Dental Blog - Dental Focus Marketing |

Create a patient attraction system and show off your dental practice to the world

Wednesday 20th October 2021

Advances in information technology have made it easier than ever to get your name across to a wide audience and attract the attention of the locals. The days of printing out leaflets and calling cards are now a thing of the past, and, with the introduction of the World Wide Web, the last few decades have seen a complete shift from paper marketing to digital marketing. Here, at Dental Focus Marketing, we are a digital dental marketing agency and we would like to offer our knowledge and expertise to help create a system that will work to attract new patients to your dental practice and boost the success of your business.

The importance of a good homepage

Firstly, you will need a bespoke, modern and attractive dental website that will tell the world all about who you are as a team. A website is will allow you to show off, and, by making the most of your website, you can put a good patient attraction system in place for your business.

First impressions are extremely important and it is almost like the first time a patient walks into your practice. Your homepage is the first thing that your potential patient will see and read about you. Research has shown that it is important that your homepage attracts the attention of your potential patient within the first 5 seconds otherwise it is likely that they will look elsewhere.

There are many ways in which you can make sure that your reader stays on your homepage for longer than 5 seconds. One of these is to include an interesting and exciting introductory video from you or your team members to acknowledge the patient, greet them and tell them why they should choose you rather than the other practices in your area. This is your chance to encourage your potential patient to explore the rest of your website and find out more about you.

The importance of an engaging website

The content of the website will be made up of informative and interesting information with regards to looking after dental health and the treatments and procedures that you provide at your practice. To make sure your website has a good patient attraction system, we will include plenty of photographs and videos to help break up the text, making your website more interactive and stimulating. By engaging with your potential patient throughout the website, once they have found what they were looking for, you would have already built up a sense of confidence and reassurance in their mind. Therefore, hopefully, they will be persuaded to contact you to either find out more information or book an appointment to visit you in person. And, by including a large click-to-call button on the right-hand side of every page on the website, you will help promote this further.

Speak to us at Dental Focus Marketing today and find out more about the different methods we can use to help you maintain an excellent patient attraction system for your dental practice.

Posted in Patient Attraction System

The benefits of developing dental SEO

Monday 18th October 2021

Pay-per-click advertisements and Google ads are perhaps the most effective ways of making your website searchable and favoured by Google. Unfortunately, however, they are both expensive forms of marketing to maintain regularly, especially in the case of small dental practices. But did you know that, with good search engine optimisation (SEO), you can get your website onto the first page of Google’s search results list without having to pay expensive fees to the search engine?

We, at Dental Focus Marketing, are a specialised digital dental marketing team and can help create fantastic websites and develop dental SEO to make sure that people are aware of your website. We will also ensure that it is effectively maintained so that it continues to attract patients 24-hours a day, 7-days a week.

Maintaining SEO with the help of Dental Focus Marketing

Developing and maintaining SEO can be a time-consuming process and requires up-to-date knowledge on information technology as the systems involved in keeping up with Google are regularly changing. Google uses multiple algorithms to help generate its search results list. So, rather than spending hours upon hours learning how the system works only to find that it has changed again within the next couple of months, you can speak to our friendly and experienced team here at Dental Focus Marketing. We can develop and maintain an excellent marketing strategy for you so that you can focus your time and efforts on looking after the dental health of your patients.

Keywords are a powerful tool in dental SEO

There are many different tried and tested methods that we put together to develop dental SEO for your website. The most effective method for assisting Google to recognise that you have the answers to dental queries is by using keywords. This works by finding out which dental terms are most commonly searched for in your area, which could be simple phrases like ‘dentist near me’ or ‘braces’. They may have to do with specific fields of dentistry, like cosmetic dentistry, or dental issues, such as toothache or gum disease. By finding out which dental terms are already being searched for in the vicinity, you could tailor your website and the content you produce accordingly.

When your patient finds that you repetitively mention what they look for strategically throughout your website, they will be further encouraged to consider the treatment to address the dental problem that they may be facing. The more frequently and strategically you incorporate the keywords into your website and articles, the more chance of potential patients being able to find your website when they search for that particular issue.

To make sure you do not overdo it, you can alter the words slightly while still maintaining SEO. Keywords are a powerful tool for successful SEO; so, speak to us at Dental Focus Marketing to find out more on the proper use of keywords and all the other different methods that we can put in place to help create a successful system for you.

