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Creating an effective dental website using the 7Ps of dental marketing

Wednesday 13th October 2021

The majority of dental practices have good dental websites in place to advertise the treatments and procedures. If you have decided that it is time to put together a dental website for your practice then speak to our friendly and experienced team here at Dental Focus without further delay and make sure that you are not missing out on any more patients than you may have already done so. We are a multi award-winning marketing team and we have a huge portfolio of dental websites that we have helped put together over the last two decades with excellent dental marketing strategies in place to help continue the growth and success of our clients’ dental practices and now we are here to help you.

Here at Dental Focus we use the 7Ps of dental marketing to put together dental websites and this helps to personalise them and make sure that they are individually tailored to your dental practice, differentiate you from your competitors and help you stand out from the crowd and attract the maximum number of patients in your area. We will speak to you and your team and find out as much as possible about your dental practice and your business as a whole. We will address the profile of your dental practice and help you improve or optimise your profile according to what potential patients in your area want to see from their local dental practice. We will find out more about this by carrying out market research including keyword research and having a look at what your competition has to offer so that we can fill any gaps in the market and maximise on addressing the most popular fields of dentistry at the same time.

Profile, people, place

We will put together the content of your website with information on the treatments and procedures that you provide at your dental practice, and although this is the standard for all dental websites we will make sure that this information is personalised by including plenty of photographs, details and messages from you and your team as well as videos and a 3D tour where possible of your dental practice itself to help your visitor engage with you and the practice as a whole so that they can envision themselves in the environment and you can encourage them to book an appointment to visit you in person to address their dental needs.

Prices, products

We will find out and inform you about how the prices of the treatments and procedures that you offer compare to those of your local competition and where possible you may want to match your prices or if you are confident about your prices then you may want to offer payment plans to help promote your services further. We will also help you put together treatment packages such as smile makeovers which help differentiate you from the services that your local competitors may be offering.

Promises and proof

Speak to us at Dental Focus today find out more about the 7P’s of dental marketing and how we can use these to create a dental website which is working effectively to find new patients for you and is educating and informing your patients with regards to the importance of looking after their oral health and why you are the best place in the area to help them by providing quality dental care and excellent customer service.

Dental marketing to boost the success of your business by educating and attracting new patients

Monday 11th October 2021

Dental marketing is important for the success of dental practices. If you are a new start up dental practice in your area then dental marketing is vital to help get your name seen and heard amongst your competitors who may have been around for many years. If you are an existing dental practice and you have found that business has slowed down, or your waiting rooms are empty and your team is bored and deflated, then this is a major warning sign that you need digital dental marketing to help you. Digital marketing helps you find new patients for your practice to help restore the success of your business or you will lose yourself in the crowd and lose patients to your competitors. Here at Dental Focus we are an award-winning digital dental marketing agency and we are here to take care of the marketing needs of your dental practice.

Marketing trends are ever-changing

Digital marketing is an advanced form of information technology which is changing on a continuous basis. Rather than spending hours and hours trying to learn the methods and strategies involved in digital marketing, only to find that a few months later the trends have changed, we would like you to focus your expertise on looking after your patients dental needs whilst we use our knowledge and expertise to put together an excellent digital marketing strategy for your practice which helps find new patients for you.

We have many different tried and tested methods for effective digital marketing and we will speak to you to find out more about your dental practice and your business as a whole, and create an individually tailored marketing strategy for you. If you have a website in place for your dental practice, then we will update and modernise it so that it helps your dental practice stand out from the crowd. If you do not have a website yet, then rest assured that you are in the best hands because dental websites are our speciality and in the last two decades we have helped put together over 1000 fantastic dental websites for dental practices all around the UK!

Attracting new patients

We will put together information with regards to all aspects of your dental practice and we will find out about the different treatments and procedures that you are able to offer your patients. Once we have all the information we need, we will present this information in an attractive and interesting way so that potential patients are encouraged to find out about what you have to offer and learn about the importance of visiting the dentist on a regular basis, looking after their oral health and the ways in which they can do this whilst learning more about you and your team. They will be able to recognise that you are the best dental practice to help them address their dental needs.

