice, and providing payment plans where possible will help entice readers further to consider not only general treatment but also other procedures which can help improve the aesthetics of their teeth.

Reviews and testimonials will be displayed throughout the website to address the proof of good customer service and successful treatment at the practice, and finally services and treatment plans can be put together with yourselves to help you stand out from the competition and allure the reader into considering other treatments. Once put together by our specialist team, the website will include all the information that the patient could want for their dental enquiries and requirements and will help prevent them from having to search what is on offer at neighbouring practices.

SEO for your website – what this means for you

Once we have created a bespoke and fantastic website for you, our dental marketing team will work continuously to carry out search engine optimisation for the website to help keep your website on the first page of any search results which correspond with the treatments and procedures you offer at your practice. We use a specialist technique which analyses the keywords which are commonly searched for which relate to your practice and ensure that your website include these keywords as often as possible to help improve the position of the website on the Google results page and we aim to keep you in the number one position, below the paid for advertisements on Google.

Book a consultation with our dental marketing team today and find out how we can help you grow awareness of your business and how you can see an increase in patients at your practice soon.

The importance of good dental marketing for a successful dental practice

Wednesday 16th June 2021

Good dental marketing is necessary for the success of any business especially for dental practices which all offer very similar treatments and procedures, have very similar shopfronts and are now available up and down the country, on almost every High Street.

The techniques and methods involved in online digital marketing can be complicated and time consuming as strategies are ever evolving with advances in information technology.

Dental Focus is here to help  take care of your marketing worries

Here at Dental Focus we have almost two decades of experience in successful dental marketing for over 1000 dental practices, creating bespoke websites and maintaining their online presence on a continuous basis. Book a consultation with our dental marketing team today and pass your dental marketing worries to us so you can focus on your area of expertise and look after your patient’s dental needs whilst we work to attract more patients for you and fill up your appointment books.

Strong and effective dental marketing is necessary to attract new patients to your dental practice, and if you are not already online then speak to us immediately without delay because you can be sure that your competitors already have up and running websites. We will begin by discussing all aspects of your dental practice and collate as much information as possible to create an individually tailored, modern and attractive website for your dental practice. This will include the profile and USPs of your website which we will showcase on a fantastic homepage that will be used to encourage the reader to explore the rest of the website.

A good website for good dental marketing

The content of the website will be made up of all the necessary aspects of marketing, which include the people at your practice and the premises itself, which we will display by using photographs and videos which will show the team smiling happily and confidently with their beautiful white teeth, and the premises looking clean, comfortable and luxurious all at the same time, to help reassure patients that this is the place where they will be getting the best customer service and the highest quality of dental care. Information on all the treatments and procedures which are available at your practice will be advertised including their prices, alongside great reviews and testimonials to help encourage the reader further to pick up the phone and book an appointment at your practice.

Once the website is up and running, we will maintain it on a continuous basis to help Google search engine optimisation. This will ensure that whenever someone is searching for their dental needs and enquiries in your local area, the website for your dental practice will be the first link to appear on their search results page to make sure that your practice is seen and heard before the competitors in your local area. Our experienced marketing team will ensure that the website itself includes all the information that a potential patient could possibly be looking for with regards to their dental needs, and this will make sure that they do not need to look any further and will hopefully be booking an appointment at your practice very soon.

Looking to keep your patients in the loop? 5 dental marketing ideas that achieve this

Wednesday 9th June 2021

At Dental Focus, we know how important your patients are to you.

But it can be tricky to keep them in the foreground when you are looking to compete in the online marketplace. So, what if we told you that you can do both?

At Dental Focus, we know all there is to know about dental marketing and can provide your surgery with patient-focus tips to keep your patients in the know about surgery news, while also improving your surgery’s expansion!

What patient-focused dental marketing techniques can we offer when you choose us as your SEO team?

Surgery updates

In the last year, clarity about hygiene, opening times and other information about medical opening times and availability have been more important than ever.

As lockdown restrictions ease, many patients will be visiting your site looking for information about the opening times and procedures that you have put in place to keep them safe.

As part of our patient-focused dental marketing, we can provide your homepage with a simple window that appears when the page is loaded, containing all of the required information. We can also place a link to it on every page, should your patients need to revisit it for clarification.

