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The importance of digital marketing and dental SEO

Friday 5th November 2021

There are many different techniques and strategies which are necessary to put together good search engine optimisation or dental SEO. Without dental SEO in this era of digital technology it is very difficult to attract new patients or help grow your dental practice. The majority of healthcare services are researched online prior to booking an appointment and this includes dental practices in your area. A word of mouth referral will most likely be followed up by a Google search and this is the same for leaflets and flyers through the door. When a potential patient types in the name of your dental practice then it is important that you have an attractive and modern dental website in place, with all the information that they could possibly need as regards their dental requirements. Likewise if they type in ‘dentist near me’ whilst in your geographical vicinity then you need to have measures in place which ensure that your website is one of the first ones to be listed, or you will lose that patient to another dental practice in the area.

Google my business

To help begin your dental SEO you need to put together a Google my business page for your dental practice. This involves entering your address and all of the contact details, such as telephone number, email address and opening times of your dental practice. You will also be able to include information such as your USPs and which areas of dentistry you specialise in. This will create a map of the area and Google will use this information to put you on the map pack. This is so that when a search for dental practices in the area is being carried out then Google will realise that you are a prime candidate and rank you at the top of the list. This is important because most people will not be searching your dental practice by name, but be looking for local practices in their area. If your name does not come up on the list, then you may as well be non-existent, because gone are the days where people would walk past your dental practice and decide to walk in and book an appointment to visit you in person.

It is also important to gather patient reviews for your dental practice to help show patients proof of the quality dental care and excellent customer service that you are able to provide at your practice. The more five-star ratings that you are able to receive and collate, the more patients will be attracted to your dental practice. They will see that you are reliable and trustworthy and that they’ll be able to get quality dental care when they visit you. Better Google ratings also help Google rank you higher up the list for dental SEO, again this will help direct more patients to your website. Speak to us at Dental Focus today and find out about the techniques and strategies that are required to do this and boost the success of your business very soon.

An attractive and educational website for a strong online presence

Wednesday 3rd November 2021

Dental websites have many purposes, not only do they boost the success of your business, but they do so by educating the general public about the importance of good oral health. Encouraging visiting the dentist on a regular basis, rather than only when an emergency strikes. Alongside an attractive dental website you also need effective search engine optimisation or SEO which helps people find your website, because without good SEO your dental website may as well be non-existent.

If you are new to marketing or you just need to focus your time and effort on looking after your patients’ dental requirements, then you should speak to us at Dental Focus. We are a digital, dental marketing team and over the last two decades we have helped over 1000 dental practices put together bespoke dental websites and excellent marketing strategies for good SEO. Marketing trends are changing all the time, so if you delegate the marketing aspect of your dental practice to our multi-award-winning team, then you can rest assured that you are in capable hands. With our tried and tested methods, we will help you boost the success of your dental practice and attract new patients to fill up your appointment books and keep you busy.

7Ps of dental marketing

To create our unique, modern and attractive dental websites, here at Dental Focus, we use the 7Ps of dental marketing to make sure that we address all aspects of your dental practice. We need to ensure that any visitor to your website will be able to find all the information relating to their dental requirements in one place. This is so that they do not have to browse the websites of your local competitors for further information, as this may distract them when we want them to focus their attention on you.

First we will create or perfect the profile of your business. This includes the name and branding of your business which has to be memorable and recognisable, so that the local people in your area recognise your name, whether they see it online or walk past your dental practice in person. The profile of your business includes your USPs and the fields of dentistry which you specialise in, and the aspects of your business that make you stand out from your local competitors. We will include the people on your team and the premises of the dental practice itself and this information will help personalise your surgery. We will talk about the different treatments and procedures that you carry out at your dental practice and we will make sure that all information is explained in an interesting and engaging manner which is also easy to understand and accessible to all. The website will also include the prices of your treatments and procedures, and the treatment packages that you can provide for your patients that they may not be able to receive elsewhere. Once this is ready we will put together a system which will help maintain good SEO, so that your website can be found by a wide audience, a proportion of which will pick up the phone to book an appointment to visit you in person very soon.

