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Is your surgery’s home page eye-catching? How we make successful dental websites at Dental Focus

Wednesday 10th March 2021

What makes a dental surgery’s home page appealing?

Firstly, when you are building it, you need to abandon using any site that offers a template! To make your surgery page stand out, you need to think very carefully about the design of the page, your branding and how much information you want to display on your home page.

Sounds simple? It isn’t’!

Research into online marketing suggests that a website visitor (in this case a potential patient), will decide if they like your home page within 5 seconds of clicking onto it. So, much like making a good first impression in a meeting, you have very little time to persuade your page visitor that your team is going to be the best at providing dental care for them and their family. Talk about pressure!

And that is where our team at Dental Focus comes in!

As our name suggests, we know all there is to know about dental marketing and building successful dental websites. We will oversee the makeover of your dental site from scratch; everything from the home page to the fee section will be made over with our magic touch, creating a page that will offer a high conversion rate of website clickers to real-life patients.

But what are some of our tricks for creating successful dental websites?

Mobile device friendly

There are few people today who don’t have access to a smartphone, a tablet or both.

And one of the ways that our team at Dental Focus builds interesting and profitable dental websites is to make them mobile accessible.

This means all of your website’s features need to be able to load quickly and be easy to navigate; this will help your website be more accessible to Google bots and will help with its overall ranking on searches.

Eye-catching design

It can be a bit of a challenge to devise a home page for a dental surgery that is eye-catching; remember, it only has 5 seconds to make an impact!

While you may want certain features to be displayed on your home page, such as your brand, your surgery motto etc, our team will create a completely unique design for your surgery, to ensure that the chance of your site visitors becoming real-life patients skyrockets.

Personalised images

Stock-photos can look good in certain situations, but if you really want to make your website pop, you will need a more personalised touch.

Our team at Dental Focus can offer you the services of a professional photographer to take pictures of your staff and surgery, to help site visitors identify your staff and recognize your surgery when they enter it; this is particularly useful for nervous patients and children, who may need a bit of a boost to attend any dental practice.

Layout

Does your web page follow a logical order?

If you aren’t sure, our team at Dental Focus can take a brief look through your surgery home page and devise a way to make your site more accessible to all its visitors.

Need to attract more patients to your surgery? Top dental marketing tips from Dental Focus

Monday 8th March 2021

When your dental surgery opens its doors for the first time, you will need to invest in a suitable marketing strategy to help it to thrive and be successful long term.

And while you may be aware that you should market your dental practice, in the world of online competition and websites, it is much tougher to know how to do so effectively.

Luckily, there are numerous strategies you can use and none of them involve spending a fortune on flyers or sending out information leaflets to every house within a 5-mile radius! Today, marketing is much simpler and can be exceedingly productive if you choose the right marketing team to spearhead the operation.

Which is where we come in!

At Dental Focus, we have over 1,000 successful dental websites under our belt and a team who know everything there is to know about dental marketing. Our team of SEO specialists, social media experts and our website designers can bring your dental surgery’s web page into 2021 and triple your patient list in no time at all. Brilliant!

But what are some of the secrets behind our successful dental marketing strategy?

Social media presence

If you visit any website these days, you will probably spot the Facebook and Instagram logos somewhere on the home page; these are huge platforms that can expose your dental surgery to a completely different demographic.

As part of our dental marketing tactic at Dental Focus, we will create a social media page for your surgery (either Instagram or Facebook to start with) to help your brand become more recognisable among younger patients.

Local SEO

This is where our SEO team and our writing team come into play; suppose your dental surgery is based in Tower Hamlets, London, UK, then you will want to attract patients from the local area.

Our writing team can create unique articles for your page which describe what your team does and your location (e.g. dental implants in Tower Hamlets). Our SEO team will ensure that your page makes it to the front of internet searches, by speeding up your website and making it mobile accessible. And boom! Your page is now easy to find for local patients.

Website makeover

For your website to be successful, the home page has to load within 4 seconds and has to be engaging or your site visitors will click away from it!

Our website experts at Dental Focus will make your home page engaging, colourful and unique to your surgery and brand.

Videos

A key way to make your web page stand out is the use of informational videos about the services that you and your team can offer.

In short, this is the perfect time to get behind a camera and discuss with your potential clients the treatments you offer or provide step-by-step guides to certain procedures. This is a great way to introduce yourself and your team to more nervous patients, who will often need to be familiar with your practice before booking an appointment.

What is dental SEO?

