Dental Focus presents an information-filled webinar to drive more patients into your practice.

In this Webinar, we cover:

– The steps you need to take to dominate Google in your area.

– A new feature released by Google to help you remove fake or offensive reviews.

– The key ranking factors to top the map listings on Google.

Presented by:

Jamal King – SEO Manager

Naz Haque – Google Consultant

Raheem Syed – Operations Executive

Request review removal link:

https://support.google.com/business/workflow/9945796

The post Why the Dentist Next Door Has All The Patients: Local SEO first appeared on Digital Marketing for Dentists in UK | Blog by Dental Focus.

Are there different ways to get onto Page One?

There are actually two ways in which a business can appear on Google page one. These are through paid advertising, otherwise known as Google Adwords and through organic rankings with dental SEO. 

Organic rankings are fickle, unreliable and take more time than many businesses have to achieve results. Through consistent use of SEO relevant content, appropriate social media marketing and activity on your website, your business will organically move through the rankings to come closer to that page one goal over a certain amount of time.

However, the first 3 or 4 websites on any given page one search are placed there by Google Adwords. If you are serious about your marketing strategy and allow it to work for you, then perhaps it is time to invest in a dental SEO expert and work out a budget to pay Google for the right to be in this place. 

By using this ‘Pay Per Click (PPC)’ advertising strategy, you are speeding up the process whilst still playing the game and competing with many other businesses whilst improving your chances of being seen by those who matter: your patients. 

What is a pay per click advert?

PPC advertising is how Google has collected billions of dollars of revenue. What works for the advertiser is that you only pay when a person clicks onto your website. By placing your website at the top of page one and where all the buyers are, Google has the aim for your business to succeed because they benefit from it as well. We need to inform Google who your ideal patient is so that when they search for a topic using any given keyword, your results will appear where the buyer is ready to click.

When you use Google Adwords you can decide on the wording of the advertisement, you can choose the target audience, your daily budget and your per click budget as well. From there it runs like an auction where you pay as much as you want and you see where you rank. 

Although a business placed above you has more than likely paid more for their advert, the other factors that are the fundamentals of Google such as keyword choice plays an important part which can give you that leading edge. In fact, we have found that in certain locations, the dentist’s name, their qualification and a few informative snippets such as 0% finance and a price for a service can offer exceptional click through rates.

The post Dental SEO: How quickly can you get onto Page One? Part Two first appeared on Digital Marketing for Dentists in UK | Blog by Dental Focus.

Remember, there is no such thing as page two. By understanding this, you are going to be wholeheartedly focusing on bringing your company up in the Google page search rankings, with dental SEO, so that your website can appear on the most desirable page one. 

But how quickly can you bring your website up from the depths of the web and into visible search engine results on page one? If you have access to the right skills, tools and expertise, then this can actually be done within minutes. 

This has actually been accomplished by our experts notably three times before, but of course, this 120 second or so goal does rely on a few variables to make it this easy. For any company however, an hour is a respectable amount of time to identify the correct factors within your web pages to be picked up by Google and move up to page one. 

We have a webinar available on our website titled ‘Google Page One in 60 minutes’. We are confident that many of the businesses that we work with will be able to appear on page one within 10 minutes, but this will depend on how competitive the keywords are in the searches. 

For example, dental practices in London may find that the keyword searches are far more competitive than for a smaller practice located in Frome. If your practice specialises in a certain treatment, such as dental implants, then your prospective patients who are searching for your services will be looking for more specific keywords. It will be easier for Google to identify your business and bring your results up on the first page through these more specific and less competitive keywords.

This is only one factor of the more than 200 that Google uses to determine Google page rankings, so don’t let this discourage you if your business is in a more prominent area and offers a range of services. Our SEO scientists are here to provide you with these very real results in a very short amount of time so you can start to reap the rewards sooner.

Tell me more about this webinar

The webinar, found on our Dental Focus website is located in the ‘Google section’. Just scroll down to the bottom and a webinar titled ‘Google Page One in 60 minutes’ will be at your disposal. This valuable content essentially offers you an insight into what it is we do here for you at Dental Focus and gives you the basics so you can learn for yourself the fundamentals of the Google search engine.

