Social Media for Dentists

Dental Focus Marketing $ Suite 59, 738 Burke Road, Camberwell Vic 3124, Melbourne, Australia (03) 8362 3319 Dental Focus Marketing

We've been working with the DFM team for both our clinics since last year. The content and service they've offered is just beyond our expectation. Thank you Geeta and Sean! Looking forward to another successful year with your team!

Why Does Social Media Marketing Matter For Dentists?

As you may already know, merely creating social profiles for your dental practice will not bring you much success, and that's probably why you are here. You simply don't have the time to manage your social media and your practice manager has no idea where to start. That's ok, we can fix that for you.

We understand the impact a properly managed Social Media presence can have, especially on boosting PR and brand awareness of a practice within its local area. Simply put, Social Media for dentists matters.

Here are some facts...

Social Media for Dentists

75% of people admitted they purchased a product or service because they saw it on social media. If you're an active dentist on social media, the things that you post help answer the questions customers have about your dental practice, making you into a more credible option for your prospects.

By 2021 the dental industry is projected to be worth around $36.8 billion! That's a lot of teeth! A good social media presence gives dentists the chance to earn patients confidence and build relationships through showing friendly images of your team, of your work (before & afters) and positive comments from patient experiences.

49% of people say they share content because they believe it's informative and valuable to others. When your audience finds your posts helpful, they'll be more likely to share them with friends and family.


Percentage of people who purchase because of Social Media

What's included in your Dental Social Media Plan?
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Creation & Planning of content: A mix of content, including personalised, informative, entertaining and educational content to encourage shares and likes

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Video posts: to boost your engagement and capture your audience's attention. Videos have 80% more engagement than static posts

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AHPRA Compliance content: Content is always checked against AHPRA Policy. Social Media for dentists must be compliant.

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Personalised graphics: we create graphics that always carry your logo and brand colours.

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Scheduling of posts & Reporting: we schedule your posts ahead of time and you receive a monthly report

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Guidance and direction: When and if you need us, we are always here for you

Dr Cherian Thomas
Dental Focus Marketing $ Suite 59, 738 Burke Road, Camberwell Vic 3124, Melbourne, Australia (03) 8362 3319 Dental Focus Marketing

Thanks heaps Karoll for your thoughtful, beautiful posts. Your ideas are really engaging. Your flexibility on including last minute changes is really appreciable.


  1. Experts save you time – Save time stressing over what content to create and post every month
  2. Managed content and AHPRA guidance
  3. Build brand recognition – Consistent and personalized posts aligned to your brand
  4. Increased traffic by using proven strategies
  5. Engagement and relationship building with dental marketing techniques that build meaningful connections

We work in partnership with Dental Practices

Social Media
FAQs about social media for dentists answered by Dental Focus

When marketing and promoting your dental practice in 2023, you must consider how social media will play a role.

After all, if a company or business doesn't have a social media page, this can not only impact how the company interacts with potential patients but also be extremely damaging to the site's SEO. But where do you begin?

At Dental Focus, we can help. We have been overseeing the use of social media for dental practices since Facebook and Instagram first launched, and we can advise you on the best options for your dental practice to expand successfully.

Of course, you may have some questions, and here, we will aim to answer some common queries we receive.

What social media platforms do dentists use?

Dentists may use social media platforms to promote their work, engage with patients, and share information about dentistry and oral health.

Facebook is a popular platform for businesses, including dental practices, to create pages and share updates, pictures, and information about their services.

Next is Instagram. Instagram is a platform that allows users to share photos and videos, and it can be a great way for dentists to connect with patients and share useful information about oral health.

It may be helpful for your surgery to use multiple platforms to reach a wider audience and engage with patients differently.

How can I promote my clinic on social media?

First, you will need to have an active presence on social media; this means posting blogs, vlogs and other bits of relevant information each day to reach the widest audience possible.

You should also aim to engage with patients on social media by answering questions and responding to feedback; this is a big job, so when you contact Dental Focus, we can oversee this area.

Do dentists use social media?

Yes, many dental practices use social media platforms such as Facebook, Instagram and Twitter; this helps with the site's SEO and allows dentists to reach a wider audience and engage with patients in a more informal way. All social media platforms are also great places to post vlogs and other bits of information about dental practice, so if you aren't on social media, your dental clinic is missing out!

How do I promote my clinic on Instagram?

Instagram is a visual platform, so you should aim to use visually appealing content, which could be before-and-after pictures of dental procedures that your team has performed or videos guiding new patients around your clinic.

You should also use Instagram stories, as these are very popular short videos that you can use to showcase what it is that your dental team can offer.

Why do dentists need social media?

In short, it is a simple and cost-effective way to promote your work, and it is also very effective at attracting new patients to your clinic.

Social media can help your surgery build relationships and allows an easy way for your team to stay up to date with relevant dental news.

What compliance challenges exist with social media marketing for dentists?

There are a few, but advertising your services is an important one. Dentists are subject to the same advertising regulations as other businesses, meaning their social media posts must be accurate and not misleading. Your team should be careful to avoid making false or exaggerated claims about their services, and they should be transparent about the limitations of their treatments. All content should adhere to the AHPRA regulations.

Dentists also must ensure that all posts that reference treatments have appropriate treatment disclaimers and avoid posting testimonials from patients to avoid AHPRA compliance issues!

Let us take care of your dental practice's Social Media, because just like a smile... First Impressions lasts!
experts Chloe Geeta Sean

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