Dental marketing to help combat dental phobia

Monday 1st November 2021

Surveys show that more than a third of the adult population here in the UK are scared of the dentist. With good dental marketing you should be able to help them put aside their nerves and worries with respect to the dentist and educate them on the importance of visiting the dental surgery on a regular basis, to maintain optimal oral health. To do this you require an excellent dental website in place and you need techniques which help you maintain search engine optimisation or dental SEO. Here at Dental Focus this is our area of speciality and we will help put together an excellent system with our tried and tested methods, to attract new patients for your dental practice and boost the success of your business.

Encouraging dental treatments

First we will help you create a modern and bespoke dental website for your dental practice. This will be made up of all aspects of your business and explain all the different treatments and procedures that you are able to offer your patients. We will make sure that this information is presented in a way to be easily accessible, interesting to read and attractive. This is so that the patient feels like these treatments and procedures are necessary for them and that you are the best place to have them carried out at. Your website will be highly engaging and personalised, so that the patient feels as if you are addressing them directly. Also it will emphasise the importance of a good dental hygiene routine and visiting your dentist on a regular basis to maintain good oral health.

Dental SEO

Once you have an excellent dental website in place we will work to create strong SEO for your website. For good SEO you need to have measures in place which help Google recognise that you are a reliable and trustworthy website. To do so you need to build up good customer reviews for your dental practice. This is because the better the Google ratings that you have, the more you’ll be able to convince your potential patients and Google itself that you are able to provide high-quality dental care and good customer service at your practice. Good SEO requires that you know what your patients are looking for. You need to carry out plenty of keyword research to find out which dental terms are being searched for most frequently in your area. Use these terms to create your content and any new blogs and videos that you wish to add to your website or social media pages.

Social media is also very important for dental marketing, and with over 3 billion of the adult population present on at least one form of social media, it is an excellent place to widen your audience. You can engage with potential patients on a more informal basis where they will be able to ask you questions and hold conversations about their dental needs, so that you are able to encourage them to book an appointment and visit you in person. Speak to us today and find out more about dental marketing, so that you can put together an excellent strategy for your dental practice very soon.

Dental SEO vs Google paid for advertisements

Friday 29th October 2021

Dental search engine optimisation (dental SEO) is important for the success of any business, especially dental practices, in this era of digital technology where all businesses are advertising their services online. Dentistry has become a significantly overcrowded market over the last few decades as people have taken a keen interest in improving their oral health and the appearance of their smile. There are now multiple dental practices in most towns and villages so it is important that you stand out from the crowd. Research has shown that when looking for dental treatments and procedures, or any healthcare services for that matter, most people search for their answers and recommendations online. When they type a query into Google they are presented with a list of search results, and with effective dental SEO, your website should be at the top of that list for dental related searches in your area.

Google advertisements

The search results list is made up of a few different sections. It is usually headed by Google paid for advertisements, and although this is the most effective method of getting your message across and attracting new patients, it is a pay-per-click advertising solution and can be expensive to maintain especially for smaller dental practices. By investing in a good dental website and effective dental SEO you will have a system in place that will attract patients on a wide scale for a long term basis and continue to work for you with regular maintenance. Speak to us at Dental Focus today and let us put together an effective dental marketing plan for your dental practice. We are an award-winning digital dental marketing team and we specialise in creating bespoke dental websites and putting together excellent dental marketing strategies with effective dental SEO to help get your website across to an unlimited audience, 24-hours a day 7-days a week whilst you focus on looking after the dental needs of your patients and looking forward to filling up your appointment books very soon.

The map pack

Following Google advertisements, the remainder of Google’s search results list is made up of a few more sections. This begins with the map pack which is a list of the local dental practices in your area and a map to show where they are positioned in your town or village. To get onto this list you need a Google my business page which is a free tool provided by Google and helps you add all your contact information, and any other information which you would like your patients to know without having to browse your website to find.

