Dental Blog - Dental Focus Marketing |

The importance of dental SEO for a strong online presence

Monday 23rd May 2022

Dental SEO or search engine optimisation is an essential marketing strategy which uses different techniques to help boost the position of your website on Google search results lists for dental practices in your area. Without dental SEO, in 2022, it is difficult to have a strong online presence or a successful digital marketing campaign. To make sure that you understand dental SEO and that you are implementing dental SEO techniques across your website you need to speak to us at Dental Focus Marketing. We are award-winning specialists in digital dental marketing and we create successful marketing campaigns with strong SEO to help boost the success of dental practices across the country.

If you already have a website for your dental practice then we can update and maintain this on your behalf or if you are yet to create a website then we can take care of this for you. We will make sure that we put together a website which implements SEO techniques from the very beginning, so that you can attract quality patients as soon as possible and build a strong online presence for your dental practice very soon.

Google search results lists

Google search results lists are generated using Google algorithms which take into consideration many different factors of your website. There are thought to be hundreds of Google algorithms which decide how you rank on the search results lists. Although we cannot address every algorithm, our knowledge and expertise will help you address the main factors which will help you achieve a strong position in the search results listings for dental practices in your area.

The higher you rank on the Google search results list for a dental query or when a patient is searching for a dentist in your area, the greater chance there is that the patient will be directed to your website, so that you have the opportunity to encourage them to address their dental needs with you. Research shows that the majority of Google users will only take into consideration the first few websites on the search results lists. They consider these websites to be the most credible and trustworthy, and they believe that the higher ranking websites are most likely the best rated too. To help build this reputation for your dental practice, speak to us at Dental Focus Marketing today to find out more. We will carry out a website audit for you to find out what you already have to offer and which techniques may already be in place. Our specialist team will further enhance your website, make sure that it is in keeping with current trends and maintain it for you on a regular basis to help make certain that you achieve and sustain a top position on the Google search results lists on a permanent basis. Our specialist team will take care of website maintenance, create new content for you, and use analytical tools to make sure that you are attracting website traffic which you can convert into patients at your practice very soon.

Posted in Dental SEO

The importance of a successful digital dental marketing campaign

Friday 20th May 2022

Good dental marketing is very important for maintaining a successful dental practice in this era of digital technology. There are now more dental practices than ever before and with each of these offering similar treatments and procedures, you need a successful dental marketing campaign to help find new patients and encourage existing patients to continue to address their dental needs with you.

To put together a strong dental marketing campaign you need to speak to us at Dental Focus Marketing. We are a specialist digital dental marketing team and we create modern and bespoke dental marketing campaigns for dental practices across Australia and over in the UK. With 20 years of experience we have a portfolio of over 1000 dental websites, so you can rest assured that by delegating your digital marketing campaign to our specialist team you are in good hands. You can focus on looking after the dental needs of your patients whilst we work to help to find new patients for you. If you already have an existing dental marketing campaign then we can assess this for you, as there is always room for improvement and enhancement.

Competitor analysis

A digital marketing campaign needs to be in keeping with current trends to make sure that you are not losing out on patients to your competitors. This means that we will carry out competitor analysis to find out what the other dental practices in the area are offering. We will find out what the most successful dental practices are doing and where the quieter dental practices are going wrong. We will keep this information in mind when putting together a strong digital marketing campaign for you.

A successful dental website

First we need to make sure that you achieve a strong online presence. To do this you need an excellent dental website to begin with. Our specialist website team uses the 7Ps of dental marketing to help create modern, bespoke dental websites. By adopting the 7Ps of dental marketing we are able to make sure that we have addressed all aspects of your business. We want patients to be able to find all the information they need on your website, so that they do not have to browse the websites of your competitors for more information. We will include information regarding all the treatments and procedures that you have to offer, your areas of speciality and proof of quality dental care at your practice by including reviews and testimonials, as well as plenty of ‘before’ and ‘after’ pictures to show your patients your expertise.

Your website will be designed to convince patients to address their dental needs with you rather than the other dental practices in your area. This will be by familiarising them with your establishment through the website, using plenty of pictures and videos of you and your team, and the dental practice itself. We will showcase your experience and professionalism and at the same time we will reassure patients that your dental practice will offer the highest quality of dental care, with the best customer service for an excellent dental experience.