Posted in Dental SEO

The importance of a strong digital dental marketing campaign

Friday 15th October 2021

Since the beginning of the millennium, marketing has completely shifted online. Unless a patient has been regular at your practice for most of their life or you are the only dental practice in your area, it is difficult to hold on to patients in this overcrowded market. It is also even more difficult to attract new patients when there are dental practices available within walking distance of each other.

A strong online marketing campaign is necessary to keep your existing patients happy and find new patients to boost the success of your business. Speak to us at Dental Focus Marketing and we will put together an excellent dental website that can help you put together an efficient dental marketing campaign for your practice.

The need for a bespoke and modern dental website

An eye-catching, informative and functional dental website is the key to good dental marketing. Without a dental website, it is almost impossible to successfully market your dental practice in this era of digital technology.

If you already have a website in place for your practice, then we can help you modernise this and make it up to date because, after all, if your website is outdated, then it will no longer attract the attention of this generation. We will use our knowledge and expertise to create a website that fits in with the current trends and provides your potential patient with all the information necessary, with regards to their dental requirements. Here, at Dental Focus Marketing, we like to personalise your website for you so that potential patients can know that they are able to engage and build a relationship with you in their minds before they actually meet you in person.

We all know that a dental practice is a place that most people try to avoid unless absolutely necessary. So, by helping to build their confidence and trust in you through your website, you will encourage the potential patient to look after their oral health better, consider dental treatment and, hopefully, book an appointment to visit you in person very soon.

The use of social media in marketing

Unfortunately, a stand-alone website is not sufficient to attract patients in this era where technology is advancing at all times and trends are changing regularly. We will use social media, namely Facebook and Instagram, which are the two most popular social media platforms, to create pages for your dental practice that will help widen your target audience as part of your dental marketing campaign. Each of these platforms attracts slightly different demographics of the public; so, by utilising both, you will help promote the success of your business further. This is a great way of engaging with your potential patients and existing patients and giving them the chance to share your information with their friends and family to help bring in more business to your dental practice. Speak to us at Dental Focus Marketing today and find out more about the techniques and methods involved in powerful marketing.

Posted in Dental Marketing

Addressing the 7 Ps of dental marketing to create successful dental websites

Wednesday 13th October 2021

The majority of dental practices have attractive dental websites in place to help inform people of their presence, whereabouts and the treatments and procedures that they can offer. However, most dental practices offer many of the same treatments; therefore, if you have a little browse, you will find that most dental websites are quite similar in that sense. It is important to have a website in place that helps you stand out from the crowd because dentistry has become an overcrowded market over the last few decades. With multiple dental practices all over the country, it is becoming tougher to find new patients to join your practice.

By making sure that your website has everything that a potential patient could need with regards to their dental requirements or any issues that they may be experiencing, you can help prevent such patients from browsing the competitors’ websites in search of more information. If you do not have a website in place, then you can be sure that you are losing multiple potential patients to your competitors and this could eventually result in the breakdown of your business.

What are the 7 Ps of dental marketing and why are they beneficial?

Here at Dental Focus Marketing, we have helped create over 1000 websites within the last two decades. Throughout this time, we have found that the best approach to creating a website that is distinguishable from others and highly personalised is to use the 7 Ps of dental marketing. Over the years, this has helped us to put together bespoke and modern dental websites for thousands of practices here in Australia and the UK. This approach allows us to thoroughly address all aspects of your practice so that, once a patient has reached your website, they can find all the information they need and will not need to browse the websites of your competitors to find out what else could be on offer.

The 7 Ps of dental marketing begin with addressing the profile of your dental practice that is used alongside your USPs to create a great homepage. The content of your website will be made up of the following Ps:

People on your team
Premises of your practice
Price of your treatments and procedures
Promises of high-quality dental care and good customer service
Proof of such promises
Products that you can offer your patients in the form of tailored treatment plans
Promotions of the products that you offer

These can help differentiate you from your local competitors. Come speak with us at Dental Focus Marketing today and a member of our team will attend to you right away. We will explain how we can address each of the 7 Ps in order to find out all the relevant information about your dental practice and put together an excellent website for you. So, don’t wait any longer! Delegate the marketing of your website to our team so that we can bring in more patients to your practice and boost the success of your business.