Speak to Dental Focus and together let us show your patients that they will receive the best dental care and most wonderful customer service in the area by booking an appointment at your dental practice today.

The importance of dental SEO and keyword research to attract new patients

Friday 8th October 2021

If you are a dentist and want to learn how to rank your website on the first page of Google then speak to us at Dental Focus and find out everything you need to know about dental search engine optimisation (dental SEO). We are an award-winning digital dental marketing team and we specialise in creating dental websites and maintaining dental SEO for dental practices around the country. Contact our friendly and experienced team today and we will use our specialised knowledge and expertise to teach you all about dental SEO and create a strong online presence for your dental practice so that Google recognises that you are the best in your area and helps patients find you to take care of their dental needs.

Stand out from the crowd

There are several steps which are crucial to putting together an effective SEO campaign for your dental practice. Whilst maintaining these steps it is also important to stay one step ahead of the game to help you stand out from your competition. This is especially important if you are based in an area where there are multiple dental practices offering similar treatments and procedures. With our help you can relax knowing that we have tried and tested methods which we will put together and personalised for your dental practice but also you can rest assured that this is our area of speciality and our team is continuously researching new marketing methods to help advance your campaign so that potential patients are drawn to you and your website rather than that of the other practices in your area. Delegate the marketing of your dental practice to our specialised team so that you can focus your time and expertise on looking after the dental needs of your patients.

Keyword research

An important factor in good dental SEO is to identify which keywords are relevant for your dental practice and then you want to build your marketing strategy around these keywords. There are the standard keywords which include dentist in (your area) or best dentist in (your area), but it is also important to research which fields of dentistry are most popular in your area so that you can focus on these fields when putting together your marketing and SEO campaign. By finding out what treatments and procedures the people in your area are already interested in you can use this information to incorporate into your profile and your USPs to help boost the public’s confidence in you and your team so they are able to recognise that you have the solution for what they are looking for. Once they know that you have what they are looking for, you can will focus your website pages and blog articles around these words to promote the treatments or procedures, explain why you are the best place to have these procedures carried out to further encourage potential patients to find out more and visit you in person. Speak to us at Dental Focus today to find out more about keyword research and other factors which need to be addressed to put together an effective SEO campaign for your dental practice.

The role of dental websites for your practice and your patients

Wednesday 6th October 2021

Dental websites have multiple roles to play as a marketing tool for the dental practice itself and for the general public. A significant percentage of the adult population here in the UK present some form of dental anxiety and over 10% of adults have a dental phobia and avoid the dentist altogether. Good dental websites can help encourage the public to face their fears by educating them on the importance of looking after their oral health and visiting their dentist on a regular basis, whilst warning them about the issues that can occur by avoiding the dentist or as a result of poor oral hygiene.

Good dental websites address nervous patients directly, reassuring them that dentists are able to provide wonderful customer service alongside excellent dental care. By promoting clean healthy teeth and beautiful smiles, interests are aroused in further dental treatments and cosmetic dentistry.

How we will create an excellent website for you

If you want to put together a fantastic dental website which does all of the above then you have come to the right place. Here at Dental Focus we are a digital dental marketing team and we specialise in creating individually tailored, modern and attractive dental websites which work to promote the success of your dental practice and benefit the oral health of your patients at the same time. We will take care of the development and maintenance of your website and make sure that it is optimised effectively so that you have a system in place which is working for you 24/7, to find quality patients who are already searching for the treatments and procedures that you have to offer at your dental practice. We will speak to you and your team to find out everything we need to know about your dental practice and your business as a whole, and we will use this to personalise the information with regards to your treatments and procedures to create a website which has the solutions to all the dental issues in your local area.

