Dental Websites

Important features for successful dental websites

Wednesday 19th January 2022

There are many features which you need to remember to include when creating a dental website for your dental practice. Dental websites have an important role in marketing your dental treatments and procedures, as well as educating the public on the importance of good dental hygiene and visiting the dentist on a regular basis. Here at Dental Focus we are a multi-award-winning website design team and we specialise in creating dental websites with strong marketing strategies, to help attract prospective patients and boost the success of your dental practice. We have almost two decades of experience in dental websites and we will help create a fantastic website for you.

7Ps of dental marketing

Dental websites consist of very similar information, as most practices offer the same treatments and procedures. It is important to make sure that your website is highly personalised and individually tailored to help you stand out from amongst your competitors. To do this, here at Dental Focus we use the 7Ps of dental marketing to find out about all aspects of your business and use this information to tailor the content of your website.

The 7Ps include the profile, people and premises of your business. They include the prices of your treatments and procedures. They also include the promises of good customer service and dental care, and the proof of being able to fulfil these commitments. Finally the 7Ps of dental marketing address the products that you are able to offer your patients. Putting together all this information will help make sure that we have covered all aspects of your dental practice, so that when a potential patient is searching for their dental needs they are able to find out everything they want to know about your practice on your website.

A personal touch

Once we acquire all this information we are able to combine it with respect to the treatments and procedures that you offer at your practice. Amongst the descriptions of how treatments are carried out and the advantages of each one, we will include photographs and videos of your team at your dental practice to help break up the written content of the page. The photographs and videos can represent different aspects of your practice. They can be pictures of yourselves with happy patients, videos of yourselves carrying out successful treatments and video messages which address prospective patients directly or talk about the importance of dental health and specific treatments or procedures. We can even include a virtual tour of your dental practice where possible, to show people around before they visit your practice in person. This helps make your website significantly more engaging and interesting. More importantly it helps prospective patients visualise themselves in your presence or at your dental practice, helping to ease their nerves and encouraging them to book an appointment to visit you in person very soon.

Speak to us at Dental Focus today and find out more about how we can personalise your dental website and help you build better relations with existing and prospective patients to boost the success of your dental practice.

Dental websites with high quantity and quality website traffic

Wednesday 12th January 2022

Quality dental websites are very important for the success of dental practices in this era of digital technology. With a surge in the number of dental practices across the country, good dental websites have an important role to play in dental marketing. Here at dental focus, we are a multi-award-winning marketing team and we specialise in creating dental websites with strong marketing campaigns. With almost 2 decades of experience, we can use our knowledge and expertise to put together a fantastic dental website for your dental practice which is not only bespoke and attractive but also educational and informative at the same time. Our role is in helping you stand out from amongst your competitors and building a credible and trustworthy reputation in your area.

Personalising your website

Traditional dental marketing techniques are no longer effective, therefore it is important to learn about digital marketing and make sure that you have a good dental website, to begin with. Our website design team here at dental focus will find out everything they need to know about your dental practice including the people on your team and the dental practice itself. We will find out about the different treatments and procedures that you are able to offer your patients and we will also find out which areas of dentistry you specialise in so that we can use these in your profiling and when putting together a brand for your business. It is also important that we talk about your unique selling points or USPs which will help differentiate you from your competitors.

Our specialist team will audit any online content which you may already have for your dental practice. For example, if you already have a dental website then we will assess this for you and find out which techniques you have applied for attracting patients. We will make sure that we implement our tried and tested methods into your website to help increase website traffic as well as attract quality website traffic for good conversion rates to help increase the success of your dental practice.

SEO & CRO

If you are yet to build a website for your dental practice then we will make sure that all techniques and strategies are implemented from the onset so that you are attracting high quantity and quality website traffic immediately. Our team are specialised in website building and they will make sure that your website has good search engine optimisation or SEO, as well as conversion rate optimisation, CRO. This means that your website appeals to search engines, especially Google, as well as appealing to clients at the same time. Both strategies work hand-in-hand, the greater SEO the better your CRO, the more prospective patients enjoy spending time on your website the more Google will refer them to you. To find out more about these strategies as well as the many other strategies which are available to help make sure that you have a successful dental website for your dental practice, speak to us today at Dental Focus and delegate your marketing strategy and website to our specialist team. We are here to help you.