If you apply the guidelines that we suggest consistently, there is no doubt in our minds that you will get to page one. 

In part two we will cover the two ways that you can get your dental website to page one, Google Adwords (pay per click/PPC) and organic rankings with dental SEO.

Brought to you by the leaders in dental marketing, Dental Focus.

The post Dental SEO: How quickly can you get onto Page One? Part One first appeared on Digital Marketing for Dentists in UK | Blog by Dental Focus.

What can we learn about Google to improve our chances of reaching and staying on page one?

Watching it evolve over the years has taught us a few things. Certainly we can say that history repeats itself and there are cyclical motions that we can begin to predict and work with. That is why it is good to know what happened in 2001. You are able to see the behaviours and the mindset of Google alongside it’s growth and what it considers to be important. 

What does Google consider to be important?

Google page one is always about relevance. We need to consider how relevant your website is to your product and more importantly, are you the most relevant between you and your competition?

The definition of relevance by Google has evolved over the years, much like how Google itself has evolved. In 2001, it meant keywords. You needed to ensure that you had the same keywords as what an individual was searching for. It coupled this with how many people link to you, which was a reference to how popular you were. 

It then began to evolve into deciphering who is linking to you and seeing what those websites were about to ensure authenticity. Here we saw Google counting these links again to decide how popular you are. This is the foundation of dental SEO.

The more popular you are, the greater likelihood will be that your company is one of the first pages to appear on the first page of a Google search.

As we evolve further again over the years, we begin to see the filtering of websites that were not produced cleanly and checking to see whether a website is spamming the system with a keyword density that is too high. The content that is produced will be penalized if it is not readable and authentic. 

One page websites are OK, and do OK, but the most successful websites these days are big 30 to 50 page websites with a lot of relevant, readable content. If you want to be number one in the searches, then you need to think big. 

Furthermore, we must ensure that the links are strong, such as BBC or strong PR links. It is not just about how many links you have but who is linking to you.

Today, Google analytics has become a minefield. There are about 200 factors that are considered as to whether a website and its content is relevant enough to appear on the infamous page 1. At Dental Focus, we hone in on the most important factors for our dental SEO clients as well as our website development clients.

How can we ensure that we are relevant?

Some honest effort needs to go into producing relevant content and keywords with some emphasis on finding what the most profitable keywords are for a given website or topic. We then must work on growing the content constantly and consistently and then distributing that through social media.

The content needs to have reputable links that we can source from and by distributing what we can through social media, we will be able to link back to many sources as we reach a greater base of followers and potential clients.

The main take home message here for dental SEO is that it is all about content. Content and appropriate activity will deliver that page one result that will bring in those new patients through your doors and allow you to grow your business.

Brought to you by the leaders in dental marketing, Dental Focus.

The post Dental SEO: Why do you need to be on Page 1 of Google? Part 2 first appeared on Digital Marketing for Dentists in UK | Blog by Dental Focus.

Although for many, it may seem to be a pipe dream to appear first on the search results for any business, it is actually critical for a company that is serious about growth and their success to work toward this goal and to make actionable steps in a plan to appear on the first page of Google.

Why is it so important? Because unfortunately, there is no page 2. Yes, we know there is, but how often do you click it when you are looking for information for yourself? It is only individuals who are looking for themselves or their own business do they regularly look beyond the first page of their Google search results.

It has been found that people would rather enter different keywords or change their search questions time and time again and continue searching through that first page of google, rather than press ‘page two’.

So if you want to grow your dental business, if you want to attract the ideal patients and get new bookings, then you must be on page one of Google with dental SEO. If you’re serious about your business and your name, then you need to aim to have your name appearing as the first hit on the first page of a Google search. This is fact.

So, how do you get to page one?

You can invest years of your time into understanding search engine analytics and the evolution of Google since 2001 and work tirelessly to produce relevant and continual content to stay ahead of the ever-growing competition, or you can work with Dental Focus, masters of dental SEO, and take advantage of the skills, dedication and experience that our team has to offer.

But don’t take our word for it, let’s take a quick look at how a learning curve of more than 20 years can produce visible, relatable results on Google so that we can begin to grasp the depth of how this process is continually evolving and changing.

