Dental Blog - Dental Focus Marketing |

Need some help with dental marketing? 5 FAQs answered by Dental Focus

Wednesday 21st April 2021

When it comes to running a dental surgery, it is important to know what is required to make it a success. Yes, of course, you will need staff that have quality training, top-notch hygiene and a snazzy looking waiting room, but even with all these things, the most important area of any successful business has been overlooked – how to attract patients to your surgery. In years gone by, flyers being sent to the local community was all that was needed, but in the digital age, your surgery is likely to need more of a web presence to boost your patient list.

This is where our marketing team at Dental Focus comes in!

At Dental Focus, our area of expertise is search engine optimisation, or SEO, which will help to boost your surgery’s website with some targeted dental marketing. Our team ranges from website designers to article writers, all geared towards the same goal; to make your dental surgery a success and take it to the top of search engine rankings.

Curious to learn more about dental marketing before deciding if we are the right marketing team for you? Here, we answer your top 5 questions about what we do and SEO in general.

What is SEO?

SEO is the process of improving the quality and quantity of organic traffic that comes to your website; in layman’s terms, it is a set of procedures that will get your surgery page to the top of Google searches. Our dental marketing technique at Dental Focus will involve an initial sweep of your surgery page’s SEO, after which our team will devise a comprehensive and personalised plan to get your site SEO ready and convert site visitors into real-life patients!

Do you have the expertise required to turn the surgery site around?

At Dental Focus, we have nearly 20 years of working with dental websites and have helped thousands to become at the top of unique Google searches. Our team is composed of specialists in every area you can think of and we even have a client liaison team, should you be unhappy at any stage of our work.

How will I know that your strategy is working?

Firstly, there will be a noticeable increase in the numbers of people visiting your site. Next, your surgery phone will start ringing and you will have more online enquiries about what you do from people wanting to join your surgery.

In short, you will have an increase in your business!

Can you make over the surgery site?

Yes, we can! At Dental Focus, our team frequently gives websites a makeover, to make the home page more engaging and to ensure that the tabs and pages follow a logical pattern, making them more user friendly.

How long does it take for your SEO plan to work?

In short, it depends. You will notice a positive increase in the first 3 months from hiring us, and within 9 months, there will be a noticeable increase in your patient list and website enquiries.

DISCLAIMER

All treatment carries risks. Individual consultation is required with one of our practitioners to ensure that the treatment is right for you.

Posted in Dental Marketing

What makes some dental websites unsuccessful? Our guide from Dental Focus

Monday 19th April 2021

Have you ever visited a web page and been immediately put off by its formatting? Or was there just something about it that you didn’t like?

In a world where seemingly everyone has a website, it is important that any website which is linked to a business represents the brand clearly, and is also, well, an attractive website! And as every dental surgery should now have an online page for patients to scroll through, having a functional website is necessary for your surgery to thrive and attract more patients.

At Dental Focus, we know how to turn drab, boring dental websites into successful parts of your business, which attract new patients and keep your surgery at the top of Google web searches. With nearly 20 years under our belts and with our team overseeing 1000+ websites, you can rest assured that when you choose our team to makeover your website, you are choosing the best!

But what makes some dental websites unsuccessful and boring? Here, our team highlights things to avoid with any dental web page.

No photos

Dental websites that have no photos are like chairs with 3 legs; the idea is there, but it is fundamentally flawed.

Any potential patient who visits your website is going to be looking for photos of what it is that you and your staff can offer. Whether its dental implants or non-surgical facial aesthetics, you need to have as many photos as possible displayed on your website to keep visitors engaged and interested. Simple!

Missing fees

We know that dental fees can be a bit tough to estimate, especially in areas such as adult orthodontics and dental implants, but if your website is missing on displaying fees then we can guarantee it will turn potential customers away.

When you hire our team at Dental Focus, we will devise a separate section for your surgery’s fees and make them clear to all those who visit the page, ensuring that they get the information they need to make your surgery the one they choose.

Slow loading time

Nothing turns people away from a website more quickly than a slow loading time.