Friday 19th February 2021

There are many different ways that you can grow the visibility and engagement of your dental practice, and one of these is dental SEO. SEO stands for search engine optimisation, and this simply consists of methods that will push your website to the top of Google. Google is the most widely used search engine across the world, meaning there is plenty of opportunity for potential new patients.

The main focus of SEO content is the use of specific keywords, as this is the main thing that will boost your website to the top of Google when someone is searching for something relevant. When people search on Google, they usually type short phrases such as “Invisalign in Oxford” or “Dentist in Oxford”. These phrases are very easy to incorporate into your SEO content, meaning that it can put you at an advantage and boost your visibility.

At Dental Focus, we are proud to offer high-quality SEO content to you every single month whilst you are working with us. This helps your website move up the ladder on Google as much as possible. Our highly-trained staff can also help you to understand what SEO is, and how it can benefit you and your practice.

What are the different types of SEO content?

There are various ways that you can boost your website to the top of Google through dental SEO content. All of these methods can help your website climb to the top of relevant searches, which can help incredibly with business.

Blog posts

Having a blog that you post on regularly can be a very effective way of producing search engine optimisation. It can also allow for people to follow your journey as a practice, and follow the posts that you put on there, meaning more trust is gained from the people reading it. As well as this, writing these blog posts whilst using certain keywords will boost your website to the top of Google for people who are searching for relevant topics.

Lists

Although simple, including lists in your dental SEO content can be a great benefit, as it is easier on the eyes of someone searching, making it more likely for them to click on it. You also have the opportunity to include many different keywords relating to your practice within a list. This brings even more opportunity for your website to be seen on Google.

Videos

Including videos on your website and SEO content can be a huge benefit, as it can make your website more trustworthy and more visible on Google. Posting videos explaining things such as certain treatments, who you are and what your practice is like can be very effective in attracting attention from potential new patients.

Why should I use SEO content

To put it simply, SEO is one of the most effective ways of becoming more visible on the internet, which can boost the growth of your dental practice massively. If you have plenty of regular SEO content, as well as a smoothly functioning and visually appealing website, you can shoot past your competitors that may not have these things.

Many people may not know what SEO content is, which puts you at a great advantage if you are creating it. By learning about this, it is increasing your business knowledge and will be a great help to you and your practice.

How to have effective dental websites

Wednesday 17th February 2021

When you are running a dental practice, it is important to promote it and become visible on the internet. Billions of people around the world use the internet every single day, for endless reasons, this means there are plenty of new people to view your dental websites, therefore becoming a potential new patient. There are a few things you can do to boost the likelihood of your website being seen, and ways to keep people interested whilst they are on your website.

The appearance

How your website looks is massively important in keeping people interested in your website, as the better your website looks, the more professional it seems. Making sure that you have a good mix of information, pictures and colours, can really help someone trust you and your practice more. It may sound small, but if someone came across your website looking for a dental treatment, and your website was messy and unorganised, this could reflect badly on your practice as it looks unprofessional.

User-friendly

As well as looking good, it is important to make sure that your dental websites are smooth and easy to use. This is helpful because it will give the potential new patient a good and inviting experience whilst finding information. If your website is glitchy and slow, and does not function correctly, this can deter someone from continuing to use it. A good use of things such as drop-down categories, easy to find information, and smooth transitions will make your website stand out from the others.

Social media links

Having links to your social media accounts can also really help bring in new patients due to social media being more of a personal experience. When someone looks at your social media page, they will see that you have interacted with people on there and post helpful information, meaning that person will be more likely to contact you for an appointment. Having social media accounts, helps the patient to trust you more as you can connect with people and they can also post reviews on your page which helps massively.

Advertising

Promoting and advertising your website can help massively with gaining visibility. You can do this by using certain SEO methods, paying for advertising, or promoting in your local community. SEO means search engine optimisation, this simply means using certain keywords and links in your text to boost your website to the top of Google. An example of this would be that if you were putting information on your dental websites about Invisalign treatments, using phrases such as “Invisalign in London” or “Invisalign near me” can be helpful as short phrases like this is what people are most likely to search into Google. Paying for advertising is also very effective, and this can be done on a wide range of platforms such as Google, Facebook and Instagram. By doing this, it makes your website more visible to people who are browsing for related topics.

Here at Dental Focus, we offer high-quality plans for dental practices who would like to work with us. Our highly-trained team can create you a beautiful, well-functioning website that is tailored to you and your taste.

What’s your 2021 strategy?

Monday 15th February 2021

  

 

We want to help you make 2021 the best year yet in your dental practice!

Our team is here for you, book a consultation with one of our specialists and we can review your website, SEO or social media.