In the year 2000, Krishan Joshi was studying Accounting and taking advantage of the high speed broadband that he had in his dorm room. Like many others in the DotCom boom, he was seeking to become a digital millionaire.

Not surprisingly, he did achieve relative success with his website ‘download free films’. With 20,000 UK and US based members, this website reached number one on both the Google and Yahoo search platforms.

Since then, Joshi has achieved success for a range of different businesses, whether it was the rise of the Mouth Cancer foundation, through people wanting to make donations because they had come across a website and subsequent information by Joshi and his team, then moving onto Dental Implants London and further into cosmetic dentistry, Google Page 1 and dental SEO has always been a passion and talent.

In part 2, find out more about what we can do to improve our chances of reaching and stay on page one of Google.

Brought to you by the leaders in dental marketing, Dental Focus.

The post Dental SEO: Why do you need to be on Page 1 of Google? Part 1 first appeared on Digital Marketing for Dentists in UK | Blog by Dental Focus.

 

Has your practice been marked as ‘Temporarily Closed’ on Google?

We have seen cases of practices being marked as ‘Temporarily Closed’ on Google. We are encouraging clients to keep practices ‘marked as open’ because ‘marked as closed’ hides your practice from local search results and hides the call button on the Search Engine Results Page (SERP).

The post How to turn off ‘Temporarily Closed’ on Google MyBusiness map listing first appeared on Digital Marketing for Dentists in UK | Blog by Dental Focus.

Online marketing is a cornerstone of any successful marketing strategy. Once you’ve taken steps to establish your presence online, the next step is to plan how you intend to attract new patients to visit your website so they can find out more about your practice and the treatments that you offer. While you may have invested a great deal of money in your website, if it doesn’t appear high up on natural search results then quite simply your website isn’t doing its job.

A brief guide to SEO

Search Engine Optimisation, also known as SEO, is a term used to describe the process of making your website visible to major search engines, with the aim of pushing your website higher up in the page ranking.

One thing factor you need to be aware of here is that SEO is an ongoing process – one that never really comes to an end. As internet trends change, and as your rivals conduct their own SEO, you will find that your page ranking will fluctuate over time. The key then is to think of your practice website as a constant ‘work in progress’, something you need to work on to ensure your website keeps its place at the top of the Google ladder.

SEO basics

At its most fundamental level, good SEO starts with your practice website. Your website should be clean, crisp, and fast to load. Too much information can be distracting, and if your site looks unprofessional, this can easily put patients off. All of these things directly influence whether visitors to your website decide to click on for more information, or look elsewhere. Whichever option they decide you can be sure that all of the major search engines will keep a log of your user activity and will take this into account in your page rank.

Once you’ve got the basics sorted, the next thing to consider is your website content. Google loves fresh new content, and one of the best ways to boost your SEO is to write a practice blog. This blog can cover anything relating to your practice, but should aim to engage readers and encourage them to read on, or contact you for more information. You may for example like to give oral health tips in your blog, or discuss the latest ‘hot topics’ that have come up in the news. All of these things help you to engage with your readership and establish your practice as the authority on local oral health issues, while boosting your SEO at the same time.

Social networking

Social media is one of the major ‘buzz words’ in online marketing at the moment, and can be a powerful tool to help you build your practice brand. As well as giving you the chance to engage with your patients in new and innovative ways, social media is also an excellent way to boost your SEO. By encouraging patients to ‘share’ or ‘like’ your practice website you are building a network of natural links back to your website which search engines will register. These help to boost your page ranking and also have the added benefit of giving you a form of free advertising to your patients’ friends and followers.

For further benefit you should encourage patients to share your blog posts as often as possible. If you write an informative blog about oral health, why not ask your readers to share it if they find it useful? Again this will build more links back to your website and will also help to establish your practice’s expertise.

Further tips

Good quality content is at the heart of all good online marketing. If your content is good, and engaging to read then you have a strong foundation to help boost your practice’s page rank. The secret is not to see social media as an advertising space, as no one wants to be bombarded with adverts all the time. As such it is far better to see it as a platform through which you can communicate with your patients and engage them in discussions about their oral health or other related issues.