Posted in Dental Websites

Creating a good patient attraction system to boost your business

Monday 11th October 2021

A good patient attraction system is vital to help maintain and boost the success of your business in this age of digital technology. All dental practices use it, and without it, you would begin to lose potential patients to your competitors.

Here, at Dental Focus Marketing, our award-winning marketing team has aided in developing and maintaining a complete patient attraction system for over 1000 dental practices over the last two decades. You can rest assured that by delegating the digital marketing of your dental practice to our experienced team, you will get your name across to a greater audience and find patients who could hopefully become permanent patients for your practice.

Word of mouth referrals are a thing of the past, and, with the use of the internet and social media, not only will you be recommending your dental practice to your patients but these patients will be able to effectively and accurately share your information with their family and friends, helping to increase your audience on a regular basis.

The importance of a modern and updated dental website

We begin by creating a fantastic dental website for your business. If you already have a website in place, then we will modernise it and make sure it keeps up with the current trends, allowing it to stand out from the crowd.

Generally speaking, a website that is about two decades old will not attract the attention of today’s generation; so, our team will use their knowledge and experience to create a website that appeals to everyone. We will make sure that your website is eye-catching, attractive, informative and educational. At the same time, we can ensure that it is tailored to be highly personalised in order to make patients feel convinced and encouraged to contact you and visit you in person. By allowing the potential patient to feel as if you are speaking to them directly, using videos and messages from you and your team, you will help reassure them that not only will they receive high-quality dental care at your practice but that you will also provide them with good customer service. This is crucial when it comes to attracting patients.

We will make sure that your website is accessible across all devices because research has shown that most people search for local businesses through their mobile phones. We can ensure that there is a click-to-call feature on your website so that, if a potential patient makes the instant decision to contact you or find out more about your dental practice, they can do so.

To make sure you do not miss out on any patients, there will be a contact form where they can leave their details so that you can attract patients and promote your business 24-hours a day, 7-days a week. So come speak to us at Dental Focus Marketing today to find out more about the techniques and strategies that our digital marketing team can use to establish a powerful patient attraction system for you.

Posted in Patient Attraction System

The role of dental SEO in promoting your website

Friday 8th October 2021

If you would like to boost the success of your business and have your waiting room buzzing with patients and treatment rooms occupied with happy and satisfied dentists, then speak to our digital dental marketing team here at Dental Focus Marketing. We can create a bespoke and attractive dental website for your practice and make the most of it using dental SEO.

What is dental SEO?

You may have heard of the term search engine optimisation (SEO); however, unless you are concerned with information technology, it may be a new concept for you. Dental SEO is a system of methods and strategies that are put together to help place your dental website on the first page of a Google search for dental issues in your area. So, when a potential patient searches a particular dental term whilst in your vicinity, Google will put together a list of all the dental practices with an online presence. Therefore, with good SEO, your website will be near the top of the list.

It is important to make sure that you can remain on the first page of the search results because research has shown that most people neither have the time nor desire to browse through the entirety of the list. Instead, they will either choose from the first few options that come up or change their search term if necessary. Here, at Dental Focus Marketing, we aim to get you into the top positions and keep you there for as long as possible.

Google My Business

SEO does not happen overnight; it is something that has to be worked on and maintained. One of the easiest ways to create good SEO is to make a Google My Business page and get your website on the map, literally.

Google My Business is a free tool that helps create SEO by putting your website on the list of dentists in your area. Furthermore, you are can put all the information that you want your potential patients to be aware of (contact details, address, opening hours, treatments offered, specialities, summary of the practice) onto your Google My Business page. This information, alongside that of other nearby dental practices, will be placed at the top of the search results list for a Google search for dental practices in your area.

Strategies for good SEO

The next part of the list is made up of the organic listings, which are generated by Google depending on how well you maintain your website and how strong your online presence is. At Dental Focus Marketing, this is our area of speciality. So, by speaking to one of our experienced and knowledgeable team members, you can find out more about our tried and tested methods of maintaining SEO for your website. It is a time-consuming process, but once in place, it will attract new patients 24 hours a day, all week long, allowing you to focus your efforts on looking after your patients whilst we help keep your appointment book packed.

