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How good dental SEO can help increase patient numbers

Monday 28th June 2021

The importance of online marketing

Over the last two decades here at Dental Focus our multi award-winning marketing team have helped over 1000 dental practices across the country create bespoke, modern websites and maintain dental search engine optimisation (dental SEO) using our successful patient attraction system to help boost the success of the dental practice. Book a consultation with our experienced team today, and rest assured that your dental marketing is in good hands so that you can focus your time and efforts on looking after the dental health of your patients.

Everyone knows that it is important to visit their dentist on a regular basis, but with dental practices on every High Street in every town and village, how will patients know about you? In this overcrowded market, and this age of digital Technology, it is important to have a strong online presence to have any chance of surviving amongst the competition. We at Dental Focus will use our expertise to firstly create a fantastic website for your dental practice and then we will use our knowledge of dental SEO to make sure that anyone who is searching for their dental needs in your locality will come across your website first.

The important role of a good dental website

To create a successful website for your dental practice we will speak to you and find out everything about you. To make sure that we do not leave anything out, we use the 7Ps of dental marketing approach to help ensure that once a reader reaches your website, they are able to find all the information that they are looking for so that they do not have to check out what the competition may be offering. This includes addressing the profile of the dental practice and any USPs which will help you stand out from the crowd and then we will use this information to create a fantastic homepage which will be created in such a way so that it attracts the attention of the reader within the first 5 seconds and entices them to explore the rest of the website further. The remainder of the website will be made up of the people on your team and the premises of your practice itself. The website will include the treatments and procedures that you offer at your practice and the prices of these. We will showcase before and after pictures of successful treatment carried out at the practice to help address the proof and promises of quality dental care. The website will also talk about any products and services that you can individually tailor for your patients which will also help you stand out amongst the crowd.

Dental SEO

Once the website has been successfully developed, then our marketing team here at Dental Focus will continue to work to maintain dental SEO for your website. Using our knowledge and expertise we will carry out specialised techniques that will help keep your website at the top position of any Google searches that are carried out in your area with regards to the treatments and procedures that you are able to offer your patients. Speak to us at Dental Focus and find out more about our website and dental SEO, and how we can help boost the success of your dental practice today.

The role of dental websites in marketing

Friday 25th June 2021

The importance of good dental websites

To ensure the successful running of your dental practice, you need to be able to hold onto your regular loyal patients but at the same time you need to be attracting new patients to help keep the appointment books full and keep your team busy and motivated. Gone are the days of flyers through the door and word-of-mouth referrals, whatever it is that a patient needs they will be looking for their answers online first. To make sure that your dental practice does not go unnoticed or become lost in the crowd, it is important to have a bespoke and individually tailored dental website so that potential patients can find you whenever they are looking for good dental care in their locality.

Whether patients are concerned about the health of their teeth, are looking for emergency treatment or they are dreaming about brighter, whiter teeth and looking to achieve a more perfect smile, if your dental practice offers the treatments and procedures they need, then you need to let them know! Most dental practices have up and running dental websites and after a while, where they all offer the same treatments and procedures, they can begin to look the same and become repetitive and boring. To make your website stand out from the crowd and encourage the reader to click and explore further you need to speak to our award-winning, experienced dental marketing team here at Dental Focus, who have almost two decades of experience in creating bespoke dental websites for dental practices.

How Dental Focus can help increase your patient numbers?

Over the last 20-years, our specialised marketing team at Dental Focus has helped create over 1000 individually tailored websites and now we are here to help you address your marketing needs. The creation of a successful website requires many techniques, methods and processes which are complicated and time-consuming especially for those who may not be trained in information technology. This is best left in the hands of the experts of dental websites so, without delay, book a consultation with our team at Dental Focus and speak to us about creating a fantastic website for you. We will develop and maintain your website using the ever evolving strategies of successful dental marketing, allowing you to spend your precious time and efforts and use your expertise in looking after your patients whilst our team helps bring more patients through your door.

The website will address all aspects of your dental practice beginning with the profile of the practice and the USPs, which will be showcased on the homepage to attract the reader’s attention. When the reader begins to explore the website further they will be able to find out about the people at your practice. With pictures of the team smiling happily and confidently with their beautiful, perfect teeth, as well as pictures and videos of the premises itself to assure that the reader feels comfortable and reassured that they are in safe hands. The treatments and procedures, prices and promises of good dental care and customer service put together will be used to entice the reader to book an appointment very soon.

