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The advantages of digital dental marketing

Monday 2nd May 2022

Dental marketing is key for the success of your dental practice. There are different types of dental marketing techniques however advances in technology have resulted in a huge shift in the way dental marketing is carried out compared to how it was a few decades ago. Digital marketing has now become the most popular form of marketing for all types of businesses. There are greater opportunities with digital marketing. It gives you different channels to market your dental practice, including search engines, websites, social media platforms, emails and apps. It gives you the opportunity to understand your patients based on their actions and interactions on the internet. There are techniques which also show you what your patients are looking for and together this enables you to interact with them more effectively.

Digital marketing gives you a massive audience allowing you to build brand awareness quickly and effectively whilst creating trust and credibility at the same time. With endless opportunities it is amazing to find that digital dental marketing is also more cost effective with greater return of investment than traditional dental marketing techniques. Speak to us at Dental Focus. We are an award-winning digital marketing team and we can help you put together an effective digital marketing campaign and boost the success of your dental practice.

Search engine optimisation or SEO

Search engine optimisation or SEO is one of the key components of a strong digital marketing campaign. SEO is designed to bring your website to the attention of prospective patients who are already interested in the treatments and procedures that you are able to offer. SEO is carried out by implementing certain techniques on your website and other digital content such as your social media account to help boost your ranking in Google search results lists. The higher position that you achieve on search results lists for dental queries in your area the greater chance there is of attracting website traffic.

There are three different types of SEO. Technical SEO is concerned with giving visitors to your website a good user experience by effectively managing behind the scenes of the website. It includes making sure that your website is optimised for all devices especially mobile phones and it also makes sure that your website is working effectively at all times.

On page SEO includes optimising the content of the website making sure it is interesting, relevant and up to date at all times. Off page SEO is the third category of dental SEO which is concerned with the actions that you carry out outside of your website but helps impact your position in the search results list. It tells Google what other people think about your website, helping to build trust and credibility and therefore boosting your ranking on the search results page.

Speak to us at Dental Focus today to find out more about SEO, why it is important and how  we can create and maintain a successful dental marketing campaign for your dental practice with SEO and other digital techniques.

Tips for maintaining your website using good dental SEO

Friday 29th April 2022

Search engine optimisation or dental SEO is highly significant for creating a strong online presence and making sure that patients are able to find you when searching for their dental needs. Google is the world’s busiest search engine and to be successful in this era of digital technology you need to make sure that you have a strong dental website and that it is optimised for Google. If you are unsure about dental SEO then you need to speak to us at Dental Focus today. We are a multi-award-winning digital dental marketing team and we specialise in creating dental websites and dental marketing campaigns with dental SEO in mind. Without dental SEO patients will be unable to find the information that you are offering.

Dental SEO helps direct patients to your website and other online content that you may post, rather than sending them to the pages of your competitors. With the knowledge and expertise of our specialist team here at Dental Focus, we will be able to make sure that your dental marketing campaign has the techniques and strategies in place to enable Google to recognise that you have the answers that your patients are looking for, so that they are directed to you to address their dental needs.

Technical SEO

There are different types of search engine optimisation which are necessary for a successful dental marketing campaign. This includes the technical aspects of your website, ensuring that patients enjoy a good user experience each time they visit it, so that they spend a longer amount of time exploring the pages and finding out what you have to offer. We will carry out technical audits on your website on a regular basis. This includes making sure that your website is working correctly and efficiently at all times. It means checking loading times and making sure that your website loads instantly each time a patient clicks on the link.

Unnecessary delays will force your patients to look elsewhere. It is also important that when patients arrive on your website they are greeted with a highly attractive and interesting homepage or landing page and this should encourage them to stay on the website to explore and find out more. We will make sure that the content of your website is broken up using pictures and videos to help make the information more engaging and accessible for all.

Good dental SEO requires that you have a mobile friendly website, so we will make sure that your website is accessible across all devices including desktops, laptops, tablets and especially mobile phones and that it adjusts immediately to whichever device it is being accessed from. We will provide patients with click to call buttons and a chat option where possible so that they are encouraged to contact you and speak to you in further detail. We will also give patients the opportunity to leave their details with you online, enabling you to sign them up to a mailing list or contact them at a later date. Speak to us at Dental Focus today to find out more about the different techniques and strategies which we can implement to make sure that you build up a strong online presence and boost the success of your dental practice.