Posted in Dental Marketing

The advantage of social media for dentists

Wednesday 18th May 2022

Social media for dentists incorporates social media platforms to help promote your dental practice. Social media for dentists enables you to connect with your audience and nurture relationships with potential patients and existing patients more efficiently than other marketing strategies have been able to do so before. It helps build brand awareness and a good reputation with patients. By making sure that you stay active on your social media pages and that you inform and update your patients on what is happening at the practice, you will be able to build a good rapport with your community. This includes any promotions or special offers which you may be running at the time, as well as successful treatments being carried out on a daily basis. The more they get to know you the more likely it is they will want to address their dental needs at your dental practice.

Educate your patients

Another significant advantage of social media for dentists is that it allows you to educate patients on the importance of visiting the dentist and inform them of the treatments and procedures you have to offer in interesting and varied ways. This helps create a good impression so that patients associate your name with good dental health care, as well as excellent customer service. It also helps you engage with nervous patients and encourages them to find out more about dental treatments on an informal basis without having to worry about making any commitment.

Increase website traffic

Most dental practices have a modern and attractive dental website.The use of social media for dentists can help increase website traffic, so that patients are able to find out everything they need to know about you and about addressing their dental needs, encouraging them to visit you in person to do so. With so many advantages it is important that you make the most of social media for dentists to promote your dental practice.

Modern marketing techniques

Speak to us at Dental Focus Marketing today. To make sure that you are in keeping with current trends our specialist digital marketing team will put together a strong social media marketing strategy for your dental practice. With the majority of the population active on at least one social media platform we are aware of the power of social media. We will use our up-to-date knowledge and expertise on creating social media pages for your dental practice which will help boost the success of your business.

Facebook and Instagram are the most popular social media platforms in Australia and they have been used successfully by businesses of all types and sizes across the country for several years now. You need to make sure that you have active, interesting and engaging social media pages for your dental practice, so that you are attracting a wide audience and encouraging them to either visit your website or speak to you in person to find out more. Speak to us at Dental Focus Marketing today and our team will help you make the most of the powerful tool that is social media.

Posted in Social Media for Dentists

Technical SEO for a successful dental website

Monday 16th May 2022

Search engine optimisation or dental SEO is the process of increasing website traffic by implementing digital techniques and strategies which help boost your ranking on search engine results pages. Dental SEO is designed to increase organic website traffic, as opposed to paid dental marketing campaigns or Google advertisements. If you would like to learn more about dental SEO then you need to speak to us at Dental Focus Marketing. We are a multi-award-winning specialist digital dental marketing team and we help create digital marketing campaigns and dental websites which are designed with dental SEO in mind.

There are three main types of SEO which need to be addressed for you to have a successful dental marketing campaign. These are technical SEO, on-page SEO and off-page SEO. Our specialist digital marketing team will be able to take care of all aspects of dental SEO on your behalf, to make sure that you have a website which is fully optimised. It will work efficiently to help you rank highly on Google search results pages for dental searches which are carried out in your area.

What is technical SEO?

Technical SEO refers to the techniques and strategies which are implemented in order to improve the technical aspects of a website and increase its ranking on Google search results lists. There are numerous technical factors which need to be addressed to help ensure that Google can crawl, index and render your website quickly and successfully. This is so that it can direct prospective patients to you immediately, when they are either searching for a dentist in your area or looking to address their dental needs.

Technical SEO also includes making sure that your website is accessible on all mobile phones. This is very important in 2022 when the majority of Google searches are carried out on mobile phones whilst people are on the go. Another simple factor in making sure you have good technical SEO is making sure you are using HTTPS. This is very important for ranking highly on Google search results lists. It tells patients that your website is credible and trustworthy and that they can safely leave their details with you, whether they are trying to book an appointment online or they are signing up to your mailing list.

Another important factor for helping you achieve a good ranking on Google search results lists is by making sure you have excellent website speed. It is important that your website loads dynamically and successfully each time, as research has shown that most visitors will only wait a few seconds before moving on to another website on the search results list. Our technical team will use their tools and expertise to make sure that your pages are loading correctly, attracting quality traffic and encouraging visitors to spend time on the website so that they decide to address their dental needs with you. Speak to us at Dental Focus Marketing today to find out more about technical search engine optimisation and the other types of SEO and how they can help boost the success of your website and your dental practice.

