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Has your practice been marked as ‘Temporarily Closed’ on Google?We have seen cases of practices being marked as ‘Temporarily Closed’ on Google. We are encouraging clients to keep practices ‘marked as open’ because ‘marked as closed’ hides your practice from local search results and hides the call button on the Search Engine Results Page (SERP).
   How to turn off the ‘Temporarily Closed’ status1. Log in to your Google My Business account 2. Go to ‘Info’ on the left-hand side menu 3. On the right-hand side you should see ‘Reopen Business’ 4. Click on ‘Mark as open’ If you have any questions, please contact the Dental Focus Team. |
How to turn off ‘Temporarily Closed’ on Google MyBusiness map listing
Wednesday 13th May 2020
Connect with patients in response to the lockdown
Thursday 9th April 2020
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IR35 for Associates: 7 Essential Tips to Manage the Risk of your Self Employment Status
Tuesday 4th June 2019
April 2019
Friday 26th April 2019
February 2019
Tuesday 12th March 2019In this Dental Focus Webinar, Chris Olson and Dominic Haslam simplify the website statistics behind Google Analytics.
Viewers of this webinar will discover:
- – How potential and existing patients use your website
- – If and where patients are engaging with your website
- – What changes you could make to improve website conversions
- – How to measure the success of your marketing activity
January 2019
Tuesday 12th March 2019Discover the secrets to award-winning dental websites.
In this Dental Focus Webinar, Chris Olson and Dominic Haslam discuss the elements that go into building an award-winning dental website.
Viewers of this webinar will discover:
- – What makes an award-winning dental website.
- – Why patients may choose you based on your website.
- – How your website can generate enquires.
3 Essential tips and tricks for Instagram
Thursday 3rd January 2019
In a time where over 50,000 posts are uploaded to Instagram every minute, finding out handy tips has become a necessity to stand out from the rest. With these useful tricks, you will feel like a seasoned Instagrammer, excelling in Social Media for Dentists.
- Promote your website.
A big frustration of Instagram users is that there is no option to post interactive clickable links to your website when you create a new post. However, there is a simple workaround. In your bio, you can type the URL to your website, and users will be able to simply click on it and will be taken there.
So when a post is created, it would be a good idea to drive people to your bio so they can be directed to your website.
An example is shown here:
- Hide your hashtags
The use of hashtags is crucial in drawing in as many users as possible, but often they look messy and cluttered. But there is a way to hide them from your followers, while still using their great functionality.
Method 1:
You can hide them under full stops separated by line breaks. This is not immediately easy to do on an iOS device as the ‘return’ key can only be accessed once tapping the ‘123’ key (shown below). Once you have around 5 lines of full stops, you are free to write as many hashtags as you wish, knowing that these will be hidden.
Method 2:
If you always receive lots of comments, this method may be easier. After you have posted, you can leave a comment with all the hashtags you want, and this will be buried by the other comments you will get, leaving them hidden from your followers.
- Monitor your comments
It is important when using Social Media for Dentists, that your profile remains clean and professional, as well as engaging. Fortunately, Instagram has a way of policing comments. You can go to the “Options” section and select “Comments” where you will be able to toggle “Hide Inappropriate Comments” on. Here you will be able to type specific words which you do not want to be posted on your picture.
Alternatively, you can delete individual comments which you do not like by tapping the speech bubble icon, swiping left over the text and selecting the rubbish bin icon.
If you wish to disable comments entirely for a specific post, then before you post, tap ‘Advanced Settings’ and then you can toggle on “Turn Off Commenting”.
Social Media for Dentists – 7 Steps to Success
Thursday 29th November 2018
Personalising your social media channels and ensuring the content reflects your practice will guarantee that you stand out as a cut above the competition. The 7P’s coined by Coach Chris Barrow will give you the tools to engage and connect with patients. This addresses Profile, People, Premises, Prices, Promises, Proof and Products.
Profile – The look & feel of your brand and all need to be conveyed on your social media. This persuades audiences your practice is right for them.
People – This involves individuals that work in the practice. Team photos and videos should be professional, happy and demonstrate good customer service. These are fantastic ways to showcase different personalities and characters. In turn, it forms a trusting connection with your patients and eases concerns.
Premises – Take advantage of social media by using photo’s & videos to reveal the level of quality your practice has by flaunting patient rooms, technology and more. This helps by offering a safe and familiar environment for patients when they visit.
Price – Transparency with fees is extremely crucial as it ensures you attract the right demographic for your practice.
Promises – There is no better alternative than Social Media when it comes to showing the patient journey. Present the quality and standards of the practice using video’s and/or photo’s to set the expectations of current and future patients.
Proof – An excellent way to show quality is to display before & after photo’s on your social media, as long as you have obtained explicit written consent from your patients. This helps to engage with more patients in your local community and helps to raise the profile of your practice to attract more patients.
Products – It is important to post about personalised treatments and special offers, which will differentiate your practice from the competition. You can engage with patients and build relationships through exclusive offers, running competitions, promoting new treatments and highlighting events.
Social media for dentists makes it easier to increase the visibility of your practice, connect directly with your patients and provide them with 24/7 unfiltered access to you.
If you want to increase engagement, build relationships and grow the visibility of your dental practice through Social Media, it is vital that you follow the framework of the 7P’s.
Would you like to talk to us about Social Media for Dentists?
Book a FREE chat with Dom – our Social Media Guru
CALL: 020 7183 8388