How to dominate Google?
There are numerous dental practices in any given area and to make sure you stand out from the crowd you need to be positioned at the top of a Google search results list. This will help you attract any new patients that are looking for a dentist and is known as ‘Google domination’, which is important for the success of any dental practice in this modern age.
Book a consultation with Dental Focus Marketing to find out how Google domination works, and the strategies used to help increase the success of your dental website and your dental practice.
We begin with creating a really good website for your dental practice, which is vital for existing patients and for attracting prospective patients. Digital marketing is here to stay and without a modern and attractive website and good dental marketing it is difficult to attract new patients. A good website will provide all the information about your dental practice for the attention of your existing patients and also potential new patients. It will include reviews of your practice to help reassure patients that they will receive quality dental care and good customer service at your practice.
There are three types of search results on Google; firstly there are the paid advertisements, followed by Google Map results, which is then followed by the organic listings which are a list of websites that meet the search terms. Our aim will be to keep you on the first page of any search results regarding dental requirements in the locality and be as close to the top, if not the top position, underneath the paid advertisements and map results as possible.
Google reviews and SEO are important in maintaining the top spot on the first page of the search results, as unless you are paying for advertising, the other 2 types of search results are generated by Google and are dependent on how relevant Google finds your website to be. Page 2 of the search results is now considered non-existent as modern, hectic lifestyles mean that people are too busy to keep looking through a long list. Here at Dental Focus Marketing, our knowledge and expertise has shown that to dominate the top spot and be recognised by Google, it is important to have lots of content. Our copywriters work continuously, to write onsite articles and offsite blogs which are uploaded on a monthly basis, to help keep your dental practice relevant with Google. These articles and blogs are published on your website as onsite articles and we also write offsite articles which are published on PR sites, publication sites and editorial sites and are then back-linked to your website. This information is indexed by Google which helps increase SEO and boost your Google domination. Your website is your asset, so speak to us at Dental Focus Marketing to help you maximise its potential.
There are approximately 200 different aspects to the algorithms involved in Google domination and these are always changing. It is important to have a good dental marketing team to help you navigate your way through the system and reach and maintain that top position on the search results page. We at Dental Focus Marketing are here to help you so speak to our experienced team today, we will take care of your digital marketing worries and help increase the success of your practice soon.