Most importantly we will make sure that when a patient reaches your website, they are able to find all the answers to their dental needs presented in an interesting, informational and educational way which is aesthetically pleasing and engaging. We will encourage them to either bookmark your page and revisit it on a regular basis to learn more about you, your team, and the practice itself, find out more information about the different treatments and procedures that you have to offer, sign up to your mailing list or look for you and follow you on social media and hopefully book an appointment and visit you in person very soon.

Speak to our specialised and friendly team here at Dental Focus today, discuss your expectations, and let us put together a fantastic dental website and an effective marketing campaign in place for your dental practice, so you can enjoy the growth of your business and the increase in patients whilst you focus your efforts and expertise on looking after their dental needs.

Dental marketing for a busy and successful dental practice

Monday 4th October 2021

Dental marketing is vital for the success of your business especially in this age of digital marketing where all types of businesses, big or small, including dentists and other healthcare services are advertising their businesses online. Everyone understands the importance of visiting their dentist, and your existing patients may come back but to help grow your dental practice, you need to attract new patients on a regular basis. Digital dental marketing is the most effective way to find new patients for your dental practice. It helps target a huge number of people at the same time and you can tailor your marketing to reach those who are actively seeking dental care already, so that your message gives them that extra boost that they may be needing to book an appointment to visit you in person to address their dental needs.

Maintaining dental marketing to keep up with current trends

Over the last two decades we at Dental Focus have helped over 1000 dental practices put together effective dental marketing strategies to boost the success of their business. We are a multi award-winning digital dental marketing team so you can rest assured that in our hands you will have a fantastic digital marketing system which we will create and maintain on your behalf.

Effective online marketing requires regular maintenance. You may have a smart and beautiful website for your dental practice but on its own, without regular updates, the website may as well be non-existent. Our digital marketing team at Dental Focus specialise in creating dental websites so either we will put together a bespoke and modern website for your practice or if you already have a dental website in place we will update and modernise your website so that it is in keeping with current trends.

We will optimise your website so that when patients in your area are trying to find a solution to their dental issues or are looking for a dentist in your area then your dental practice should be the first one they come across.

This requires search engine optimisation which is another of our specialities here at Dental Focus. We will put together multiple strategies in place to help them maintain this so that when potential patients are searching for dental terms on Google, whether this is a disease or they are looking for a dental practice, then Google will recognise that you are the best place to offer a solution for the query and place your website at the top of the search results list. Once the patient clicks on your website they will be able to find all the information that they need with regards to their dental requirements and this will be presented in an encouraging and interesting way to help motivate them to click to call or contact you and visit you in person very soon.

Speak to us at Dental Focus today and find out about the different strategies we will use to help put together an excellent digital marketing system for your dental practice to help fill up your appointment books.

The 16th Annual Mouth Cancer Walk

Friday 1st October 2021
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WALK FOR MOUTH CANCER THIS AUTUMN!

Keep fit and raise much-needed awareness and funds by taking part in the 16th annual Mouth Cancer 10 KM Awareness Walk…this year again, from home.

Create a route, around your local area, with a total distance of 10 KM. This could be any combination such as 1 x 10 KM, 2 x 5 KM, 10 x 1 KM. The route can be done in one go, or over several days. You can even set yourself challenges and do as many 10 KMs as you like throughout the event. The choice is yours!

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Walk a total of 10 KM, as many times as you like, on your own or with your family and pets, around the comfort of your own home, garden or local area!

The charity is encouraging as many people as possible to take part in this FREE 10 KM sponsored walk between Friday 1st October to Tuesday 30th November 2021.

This year they are holding the walk throughout Mouth Cancer Action Month to raise as much awareness as possible.

The importance of dental SEO in boosting your business

Monday 27th September 2021

Search engine optimisation (SEO) is the key to strong and successful dental marketing. Without this, it would be extremely difficult to attract new patients, especially in this era of digital technology where everyone searches for their answers on Google. Dental SEO is a system of techniques and strategies which helps Google recognise that your website has the answers that a potential patient is looking for.