Posted in Dental SEO

The role of dental marketing in increasing the growth of your business

Wednesday 6th October 2021

Digital marketing is key for attracting new patients to your dental practice in this era of digital technology where everyone searches for their answers on Google. Unless you market your dental practice online, it will be very difficult for potential patients to find you or for you to find new patients to help grow your business. The majority of dental practices have good dental websites and strong online marketing campaigns in place. So, unless you do the same or better than these other dental practices, you will continue to lose potential patients to your competitors.

Speak to us at Dental Focus Marketing so that we can help put together an excellent dental marketing campaign for your dental practice, and you can watch your business flourish and start filling up those appointment books very soon.

How we can help you

We, at Dental Focus Marketing, are a multi-award-winning digital dental marketing team and have helped over 1000 dental practices over the last two decades to boost their business through online marketing. So, now let us do the same for you!

Come speak to our experienced team and we will find out all the information we need with regards to your dental practice, allowing us to design, develop and maintain an efficient marketing campaign that will help you attract patients 24-hours a day and 7-days a week. We will put a system in place so that, even when your dental practice is closed, potential patients can find what they are looking for. If not, our system will still allow them to contact you directly through a 24-hour helpline. Furthermore, potential patients can leave their details in the form of a contact page to either sign up to your mailing list or for you to contact them later if they want to find out more information.

Where possible, we can put together an online booking form for a telephone consultation so that, whenever a potential patient is ready to get in touch, they are actively able to do so even if they are not able to reach you directly at the time.

Our specialised marketing team will put together a bespoke and modern dental website for you that will address all aspects of your business using the 7 Ps of dental marketing. This helps ensure that the potential patient can find all the information they could possibly need with regards to their dental requirements, such as all the treatments and procedures that you provide as well as important general dental health advice. We will also make sure that there is plenty of information about you and your team, this will help to reassure and comfort the potential patient that not only will they receive excellent dental care but they will also find good customer service at your dental practice.

So, don’t wait any longer! Speak to us at Dental Focus Marketing today and let’s work together to help boost the success of your dental practice and promote good oral health and happy smiles everywhere.

Posted in Dental Marketing

The benefits of making sure that your dental website is accessible for all

Monday 4th October 2021

Dental websites are the key to finding new patients in this modern age where everyone looks for their answers online. Unless you advertise your practice on the internet, you can be sure that you are losing potential patients to your competitors. Today, most dental practices have excellent websites in place and have created a strong online presence for themselves. If you have not yet put together a website for your dental practice or you have a website that is quite outdated, then speak to us at Dental Focus Marketing today.

Dental websites are our speciality, and here, at Dental Focus Marketing, we have helped create over 1000 websites for many dental practices over the last two decades. We are a multi-award-winning digital dental marketing team; so, you can rest assured that when you delegate the creation of your website to our team, we will create a fantastic website for you that will help boost the success of your business.

In this era of digital technology, without a website, new patients will not be able to find you unless they happen to walk past your practice. Even when someone is recommended to visit a local business, such as a dental practice, by a friend or relative, it is more than likely that the recommendation is followed up with a Google search. If a potential patient searches for your practice on Google and doesn’t find you, then they may go ahead and choose one of your competitors from the list of local dentists and thus, you will have lost that patient and the business that they could have bought to your practice.

The benefits of using photographs and videos

All dental websites provide plenty of information with regards to the treatments and procedures offered at the practice, and, although it is essential to do this, it is important to make sure that the information is accessible by all. The majority of the general public does not understand medical terminology. Therefore, jargon must be either somehow avoided or explained properly in an interesting and educational way.

Pages with lots of writing about dental treatments can become tiresome to read and the reader may eventually lose interest in what is being said. To make sure you get your information across while retaining the attention of your reader, you can break the text into manageable bits and make the information more visually attractive and stimulating. This will allow your potential patient to find out everything that you can offer, without getting bored in the process.

To help make the information more eye-catching, it can be broken down using photographs or videos of successful treatments at your dental practice or of your team members explaining the different procedures in simple terms for everyone to understand.

Speak to our wonderful team here at Dental Focus Marketing today to find out about the different methods we can use to help make your website interesting, educational and functional so that it will attract new patients to your dental practice.

