Dental marketing is key for the success of your dental practice. There are different types of dental marketing techniques however advances in technology have resulted in a huge shift in the way dental marketing is carried out compared to how it was a few decades ago. Digital marketing has now become the most popular form of marketing for all types of businesses. There are greater opportunities with digital marketing. It gives you different channels to market your dental practice, including search engines, websites, social media platforms, emails and apps. It gives you the opportunity to understand your patients based on their actions and interactions on the internet. There are techniques which also show you what your patients are looking for and together this enables you to interact with them more effectively.

Digital marketing gives you a massive audience allowing you to build brand awareness quickly and effectively whilst creating trust and credibility at the same time. With endless opportunities it is amazing to find that digital dental marketing is also more cost effective with greater return of investment than traditional dental marketing techniques. Speak to us at Dental Focus. We are an award-winning digital marketing team and we can help you put together an effective digital marketing campaign and boost the success of your dental practice.

Search engine optimisation or SEO

Search engine optimisation or SEO is one of the key components of a strong digital marketing campaign. SEO is designed to bring your website to the attention of prospective patients who are already interested in the treatments and procedures that you are able to offer. SEO is carried out by implementing certain techniques on your website and other digital content such as your social media account to help boost your ranking in Google search results lists. The higher position that you achieve on search results lists for dental queries in your area the greater chance there is of attracting website traffic.

There are three different types of SEO. Technical SEO is concerned with giving visitors to your website a good user experience by effectively managing behind the scenes of the website. It includes making sure that your website is optimised for all devices especially mobile phones and it also makes sure that your website is working effectively at all times.

On page SEO includes optimising the content of the website making sure it is interesting, relevant and up to date at all times. Off page SEO is the third category of dental SEO which is concerned with the actions that you carry out outside of your website but helps impact your position in the search results list. It tells Google what other people think about your website, helping to build trust and credibility and therefore boosting your ranking on the search results page.

Speak to us at Dental Focus today to find out more about SEO, why it is important and how  we can create and maintain a successful dental marketing campaign for your dental practice with SEO and other digital techniques.

There are many different techniques and strategies which need to be implemented to make sure that you have a successful dental marketing campaign for your dental practice. The marketplace for dental practices is fairly saturated here in the UK. There are multiple dental practices available in each geographical vicinity, therefore, it is important that you have a marketing campaign which helps you stand out from amongst your competitors. You need to give your prospective patients reasons to address their dental needs with you rather than at the other dental practices in your area. To help you do this you need to speak to us at Dental Focus. We are a multi-award-winning digital dental marketing team. We specialise in creating award-winning dental websites and dental marketing campaigns. We were the winners of the Dentistry Awards 2021 for best website and digital campaign, and with our five-star rating you can rest assured that we have the knowledge and expertise to help boost the success of your dental practice. We were first established in 2001 and in the last two decades we have helped over 1000 dental practices based on the success of their businesses. If you delegate your marketing campaign to us then we will make sure that we create a strong online presence for you and we will put together a powerful dental website which will help you find new patients to grow and expand your dental practice.

The importance of a dental website

A good dental website is the key to a successful marketing campaign. Our digital marketing team can take care of this website on your behalf. There are many important features for a successful dental website and we will make sure that this is all taken care of. Firstly we need to ensure that we find out everything we need to know regarding your dental practice and what you want from your dental marketing campaign. We will use your information to create a modern and bespoke dental website or we will update and modernise your existing website to make sure that it is in keeping with current trends. We will ascertain that your website is optimised for Google. This means ensuring that it is easy to search, crawl and index your pages, so that when patients are searching for a dentist in your geographical vicinity, your website should be the first one that is presented to them on the search engine results list.

Search engine optimisation is a very important part of your digital marketing campaign without which patients will be unable to find your website and what you have to offer. We will take care of SEO on your behalf and we will make sure that your website ranks highly on Google search engine results pages, helping to attract more website traffic and giving you the opportunity to convert this traffic into patients at your practice. To do this we need to ensure that patients enjoy a good user experience when they visit your website, encouraging them to explore and find out more and revisit, until they are encouraged to book an appointment and visit you in person. Speak to us at Dental Focus today and let us begin a successful digital marketing campaign which will help boost the success of your dental practice very soon.