When a potential patient types in a dental query, Google generates a list of results. With good dental SEO, you can make sure that your website will always be on the first page of those results and as close to the top as possible. This requires knowledge of the continuous changes in the techniques that Google uses to generate the search results list. This is a time-consuming process and, without in-depth knowledge of information technology, it can be complicated to accomplish.

Speak to us at Dental Focus to find out about dental SEO and how we can help put together a system that attracts patients 24-hours a day, 7-days a week. If you delegate your dental marketing to our experienced and knowledgeable team, then you can focus your efforts on looking after your patients’ dental needs rather than spending hours trying to market your practice. This is not the best use of your time so, speak to our team today so that we can attend to these matters for you.

Google Maps

Google uses almost 200 different algorithms to generate its search results lists. You may have an amazing dental practice, a fantastic team and an attractive dental website; however, if you cannot be found on Google’s search results list, then you may as well be non-existent because it is very difficult to stand out from the crowd unless you have a strong online presence.

By creating a Google My Business page, you can get your dental practice on the virtual map. This helps patients find you as soon as they type in the word ‘dentist’. Make sure your details are accurate and also include a quick summary of your dental practice or areas of speciality. This will encourage patients to call you with the click-to-call feature.

An important website, blogs and articles

Our team, here at Dental Focus, will create an eye-catching, modern and bespoke website for your dental practice. We will then regularly create dental content that is informative and engaging, offering solutions for patients’ problems. Created by our writing team, each month you will have new off-site articles, on-site articles and blogs to share with your audience and these will be based on dental terms that are popular in your area. By using reporting and analytical tools, our team will find out what does and does not work in your area and address both aspects to help attract a wide range of patients to your dental practice. So, speak with us at Dental Focus today and find out more about how we can help boost the success of your dental practice.

The features of good dental websites

Friday 24th September 2021

There are many different methods and strategies that are necessary to develop and maintain successful dental websites. It is very important to have a good website in place, especially in this current market where most dental practices sport modern and eye-catching websites to help advertise their business and attract new patients.

Most dental websites are attractive to look at; however, they offer the same treatments and procedures so, eventually, they begin to sound very similar to each other after you have browsed through a few. Dental websites must be informative and factual; however, they also need to stand out from the crowd. So, speak to us at Dental Focus and find out how we use the 7 Ps of dental marketing to help differentiate your website from those of your competitors.

Over the last two decades, we have helped create over 1000 websites for dental practices all over the country, and, with our knowledge and expertise, you can rest assured that you will have a successful website that can attract patients 24-hours a day, 7-days a week. By delegating the creation and maintenance of your website to our friendly and experienced team, you can focus your time and efforts on looking after the dental needs of your patients.

The profile of your dental practice

To create a bespoke website, we use the 7 Ps of dental marketing, putting together the information that we need. We will speak to you and your team to address all aspects of your practice.

First, we will look at the profile of your practice and the unique selling points that make you different from your competitors. To put together an effective profile, it is worthwhile researching what your competitors offer and where there are gaps in the market. By addressing these gaps, you can attract patients who are unable to find what they are looking for elsewhere.

All this information will be put together to create an eye-catching homepage that is designed to attract the attention of the visitor within the first 5 seconds so that they click and explore the rest of the website to find out what you have to offer. Once they enter your website, you have to make sure that the content answers all their dental needs so that they do not have to resort to your competitors’ websites. This is where the remaining Ps of the dental marketing mix come into place.

The people on your team and the premises of your practice

By displaying plenty of photographs and information regarding your team members and the premises of your practice itself, we will personalise your website. So, when patients read about how the treatments and procedures work, they will be reassured by the confident and smiling faces of your team. This will help encourage them to book an appointment with you. Speak to us at Dental Focus today and find out more about how we address the other Ps of the marketing mix and how it helps create a wonderful website for you.

Tips for great dental marketing

Wednesday 22nd September 2021

Effective dental marketing requires knowledge, time and consistency. With continuous advances in information technology, it can be difficult to keep up with all the changes that are occurring unless one has the right knowledge and expertise. If you are looking to fill up your appointment books and boost the success of your dental practice, then speak to us at Dental Focus today. We are an award-winning digital dental marketing team and we can establish and maintain a strong marketing campaign for your dental practice that will help you stand out from the crowd and let people know that you are the best in town!