The importance of dental websites for encouraging better dental health

Wednesday 27th April 2022

Engaging dental websites are at the heart of a strong digital dental marketing campaign, without one you will be unable to market your dental practice, or the treatments and procedures that you have to offer. If you have a dental website then you need a dental marketing team to take care of this website on your behalf and make sure that it continues to draw attention, to help grow and expand the business.

There are many different factors which need to be taken into consideration to ensure that you have a successful dental website for your practice. Speak to us at Dental Focus. We are a multi-award-winning digital dental marketing team and we are specialists in designing dental websites and digital marketing campaigns. We will assess the current dental marketing techniques which you have in place and we will enhance these for you and include important features which are necessary for successful dental websites. Here at Dental Focus we design our websites using the 7Ps of dental marketing strategy. The strategy helps us ensure that we have covered all aspects of your dental practice, so that prospective patients are able to find out everything they need to know in one place, rather than having to browse the websites of your competitors as well.

The importance of good patient reviews

It is important that you are able to promise your patients the best in dental care and wonderful customer service, thereby encouraging them to address their dental needs with you. This is particularly important for nervous patients who require further motivation before picking up the phone to book an appointment in person or online. It is easy to make promises, but as part of the 7Ps of dental marketing you need to be able to show proof that you are capable of achieving your promises. To do this you need a strong collection of reviews from patients who have had a variety of treatments and procedures carried out at your dental practice. Most people will not carry out an action on the website without reading reviews from previous patients. Online reviews are as important as word-of-mouth referrals from loved ones and friends, so make sure that you ask your patients to leave you a review each time they visit your dental practice. Your reviews need to show that your dental practice offers the highest quality of dental care and the best customer service and this will help encourage prospective patients to visit you and your dental practice and address their dental needs very soon.

Google reviews are the most important and research has shown that nearly 60% of reviews worldwide are on Google. If you can achieve a five-star rating on Google then this will boost the success of your dental marketing campaign and attract many new patients your way. Speak to us at Dental Focus today to find out more about the importance of excellent patient reviews and the many other important features which are necessary to produce successful dental websites that will encourage patients to address their dental needs with you.

Dental marketing brought to you by Dental Focus

Monday 25th April 2022

There are many different techniques and strategies which need to be implemented to make sure that you have a successful dental marketing campaign for your dental practice. The marketplace for dental practices is fairly saturated here in the UK. There are multiple dental practices available in each geographical vicinity, therefore, it is important that you have a marketing campaign which helps you stand out from amongst your competitors. You need to give your prospective patients reasons to address their dental needs with you rather than at the other dental practices in your area. To help you do this you need to speak to us at Dental Focus. We are a multi-award-winning digital dental marketing team. We specialise in creating award-winning dental websites and dental marketing campaigns. We were the winners of the Dentistry Awards 2021 for best website and digital campaign, and with our five-star rating you can rest assured that we have the knowledge and expertise to help boost the success of your dental practice. We were first established in 2001 and in the last two decades we have helped over 1000 dental practices based on the success of their businesses. If you delegate your marketing campaign to us then we will make sure that we create a strong online presence for you and we will put together a powerful dental website which will help you find new patients to grow and expand your dental practice.

The importance of a dental website

A good dental website is the key to a successful marketing campaign. Our digital marketing team can take care of this website on your behalf. There are many important features for a successful dental website and we will make sure that this is all taken care of. Firstly we need to ensure that we find out everything we need to know regarding your dental practice and what you want from your dental marketing campaign. We will use your information to create a modern and bespoke dental website or we will update and modernise your existing website to make sure that it is in keeping with current trends. We will ascertain that your website is optimised for Google. This means ensuring that it is easy to search, crawl and index your pages, so that when patients are searching for a dentist in your geographical vicinity, your website should be the first one that is presented to them on the search engine results list.

Search engine optimisation is a very important part of your digital marketing campaign without which patients will be unable to find your website and what you have to offer. We will take care of SEO on your behalf and we will make sure that your website ranks highly on Google search engine results pages, helping to attract more website traffic and giving you the opportunity to convert this traffic into patients at your practice. To do this we need to ensure that patients enjoy a good user experience when they visit your website, encouraging them to explore and find out more and revisit, until they are encouraged to book an appointment and visit you in person. Speak to us at Dental Focus today and let us begin a successful digital marketing campaign which will help boost the success of your dental practice very soon.