Organic search results

The next part of the list is made up of the organic search listings and with the help of our specialised team we can put together an effective SEO strategy so you can be at the top of this list for dental searches in your area. This is the most important part of the list as it is free for you to climb and find a top position, and by investing in marketing and SEO rather than Google advertisements you have a long-term solution to your marketing needs, increasing website traffic and attracting quality patients to your practice who are already searching for the treatments and services that you have to offer them. Speak to us at Dental Focus and find out more today.

The importance of dental websites and how to create a great user experience

Wednesday 27th October 2021

Without effective dental websites in place, the growing number of dental practices in this country will find it difficult to attract new patients to help grow their business in this era of digital technology where the majority of healthcare services are now being advertised online. Most dental practices have good dental websites in place so if you do not have a website for your practice yet or you have a website which requires updating and modernisation then speak to us here at Dental Focus today without further delay to make sure that you are not losing out on potential patients to your competitors who may already have an excellent website in place for attracting patience to them.

There are many strategies which have to be addressed when putting together a good dental website and here at Dental Focus we have almost two decades of experience in creating dental websites which are optimised and regularly updated to help your patients, potential patients and Google (the search engine itself) recognise that you have the solution to the dental needs of the people in your area.

The importance of search engine optimisation

Google would like the user to have a good experience once they reach your website. This is measured by how long a visitor spends once they have reached your website and this determines where Google ranks you on the list for further search results. The longer people spend on your website the better your search engine optimisation (SEO). If you delegate your website to our specialised team here at Dental Focus then our role is to make sure that patients have a good experience on your website. We will ensure that the website is easy to navigate and accessible for all. We will make sure that your website works perfectly across all devices including desktops, laptops and mobile phones so that potential patients can find out what you have to offer wherever they are and whatever time of day or night it may be. We will make sure that if potential patients are unable to contact you because the practice may not be open at that time, then they are able to leave their details on a contact form so that you can get back to them later or they can add themselves to your mailing list for those who need further convincing before picking up the phone to book an appointment to visit you in person.

We use many different tried and tested methods to put together dental websites and our specialised team are continuously researching new marketing strategies which they can utilise to help make your website stand out from the crowd. We will find out everything we need with regards to your dental practice and your business as a whole and use this information to put together a website which differentiates you from the other dental practices in your area. Speak to us at Dental Focus today to find out how we use this information to create a fantastic dental website and excellent marketing strategy to help attract new patients to your dental practice!

Effective dental marketing to help you become the best dental practice in your area

Monday 25th October 2021

The establishment of the internet has meant that the last few decades have seen a complete shift of dental marketing to digital dental marketing. An excellent dental website and a strong online presence is the key to effective dental marketing in this era of digital technology without which it is not only difficult, but almost impossible to find new patients to enable the growth and success of your dental practice. With dental practices available on every High Street and multiple practices in some towns and villages, you need to have a strong dental marketing strategy to make sure that potential patients are able to find you and that you have something to offer that your competitors do not. Your marketing strategy needs to help you stand out from the crowd and show existing patients and potential patients that you are the best dental practice in the area and why they should visit you rather than the other dental practices in your area.

Delegate your dental marketing to our award-winning digital marketing team

Effective digital marketing requires time, dedication and knowledge. In your area of expertise as a dentist you may not have comprehensive knowledge with regards to the techniques and strategies involved in digital marketing and to complicate the matter further marketing, trends are changing at all times!

Here at Dental Focus we specialise in creating bespoke dental websites and digital marketing strategies for dental practices so contact us and delegate your marketing needs to our friendly and experienced team so that you can focus your time and efforts on looking after the dental needs of your patients.

An effective dental website

We will make sure that your website is easy to navigate and accessible across all devices including desktops and laptops, so that potential patients are able to find you wherever they may be at any time of the day or night. We will make sure that your website is optimised so that Google recognises that you are the best dental practice in the area and lists you at the top of any search results carried out with regards to dentistry by people in your geographical vicinity. We will also make sure that your website has plenty of opportunities for potential patients to leave their details for you to contact them at a more convenient time or for them to click and call, and speak to you in person as they may require further information about what you have to offer. Speak to us at Dental Focus to find out the different methods and strategies we will use to put together your website and how we will maintain this for you to make sure you are always one step ahead of the game and that potential patients prefer you over your competitors.