The importance of dental marketing

Wednesday 23rd June 2021

Dental Focus – our 7Ps approach to dental marketing

If you have seen dwindling patient numbers at your dental practice and if you are trying to find ways to attract new patients and boost the success of your business then speak to us at Dental Focus to find out how a dental marketing team can help ensure that your dental practice will stand out from the crowd.  We at Dental Focus are a multi award-winning marketing team with vast experience in dental marketing. We have created over 1000 websites for dental practices in the last 20-years and we have a 7Ps approach to catch the attention of a reader to convert them into a client for your practice. The 7Ps involved are profile, people, premises, prices, promises, proof and products of your dental practice.

The role of the 7Ps of dental marketing in dental websites

The profile addresses your unique selling points which we will showcase on your homepage to ensure that we catch the attention of the reader in the first 5 seconds to prevent them from leaving the page to check out the competition. Once they begin to explore the website further they can read up about the staff at your practice and we will use happy, smiling pictures where they are showing off their perfect white teeth to help reassure the reader that they are in good hands. The reader will also get a feel for the premises of the practice by using photographs, videos and a three-dimensional tour where possible to allow them to imagine themselves at the practice and to help ease their minds further.

Ensuring transparency of prices of the treatments and procedures available at your practice, and providing payment plans where possible will help entice readers further to consider not only general treatment but also other procedures which can help improve the aesthetics of their teeth.

Reviews and testimonials will be displayed throughout the website to address the proof of good customer service and successful treatment at the practice, and finally services and treatment plans can be put together with yourselves to help you stand out from the competition and allure the reader into considering other treatments. Once put together by our specialist team, the website will include all the information that the patient could want for their dental enquiries and requirements and will help prevent them from having to search what is on offer at neighbouring practices.

SEO for your website – what this means for you

Once we have created a bespoke and fantastic website for you, our dental marketing team will work continuously to carry out search engine optimisation for the website to help keep your website on the first page of any search results which correspond with the treatments and procedures you offer at your practice. We use a specialist technique which analyses the keywords which are commonly searched for which relate to your practice and ensure that your website include these keywords as often as possible to help improve the position of the website on the Google results page and we aim to keep you in the number one position, below the paid for advertisements on Google.

Book a consultation with our dental marketing team today and find out how we can help you grow awareness of your business and how you can see an increase in patients at your practice soon.

How to increase the success of your dental practice using Dental SEO

Monday 21st June 2021

How the help of an award-winning dental Marketing Team can benefit your practice

It is important to always consider how you can increase patient numbers to ensure that you are making the most of your knowledge and expertise, your team is happy and motivated and that your dental practice remains running successfully. If you are thinking about how to successfully promote your dental practice then contact our award-winning dental marketing team at Dental Focus who can help take the worries of promoting your business off your hands and allow you to spend your time and efforts on your area of expertise and look after your patients’ teeth.

The importance of Google in dental marketing

Google is the world’s most popular search engine, with millions of users on a daily basis. The technicalities of how to succeed and maintain a good online presence on Google requires dental search engine optimisation (dental SEO). Dental SEO can be a complicated and time consuming process for those who may not be trained in information technology, so don’t be worried by such terms, we at Dental Focus are here to help you. Our award-winning specialist dental Marketing Team will firstly create a fantastic, bespoke website for your dental practice which will address all aspects of your practice, and all the treatments and procedures which are available for your patients, so that once the reader has reached your homepage it will attract their attention within the first 5 seconds and then encourage them to explore your website further and find out more about you. We will collect all the information and create the website in such a way that the reader is satisfied that all their questions have been answered and they do not need to look for what the competition may be offering.

Dental SEO and how it can help your business

Once the website is successfully created and meets your approval, our dental Marketing Team will work continuously to ensure dental SEO for your website. This means that we work to keep your website on the first page of any search results that are carried out with regards to the treatments and procedures that you can provide at your dental practice. We do this by using specialised methods and techniques which help us find out what keywords potential patients are searching for in your local area. We then use these keywords and link them with your location and use this phrase as often as possible throughout your website to make sure that when they search for these terms, your website will be the first on their list of results. We also increase your dental SEO by creating social media pages, using Facebook and Instagram, which use these keywords repetitively to help boost your position on the list. Our dedicated writers will produce individually tailored onsite articles and blogs for your dental practice which will also make use of these keywords and search terms to try and maintain a place in the top position of the search results page. Speak to our specialist dental marketing team today, we are here to help you.