The importance of maintaining technical SEO for successful dental SEO

Friday 22nd April 2022

Search engine optimisation or dental SEO is about increasing website traffic by letting Google know that you have the answers that prospective patients are looking for regarding their dental needs.

It is important that you have a strong dental SEO campaign in place for your dental practice, otherwise you will be unable to stand out from amongst your competitors in your area. Dentistry is an overcrowded market. There are multiple dental practices available in each geographical vicinity. You need to look for ways to stand out from the crowd. Dental SEO can help you do this. Dental SEO uses many different techniques and strategies to help you achieve a top position on Google search engine results pages for dental searches in your area.

If you are wondering how you do this then rest assured we are here to help you. You need to speak to us at Dental Focus. We are a multi-award-winning digital dental marketing team and we specialise in creating five-star rated dental websites and dental marketing campaigns, which implement SEO techniques to help boost the success of your dental practice.

With our knowledge and expertise we have helped over 1000 dental practices to boost the success of their businesses in the last two decades and now we are here to help you. There are different types of SEO and unless you are trained in information technology it is difficult to keep up with the ever-changing trends for successful SEO.

What is technical SEO?

Technical SEO is very important for creating a strong online presence. A good dental website is the key to your dental marketing campaign. We will make sure that your website is optimised for Google. If you would like us to create a brand-new dental website for your practice then we will make sure that we have SEO techniques implemented throughout your website from the outset. If you already have a dental website in place then we will audit this website and find out which techniques are already implemented, how effective they are and how they can be enhanced to help boost your SEO.

We will make sure that your website is working effectively at all times and that it is quick to load, easy to navigate, accessible from all devices and that there are no broken links which may lose you any prospective patients to your competitors. We will also make sure that the content of the website itself is optimised for Google to be able to search, crawl and index the pages easily. This means that when a patient types in dental queries from your area, then Google will instantly recognise that your website has the answers that the patient is looking for, so then they can be directed to your website to find out more. To optimise the content we will use keyword research and content marketing which helps give patients information that they are already interested in. SEO techniques are changing all the time, as are trends in dentistry, but we will use our knowledge and expertise to help make sure that you are always in keeping with current vogues, attracting patients on a regular basis and helping to boost the success of your dental practice. Speak to us at Dental Focus today to find out more.

Successful dental websites with Dental Focus

Wednesday 20th April 2022

Dental websites are key for the success of dental practices in this era of digital technology. Here at Dental Focus we specialise in creating bespoke dental websites for dental practices here in the UK and over in Australia. We have over two decades of experience in creating modern and attractive dental websites, which have helped boost the success of over 1000 dental practices during this time. You can ask us to design a brand-new website for your dental practice or you can ask us to update and maintain your existing dental website on your behalf, whilst you focus on looking after your patients’ dental needs. We will carry out an audit on your existing digital dental marketing campaign and we will find out what we can keep and what we can do to boost the success of your dental practice. Our dental websites are highly personalised, to reflect you and your dental practice, to gain the highest potential for success. We will find out everything we need to know about you, your team and the business itself, to put together a website which has all the information a patient could possibly be looking for, but presented in an interesting, engaging and accessible manner so that patients are happy to explore and find out more.

Good user experience

When prospective patients visit your dental website we want to ensure that they have a good user experience. There are many different features which are necessary to consider to deliver a good user experience every time. First it is important to make sure that your website is easy to load without any unnecessary delays. In this age of digital technology people are not willing to wait for longer than a couple of seconds before they will move on to the next website on their list. Our team will make sure that your website loads instantly and it is accessible across all devices including desktops, laptops, tablets and especially mobile phones. A mobile phone friendly website is key in 2022, as most online searches are carried out on mobile phones. Our specialist website design team will take care of this on your behalf and you will find that you are attracting a lot more website traffic if all the technical aspects are carefully looked after.

When patients are on your webpage they should be able to find a clear contents section. This section should list the treatments and procedures that you have to offer and quickly direct patients to the right pages. The website needs to be easy to explore and navigate and each section needs to be clearly set out to help patients find the information that they are looking for. All treatments and procedures should be explained in an interesting and encouraging manner, so that patients realise the importance and advantages of your services and want to find out more about how they can benefit themselves. To help make this information more engaging you can include procedure explanation videos to help ease the minds of patients who may be unsure of what certain treatments and procedures entail. Speak to us at Dental Focus today to find out more about the important features which help make dental websites successful and let us boost the success of your dental practice without delay.

