When it comes to running a dental surgery, it is important to know what is required to make it a success. Yes, of course, you will need staff that have quality training, top-notch hygiene and a snazzy looking waiting room, but even with all these things, the most important area of any successful business has been overlooked – how to attract patients to your surgery. In years gone by, flyers being sent to the local community was all that was needed, but in the digital age, your surgery is likely to need more of a web presence to boost your patient list.
This is where our marketing team at Dental Focus comes in!
At Dental Focus, our area of expertise is search engine optimisation, or SEO, which will help to boost your surgery’s website with some targeted dental marketing. Our team ranges from website designers to article writers, all geared towards the same goal; to make your dental surgery a success and take it to the top of search engine rankings.
Curious to learn more about dental marketing before deciding if we are the right marketing team for you? Here, we answer your top 5 questions about what we do and SEO in general.
What is SEO?
SEO is the process of improving the quality and quantity of organic traffic that comes to your website; in layman’s terms, it is a set of procedures that will get your surgery page to the top of Google searches. Our dental marketing technique at Dental Focus will involve an initial sweep of your surgery page’s SEO, after which our team will devise a comprehensive and personalised plan to get your site SEO ready and convert site visitors into real-life patients!
Do you have the expertise required to turn the surgery site around?
At Dental Focus, we have nearly 20 years of working with dental websites and have helped thousands to become at the top of unique Google searches. Our team is composed of specialists in every area you can think of and we even have a client liaison team, should you be unhappy at any stage of our work.
How will I know that your strategy is working?
Firstly, there will be a noticeable increase in the numbers of people visiting your site. Next, your surgery phone will start ringing and you will have more online enquiries about what you do from people wanting to join your surgery.
In short, you will have an increase in your business!
Can you make over the surgery site?
Yes, we can! At Dental Focus, our team frequently gives websites a makeover, to make the home page more engaging and to ensure that the tabs and pages follow a logical pattern, making them more user friendly.
How long does it take for your SEO plan to work?
In short, it depends. You will notice a positive increase in the first 3 months from hiring us, and within 9 months, there will be a noticeable increase in your patient list and website enquiries.
All treatment carries risks. Individual consultation is required with one of our practitioners to ensure that the treatment is right for you.