The importance of dental websites

Friday 18th June 2021

How a good dental website can benefit your practice

In this age of digital technology, all businesses, small or large, need a good website to help keep their business running successfully. Dental websites are key in getting your name seen and heard in an already overcrowded market. If you do not have a dental website or if your website is out of date, then do not delay any further, you are already missing out on many potential patients, book a consultation with our experienced and award-winning team here at Dental Focus and let us boost the success of your dental practice today.

Dental Focus is here to help

With most dental practices offering the same general treatments and procedures, dental websites can begin to look very similar and become a bit repetitive. We at Dental Focus have almost 20 years of experience in creating bespoke dental websites and if you speak to us today, you can rest assured that we will create an individually tailored, modern and attractive website for your dental practice which will help attract new patients to walk through your door.  If you already have a website and it is looking a bit tired then don’t worry, we will update it, make it current and increase the audience for your website dramatically using our specialised techniques and methods to help you.

The 7Ps of dental marketing in a good dental website

To create a bespoke website for your dental practice, we will speak to you and find out about all aspects of your practice, we will then use this information to help create the content of the website. To make sure that we leave nothing out, we use the 7Ps of dental marketing so that when a reader clicks on your website they will find everything they need to answer their dental queries and requirements which will prevent them from needing to check out the local competition.

The 7Ps of marketing for dental websites begin by addressing the profile of the dental practice and any USPS which can help make your practice stand out from the crowd. We will use this information to create a stunning homepage which will draw in the reader immediately and entice them to explore the website further. Once they have entered the website they will find beautiful pictures of your team, smiling happily and confidently with their perfect, white teeth. There will be pictures, videos and a 3-dimensional tour where possible of your dental practice which will assure the reader that your practice is a clean, friendly and comfortable place where they will receive the best customer service and quality dental care. Other factors addressed by the 7PS of marketing include the prices of the treatments and procedures, reviews, testimonials of the proof and promises which these treatments can offer your patients, and we will display these throughout the website for the reader to check out for themselves.

So without delay, speak to our experienced team here at Dental Focus and watch the increase in patients walking through your door and how quickly those appointment books start filling up once you have an up and running successful website for your practice.

The importance of good dental marketing for a successful dental practice

Wednesday 16th June 2021

Good dental marketing is necessary for the success of any business especially for dental practices which all offer very similar treatments and procedures, have very similar shopfronts and are now available up and down the country, on almost every High Street.

The techniques and methods involved in online digital marketing can be complicated and time consuming as strategies are ever evolving with advances in information technology.

Dental Focus is here to help  take care of your marketing worries

Here at Dental Focus we have almost two decades of experience in successful dental marketing for over 1000 dental practices, creating bespoke websites and maintaining their online presence on a continuous basis. Book a consultation with our dental marketing team today and pass your dental marketing worries to us so you can focus on your area of expertise and look after your patient’s dental needs whilst we work to attract more patients for you and fill up your appointment books.

Strong and effective dental marketing is necessary to attract new patients to your dental practice, and if you are not already online then speak to us immediately without delay because you can be sure that your competitors already have up and running websites. We will begin by discussing all aspects of your dental practice and collate as much information as possible to create an individually tailored, modern and attractive website for your dental practice. This will include the profile and USPs of your website which we will showcase on a fantastic homepage that will be used to encourage the reader to explore the rest of the website.

A good website for good dental marketing

The content of the website will be made up of all the necessary aspects of marketing, which include the people at your practice and the premises itself, which we will display by using photographs and videos which will show the team smiling happily and confidently with their beautiful white teeth, and the premises looking clean, comfortable and luxurious all at the same time, to help reassure patients that this is the place where they will be getting the best customer service and the highest quality of dental care. Information on all the treatments and procedures which are available at your practice will be advertised including their prices, alongside great reviews and testimonials to help encourage the reader further to pick up the phone and book an appointment at your practice.

Once the website is up and running, we will maintain it on a continuous basis to help Google search engine optimisation. This will ensure that whenever someone is searching for their dental needs and enquiries in your local area, the website for your dental practice will be the first link to appear on their search results page to make sure that your practice is seen and heard before the competitors in your local area. Our experienced marketing team will ensure that the website itself includes all the information that a potential patient could possibly be looking for with regards to their dental needs, and this will make sure that they do not need to look any further and will hopefully be booking an appointment at your practice very soon.