Not only that, but a slow loading time will impact negatively on your site’s general SEO too, pushing it down any search engine rankings. Our team will ensure that your site’s home page loads within 4 seconds flat, to keep it high on the rankings and to prevent people from clicking away from it.

No blog

A weekly blog is a great way to boost your page’s SEO, but it is also a brilliant way to showcase what you and your staff can offer using specific keywords or phrases.

If you don’t have a weekly blog, you could be losing a shocking 91% of potential traffic to your surgery’s site.

Illogical order

Does your website follow a logical order? Is it user friendly?

If you aren’t sure, contact our team at Dental Focus to conduct an initial assessment of your site’s usability and ways to improve it.

DISCLAIMER

All treatment carries risks. Individual consultation is required with one of our practitioners to ensure that the treatment is right for you.

Posted in Dental Websites

Is your dental surgery site not attracting patients? Our dental SEO specialists can help!

Friday 16th April 2021

In years gone by, it was easy to attract new patients to your dental surgery.

You would send out flyers to the local community and perhaps hold an open day with some discounts to entice new sign-ups.

In the digital age, this technique is still very much part of attracting new patients to your dental surgery, but now it is done online. With almost everybody using the internet to access services, your surgery needs to have a branded site to compete. And if your site is not attracting customers in the way you need it to, you may be wondering how to change this.

At Dental Focus, making your website a success is a huge part of what we do. Our skilled marketing team can help with every aspect of your dental surgery site, from loading times to home page appearances to dental SEO, helping you to keep those new patients coming in droves.

But what exactly is dental SEO and how do we use it to boost your site’s click or conversion rate?

What is SEO?

SEO, or search engine optimisation, involves improving the quantity and quality of internet traffic that your dental surgery page receives.

Our dental SEO specialists know how to boost your page’s rankings on search engine results while also attracting more organic (or unpaid) traffic, so if you feel your website is not pulling its weight, call us today!

Key aspects to consider

Here are a few of the key considerations we look at when we give your site a makeover and get it ready for SEO.

Blogs

A key way we will boost your site’s rankings or SEO is with the use of a weekly, dental blog about your surgery.

Our marketing team includes a set of writers who can create unique, regular content for your website, helping it to stay at the top of Google rankings. Also, blogs are a great way to connect with site visitors, helping patients to scroll through the services that you and your team can offer.

Internal linkings

As odd as it may seem, when our team of writers are creating the blogs for your surgery page, they will be including internal links to other sites.

How does that help your business? Once again, it’s down to the SEO; Google bots place pages that have more internal links to trusted websites higher on their rankings and so, if you have a blog piece about dental implants that contains links to a site like Bupa, this will improve the visibility of your site on the ranking.

Mobile accessibility

Almost everyone uses a mobile phone or a tablet to access the internet and so, to keep your page at the top, we will ensure that it is mobile accessible.

This means compressing images, shortening loading time and ensuring that the page remains clear and visible when it is accessed from a mobile device.

Curious to learn more? Contact our team at Dental Focus today to see how we can help you.

DISCLAIMER

All treatment carries risks. Individual consultation is required with one of our practitioners to ensure that the treatment is right for you.

Posted in Dental SEO

Promises and proof; 2 areas of our patient attraction system at Dental Focus

Wednesday 14th April 2021

When you are looking for a service online, how do you know that the site you have clicked on can offer it to you?

When it comes to areas like cosmetic care, such as haircuts, manicures or even cosmetic dental care, chances are that you will look at the photograph gallery that each website has. After all, you want proof that the people you want to employ can do what they say they can!

And you’re not alone. When it comes to searching for any type of business online, more and more people want to see physical proof that what they want can be achieved, making photographs and even videos a must-have for almost any site, especially dental surgery sites.

At Dental Focus, we have constructed a unique patient attraction system based on this principle, so we can pass our knowledge of how to attract new patients on to you. We use the 7 Ps as part of our SEO strategy profile; people, premises, prices, promises, proof and products to makeover your dental website, turning it into an invaluable part of your surgery’s success.