Posted in Dental SEO

Modern dental marketing with Dental Focus Marketing

Friday 13th May 2022

Whether you are a new or established dental practice it is important that you have a good dental marketing campaign in place for your practice. Dental marketing has changed dramatically over the last few decades. Traditional marketing techniques such as word-of-mouth referrals and leaflets through people’s doors are no longer efficient and have been replaced by digital marketing techniques. Word-of-mouth referrals have been replaced by Google reviews and ratings, and leaflets and flyers through the door have been replaced by email marketing to name just a few.

To make sure that you are in keeping with current trends and that you have a dental marketing campaign to attract new patients on a regular basis you need to speak to us at Dental Focus Marketing. We are a multi-award-winning digital dental marketing team and we specialise in creating digital marketing campaigns for dental practices. We have 20 years of experience in helping dental practices boost the success of their business and with our knowledge and expertise you can also boost the success of yours.

Our specialist team can help create a modern and bespoke digital marketing campaign for your dental practice. We will begin by assessing your current marketing campaign if you already have one in place and if not, we will find out everything we need to know about you and your dental practice to put together an individually tailored digital marketing campaign for you.

Google My Business

We will make sure that you have a Google My Business page which lets the public know all the necessary information regarding your business. This includes all contact details, including your telephone number, address, email address and link to your website. It will include your opening hours, emergency contact details and other important information for patients to be able to contact you in case of a dental emergency. Your Google My Business page can also include your unique selling points, such as the fields of dentistry that you specialise in or specific treatments and procedures which are popular at your dental practice. This page will help generate a map of your local area, showing where you are located and letting patients know how far you are from them when they are searching for dental practices in the vicinity.

Website design

Our specialist website design team will carry out a website audit if you already have an existing dental website, or if not, we will be able to create a modern and highly personalised dental website for your dental practice. Here at Dental Focus Marketing we create websites using the 7Ps of marketing, making sure we have addressed all aspects of your business, so that patients find everything that they need to with respect to their dental requirements in one place. We will make sure that your website is highly attractive, informative and educational. It will encourage patients to look after their oral health and visit the dentist on a more regular basis to enjoy a healthy and happy smile. Speak to us at Dental Focus Marketing today and find out more about the 7Ps of marketing and how we can help you put together a successful digital marketing campaign for your dental practice.

Posted in Dental Marketing

Importance of bespoke and personalised dental websites

Wednesday 11th May 2022

In 2022 nearly every type of business, small or large, selling products or providing a service, will have a modern and attractive website to boost their success. It is important that as a dental practice you also have a strong and attractive dental website. Actually it is more important than ever before for dental practices to have dental websites to help them stand out from the crowd. This is because dentistry has become an overcrowded market and it continues to expand. There are several dental practices in each area and with most of them offering similar treatments and procedures, you need a unique dental website which will attract the attention of prospective patients and encourage them to address their dental needs with you.

To make sure that you have an original, attractive and modern dental website for your dental practice you need to speak to us at Dental Focus Marketing. We are a multi-award-winning digital dental marketing team here in Australia and we help create successful dental websites for dental practices across the country and over in the UK. We have 20 years of experience in creating modern, bespoke dental websites and with our knowledge and expertise you can be sure that you will have a dental website that will help you stand out from amongst all the other dental practices in your area. To help you achieve this here at Dental Focus Marketing we like to use our tried and tested method of the 7Ps of dental marketing.

The advantages of the 7Ps of dental marketing strategy

By addressing the 7Ps of dental marketing we can make sure that you have a bespoke dental website which is successfully attracting new patients on a continuous basis and will do so for many years to come.

To use the 7Ps of dental marketing within your website we need to speak to you and find out all the necessary information about you and your dental practice. This is to make sure that when a potential patient visits your website, they are able to find all the information that they could possibly wish for regarding their dental needs. Not only does this include general information with respect to the importance of looking after teeth and how each treatment is carried out, but it will also make sure that your website includes information about you and the people on your team, as well as the dental practice itself. This means that your website will be highly personalised, allowing patients to familiarise themselves with you before they visit you in person. This will not only help motivate potential patients to book their appointment with you, but it will also help nervous patients who are reluctant to visit the dentist. They will be able to find more information on how to look after their teeth using your website and also feel encouraged to book an appointment and address their dental needs. Speak to us at Dental Focus Marketing today, find out more about the 7Ps of dental marketing and make sure that you have a dental website which is modern, bespoke and attractive, finding new patients for you all the time.