The importance of dental SEO for creating strong online presence for your dental practice

Monday 14th June 2021

The importance of being online

We all understand the importance of visiting our dentist on a regular basis and now more than ever, people are also looking to improve the aesthetics of their smile. In modern hectic lifestyles people are searching for their dental needs on their mobile phones or daydreaming about how their teeth may look whilst browsing through images of perfect smiles on dental websites. To succeed in the crowded market of dental practices, it is important for you to have a strong online presence to meet the demands of this age of digital technology where the answer for everything, including dental needs, can be found on Google.

Speak to us at Dental Focus for your marketing needs

To create a strong online presence requires an in-depth knowledge of information technology, which is ever-evolving and can be confusing and time consuming if you are not familiar with all the strategies and methods involved. Book a consultation with our award-winning team here at Dental Focus and we will create a bespoke, modern and attractive website for you and help maintain a strong dental search engine optimisation (dental SEO) for your dental practice. Over the last two decades we have helped over 1000 dental practices, creating individually tailored websites and maintaining dental SEO on their behalf.

The importance of dental SEO

A wonderful website is the first step to getting online, however without good dental SEO, your website will not reach your target audience. This is where we can help you. Leave your dental marketing worries with us, with our knowledge and expertise we will begin with creating a successful website for your dental practice and then we will maintain dental SEO for the website, so that whenever someone is searching for their dental requirements in your local area, your website will be the first one to pop up on their screen.

How Dental Focus can help maintain your SEO

Much research has shown that over 90% of searchers on Google only consider looking at the websites which come up on the first page of their search results. Our team will maintain SEO to help ensure that your website is on that all-important first page. We will aim to keep your website in the top position of any Google searches which relate to treatments and procedures that you offer at your practice, underneath any pushy paid-for Google advertisements. To do this we use our knowledge and expertise to find out which dental terms are searched for most frequently in your area, we then use these terms and link them with the location of your dental practice and we repeat these keywords throughout your website as often as possible so that Google recognises this connection and your website and keeps your website at the top of the list.

Our dedicated writing team will write individually tailored on site and off-site articles for your website which will use the important keywords to help improve your SEO. We will create social media pages to help increase the target audience for your dental practice, including Facebook and Instagram, and again the all important keywords linked to the location of your dental practice will be mentioned throughout these pages to help keep you at the top of the search results page. Speak to our dental marketing team here at Dental Focus and let us look after the online marketing for your dental practice.

Dental Focus- dental website design converting traffic into transactions

Friday 11th June 2021

In our modern world, dental websites are becoming more and more important to commerce. From a 90’s novelty to a 2000’s shop window. Now, modern websites are not only an introduction or calling card of a business to its consumer, but also a major communication tool with forms and contact information being regularly sourced by customers.

As the website has become the new shop window and Google traffic has become the new footfall, SEO has become a key aspect of every business that operates using a clicks and mortar model.

Dental Focus does more than just ensuring that your shop window is in a busy part of town; it’s responsible for making sure a significant percentage of those passers-by walk through your digital front door. This is known as the conversion rate; the number of people who are exposed to the website compared to the number of the people who interact with it.

Through the use of progressive website design, we are constantly looking at the tracking information of how customers have interacted with the various pages of the web site, and which links they have focused on over which they have disregarded. We strive to produce sites with the highest conversion rate possible for our clients.

In the field of dentistry, it is the female consumer who leads to the vast quantity of requests for information but also booking for check-ups and treatments for herself but also the rest of her immediate family. Our dental websites are built with that key consumer in mind.

We also future proof our dental websites by being constantly aware of upcoming trends in online marketing. These include the importance of a business being visible via Google Maps, the interaction between Google rankings and linked YouTube video views, as well as the different forms of technology that people will use to access your website from widescreen smart televisions down to smartphones your website, has to look good, communicate and be practical to interact with across all of these formats. And as smart watches become a more popular thing, we will be ready to ensure that your website displays on them too!

Our website design has to take into account the precious commodity of consumer attention and consumer time. Most people are unwilling to wait more than a few seconds for a web page to load. It is therefore of paramount importance that all files and website assets are optimised and running smoothly from server to client with the lowest possible latency.

A modern web user is more tech-savvy than they ever have been and years of clumsy or poor marketing have given people a sixth sense of when they are being sold to, turning off or skipping ads have become second nature to us all. We integrate our advertisement and SEO techniques with high-quality content that is far more transactional than a normal advert, giving people genuinely useful information in return for their attention and their traffic.

For more information about how our expertise (both technical and marketing) can push your dental business forwards, feel free to get in contact with us.