Dental websites with all the answers

Wednesday 5th January 2022

Dental websites are key for good dental marketing. In an era where digital marketing has replaced the majority of traditional marketing techniques, a good dental website is the most important tool for attracting new patients and retaining the attention of existing patients.

To make sure that you have a fantastic dental website for your dental practice you need to speak to us at a dental focus today. We are a multi award-winning digital dental marketing team with almost 2 decades of experience in creating excellent dental websites and a strong online presence for your dental practice that helps you stand out from the crowd and attract new patients to help grow your business. It is important that your website is modern, bespoke and in keeping with current trends but also offering patients something extra which they cannot get with the other dental practices in your area. To make sure of this, speak to our dental marketing team to find out more.

What does a successful website need?

Our specialist marketing team will carry out competitor analysis and find out about the fields of dentistry which the other practices in your area specialise in, the techniques and procedures that are most popular at the other practices and special offers and promotions which they offer their patients. We will find out everything we need to know about your dental practice, using our tried and tested strategy of the 7Ps of dental marketing and we will combine this information with the research from the competitor analysis to create a website that addresses all your patients’ dental needs.

We will make sure that the content of your website addresses the profile of your business, including your branding and your unique selling points. We will use this information to create a fantastic homepage as well as an attractive landing page to engage with potential patients and encourage them to explore the rest of your website. When they enter the website they will find plenty of interesting and relevant information on the treatments and procedures that you have to offer at your dental practice. We will make sure that all products and prices are clearly visible and comprehensive, offering payment plans where possible as well as promotions or individually tailored treatment plans which they cannot get at the other practices in the area. Reviews and testimonials are an important part of a website as they help to build a trust and reassurance of good dental care and wonderful customer service. We will also make sure that the website is highly personalised so that potential patients can familiarise themselves with the people in your team and the surroundings of your practice, encouraging them to book an appointment to visit you in person very soon.

Dental websites consist of a lot of information which is both necessary for the marketing of your dental practice as well as being educational to help promote better oral health for your patients. We will make sure that this information is presented in an interesting and engaging manner. We will break up the written content with plenty of photographs and videos of successful treatments being carried out at your dental practice and we will make sure that the website itself is easy to navigate with each page loading instantly and accurately making sure that everything is in working order. Speak to us at dental focus today, for a fantastic modern website for your dental practice.

Dental websites to encourage and invite new patients to address their dental needs

Wednesday 29th December 2021

Dental websites are very important for encouraging good dental hygiene and better oral health. Beautiful before and after pictures allow the public to understand that dental treatments are accessible for all despite how poor their teeth may be. Unfortunately, most people are reluctant about regular visits to the dentist, but good dental websites can help come back to this and promote better oral health for the country. Everyone could do with a little bit of encouragement when it comes to visiting the dentist more often, and this is especially the case with nervous patients who require extra reassurance. Therefore, by making sure that you address such patients specifically, you will be able to encourage them to visit you in person.

To help encourage nervous patients, we at Dental Focus like to create a separate section on your website for such patients to find out more about how your dental practice will address their needs. Speak to us here at Dental Focus today to find out more about dental websites. We can help you put together a website that helps reassure the public that dental care can be comfortable, convenient and accessible for all and emphasise how important it is to visit the dentist on a regular basis.

We will put together all the information we collect on your dental practice to help personalise the information about the treatments and procedures that you provide. This can help us create dental websites that are unique to you and help you stand out from the crowd, focusing on the people in your team and the premises of the practice. Doing so can also reassure potential patients that they will get excellent customer service and quality dental care with you.

Maintaining your website with Dental Focus

Once the website is created, our work does not stop there. At Dental Focus, we have writers who can create new content for you on a monthly basis to update your website, and this will further attract visitors and boost your position on the Google search results page. The higher up you are on the search results page, the greatest chance there is of people visiting your website, so we will work to earn you a top position on that list. Speak to our team at Dental Focus today so that we can begin using our techniques and strategies to present all your information according to what potential patients in your area are looking for.

Whilst creating new content, some of the older content may become less relevant and a bit boring to read. This is known as content decay, and we will keep an eye on this to make sure that we have made the most out of your whole website and that each page is exciting, engaging, and informative. This will allow visitors to find your website and continue to happily explore it. This will find out everything they need to know about you and your dental practice and may book an appointment to visit you in person very soon.