Posted in Dental Websites

Maintaining dental SEO to help boost the success of your website

Monday 27th September 2021

The internet is an overcrowded and competitive place; therefore, it is important to create and maintain dental search engine optimisation (dental SEO) to increase the popularity and success of your dental website. Online digital marketing is the only way forward for marketing your dental practice in this age of digital technology.

Unless you have a background in information technology, online marketing and dental SEO can be difficult to carry out effectively as it is a time-consuming matter, requiring effort and regular maintenance. By delegating the marketing of your dental practice to our experienced and multi-award-winning team here at Dental Focus Marketing, you will be able to focus your time and efforts on looking after your patients’ dental needs rather than learning how to market your practice.

The advantages of dental SEO

By maintaining good dental SEO, you can make sure that, when a potential patient searches Google for a dentist, dental issues or treatments and procedures in your local area, your website will be near the top of that search results list. Google is the world’s busiest search engine and in this generation of the internet, most people rely heavily on it, knowing that it can direct them to the answers they search for. Speak to us here at Dental Focus Marketing and we will take care of your marketing issues for you. We will put together a strong dental SEO strategy in place, allowing Google to know that you have the answers to the relevant queries about dental concerns. Thus, Google will list your website at the top of the organic search results list which comes after the paid Google advertisements.

Using keywords to boost dental SEO

There are many different strategies that can be carried out to maintain SEO for your website, without which the website might as well be non-existent. The main method of boosting your position higher in the Google search results list is by using keywords. Using specialised software, we can find out which words are searched for most frequently in your vicinity and use them throughout your website repeatedly and strategically. Through this, Google can identify and index your website thus recognising that you have information that can answer the searcher’s query.

We can also use these keywords to write on-site articles and blogs for your website. Our writers will make new articles for you every month, based on a wide variety of topics while keeping the keywords in mind. By using the keywords in titles and subheadings on your pages, we can also help boost your dental SEO further. This system will help you to attract patients who are already searching for such treatments and procedures. So, come speak to us at Dental Focus Marketing to find out more about the different methods that we use to create a strong SEO for your website and help potential patients find you, get to know more about you and eventually book an appointment to visit your dental practice in person.

Posted in Dental SEO

The importance of dental marketing and a strong online presence

Friday 24th September 2021

Dental marketing is an important tool for promoting your dental practice and attracting new patients in this age of digital technology. By creating a strong online presence using good dental marketing techniques, you can boost the success of your dental practice by getting your name across quicker to a wider audience. Most dental practices offer the same treatments and services and look very similar from the outside too, so, most of the time potential patients likely walk past and you remain unnoticed.

There is a similar problem with dental websites – after browsing through a few, they may begin to look alike. To help your dental practice stand out from the crowd, it is important to speak to us at Dental Focus Marketing. We are an award-winning dental marketing team that creates modern, bespoke websites for dental practices, here to look after the marketing of your dental practice. By speaking with one of our teams, you can be sure that we will create a strong online presence for your practice, which we will maintain and update regularly so that you can focus on looking after the dental needs of your patients.

The importance of an informative and accessible website

We will create an eye-catching and informative website that addresses all aspects of your dental practice. If you already have a website in place for your practice, then we can update and modernise it so that it fits in with current trends. Over the last two decades, we have created almost 1000 dental websites; therefore, using all our knowledge and expertise, we will create a website that will help you attract new patients to your practice.

Once the website is in place, we will ensure that it is accessible across all devices, including desktops, laptops and mobile phones. Furthermore, since most people search for local businesses on Google using their phones, whilst on the move, your website must load instantly while being able to adapt immediately to whichever device it is being accessed on.

The need for dental SEO

Once this is complete, we will create and maintain dental search engine optimisation for the website. This means that when a potential patient searches for a dental practice in their area, your website will be amongst the first ones to appear on their search results list. This requires many techniques and strategies and are a time-consuming process because Google takes into account almost 200 different factors when creating its list of search results. Our knowledge and expertise on the matter will help keep your website at the top of this list. With modern, hectic lifestyles, most people do not have the time to sift through long lists so they will click on the top two or three websites which come up on the search results. Therefore, dental SEO plays a significant role in dental marketing and we will make sure that it is done and maintained successfully for you, here at Dental Focus Marketing. So speak to us today and help promote the success of your dental practice.

Posted in Dental Marketing

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