Book a website MOT with Chris Olson,

Senior Team Manager here

 

Book an SEO consultation with Jamal King,

SEO Manager here

 

Book a social media consultation with Dom Haslam,

Social Media Manager here

 

In the meantime, check out our top marketing tips to help you attract your new ideal patients in 2021: 

 

Tip 1: Great Leadership and Communication

 

Every practice needs great leadership. As a dental practice owner, you need to set aside time in your calendar to create, and then articulate to your team, a clear vision for your practice in 2021. 

 

At Dental Focus, we can help you build a strong marketing strategy, create the right focus for your practice, and stick to the plan before reassessing later in the year. The most successful practices that we work in partnership with have great principal dentists driving them forward. These principals understand the importance of getting the right marketing strategy in place for success. Whether it be your website, SEO or Social Media.

 

Tip 2: People Trust People

 

Remember that people trust people. It sounds cliché, but it’s very true! In all of your advertising, whether it’s on your website, in your social media posts, on dental flyers, your prospect patients want to see that there are real people behind the words and images. They want to know that you are the experts at what you do and can deliver great customer care and service. Personalise your communication as much as you can. And remember, try not to bore the public with just dentally related posts, personalise and keep things interesting!

 

Tip 3: Stay Compliant

 

GDC have their latest guidelines on advertising, using social media and what you should be aware of. Make sure that your whole dental team who deals with any of your marketing is aware of the advertising guidance and social media guidance. Our team at Dental Focus have a strict checklist that we use internally before posting anything online for our clients.

 

Tip 4: TouchPoints

 

Did you know that your new prospect patients need to see or hear about your practice at least 14-16 times before they consider taking up your dental services? This is how long it takes to build trust through marketing. This could be through word-of-mouth from another patient, through your website, seeing your practice on social media, flyer drops, phone calls, or Ads on Google/Facebook etc. In 2020, we saw a huge rise in the use of social media by dental practices, making the online space even more crowded and competitive! Make sure your practice is showcased online consistently to promote your brand awareness.

 

At Dental Focus, our team can help you streamline your advertising for brand awareness or lead generation for specific dental services, such as Invisalign or Implants to a targeted audience. This focused advertising for lead generation allows you to track and see the return on investment much more easily.

 

Tip 5: Don’t forget Google

 

Search engine optimisation (SEO) is a must in 2021. If you want a steady stream of new patients, your practice needs to be found at the top of Google Page 1. This doesn’t happen overnight, so plan to start early to reap the rewards. Start thinking about where you want your practice to be found in 1-2 years time, and you should be starting your practice SEO groundwork now. This is a long-game investment to build your online presence on Google, which is your asset. Our team of experts can help you get there.

 

Take your dental practice to the next level this year. 

If you would like to stay focused for 2021 and get the right marketing strategy, book a complimentary consultation with a member of our team.

 

Book a website MOT with Chris Olson,

Senior Team Manager here

 

Book an SEO consultation with Jamal King,

SEO Manager here

 

Book a social media consultation with Dom Haslam,

Social Media Manager here

Advantages of dental marketing

Monday 15th February 2021

When you run a dental practice, you will always want to be expanding your patient numbers as much as possible to grow and thrive. The main way this is done is by promoting your business online, or doing certain things to boost your website on Google. Billions of people use the internet, meaning that there are plenty of great opportunities for you to boost your practice.This can be done in many ways, each one being effective and heightening your chances of gaining new patients.

Doing things such as creating SEO content, having a functioning and appealing website and being consistent on social media are all effective methods of dental marketing. There are many advantages that come with these, and you will notice them if you are consistent and up-to-date.

Increasing your visibility

The main goal of all of these methods, are to gain new patients and boost your practice’s visibility online. The internet is the main way that people search for things now, whether that be for information, new products, services and more. As well as attracting local patients, you may also attract potential new patients from outside your area. This means that by using these dental marketing methods online, you have a huge advantage over others who may not want to make a website or take the time to use these techniques.

Boosts on Google

A common method used to promote website search engine optimisation,  is to boost your visibility on Google. This is done by you using certain keywords in your SEO content that is the same as what people would search into Google. By using these phrases, it helps search engines to filter out other websites who don’t have these relevant keywords, and push ones like, yours to the top. This can be an amazing benefit for gaining new patients in your local area and beyond.

Save money

By learning these dental methods, you are at a great advantage of saving money as you will not need to pay various companies constantly for advertising. You can promote your own website using these techniques, at little to no cost. What could be better than that?