Appointment reminders

In years gone by, dental surgeries reminded patients of their appointments with letters or even with a small appointment card if they booked the appointment in person.

Fast-forward to 2021, and we can help your patients to attend their appointments (while also being patient-focused) by offering text-based appointment reminders. Simple and extremely effective!

Guides and blogs

Ignorance is a source of fear and when it comes to dental care, that is certainly true!

One way we can help your existing or potential patients to learn more about dental care is to provide your page with regular blogs, breaking down complicated areas of dental care into jargon-free, easy to grasp short articles.

This will help to educate your patients about procedures while also boosting your surgery’s rankings on Google and attracting those all-important search bots!

Site accessibility

Many people have visited a website to find that the font is too small or is not in an easy to read format. Indeed, many people who have dyslexia for example can find it tough to read black font on a white page.

So, when you hire Dental Focus to oversee your webpage, we can adapt it to adjust the font size, the background colour and we can even offer language changing software, to help patients who do not have English as their first language. Brilliant!

Mobile friendly

It is now commonplace for many people to use their phones or mobile devices like a tablet to search for things online.

And one of the ways that we can help make your website and thus your surgery more user and patient-friendly is to optimise it for mobile accessibility. This will help people to find your website easier, will boost your Google rankings and will hopefully convert more site visitors into patients!

A guide to how dental marketing and Dental Focus can expand your dental surgery

Wednesday 2nd June 2021

When you are looking to expand your dental practice, it is important to recognise the tools and methods which work best.

Over the last 10 years, the most successful ways to help any business grow is to use a digital approach or by utilizing the internet. In short, you will need to invest some money into SEO and other online marketing methods.

It is most likely that, with the running of a dental surgery and the overseeing of patient care, you don’t have the time, energy or money to learn how to do these things and will need to hire in some specialists. This is where our team comes in!

At Dental Focus, we have nearly 20 years of overseeing the expansion of dental surgeries with the use of dental marketing and SEO practices. With over 1,000 surgeries under our belt, we have helped dentists in the UK and around the world to expand their patient list, without having to send out a single flyer. Fantastic!

So, what are some of the dental marketing ideas we may use to expand your dental surgery? Read on to find out!

Social media

It is very confusing as to why so many dental surgeries are scared about advertising on social media platforms like Facebook, Instagram and Twitter. Simply creating a page on these pages boosts your surgeries credibility in the eyes of Google search bots and also creates a really helpful space for potential patients to find you.

One of our top dental marketing techniques is to utilise these platforms, casting a wider web over a larger demographic, thus boosting your surgery’s expansion.


Updating your main surgery page regularly with blogs relating to dentistry also keeps your page active, and allows for the placement of trending keywords (both a bonus when it comes to SEO).

At Dental Focus, we are able to offer you weekly blog posts relating to whichever dental subject you want to cover- educational for patients and great for your pages Google ranking!

How to videos

Many people online love watching videos and, should you want to boost your page’s appeal to patients who don’t have the time to scroll through blogs, why not ask our team for tips on videos that can be placed on your page?

Once again, this adds a novelty feature to your page, allows you to discuss your expertise and will attract more patients.

Website makeover!

We will also assess your surgery’s webpage to ensure that it is fast loading, attractive and simple to use- extremely important as the majority of web users allow less than 5 seconds for a page to fully load before moving on!

We will place your brand across the page, highlight your surgeries ethos and speciality all while allowing you to choose the individual look you want for the page.


We mentioned keywords earlier when relating to articles but, should you not know which ones are trending, our team of SEO specialists can oversee that too!

How can we help with dental marketing?

Monday 24th May 2021

Our team at Dental Focus are very knowledgeable when it comes to the world of dental marketing, and can help you to grow your website online, therefore increasing your patient flow. So many people use the internet to find services and information, it is important to cater to this, and we can guide you through the process.

What is dental marketing?

You may be wondering what dental marketing actually means, what it involves, and we are here to help you understand this. Firstly, it is important to understand the scale of the internet and the number of people who use it every day. There are more than 4 billion people in the world who use the internet, for various different reasons. A lot of the time, people will use the internet to quickly search for local services, including dental practice’s like yours, meaning there are plenty of opportunities for you to gain new patients. At Dental Focus, we can do everything from building your website to boosting it to number 1 on Google, which can be really beneficial if you’re not sure where to start.