The importance of a dental website to help grow your dental practice

Wednesday 22nd December 2021

All good dental practices need a dental website to help market their treatments and procedures and attract new patients to book an appointment and visit the practice in person. Dental patients have a good lifetime value unlike other businesses so it is important that you have a good dental marketing campaign in place with an excellent dental website which helps you find new patients on a regular basis to expand and grow your business.

Dental marketing has changed dramatically over the last few decades. Dental marketing used to consist of word-of-mouth referrals, flyers, leaflets through the door and newspaper articles. Paper marketing in general is becoming a thing of the past. It is not environmentally friendly and it is difficult to make sure that you are getting your message across. Most people throw away the leaflets that come through their postbox. Digital marketing has taken over completely.

Digital dental marketing is highly effective because it is significantly cheaper than traditional methods of marketing and also you can get your message across to the entire world with the click of a button. You can find a target audience or you can keep your net as wide as you would like. People have the opportunity to share your information with their family and friends and you can interact and engage with your visitors without them having to visit you in person.

Most people are reluctant to visit the dentist frequently and may feel uncomfortable to call you to talk about their dental needs or any issues they may be facing either due to embarrassment or nerves. Digital marketing and good dental websites provide potential patients with dental hygiene advice, educate them on different treatments and procedures and the advantages of these and how they promote better oral well-being. Potential patients are able to contact you online, read about you, look at your photographs, watch your videos and see the dental practice without having to step into the practice itself. This helps encourage them to face their fears or reassure them that here they will be able to receive excellent customer service and good dental care making it more likely that they will book an appointment to visit you in person very soon.

Dental focus websites

If you still need to put together a website for your dental practice then unfortunately you are losing potential patients to your competitors who are sporting fantastic dental websites for their practices. Speak to us at a dental focus today. We are a multi award-winning digital dental marketing company and in these last 20 year we have been helping to develop and maintain dental websites for 1000s of dentists and their businesses across the country and even in Australia on the other side of the world. Our websites are modern, bespoke, attractive and functional and we will help you create a website which stands out from the crowd and attract new patients on a regular basis to help promote the success of your dental practice very soon. Speak to us today to find out more.

The importance of a modern dental website

Wednesday 15th December 2021

Dental websites are key to marketing your dental practice, especially since marketing has shifted towards digital platforms over the last few decades, and traditional methods of dental marketing are slowly disappearing.

Most dental practices have beautiful, modern dental websites. Therefore, you have to make sure that your website is updated and well-maintained so that you keep up with the modern trends and stay ahead of your competitors, continuing to attract new patients and boosting the success of your dental practice. Whether you are thinking about modernising your dental website or need to create a website from scratch, speak to us at a Dental Focus today.

Here at Dental Focus, we have a multi-award-winning team that is highly specialised in creating dental websites and strong dental marketing campaigns to help expand and boost the success of dental practices all across the UK. We have been helping thousands of dental practices strengthen their online presence over the last two decades. With our help, you can rest assured that your dental marketing campaign will help you shine amongst the other practices in your area.

Most people will not walk directly into your dental practice unless they have found out more about you online first. Your dental website is the virtual front door of your practice and so, the place for you to show off what an amazing dental practice you are. This is where our team can help. We will find out everything we need to know about your dental practice, the people on your team, the treatments you provide, the areas of dentistry you specialise in and the unique selling points that make you different from the multiple practices in your area. We will put all this information together and include lots of photographs and videos where possible to help your website be more engaging and allow potential patients to get to know you better. This will help to persuade them to book an appointment and visit you in person.

The longer we can encourage a visitor to remain on your website, the more chance there is that they will absorb further information from it. Your patients will become aware of the importance of looking after dental health and can stay informed of the different treatments at your dental practice that can help promote better oral health and a beautiful smile. They will also be able to find out more about you, making them more likely to book an appointment at your practice.

At Dental Focus, our team will make sure that your website is easily accessible for everyone. It will also be mobile-phone-friendly so that people can visit your website whilst they are on the go, 24 hours a day and 7 days a week. We will make sure that your website loads instantly so that people do not get bored by waiting, and most importantly, all aspects of your dental practice will be addressed so that visitors find all the answers they could possibly need for their dental requirements.