Don’t underestimate the use of comments either. Comments can be an excellent way to boost your SEO, as an active comments section boosts your ‘social’ search ranking and will also affect where your post appears on news feeds. It is important here that at least one member of your team regularly checks the comments sections on your website and social media so as to encourage responses and answer any questions that may come up.

SEO for business growth

Search Engine Optimisation is a complex and involved task, but one that can generate huge returns for your practice if done well. With a carefully planned, well-executed online marketing strategy you can attract many new patients to your practice, who may spend hundreds if not thousands of pounds on dental treatment with you over the coming years. To help you make the most of your online marketing efforts, contact an experienced dental website marketing team today.

For more information call 020 7183 8388, or visit www.dental-focus.com

About the author:
Naz Haque aka the Scientist is SEO Project Manager at Dental Focus ® ‘Websites for your profit’. Naz has a background in mobile and network computing, and has experience supporting an A-Z range of blue chip brands from Apple to Xerox. As an expert in Search Engine Optimisation (SEO) Naz is passionate about helping clients build strategies to enhance their brand and increase the ROI from their dental practice websites.

The post Using Social Media To Boost Your SEO first appeared on Digital Marketing for Dentists in UK | Blog by Dental Focus.

Did you know humans account for less than 40% of global web traffic?

Bringing traffic to your site is important, but then engaging with some of that traffic is crucial. This is especially true since over half the recorded visits to a site may not even be by a human.

Statistics show they are by ‘bots’ etc and the ‘bots’ presumably will not ever require dentistry. So instead we concentrate our efforts on relating to the ‘human’, emotional concerns of the 40% who are real people and interested in dental health. That is why, not only do we Search Engine Optimize our dental websites, we also emotionally relate to the ‘humans’, by featuring content that will engage them.

See the chart showing the statistics:

http://www.sitepronews.com/2014/03/07/humans-account-less-40-global-web-traffic

The post Web Traffic first appeared on Digital Marketing for Dentists in UK | Blog by Dental Focus.

(The Changing World Of SEO, Dental Focus, Private Dentistry, February 2014)

Are you interested in the changing world of SEO? If so, click below to read our dentaltown blog!

Keep an eye out for this article in this months edition of Private Dentistry too! (above)

http://www.dentaltown.com/Dentaltown/Blogs.aspx?action=VIEWPOST&b=141&bp=818

The post The Changing World Of SEO : Dental Focus In The Press! first appeared on Digital Marketing for Dentists in UK | Blog by Dental Focus.

Has all site traffic ceased? If so, maybe Google can’t find you. “Google” your brand name to check. If you can’t find your Dental Practice or brand there may be an issue. It could also be that Google Analytics tracking has not been set up correctly.

Did you implement a relaunch to recover from a Google Penalty and find that you still can’t be found on Google? Maybe the penalty is still active and there are other factors that you have to address to remove the penalty?

If you are receiving organic traffic, but just at a reduced rate, it could be that a certain section of the site, such as the blog, doesn’t have the proper tracking code placement. Possibly something has gone awry with your link structure. Look at organic traffic by Landing Page. Look at post-launch vs a comparable time pre-launch and find the ones with the largest loss. Maybe a landing page, previously showing as a top performer, has been redirected to a new URL?

Have certain keywords disappeared from the focus/theme of the page?  

Have you activated settings on your robots.txt restricting search engine access? Did you change hosting or server? Communication issues between visitors, the host and server can lead to a delay in content delivery or in fact “timing out” of content. These issues leave a search engine with no way to view your site.

Summary

The above may help you to pinpoint the cause of reduced traffic. Or perhaps there is simply a design/code flaw or flagrant over-Search Engine Optimization, which Google wouldn’t like. Of course, even with a well-planned relaunch, you may suffer a slight traffic loss until Google (seeing a changed site – design/code/copy), assesses the changes.

Or, if you wanted a really well revamped and effective Dental website, you could have just contacted Dental Focus.

The post Website relaunches affect ranking first appeared on Digital Marketing for Dentists in UK | Blog by Dental Focus.