In this article, we will be exploring our patient attraction system in relation to promises and proof, to display how we use these ideas to boost your internet presence and patient list.

Promises and proof

All dental patients deserve the highest level of care and so, when you choose Dental Focus to promote your surgery, we will ensure that your page reflects the promise of care that you want it to.

And, as mentioned earlier, a key way to display many parts of our patient attraction system is with photographs and videos. Photographs will display your patients receiving a high level of care, which will boost enquiries.

Proof will be in the images of gleaming white smiles after makeovers, with nothing to deter prospective patients, no equipment and no clinical terminology. This is the proof of your promise, which will lead to a higher level of interest if displayed correctly.

Qualifications and expertise

When we redesign your surgery site, we will ensure that there is a ‘staff profile’ page; this will utilise both the promise and proof section of our system.

With friendly photographs and a brief section discussing your staff’s qualifications, this is a great way to showcase the expertise of your team.

Videos

Personalisation is key to attracting more patients and what better way to do this than with a video?

This will enable you and your staff to talk through common procedures that you can perform (proof) with your promise about what your patients can expect when they come to you for it. Our team can offer you pointers on how to create one of these videos, so contact us for more information.

Reviews

Once again, these are an essential part of any dental website and tie into the proof and promise areas of our system.

We will create a review page on your site, allowing visitors to assess your suitability to provide services for them and their unique needs.

DISCLAIMER

All treatment carries risks. Individual consultation is required with one of our practitioners to ensure that the treatment is right for you.

Posted in Patient Attraction System

Stuck with dental marketing ideas for 2021? A quick guide to top ones from Dental Focus

Monday 12th April 2021

When it comes to attracting new patients to your dental surgery, there are a few options available to you.

The first is to send out flyers to the local community, but this can work out as rather wasteful and it can be ineffective – not everyone is going to be looking for a new dental surgery and with the COVID-19 hygiene restrictions, leaflet distribution may not be the best way to go!

Luckily, with the rise of more and more dental patients searching online for dental surgeries, you can attract new patients without violating hygiene issues and without spending an excessive quantity on leaflet design; with internet-based marketing!

And at Dental Focus, that is exactly what we specialise in. Our dental marketing can help get your dental surgery more patients and will transform your website from a mere web page to a valuable business tool, converting site visitors into patients and using the top SEO techniques to get web traffic from targeted groups online.

But what are some of our top dental marketing tips for 2021? Read on to find out!

Patient care

When it comes to the last year, most people have not been able to visit their dentist due to restrictions.

And now, as the doors begin to open again, your current (and potential) patients need to know that they will be safe when they visit you. When you choose us to undertake your dental marketing, we will ensure that your home page is up to date on all the latest COVID-19 related news, so your site users will know that you are putting their care first.

Social media

Even with the best digital marketing available, it is practically impossible for a dental surgery to get noticed without a social media page.

Not only does having a social media site improve your visibility and your rankings, but it also allows your brand to research a wider demographic of potential patients. If you want to learn more about how to maximise your surgery’s internet presence with social media, contact our team for more information.

Proof

High-quality dental care is your product and if you and your staff have received positive reviews in the past, then it is important to get that information onto your web page and increase the demand for your services.

After all, patients will always want something that is in high demand and if you can offer it to them, you will need to let them know!

Unique content

SEO is going to be key to getting your website noticed by internet users and one of the easiest ways to boost your rankings and get noticed is with unique content.

It could be anything from a blog to a set of videos or both, exploring what your team can offer. Our writers at Dental Focus can create unique content for your site’s blog each week, based on keywords or terms of your choice.

Want to learn more about Dental Focus marketing tips? Contact our friendly team today!

DISCLAIMER

All treatment carries risks. Individual consultation is required with one of our practitioners to ensure that the treatment is right for you.

Posted in Dental Marketing

Curious how Dental Focus boosts your site’s rankings? 5 common dental SEO areas we focus on

Friday 19th March 2021

Ever heard of search engine optimization? Or SEO?