Looking to keep your patients in the loop? 5 dental marketing ideas that achieve this

Wednesday 9th June 2021

At Dental Focus, we know how important your patients are to you.

But it can be tricky to keep them in the foreground when you are looking to compete in the online marketplace. So, what if we told you that you can do both?

At Dental Focus, we know all there is to know about dental marketing and can provide your surgery with patient-focus tips to keep your patients in the know about surgery news, while also improving your surgery’s expansion!

What patient-focused dental marketing techniques can we offer when you choose us as your SEO team?

Surgery updates

In the last year, clarity about hygiene, opening times and other information about medical opening times and availability have been more important than ever.

As lockdown restrictions ease, many patients will be visiting your site looking for information about the opening times and procedures that you have put in place to keep them safe.

As part of our patient-focused dental marketing, we can provide your homepage with a simple window that appears when the page is loaded, containing all of the required information. We can also place a link to it on every page, should your patients need to revisit it for clarification.

Appointment reminders

In years gone by, dental surgeries reminded patients of their appointments with letters or even with a small appointment card if they booked the appointment in person.

Fast-forward to 2021, and we can help your patients to attend their appointments (while also being patient-focused) by offering text-based appointment reminders. Simple and extremely effective!

Guides and blogs

Ignorance is a source of fear and when it comes to dental care, that is certainly true!

One way we can help your existing or potential patients to learn more about dental care is to provide your page with regular blogs, breaking down complicated areas of dental care into jargon-free, easy to grasp short articles.

This will help to educate your patients about procedures while also boosting your surgery’s rankings on Google and attracting those all-important search bots!

Site accessibility

Many people have visited a website to find that the font is too small or is not in an easy to read format. Indeed, many people who have dyslexia for example can find it tough to read black font on a white page.

So, when you hire Dental Focus to oversee your webpage, we can adapt it to adjust the font size, the background colour and we can even offer language changing software, to help patients who do not have English as their first language. Brilliant!

Mobile friendly

It is now commonplace for many people to use their phones or mobile devices like a tablet to search for things online.

And one of the ways that we can help make your website and thus your surgery more user and patient-friendly is to optimise it for mobile accessibility. This will help people to find your website easier, will boost your Google rankings and will hopefully convert more site visitors into patients!

The importance of a strong online presence and dental SEO

Monday 7th June 2021

How the Internet can help your business succeed

A good dental website is necessary for the success of dental practices in this digital age where everyone is searching for their answers on Google. Google is the world’s most widely used search engine, with millions searching for their needs and requirements on a daily basis. Dental queries, dental treatments and procedures, how to improve your smile are all issues which are searched for by potential patients from the comfort of their own homes, on their mobile phones or on their laptops. If your dental practice is not advertising its  treatments and procedures online then speak to us at Dental Focus immediately. We are an award-winning dental marketing team and have almost two decades worth of experience in helping dental practices create a strong online presence which could help you bring new patients through your door using our specialised patient attractions systems through the internet.

How we can help with your dental marketing

A good dental website and search engine optimisation (dental SEO) has many complicated and time consuming technicalities, which are ever-changing with advances in digital technology. To the untrained mind, it is like reading a set of instructions in a different language. By leaving your marketing worries with us, you can focus your time and efforts on your area of expertise and look after your patients teeth. You can rest assured that the marketing of your dental practice is in experienced and successful hands. We at Dental Focus will collect information with regards to all aspects of your dental practice to ensure that once our good dental SEO has brought the reader to your website, they will find all the information that they need with regards to their dental queries and requirements, so that they do not need to check out what the competition are offering.

How we carry out to dental SEO for your practice

Once we have created a bespoke and attractive website for your dental practice, we will work continuously to keep your website on the first page of any Google Search results, which involve treatments and procedures that can be carried out at your dental practice. We will aim to keep your website in the top position under any paid for Google advertisements. We will also use algorithms which help us find which keywords are most searched for by potential patients with regards to their dental needs and correlate them with what you are able to offer. We then use these keywords throughout the website, as often as possible to make sure that your website is at the top of the search results page. We will also create social media pages for your dental practice, these will also include the most searched for keywords in your locality which will also help increase your dental SEO. Our dedicated team of writers will write off-site articles and blogs including keywords and your location to help  improve your dental SEO further.

In conclusion, you can rest assured that once the online marketing of your dental practice is in our hands, you will see an increase in patient numbers and a boost in the success of your dental practice. So speak to us at Dental Focus today and start filling up your appointment books very soon.