Call us today, we will help you find new patients for your practice, keep your existing patients happy and informed with regards to your practice. We will also encourage nervous patients to address their dental needs and enjoy better oral health. Boost the success of your dental practice with effective digital marketing!

How to create local SEO to attract new patients

Friday 22nd October 2021

If you are looking to grow and expand your dental practice then it is important to put together an effective dental marketing campaign to find new patients to join your practice. You may have heard of the term dental SEO or search engine optimisation. This is a key factor in successful marketing in this age of digital technology and without it your marketing campaign may as well be non-existent because people will be unable to find what you have to offer. Here at Dental Focus we have over 2 decades of experience and in this time we have helped over 1000 dental practices put together a marketing system and dental SEO which work together to attract patients 24-hours a day 7-days a week, to help boost the success of their business and make them stand out from the crowd. We have a portfolio of tried and tested methods which we can personalise for your dental practice to help put together a successful marketing strategy and SEO campaign for you.

Local SEO using keywords

Local SEO for dentists involves keyword research which targets specific treatments and procedures but modifying the location to your town or village. To do this you need to find out which dental terms are most commonly searched in your area and add the name of your area to this term. For example, if dental implants are the most popular treatment procedure in your area and you are located in London then ‘dental implants London’ would be your keyword which you would use repetitively and strategically throughout your website and the content that you produce to attract quality patients who are already searching for this specific treatment procedure. Local SEO helps boost your position in the Google Search results list and helps patients in your area recognise that you have the solution that they are looking for.

Google my business

Another effective tool for helping to boost your dental SEO, namely local SEO, is by creating a Google My Business page. This is a free tool provided by Google which allows you to enter the contact information, including your address, telephone number, email address and any other details that you would like to include about your dental practice, including your opening times and a link to your website, and this puts you on the map pack for dental practices in your area. This means that when a potential patient types in ‘dentist near me’ in your geographical vicinity, then they are presented with a map showing the local dentists in the area, and your name will be listed on this map. This map is presented near the top of the search results list so it is highly important that you have your name on there to attract the attention of potential patients and it usually includes a click to call feature so they can contact you immediately where necessary.

Speak to us at Dental Focus today to find out more about how dental SEO works and how you can use it to your advantage and let your patients know that you are the best dental practice in your area and why they should come to you to address their dental needs.

Convert more leads into patients

Wednesday 20th October 2021

What is DenGro?

Practice-friendly and designed for dentists. The DenGro CRM and marketing automation software helps dental teams capture, nurture and convert more of their treatments.

Dental Focus clients receive a 15% discount

With DenGro you can..

Collect leads automatically

DenGro pulls leads from your website and marketing activity, so you don’t have to search to find them – you’ll never lose a lead again.

Organise leads automatically

Leads are pulled on to DenGro’s unique task based dashboard, ready for the team to follow-up and convert.

Know when you have a new lead, instantly

Real-time, new lead notifications tell you when a new lead has registered interest.

Forget about remembering to follow-up

Smart follow-up reminders help you understand who needs contacting, when and how.

Stay on track, keep converting

DenGro’s unique task flow helps the team stay on top of tasks, follow up leads and keep momentum. Stay efficient and effective and keep converting.