Making a good first impression

First impressions are very important and so, when a potential patient visits your website for the first time, they must be impressed by what you have to offer. We, at Dental Focus, have created over 1000 dental websites over the last two decades. We are here to help create a modern, bespoke website and an effective marketing system for you. With our knowledge and expertise, we can create a fantastic website that lives up to the current trends but also goes that extra mile to help distinguish your practice from the rest.

Google ratings and patient reviews

When considering a healthcare provider or other similar services, most people take into account the Google ratings and patient reviews. So, you have to build up a collection of positive customer feedback that reflects well on your dental practice as this will help reassure potential patients of your skills and service and encourage them to visit you to find out for themselves. Good quality and a high quantity of Google reviews are important for search engine optimisation (SEO) because it shows Google that you are reliable and presents good credibility to potential patients too. This can increase traffic to your website and boost awareness about the success of your dental practice in the long run.

Continuing to make an impression

Having a stand-alone website is not enough for dental marketing. You must regularly maintain and update your website. By working with us at Dental Focus, you will be provided with individually tailored articles and blogs that are written by our writing team on a monthly basis. These are based on search keywords that are popular in your local area. To do this, we use our specialised software to find out which dental terms are searched for most frequently in your area. Then, we ask our writers to create content that focuses on these terms. This helps attract patients who are either experiencing specific dental problems or already considering certain treatments and procedures. By coming across your content that involves the terms they were looking for, they will be encouraged to speak with you to find out more or book an appointment to visit you in person. So, talk to us at Dental Focus today and find out more about the techniques that we can use to help create a successful marketing system for you.

How to attract new patients with dental SEO

Monday 20th September 2021

Marketing is a complex and time-consuming process. With new programs being introduced all the time and advances in information technology, it can be difficult to keep up with all the changes. Dentistry has become an overcrowded market with dental practices available on every High Street and multiple dentists in each town or village – without good dental marketing, it is easy to get lost in the crowd.

Most people like to find out about healthcare services, such as dental treatments, online. Therefore, despite the amount of time it may take or how complicated dental marketing may sound, it is important that you address this matter strongly. By successfully doing so, you can help maintain the growth of your dental practice and bring in new patients through your door.

Speak to us at Dental Focus to find out how you can create a strong online presence with good search engine optimisation (SEO). We are an award-winning digital dental marketing team and we specialise in creating dental websites and maintaining dental SEO. We have been doing so for the last two decades, and, within this time, we have helped over 1000 dental practices create a strong online presence and attract new patients to their business.

What is dental SEO?

Dental SEO encompasses the techniques and strategies put together to help your website be easily found on Google when a potential patient searches for their dental needs in your area. Google advertisements and pay-per-click are highly effective in getting your website on the top of the list; however, this can be expensive to maintain, especially for small dental practices.

By speaking to our knowledgeable and experienced team, here at Dental Focus, you can find a cost-effective way of putting together a system that works for you 24-hours a day and 7-days a week, on a long-term basis and with a better return of investment. With effective dental SEO, you can work to get your website to the top of the organic listings generated by Google for dental searches in your area. There are many tried and tested methods that we use to maintain this for you so, speak to us today and delegate your marketing to our team.

Keywords for dental SEO

Keywords are very important for dental SEO. By finding out which keywords are most commonly searched for with regards to dentistry in your local area, you can make sure that you include these words repetitively and strategically throughout your website. This will help attract patients and keep them interested. Modified keywords are also effective for convincing Google that you have the answers that the patients look for. Using the keywords multiple times, including them in headings and page titles and making sure that they come up early on in your content are useful tips for boosting your SEO. Contact us at Dental Focus today and find out more about the different techniques that we can employ to help attract new patients and boost the success of your dental practice very soon.