Unless you work in internet marketing, you probably haven’t and may wonder how such a thing impacts on your dental surgery and the success of your surgeries site.

In short, search engine optimization involves improving the quantity and quality of traffic that your website receives. Concerning dental surgeries, this would involve ensuring that dental patients visit your site by targeting unpaid or organic traffic.

This sounds simple in principle but in practice, making your webpage SEO optimised involves lots of smaller steps to help make your page stand out. And unless you have the time or the expertise to optimise your site, you should probably contact our team at Dental Focus Marketing.

At Dental Focus Marketing, we have helped over 1,000 websites become noticed on Google, using our dental SEO. We have a different team member dedicated to each area of SEO, meaning that when you choose us, your webpage will be given a complete makeover, making it more noticeable to Google bots and in turn, more potential patients. Fantastic!

But what areas of dental SEO does our team focus on to boost your site’s rankings? Read on to find out!

Speed

As internet packages have become faster, site users expect each webpage to load in under 4 seconds.

This means if your homepage takes longer than 4 seconds to load, potential patients are likely to click off it, losing you potential patients and thus losing your surgery money and exposure. As part of our dental SEO, we will improve your site’s speed, ensuring that the homepage is visible within 3 seconds of loading.

Accessibility

The majority of websites are now accessed via mobile phone or tablet. Meaning that for your webpage to be spotted by those all-important Google bots, your page has to be accessible to multiple different devices.

Once again, our team will do this, while also ensuring that regardless of the device your page is accessed on, it will be loaded within that 3-second window.

Original content

We have all seen blogs which were started years ago and due to having no new, original content have fallen into obscurity.

When you hire Dental Focus, our writing team will create unique, 500-word articles for your site each week, based on keywords of your choice. These will be informative to your site visitors, but will also boost the pages rankings due to backlinks and originality.

Compressed images

It is often surprising to our clients how much time it can take for an image to load on their page (remember the 4-second rule?), and slow their page down.

Our team knows how important images are to dental surgeries, especially cosmetic ones, and instead of removing the images, we will work to compress them down without compromising the quality.

We can also make your pages images and short animations SEO ready and compatible, by editing the file name and using those vital keywords to attract the attention of the Google bots.

DISCLAIMER

All treatment carries risks. Individual consultation is required with one of our practitioners to ensure that the treatment is right for you.

Posted in Dental SEO

Want to make your surgeries presence known online? Our marketing team at Dental Focus can help

Wednesday 17th March 2021

Need some help growing your dental surgery?

In days gone by, it was seemingly easier to spread the word of your dental surgery; you would send around flyers, put up posters or put adverts in the local paper and boom! You would probably attract more than your fair share of customers.

In modern times, with the invention of the internet, growing your surgeries brand has been both easier and harder. There are now thousands of other dental websites to contend with and, if your surgery is located in a city like Sydney or Melbourne, it is even harder to get it to stand out.

So, what can you do to grow your surgeries name in the local and wider area?

Firstly, you need to hire a team who know all about the internet, growing your surgeries name and who knows more than their fair share about search engine optimisation and websites. At Dental Focus, our dental marketing team are specialists in all of these areas and more, to help get your website up to speed and help get those all-important patients through the door.

So, how does our dental marketing team grow your business? Read on to find out.

Website speed

First things first, if your surgeries page is slow, you are probably losing patients.

Research indicates that if your homepage takes more than 4 seconds to load, the majority of site visitors will click off and move onto the next page.

Our dental marketing team will improve the speed of your surgery homepage, by compressing images on the page, thus allowing for a faster loading time.

Security

Search engines like Google prioritise pages that have higher-levels of security; ergo, if your surgery page is unsecured, it is unlikely to appear on the first page of a Google search.

And so, our team will update your page to have the letters HTTP at the front of its internet address, making it more secure for patients and easier to spot for Google bots.

Alt-tags

Here, our team will help optimise your site’s images, so the Google bots can see them more clearly.

How? By ensuring each image on your page has an ‘alt-tag,’ so if a potential customer is searching for dental implants, and your page has an image of one, it will be spotted by the bots.