Find out what’s working, and do more of it

The reporting area gives you complete visibility and tracking; see where your leads are coming from, how much potential revenue is in your sales pipeline and how well are your team managing it

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Book A Free Demo

Dental Focus clients receive a 15% discount

Making sure your dental website has the solutions that patients are looking for

Wednesday 20th October 2021

The majority of dental practices have good dental websites in place to advertise their treatments and procedures. As most dental practices offer similar services, dental websites can be quite similar in content so it is important to find ways that help you stand out from the crowd. There are many different techniques and strategies that are required to put together a website that is bespoke, modern and differentiates you from your competitors whilst using marketing techniques to attract quality patients who are interested in what you have to offer. Speak to our friendly and experienced team here at Dental Focus to find out about dental websites and how to make the most out of your website and boost the success of your business. We are a multi award-winning digital dental marketing team and we specialise in creating dental websites. Over the last two decades we have helped over 1000 dental practices put together fantastic websites which we maintain on a regular basis so that they continue to play a major role in the growth and success of the dental practice.

The role of keyword research in good dental websites and SEO

To make sure you are on the right track and to be aware of what potential patients in your area are looking for, our specialised team will carry out keyword research to find out more about which fields of dentistry the local people are interested in. After finding out what your keywords are, the next step is to customise your content to include those keywords repeatedly and strategically throughout. This is known as on page SEO and helps optimise your website so that it can rank higher up the search results list on Google and get your message across to a wider audience. Our specialised writing team will create on-site articles for your website on a monthly basis which include these key terms so that you have fresh content uploaded regularly to help attract and retain the attention of your existing patients and potential patients who are looking to find out more about a specific treatment, procedure or dental issue. For example, if Orthodontics is the most popularly searched dental term in your area then we will focus the content that we write on orthodontics and the different subsections of this field of dentistry and we will use it throughout your website from the home page to your blog articles help make the most of the knowledge that this is what patients want to find out more about. By uploading fresh content you will boost your SEO and by strategically including keywords in titles, headings, subheadings and captions, Google will recognise that you have the solution for what patients are searching for and therefore list you at the top of the search results for these terms in your area.

Speak to us at Dental Focus today and find out more about the different methods that we can put in place to make sure that your website reaches a wide audience and help boost the success of your business very soon.

Good dental marketing for your existing patients, new patients and nervous patients too

Monday 18th October 2021

Dental marketing is important for everyone whether you are a newly set up dental practice or a well-established dental practice in your area, whether you are a small practice with 100 patients or a large nationwide group of practices with thousands of patients, without effective dental marketing it is difficult to promote the growth and success of your business. Here at Dental Focus we are a multi award-winning digital dental marketing team with over two decades of experience in setting up effective dental marketing strategies for dental practices all over the country. With the help of Dental Focus, you will have a dental marketing system which will work for you 24-hours a day, and even when the practice is closed we will have methods in place for patients to contact you so that you will not be losing out on any prospective leads whether it may be early in the morning or late at night.

The importance of a good dental website

To begin your dental marketing strategy you need an effective dental website which is highly attractive, helps you stand out from the crowd and your competitors. It will educate your potential and existing patients with regards to the importance of visiting their dentist and addressing their dental needs and it will tell them why you are the best dental practice to do this. Patient loyalty is slowly phasing out and although most dental patients used to have a good lifetime value, with effective dental marketing other dental practices may be able to lure away even your most loyal of patients. Your website is the key to your marketing strategy and it is the virtual front door to your practice. To help attract potential patients your website needs to be welcoming, appealing and encouraging. This is because here in the UK a significant percentage of the population have some degree of reluctance towards visiting the dentist despite knowing how important this is in looking after their oral health, and over 10% of adults have dental phobia and avoid the dentist completely.

Here at Dental Focus we specialise in creating fantastic dental websites and putting together effective dental marketing strategies, and over the last two decades we have done this for over 1000 dental practices so you can rest assured that we have excellent tried and tested methods that we will put in place to help you too. We will put together a modern and bespoke website which like all other dental websites will inform patients with regards to the different treatments and procedures that you offer whilst explaining the importance of looking after their oral health at the same time, but present this information so that it is accessible for all and address nervous patients specifically to help ease their worries and anxiety to encourage them to speak to you in person, so that you may coax them into booking an appointment and visiting the practice. Speak to us at Dental Focus today and let’s put together a dental marketing strategy straight away so that you are not losing out on any more patients and we can work together to promote the success of your dental practice!