Dental Websites by Dental Focus

Wednesday 8th December 2021

Dental websites are key to dental marketing. When considering a product or service in this era of digital digital technology, the majority of the population will type their needs into the Google search bar to help find out more. This is also the case for healthcare services, including dental practices. Dentistry is an overcrowded market where the dental practice is available on every High Street. It is important that you have a fantastic dental website and a strong dental marketing campaign which helps you differentiate yourself from your competitors.

You need to be able to show potential patients that you are the best dental practice in the area. To do this you need to show Google that you are the best dental practice in the area. This involves time and maintenance and knowledge of the ever-changing world of dental marketing. As a dentist we want you to use your knowledge and expertise to address the dental needs of your patience. If you have to spend your time learning about the methods involved in digital marketing this will cost you time and money and at the end you’ll find that new techniques and strategies are coming into play.

Unless you have a dedicated member of the team to look after your dental marketing needs it is important that you contact us here at dental focus so that we can carry out effective dental marketing for you. We are a multi award-winning digital marketing company and we have almost 2 decades of experience in creating bespoke and modern dental websites for dentists and their businesses throughout the UK and over in Australia. Our dental websites are highly attractive, informative, personalised and engaging. We maintain these websites for you because with advances in information technology you will find that a standalone dental website may as well be non-existent. Your website needs to be maintained on a daily basis where possible and this will help you maximise the success of your dental practice very soon.

There are many different strategies which are necessary to do this. Firstly you have to find out what your patients are interested in. To do this, we use keyword research and this will tell us which dental terms are researched most frequently using Google by the people in your town or village. We will make sure that these keywords are prominent throughout your website and we will also use them for your social media pages and create extra content around these terms to continue to attract the people who are already wanting to find out more about these topics.

The next step is to make sure that new content is being created on a regular basis. This will help hold the attention of the reader and research has shown that most people require frequent exposure to your brand and your name before they are encouraged to book an appointment to visit you in person. Find out more on how we can help you with creating new content and hold the attention of your visitors so that they either sign up to your mailing list or book an appointment to visit you very soon.

7Ps of dental marketing for unique dental websites

Wednesday 24th November 2021

Unique dental websites are hugely important for strong dental marketing in this era of digital technology. Without creating good dental websites you cannot create an effective dental marketing system, because dental marketing has shifted to digital marketing and the key to digital marketing is a dental website. Speak to us at Dental Focus today. We are a digital dental marketing team and we have achieved multiple awards for our excellence in creating dental websites for dental practices here in the UK and over in Australia. Over the last two decades we have helped create over 1000 dental websites. With our tried and tested methods we are here to help you put together a bespoke, modern and functional dental website, which will be educational and informative and boost the success of your dental practice. To do this we use the 7Ps of dental marketing to make sure that your dental website covers all aspects of your business, so that potential patients can find all the information that they need with regard to their dental requirements in one place. Meaning that you do not have to worry about them looking elsewhere to find out what your competitors are offering.

The 7PS of dental marketing include the profile of your dental practice, the people and the premises of your business, the prices of the treatments and procedures that you offer, as well as promises of quality dental care and good customer service. The next translates to proof of quality dental care and excellent customer service, through patient reviews, ratings and testimonials. And the last P concerns the products that you are able to offer your patients in the form of treatment packages and smile makeovers which they may be unable to get elsewhere.

Maintaining and updating your website for greater success

Speak to us today and delegate your website to our professional and experienced marketing team at Dental Focus. We will maintain your website on a regular basis by updating the content and creating new and exciting articles all the time. We have specialised writers who will be creating onsite articles and blogs for your website on a monthly basis, depending on which dental terms are most popular at that time. This will help attract patients who are already looking to address their dental needs, because we will be looking on Google to find out what terms they are typing in most commonly in your area and focussing the articles on these topics. We will also ask you to inform us of what is happening at your dental practice and the offers and promotions which you may be running, which will also be included on your website. This is to make sure that your patients are persuaded to book an appointment with you very soon. We will also include photographs of successful treatments and procedures being carried out at your dental practice to help encourage patients further.

Speak to us at Dental Focus today and find out more about the development and maintenance of good dental websites and why we are one of the best dental marketing teams in the country. Discover what we can do to help boost the success of your dental practice and find quality patients for you.