Why do you need a successful dental marketing campaign?

Monday 18th April 2022

The key to successful dental marketing, in this era of digital technology, is to employ a strong digital marketing campaign. Without digital marketing and a powerful online presence it is difficult to attract new patients anymore. Word-of-mouth referrals are a thing of the past and they have been replaced by Google reviews. It is important that you have a large collection of positive Google reviews online for patients to read and find out more about you and your practice, to help encourage them to visit you in person; this is one important feature of a successful digital marketing campaign. The majority of prospective patients will go to Google to find out more about you and your dental practice. Therefore, you need to make sure that when they do so, they are able to find as much information as they require regarding you and your practice, so that they do not have to find out what your competitors have to offer.

Speak to us at Dental Focus today. We are an expert digital dental marketing team and we specialise in creating modern and bespoke dental websites and marketing campaigns for practices here in the UK and over in Australia. We have two decades of experience in creating dental websites and dental marketing campaigns and during this time we have helped over 1000 dental practices to boost the success of their businesses. We are here to help you too. We will begin by making sure that you have a Google My Business page for your dental practice. This helps place you on the virtual map for dental practices in your area.

Alongside your Google reviews, Google My Business will help patients find the essential information regarding your practice. This includes all your contact details and a brief summary of what you are able to offer. It is important that your Google My Business page is optimised, so that patients are directed to you rather than the other dental practices in your area. We will use our expertise to help you do this and we will try and achieve a top position for you on the Google search results pages for dental searches in your geographical vicinity.

Social media

Successful digital marketing campaigns usually include a social media page as well, to help be in keeping with current trends. Our digital marketing team can help you put together a social media page for Facebook or Instagram to attract a greater audience, build more brand awareness and allow you to engage with your patients, encouraging them to address their dental needs with you. Speak to us at Dental Focus today and find out more about the different techniques and strategies that we will be able to implement to make sure that you have a successful digital marketing campaign to boost the success of your dental practice. Together we will build a strong online presence, so that when patients are searching for their dental needs you are the first place that they come across, and eventually we will aid you on your way to becoming the favourite dental practice in your area.

The different types of SEO

Friday 15th April 2022

Dental search engine optimisation consists of a system of techniques and strategies which you need to implement on your dental website to increase website traffic. Dental SEO helps boost your position on Google search engine results pages for dental searches in your area. To help you make sure that you have successful dental SEO to assist you in creating a strong online presence, you need to speak to us at Dental Focus. We are a specialised digital dental marketing team and we help dental practices create dental websites and dental marketing campaigns which are optimised for Google, to help you attract attention amongst the multiple dental practices in your area. Over the last few decades the number of dental practices has grown to meet the demands of the public. It is more important than ever before that you have a successful digital marketing campaign to help you stand out from amongst the crowd and attract new patients to grow and expand your dental practice.

Technical SEO

Dental SEO helps Google recognise that you are a credible and trustworthy dental practice and that your website has the answers that your patients are looking for. There are three main types of dental SEO which need to be addressed to make sure that you have a successful online presence. Technical SEO is one of the most important types of SEO, because it makes sure that your website is working correctly and efficiently so that you continue to attract quality website traffic. Technical SEO also ensures that patients have a good user experience each time they are on your website. It makes certain that patients are able to find the information that they are looking for and that they are able to leave their details with you safely and securely, or that they are able to contact you through the website either immediately or at a later date to address their dental needs with you. Without good technical SEO the efforts that you put into the actual website itself will be wasted.

On page SEO and off page SEO

On page SEO and off page SEO are also very important for the success of your website and your digital marketing campaign. On page SEO deals with the content of your website itself. You will have plenty of information on the treatments and procedures that you have to offer, however the writing has to be optimised so that Google is able to recognise that this is the information that your patients are searching for. The use of keywords and content marketing help ensure good on page SEO and will help you achieve a strong position on the Google search results pages for dental queries in your area.

Off page SEO is about building trust and credibility within your community and includes features such as sharing information regarding your dental practice. Off page SEO includes creating links with other similar businesses and authoritative pages and helps build awareness of your dental practice within your geographical vicinity. Speak to us at Dental Focus today to find out more about technical SEO, on page SEO and off page SEO and the techniques and strategies which are necessary to help make sure you have a successful dental website and a successful practice too.