Improving trust and recognition

By using dental marketing methods such as social media pages and having a well functioning website, you will gain the trust of more people who are searching for things relevant to you. If you have an aesthetically pleasing, smooth running and inviting website, it will look more professional, meaning people would trust you more when inquiring about treatments. Social media can also help to build this trust, as it means you can engage with potential new clients, showing that you are friendly and that you know what you’re doing.

Website statistics

A great advantage of using marketing methods such as websites and social media pages, is that you have access to various data related to the usage of your website and these platforms. For example, when you have a website, you can access tools which allow you to see a wide range of information such as what parts of your website are the most popular, which parts need more work, which age group, gender, or location visits your website the most and more. This is a great benefit as it allows you to easily identify which parts of your website/dental practice need improving.

Here at Dental Focus, we are dedicated to helping you learn these marketing techniques, as well as creating you a beautiful website and social media pages to create a good foundation for your marketing journey.

Why should I use dental SEO

Friday 12th February 2021

When you own a dental practice, it is always useful to know all of the different ways of promoting it. Search engine optimisation is one of lesser known methods of marketing, but can be massively effective. To put it simply, dental SEO is a group of ways that you can improve your website and the functions that come along with it to increase your visibility on the internet.

Here at Dental Focus, we can help you with learning about SEO and how it can benefit you and your practice. We take pride in guiding you through this learning process by giving useful information on how SEO works, as well as actually helping you improve your visibility through writing SEO content for you, designing you an effective website and more.

Types of SEO

There are a few different types of search engine optimisation, all of them being an important part of boosting your website to the top of Google.

Technical SEO

This is the most important part of dental SEO. It covers everything to do with your website, such as how it looks, how it functions and how you do certain things to allow search engines to easily access your website for relevant content.

Making sure that you have an inviting web design is key to bringing in new patients, as it creates more trust with the person searching if your website looks tidy and professional. This aspect mixed with a website that is both mobile and desktop compatible means you have a great foundation for your business growth.

On-page SEO

This part of SEO has to do with your web pages themselves, and the things you can do to make them easier to navigate for both search engines and potential new patients. It is important to have a good attention to detail with your website to ensure you are getting the best result out of it.

Some examples of this would be optimising your page titles, as this is a big part of what will stand out when people are searching for relevant things. This is also good for when search engines are scanning your website for relevant content. The formatting of your page is also a very important part of on-page dental SEO. If your webpage is too cluttered and full of information and images, search engines can pick this up and it can decrease your chances of being boosted to the top of Google.

Off-page SEO

This type of SEO consists of all the things that you would do to promote your website behind the scenes. Doing these things is important to increasing your visibility and gaining new patients. Some of the best ways of doing this is by brand promotion, this is useful because Google ranks well-known brands high on results pages because they are trusted. You can do this by promoting your brand as much as possible on social media platforms and forums. Getting involved with the people who are interested in your practice, builds engagement, therefore increasing visibility to search engines and other potential new patients.

Advantages of having dental websites

Wednesday 10th February 2021

Having a website for your dental practice can bring so many opportunities for growth and visibility both online and locally. By having dental websites, it increases the amount of information that people can see about you and your practice from the comfort of their own home, which can increase the likelihood of them booking an appointment. If you have a well-designed and professional-looking website, it increases the trust that the person searching will have in your practice.

Showing your treatments

Being able to explain all of the treatments you provide on your dental websites brings benefits for both the searcher and you. It allows the person to have all of the information right there in the palm of their hand instead of having to call your practice for it. This also helps your practice as there will be less phone traffic of people asking questions about treatments, meaning more time for other calls to come in.

Creating your dentist profile

When people are searching for a dentist to provide them with a dental treatment, they will want to make sure that the dentist is trustworthy. This is important for both you and the potential new patient, as it builds trust for the patient, as well as allowing you to explain how you and your practice works, what your education and specialisations are and more. This makes new patients feel more comfortable when booking an appointment with you.

Adding photos and videos

It is a great advantage that you are able to put pictures and videos on your website, whether that be of your clinic and staff within it or your treatments, it all helps to build trust with potential new patients. People love to see evidence of you performing treatments and what the results are after, as this massively helps to build trust from them and increase the chances of them booking an appointment.

Patient reviews

Being able to post testimonials from your current or previous patients is also a great advantage for gaining new patients. This can show people that real people have been to your practice and received great results. It humanises your website instead of just packing it with information. The more patients that you have, the more reviews you will receive, meaning more visibility and more trust with potential new patients.

Online booking

Another great feature that you can include in your dental websites is online appointment booking. This helps to attract people with busier schedules, who would like to look at the information and book an appointment there and then without having to call anyone. Some people may also be nervous about calling your practice, so this is beneficial for them, therefore expanding your number of potential new patients.