Dental websites for strong dental marketing

Wednesday 17th November 2021

The majority of practices have beautiful dental websites to advertise their treatments and services, in order to attract new patients and help grow their business. Without dental websites most dental practices would struggle to find new patients, because there are so many dental practices in each town and village, that it becomes difficult to differentiate one from another. However with a strong online presence, beginning with an excellent dental website, you will be able to stand out from the crowd.

If you do not have a dental website for your dental practice or your dental website was created many years ago and needs updating and maintenance, then you can be certain that you are losing patients to the other practices in your area. To make sure that this ends now and that you do not lose any more potential patients to your competitors, you need to speak to us at Dental Focus. We are a digital, dental marketing team and over the last two decades we have helped create over 1000 dental websites for dental practices here in the UK. We are a multi-award-winning team, meaning that with our tried and tested methods you will have a modern, bespoke dental website which you will be proud to show off to the rest of the world.

To put together an excellent website for your dental practice we will find out everything that we need to, encompassing all aspects of your business, and we will use this information so that your website is highly personalised and unique to you. This will help you stand out from the crowd, because it is important that you have a website and a branding that is memorable and recognisable. So that the next time that someone walks past your dental surgery or drives along and sees your name, they will remember that they have read about your practice and this will further encourage them to to book an appointment and visit you in person very soon.

Stand out from the dental practices in your area

There are so many dental practices in each area, with all of them offering very similar treatments and procedures. So it is important that you portray the information relating to your services in an exciting and encouraging tone, including incentives where possible. Treatment packages and smile makeover options that help you stay one step ahead of your competitors. A good way to do this is to have a look at other dental websites belonging to the dental practices in your area and make sure that not only do you include what they have to offer, but you also look for the gaps in the market and focus on these aspects of dentistry. Meaning potential patients realise that you are the full package and your dental practice is the place where they should address their dental needs.

Speak to us at Dental Focus today and we will begin putting together an excellent dental website for you, so that you do not have to lose out on any more patients to your competitors. Rather you can attract quality new patients for your own dental practice and boost the success of your business today.

Important features for effective dental websites

Wednesday 10th November 2021

There are many different features which need to be brought into consideration when putting together an effective and attractive dental website. Dental websites are key to marketing your dental practice, because dental marketing has become completely digital. Therefore without a good dental website you will not be able to grow or expand your dental practice, or attract new patients to visit your surgery in person. It is very unlikely in this era of digital technology that a patient will see your dental practice and walk straight in to book an appointment. Most likely they will stand outside, type the name of your dental practice into Google and find out more about you before they consider booking an appointment. When they do type in your name you need to make sure that a highly attractive, modern and bespoke dental website awaits them, which functions as the virtual front door to your dental practice.

An educational and encouraging website

This website needs to be interesting and engaging and it needs to address the patient personally, so that they are encouraged to consider the treatments and procedures that you have to offer. It is also key that you emphasise the importance of visiting the dentist on a regular basis and also that you educate the visitor on good oral hygiene and how to maintain excellent oral health. This will encourage them to consider their dental wellbeing and to find out more about how they can improve the health and appearance of their teeth and smile overall.

Speak to us at Dental Focus today to find out more about dental websites. We are a multi- award-winning, digital, dental marketing team and we specialise in creating fantastic dental websites, having created over 1000 websites in the last two decades. We will put together an excellent dental website for your practice, which is highly personalised and shows off your skills and expertise. It will be educational and informative, but it will also be interesting and accessible for all. With our tried and tested methods we will make sure that your website has everything that a potential patient needs, regarding their dental health. However the information will be presented in a way that is not daunting or forceful, but encouraging and attractive. We want to help you promote better oral health for life. Good dental health is essential for general wellbeing and by emphasising this point to the visitors viewing your website, you will encourage them to visit you in person and address their dental needs.

We will make sure that the website is easy to navigate and that each page loads instantly, so that there are no unnecessary waiting times which can discourage the visitor. Research shows that a good website needs to be loaded within 3 to 5 seconds, otherwise your visitor may be tempted to look elsewhere. Once they land on your website we want to encourage them to stay on it for as long as possible and explore. If they find out everything that they need to relating to their dental requirements, hopefully  they will book an appointment and visit you in person very soon. Speak to us at Dental Focus today and we will put together an excellent dental website for you.