The key to successful dental marketing, in this era of digital technology, is to employ a strong digital marketing campaign. Without digital marketing and a powerful online presence it is difficult to attract new patients anymore. Word-of-mouth referrals are a thing of the past and they have been replaced by Google reviews. It is important that you have a large collection of positive Google reviews online for patients to read and find out more about you and your practice, to help encourage them to visit you in person; this is one important feature of a successful digital marketing campaign. The majority of prospective patients will go to Google to find out more about you and your dental practice. Therefore, you need to make sure that when they do so, they are able to find as much information as they require regarding you and your practice, so that they do not have to find out what your competitors have to offer.

Speak to us at Dental Focus today. We are an expert digital dental marketing team and we specialise in creating modern and bespoke dental websites and marketing campaigns for practices here in the UK and over in Australia. We have two decades of experience in creating dental websites and dental marketing campaigns and during this time we have helped over 1000 dental practices to boost the success of their businesses. We are here to help you too. We will begin by making sure that you have a Google My Business page for your dental practice. This helps place you on the virtual map for dental practices in your area.

Alongside your Google reviews, Google My Business will help patients find the essential information regarding your practice. This includes all your contact details and a brief summary of what you are able to offer. It is important that your Google My Business page is optimised, so that patients are directed to you rather than the other dental practices in your area. We will use our expertise to help you do this and we will try and achieve a top position for you on the Google search results pages for dental searches in your geographical vicinity.

Social media

Successful digital marketing campaigns usually include a social media page as well, to help be in keeping with current trends. Our digital marketing team can help you put together a social media page for Facebook or Instagram to attract a greater audience, build more brand awareness and allow you to engage with your patients, encouraging them to address their dental needs with you. Speak to us at Dental Focus today and find out more about the different techniques and strategies that we will be able to implement to make sure that you have a successful digital marketing campaign to boost the success of your dental practice. Together we will build a strong online presence, so that when patients are searching for their dental needs you are the first place that they come across, and eventually we will aid you on your way to becoming the favourite dental practice in your area.

It is important that all businesses have a digital marketing campaign to help ensure their success in this era of digital technology. To make sure that you have a successful digital dental marketing campaign for your dental practice you need to speak to us at Dental Focus. We are a multi-award-winning digital dental marketing team. Established in 2001, we have over two decades of experience in creating award-winning dental websites and dental marketing campaigns for dental practices in the UK and in Australia. We now have a portfolio of over 1000 dental websites and we have helped boost the success of many dental practices during this time.

If you delegate your dental marketing campaign to our specialist digital marketing team then we will begin by finding out everything we need to know regarding your dental practice. We will use this information to create a modern and bespoke dental website for you. For those of you who already have a dental website in place we will carry out an audit of this website and find out what is working in your favour and what needs to be replaced or enhanced to ensure greater success. A standalone website is no longer sufficient for a successful digital marketing campaign and we will make certain that your website is always in keeping with current trends. We will make sure that it is maintained and updated on a regular basis to show prospective patients that you are a modern and successful dental practice offering fantastic dental care and excellent customer service online and in person.

At Dental Focus we have a specialist writing team who will create new written content for you on a monthly basis, with respect to areas of interest according to keyword research carried out for your geographical vicinity. This means that we will use specialist analytical tools to find out which dental terms are searched for most commonly in your area. This could be specific dental elements such as toothache, bleeding gums, yellow teeth or missing teeth. It could be specific fields of dentistry such as an emergency dentist, general dentistry, children’s dentistry or cosmetic dentistry. It could also be specific treatments and procedures such as root canal treatment, orthodontic treatment, dental implants or porcelain veneers. Sometimes patients may simply type ‘dentist near me’ into the Google search bar to find out what is available for them.

Keyword research

According to the results of the keyword research our writing team will create on-site articles and blogs which are individually tailored for your dental practice which can be added to your website on a regular basis. This will help you engage with your patients, educate them and show them your knowledge and expertise, so that they are encouraged to find out more or book an appointment and visit you in person to address their dental needs with you. Speak to us at Dental Focus today to find out more about how we maintain successful dental marketing campaigns and how we can help you boost the success of your dental practice.