Backlinks

This is where our writing team comes in; when creating blogs for your page, they will be creating offsite blog pieces (articles that link to your webpage). During this process, they put in backlinks to other, trusted websites, to help build up the backlinks.

Again, this increases the site’s presence concerning SEO and helps make your page look more reliable by the association to the other web pages.

Social media

A social media presence will have an impressive effect on your SEO presence and it will help expose your brand name to a wider audience.

Our team will typically use either Facebook and/or Instagram to attract higher levels of website traffic.

DISCLAIMER

All treatment carries risks. Individual consultation is required with one of our practitioners to ensure that the treatment is right for you.

Posted in Dental Marketing

Want your cosmetic dental page to stand out? 5 ways Dental Focus improves cosmetic dental websites

Monday 15th March 2021

When you are browsing online looking at the webpages of different dental surgeries, you may have noticed a theme.

Based on the type of dental surgery (cosmetic, orthodontic), the page itself seems to showcase different information and may or may not have photos. This is not an accident as is linked to attracting patients to the services that the surgery can offer; for instance, if it is an orthodontic site, it will probably have animations of braces but will rarely have videos showing how braces are fitted.

Why use different formats for different surgeries? Because, simply, it works!

At Dental Focus, we have helped to design and redesign thousands of dental websites and know exactly what is required to attract patients to stay on your site and eventually contact your team. Based on your surgeries speciality, we will work with you to make it more patient accessible, friendly and easier to understand, turning those site visitors into patients. Great!!

In this article, we will be discussing one of the more common types of dental websites we produce, the cosmetic ones, and discuss how we makeover such sites to attract more patients. Enjoy!

Testimonials

If you offer cosmetic options and don’t have any testimonials or reviews displayed on your page, we will design a testimonial only page, so potential patients can see how your previous patients have felt using your surgery.

We won’t usually include entire reviews, but will rather palace segments onto the new page, allowing potential patients to scroll through them and click on the full review if they wish.

Photo galleries

Cosmetic dental care is all about appearances, so photo galleries make up a huge part of all cosmetic dental websites!

Depending on what you offer and how you want it to look, our website designers can set the photos up in a before and after format, allowing site visitors to see the level of expertise that your team can offer them.

Fees

Clarity is key to attracting patients and so, our website design team at Dental Focus will work with you to create a list of fees.

This may seem tedious, but it is vital to be open and honest with site visitors, as the cost of a procedure will be a huge factor in whether or not a patient chooses it. If you are able to offer finance options, we will mention that too on the same page as the fees.

Guides

Guides are great for breaking down how each cosmetic procedure will be performed but it also allows our writing team to use keywords and backlinks, strengthening your site’s position on Google rankings.

If you wish, why not make some of the guide’s videos or animations? This will once again attract those Google bots which in turn will attract more patients.

Jargon-free information

You will want to make each procedure you offer as simple to understand as possible, and our team will create jargon-free articles to promote your services, while also boosting Google rankings.

DISCLAIMER

All treatment carries risks. Individual consultation is required with one of our practitioners to ensure that the treatment is right for you.

Posted in Dental Websites

Looking to boost your website’s traffic? 4 reasons to hire Dental Focus for your dental SEO needs

Friday 12th March 2021

Whether you are just opening a new dental surgery or have had one for years, it is more important than ever to be able to compete on the internet.

With the ongoing pandemic and internet use becoming more common, it is important that potential patients will be able to not only find your dental surgery when they search for it but that they will be able to navigate around it easily.

Sounds simple? It isn’t! Unless you or a member of your dental team are trained in SEO or web page design, lacking a presence on Google can cost you thousands of website visits each week, which will have an obvious impact on your surgeries growth.

When you hire our team at Dental Focus, our targeted dental SEO will help get your surgery page to the front of Google searches, allowing more patients to find you without too much hassle. Our dedicated and specialist team of website designers, writers and SEO experts will give your surgery site a makeover, allowing it to be detected easily by Google bots. Fantastic!