What are some examples of marketing techniques?

There are many different ways that you can promote your website online, in turn growing your practice. All of them are important in making your website and practice stand out from the crowd and reach the top page of Google.

Having an accessible and quick site

This may sound simple, but making sure that your website loads quickly and is accessible to mobile users, can boost your ranking on Google massively. This also generally creates a better experience for the user, increasing the chances of them choosing to stay on your site and explore further. When someone searches for something relevant to your site, Google will scan through all of the relevant websites, and will take these things into account when ranking them.

When you have a website created by us at Dental Focus, these features will already be included, so you won’t need to worry about whether it is mobile compatible or not. Our sites are also very speedy, meaning that people are less likely to click off your site.


Using certain keywords in your content can also really help to boost your site’s visibility on relevant searches. This is because a lot of the time, people will use simple phrases that include their location to search for things. You can use these simple phrases to your advantage and put them into your content, meaning that when Google is scanning through relevant sites, yours will stand out more. If you and your practice work with Dental Focus, then we can provide articles for you that have these keywords and phrases in them, so you don’t have to worry about writing them. We can provide monthly articles that are always improving your visibility on relevant searches.


Another dental marketing technique that our team can help you out with is backlinking. This consists of attaching trusted, well-known links to some of the keywords in your articles, which can really help to promote your site.

Book your free Discovery Consultation to explore your needs and situation together with us, start growing your business and attracting more patients. Call us on 020 7183 8388 or send us an email to get in touch today!

A guide to dental marketing from Dental Focus

Monday 17th May 2021

Here at Dental Focus, we understand that dental marketing is such an important part of growing your practice’s visibility online, and in turn, increasing the number of new patients. Our team can help you in every aspect of marketing, and work with you to build your online presence as much as possible.

Why is dental marketing important?

When you run a dental practice, you will most likely always be looking for ways to increase your new patient flow and a big way you can do this by online dental marketing. There are around 4 billion people using the internet, so it is quite likely that people in your local area will use it. The amount of people who use the internet to search for things is only growing, so there are plenty of opportunities to gain new patients. By having a website, and using certain marketing methods, you can really boost the growth of your practice.

What can we do to help?

We are so proud to work with dental practice’s like yours to help them grow and thrive in the online world and gain new patients whilst doing so. Our team is very knowledgeable and passionate about dental marketing and can help guide you through the whole process.

Website creation

Having a website is the foundation of growing your practice, as this is the hub where people can go for information about your practice and the treatments that you offer. If you aren’t sure about how to create a website, we can do all of it for you, taking all of your wishes into account. We can create a site that really reflects you and your practice, and we can include things such as information about treatments, opening times, contact information, photos/videos of your practice and much more!

Social media

As well as having a website to attract new patients, you can also use social media. More and more people are using social media every single day, so there is plenty of potential for new patients. By using social media, it brings more of a personal experience to the user and can build more trust in them to contact you for treatments. You can communicate with your local community on social media and build a relationship with them, which can really help the growth of your practice. Our team can set up your social media accounts, and help to maintain them, which can be really helpful if you are busy running a practice.

SEO articles

Another way that we can help you with your online marketing is by providing you with monthly articles that can help to boost your ranking on relevant searches on Google. SEO stands for search engine optimisation, and SEO articles can really help to grow your visibility. These articles will include certain keywords and phrases with your location that people tend to search for. An example of this would be if someone who lives in London was looking for dental implants, they would most likely search “dental implants in London”, which we can easily incorporate into the articles. By doing this, it makes it easier for Google to scan through your website and see that it is relevant. This technique can really help to bring your website to the first page of Google, which is vital for site growth.

Book your free Discovery Consultation to explore your needs and situation together with us, start growing your business and attracting more patients. Call us on 020 7183 8388 or send us an email to get in touch today!

Do you have some questions about dental marketing/SEO? Our team at Dental Focus answers 5 FAQS!

Monday 10th May 2021

It has happened to the best in the business; they have had all the skills and staff required to get to the top but, due to issues with advertising and marketing, they have failed to thrive and build a successful company.

In 2021, thanks in part to the global pandemic, and due to the general increase in the use of mobile devices and computers, over 90% of all purchases are made online. Which includes the purchasing of health services.