Dental websites and the 7Ps of dental marketing

Wednesday 13th April 2022

If you have started a new dental practice in your area then you need to create a dental website to help you build brand awareness and let people know who you are, where they can find you and what you have to offer. If you are an established dental practice and are looking to boost the success of your business, then you also need to make sure that you have an existing dental website which is modern and up to date and helps you attract new patients on a regular basis. Dental websites are the key to successful dental marketing whether you are new or you have been established in your area for many decades. To enable successful dental marketing in this era of digital technology you need to have a digital dental marketing campaign. Digital marketing is the most effective way forward and although word-of-mouth referrals and leaflets through the door may attract the occasional patient, it is significantly more cost-effective and you can widen your audience by focusing on digital marketing from now on.

Unless you are trained in information technology you may be unsure of where to begin with your dental website. Speak to us at Dental Focus. We are a multi-award-winning digital dental marketing team and we specialise in dental websites and dental marketing campaigns. In both 2018 and 2019 we won the Dentistry Award for best website in the UK and in 2021 we won the Dentistry Awards for best website and digital campaign. Speak to us at Dental Focus today to find out more.

7Ps of dental marketing

Here at Dental Focus we use the 7Ps of dental marketing to help create modern and bespoke dental websites which are highly personalised for you and your business. Most dental practices offer similar treatments and procedures, so to help patients differentiate you from the other practices in your area we make sure the website is more about you and your practice, so that patients are able to familiarise themselves with you, encouraging them to book an appointment to visit you in person.

The 7Ps of dental marketing are the profile of your practice, the people on your team and the premises of the practice itself. They talk about the prices of your treatments, the promise of delivering these treatments successfully and professionally and the proof that you are able to do so. The final P talks about individually tailored treatment plans and smile makeovers which you are able to offer, that distinguish you from the other practices in your area. Our specialist website design team will use this information to create a website which is highly bespoke to you, helping you to stand out from amongst the crowd and make sure that patients choose you to address their needs rather than your competitors around you. Speak to us at Dental Focus today and find out more about the significance of dental websites to boost the success of your dental practice in this age of digital technology, where everyone is searching for their dental needs online.

Understanding your patients with good dental marketing

Monday 11th April 2022

It is important that all businesses have a digital marketing campaign to help ensure their success in this era of digital technology. To make sure that you have a successful digital dental marketing campaign for your dental practice you need to speak to us at Dental Focus. We are a multi-award-winning digital dental marketing team. Established in 2001, we have over two decades of experience in creating award-winning dental websites and dental marketing campaigns for dental practices in the UK and in Australia. We now have a portfolio of over 1000 dental websites and we have helped boost the success of many dental practices during this time.

If you delegate your dental marketing campaign to our specialist digital marketing team then we will begin by finding out everything we need to know regarding your dental practice. We will use this information to create a modern and bespoke dental website for you. For those of you who already have a dental website in place we will carry out an audit of this website and find out what is working in your favour and what needs to be replaced or enhanced to ensure greater success. A standalone website is no longer sufficient for a successful digital marketing campaign and we will make certain that your website is always in keeping with current trends. We will make sure that it is maintained and updated on a regular basis to show prospective patients that you are a modern and successful dental practice offering fantastic dental care and excellent customer service online and in person.

At Dental Focus we have a specialist writing team who will create new written content for you on a monthly basis, with respect to areas of interest according to keyword research carried out for your geographical vicinity. This means that we will use specialist analytical tools to find out which dental terms are searched for most commonly in your area. This could be specific dental elements such as toothache, bleeding gums, yellow teeth or missing teeth. It could be specific fields of dentistry such as an emergency dentist, general dentistry, children’s dentistry or cosmetic dentistry. It could also be specific treatments and procedures such as root canal treatment, orthodontic treatment, dental implants or porcelain veneers. Sometimes patients may simply type ‘dentist near me’ into the Google search bar to find out what is available for them.

Keyword research

According to the results of the keyword research our writing team will create on-site articles and blogs which are individually tailored for your dental practice which can be added to your website on a regular basis. This will help you engage with your patients, educate them and show them your knowledge and expertise, so that they are encouraged to find out more or book an appointment and visit you in person to address their dental needs with you. Speak to us at Dental Focus today to find out more about how we maintain successful dental marketing campaigns and how we can help you boost the success of your dental practice.