Location

Being able to include the location of your practice is incredibly useful, as it allows the patient to see exactly where it is and how far away it is from their home. This can increase the likelihood of people booking appointments online as it also shows that you are a real dental practice. Having your location on your website can also help to boost your website to the top of Google, as people usually search phrases with their location in them, so if you have relevant keywords and your location on there, this can be very advantageous.

At Dental Focus, we are proud to build our clients websites that include all of these great features and much more, on a website that is tailored to you and your practice.

What are the best dental marketing techniques?

Monday 8th February 2021

When you are running a dental practice, it is important to be visible on the internet and connect with potential new patients. There are many ways that you can expand the growth of your dental practice using various dental marketing methods discussed here.

Social media

Social media is one of the biggest ways that you can promote your practice, to anyone in the world. Billions of people use social media, meaning there are plenty of potential new patients who are searching for treatments you provide. FaceBook, Twitter and Instagram are the top 3 social media sites that you can use to promote your practice. This is done by creating accounts for these sites, and making your page look as inviting as possible to potential new patients.

The reason why social media is such a great dental marketing technique is because you can also connect with people who are looking at your page, they have the ability to like, comment on and share your posts. This allows people to ask any questions they may have about you or your practice. This also raises engagement, meaning that when people like and comment on your posts, it makes it more visible to other people.

Getting involved in your community

Your local community will be most likely to use your practice, so it is important to get involved and interact with them. This can be done by joining local social media pages, local groups, and just generally being nice to the community, it goes a long way. Whilst doing this, you can also promote your practice, such as creating a Facebook post on a local page talking about your practice.

Having patients in your local area is key to maintaining business, as they will most likely choose you to come back to for regular check-ups if you deliver high-quality treatments. These local patients are also likely to tell other local and non-local people about your practice, which can be a great help to gain visibility.

Having a good website

Having a website for your dental practice can bring many great dental marketing opportunities to grow your business. A lot of the time when people are wanting a dental treatment, they will look online for who does these treatments in their local area. This means that if you have a website, you would have an advantage over those who don’t, as your practice will be more visible to a wider range of people. It is important to make sure that your website is well-designed, functions well, and is easy to use, all of these things encourage people to continue using your website. If your website isn’t welcoming, professional and is overwhelmingly full of information, people wouldn’t want to continue using it as much.

Here at Dental Focus, we are determined in helping you with all the things mentioned above and more. We know it can feel overwhelming sometimes trying to navigate all of the different ways of promoting your practice, and this is why our highly-trained staff are ready to start helping you with this so you feel more comfortable and confident in your marketing abilities.

Is dental SEO really that important?

Friday 22nd January 2021

We understand that your expertise lies in what you do; dentistry, and we respect that you are excellent at it. Now, in turn, come to appreciate that our skills lie in the world of digital marketing and that this has value for your business. We don’t expect you to understand what dental SEO is or the impact that it has on the number of new patients that you see walking through the doors of your dental practice.

We do expect you to trust us and work with us where we need you to so that we can create a website for you that is original, bespoke and as unique as the skills that you can offer your patients.

Trust us that dental SEO is an immensely important factor in this modern age of digital marketing where Google analytics plays a huge role in who sees your website and when. By understanding the unique keywords that are the most relevant to you and playing these to your advantage in a number of different ways, we can make sure that the people who search for any of these words in a Google search find your website immediately and through further skilled and compliant tactics, encourage these viewers to get in touch with you.

The art of marketing

We believe that marketing is simply saying what needs to be said to your target audience in the right way and at the right time. Our award-winning websites are completely compliant and you can be assured that no single falsity will ever mar your page, blog or social media links that are managed by our expert team.

Artful marketing has nothing to do with gimmicks, trickery or confusing messages. It is entirely about helping your readers understand what it is they are looking for and guiding them through the process of achieving it. For dental websites, consider this to be education on certain treatments that you offer, coupled with various testimonials about the great support and results that past patients have had under your care. We enhance this with consistent reminders about how to get in touch with you that people are guided to the next stage as gently as possible.

Dental SEO comes in to play when all of this information needs to reach the right people. Google has many factors that need to be adhered to and many hoops that need to be found before a standard website can be seen by the average individual who is searching for a company.

By using our professionals who have made it their job to understand these factors and how to achieve them quickly, then you don’t need to worry about your digital presence, rather feel confident in knowing that you will appear on the ever-elusive Google page one organically in a short amount of time as possible for given keywords that we together feel are relevant to your business and are what set you apart.

We look forward to working with you and helping you to achieve your goal of growing your business and seeing more new patients come through your door.