So, if you run a dental surgery and want to boost your patient numbers, you will have to head online. But how exactly does marketing work? And how can you use it to get more patients?

Leave that to us!

At Dental Focus, we will take the stress out of dental marketing! We will ensure that your site is seen by more people, and will work on boosting the number of patients who visit your surgery, allowing you to work on keeping their smiles looking great and healthy.

But before you dive into hiring us, you will probably have some questions about dental marketing. Here, our team answers 5 of the most common questions we are asked by our new clientele.

Why do I need dental marketing?

Because, in short, other dental surgeries that are competing for clients have it.

Our quality marketing and SEO based work will get your page spotted by potential patients, which will transfer into higher patient numbers, making more money for you and your team. Essentially, digital marketing is the modern-day equivalent of sending out flyers to your local community, without the waste of paper!

How do you get my page noticed?

At Dental Focus, we utilise a range of tools to get your website ranked on the first page of Google.

We will makeover your website, produce original blog content, compress images to increase the speed of your page and we will also put in a fair amount of backlinking, to get your pages content spotted by search engine bots.

Will I need to do anything related to social media?

We may ask your team to film some videos for your surgery page or to take some photos of your surgery for a guided virtual tour but that’s about it!

We will take care of all the social media pages, so all you have to do is sit back and wait for your new patients to get in touch!

When will I see results?

Typically, our customers have noticed a boost in their patient lists within 3 months of our team beginning work.

To see the results of our work can take up to 6 months. But it will happen, we promise!

Is it an ongoing process?

SEO and marketing are both ongoing processes and while we may have an initial surge in activity with you (such as website makeovers and our team asking for photographs and reviews), our work on your page, backlinking and blogs is ongoing to keep you on that first page.

Book your free Discovery Consultation to explore your needs and situation together with us, start growing your business and attracting more patients. Call us on 020 7183 8388 or send us an email to get in touch today!

Unsure about dental marketing? 5 tips our team at Dental Focus uses to boost websites

Monday 3rd May 2021

First things first, if you are a dentist in 2021, as everything begins to reopen, you will probably want to get back to building your surgery’s patient list.

So, how do you do that?

As your speciality is looking after patients’ oral health, trying to get more patients to actually attend your surgery is likely to fall outside of your comfort zone. And as the internet becomes more prevalent in people’s lives, sending out the traditional flyers to the local areas to attract new patients is no longer the best way to approach such things.

This is where our team comes in!

At Dental Focus, we have nearly 20 years of experience working with dental marketing and can help you boost your patient numbers. Using your website as a tool to attract more patients online, we can successfully retain your current patient list while also getting more potential patients to visit your dental surgery website.

So, the key question you are probably asking is how do we do that? Read on for some of our top dental marketing tips!

Social media

Social media platforms like Facebook and Instagram are not only good places to catch up with people you went to school with, but they can also be utilised in relation to dental marketing.

Our team at Dental Focus will create a social media page for your surgery and, using some management tools for your page, will expand into a wider range of potential patients. A social media presence will also work to boost your SEO (or search engine optimisation) when certain keywords are searched for.


When we work with a new client, we will always enquire about a blog page on their dental surgery site.

Why? Because blogs that are updated weekly with new, informative articles also allow your page to rank higher on search engines. So, when you sign up to work with Dental Focus, our team of writers will work on creating unique, relevant blog content for your page, to boost SEO and to inform site visitors about the dental procedures that you can offer them.


Within these uniquely crafted articles, there will be keywords of either your choice or those that our team identifies as trending.

Our team will also backlink these keywords or phrases to informative, trusted websites like the NHS. Once again, this boosts your SEO!


Did you know that if a homepage of any website doesn’t load within 4 seconds, 91% of site users will click off of it?

Our team will take a look at your surgery page and seek to speed up its overall loading time, by compressing images. We will also make it mobile accessible which, as you guessed, gets it ranked higher on Google and other search engines.


A unique webpage is not only going to boost your surgery branding, but it will also entice patients to come in. And as we use individual templates at Dental Focus, your surgery page will be unique to your brand!

Book your free Discovery Consultation to explore your needs and situation together with us, start growing your business and attracting more patients. Call us on 020 7183 8388 or send us an email to get in touch today!