Why should you hire Dental Focus for your dental SEO needs? Read on to find out!

Our experience

Our team has nearly 20 years of experience working with dental SEO, Google bots and redesigning websites and so, we know how to get your page spotted by potential patients.

Unlike other marketing services, we will not glance over your page and tweak a few parts; we will assess every aspect of the site from its loading time to its mobile accessibility and will work to make it more SEO friendly.

Once the makeover of your page is complete, we will keep it ranking on the top pages with the help of our writers creating unique, original content for your site’s blog.

Our awards

Our work with SEO and working with dental websites has helped our team to win a myriad of dental awards, through the Dentistry Awards.

Since 2018, we have dominated these awards, winning everything from Best Website in London to Best Website in the UK. So when you choose our team, you know that you are not only getting quality but you are choosing award-winning quality.

Our reviews

Like any award-winning marketing team, we have a lot of reviews from our clients, showcasing our excellence in this area.

We have helped 1,000+ websites boost their patient list, making their webpage more successful and so, we have more than a few 5-star reviews under our belt!

Our founder’s charity

Another thing that makes Dental Focus different from other marketing groups is that we actively support our founder’s charity- the Mouth Cancer Foundation, founded in 2001.

Dentistry means more to us than simply ranking pages on Google; our team cares passionately about helping with the identification and treatment of oral cancers. When you choose our team, you are picking a team who don’t just see a paycheck from your surgery but want to prevent oral cancers along with your dental team.

DISCLAIMER

All treatment carries risks. Individual consultation is required with one of our practitioners to ensure that the treatment is right for you.

Posted in Dental SEO

Looking to attract nervous patients to your surgery? How our patient attraction system can help

Wednesday 10th March 2021

When you are trying to make your dental surgery page stand out online, it can seem overly complicated- surely a nice homepage and stylish font will do the trick? Unfortunately, no.

There are thousands of webpages on the internet showing off dental surgeries and if your surgery is based in a large city like Sydney or Melbourne, the competition can be even tougher, making it harder for smaller dental surgeries to make their mark on Google searches. Yikes!

So, what can you do? There are 3 choices- you can devote all your time to running your surgery page and forfeit your job as a dentist, you can choose a member of staff to run the webpage to

attract more patients or, you can contact our team at Dental Focus.

At Dental Focus, we have helped thousands of dental surgeries grow and develop, thanks in part to our fantastic, dedicated team and our unique patient attraction system, known as the 7 P’s. We know how world-famous search engine Google works, and can help you to get your surgery onto page 1 of each dental search, changing those website clicks into real-life patients. Fantastic!

In this article, we will be looking in a bit more depth at 2 of the 7 P’s that make up our patient attraction system– premises and people.

Nervous patients

Let’s face it, when it comes to running a dental surgery, you are going to have more than your fair share of nervous patients- it comes with the territory!

And while it may seem odd to focus your patient attraction system around one specific group, nervous dental patients are a large group and if you can attract them to your surgery and show them compassion, research indicates that they are more likely to stick with your surgery’s team.

Now, onto how this interrelates to the 7 P’s and the 2 that we are focusing on.

Premises

When you contact our team, we will give your website a glance over and will seek to place as many photos as we can, showcasing your surgery and staff.

We will eliminate any potentially frightening dental photos or images, to allow those of a more nervous disposition to look through your page without becoming agitated.

We will also recommend setting up a virtual tour of your surgery, to help nervous patients become more familiar with your surgery before they enter it.

People

You know it and so do we- if a patient is nervous, it is probably because of a bad experience in childhood.

And so, you will need to break down the stereotype of the scary dentist by posing for some photos, showcasing your staff as being friendly and approachable (which we are sure you are!)

Again, this will help to attract more nervous patients to your team and if you host videos on your page, which is also great for SEO, this will allow them to feel as if they know you before they step through the door. Great stuff!

DISCLAIMER

All treatment carries risks. Individual consultation is required with one of our practitioners to ensure that the treatment is right for you.

Posted in Patient Attraction System

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