Posted in Dental Websites

Social media for dentists to attract the digital generation

Monday 9th May 2022

There are more dental practices available in each town and city than ever before. Fortunately the public are also more concerned about addressing their dental needs than they have been in previous generations. To make sure you have a good dental marketing strategy you need to speak to our specialist digital dental marketing team here at Dental Focus Marketing. We have two decades of experience in creating dental marketing campaigns for dental practices across the country. We can put together a successful digital dental marketing campaign which is in keeping with current trends and will help you attract new patients for your dental practice.

There are many different techniques and strategies involved in devising a successful dental marketing campaign which attracts the digital generation of today. We will help you create a strong online presence, so that when prospective patients are searching for a dental practice or they are looking to address their dental needs, your website is one of the first websites that they come across, allowing you to encourage them to address their dental needs with you.

Social media marketing

As part of your dental marketing campaign you may wish to speak to us about social media marketing. Social media for dentists is a highly rewarding way of attracting new patients in this era of digital technology. Over 90% of Australians are active on at least one social media platform and therefore it is an excellent way of widening your audience and engaging with them on a more informal basis. Social media for dentists is about communication. By nurturing a good relationship with prospective patients you can encourage them to address their dental needs at your dental practice rather than the other dental practices in your area. Social media for dentists allows you to update your audience with what is happening at your practice on a daily basis.

Social media for dentists is a great way of building brand awareness. By making sure you are active on your platform, you can build trust and credibility and allow patients to familiarise themselves with you, so that they are further encouraged to visit you in person. Social media helps you educate your patients on the importance of good oral healthcare and it also helps you inform them of the treatments and procedures that you have to offer. You can upload pictures, videos and messages from your team on a daily basis, so that you regularly appear on the feeds for the platform. This keeps you in patients’ minds, encouraging them to visit your page and find out more.

We will help you find your own style to use successfully, enabling patients to recognise your brand, and differentiate you from your competitors. Social media gives you the chance to engage in conversation with the public, answering any questions they may have, offering advice where possible and encouraging them to book an appointment to visit you in person to address their dental needs. Speak to us at Dental Focus Marketing today and find out more about how you can use social media to help boost the success of your dental practice.

Posted in Social Media for Dentists

Dental SEO for a top Google ranking

Friday 6th May 2022

Search engine optimisation or dental SEO is important for creating a strong online presence, making you easy to find and helping you build brand awareness for your dental practice. Dental SEO is a system of digital techniques and strategies which you need to implement online, that makes sure your website is optimised for Google. Google is the main focus for efficient dental marketing, because it is the most popular search engine in the world and can bring you the most success. To find out about optimising your dental marketing campaign for Google you need to speak to us at Dental Focus Marketing. We are a specialist digital dental marketing team and we help create successful dental marketing campaigns with dental SEO.

Google search results lists

Google uses a large number of algorithms to help create a list of websites every time a user types in a query or keyword. You need to make sure that when a prospective patient searches for a dentist in your area or types dental queries into the Google search bar, your website is one of the top websites on the search results list. With our knowledge and expertise we will help you understand these algorithms and implement the techniques and strategies necessary to assist you in achieving a good ranking on the search results lists.

Know your competitors

An important factor to take into consideration to make sure you have successful dental SEO is to find out more about your competitors on the Google search results page. By typing ‘dentist near me’ into the Google search bar you will be presented with a list of results of dentists in your area. You need to find out what the first website on the list is doing to help them achieve that position. By analysing the websites of the first few results on the list, you will be able to see what Google thinks is a top website and investigate how you can implement these techniques or adopt this approach to enhance your marketing campaign. You should also skip through a few pages of the search results and find websites lower down the list to see what they may be missing, to ensure that you do not make the same mistakes. Our specialist team can carry out competitor analysis to help you and with this information you will be able to put together a more effective SEO campaign.

Different types of SEO

There are different types of SEO. SEO techniques need to be implemented within your actual website itself. Our team will help you enhance the existing pages of your website first, and then carry out keyword research to find out which dental terms or treatments and procedures are most popularly searched for in your area. This will be used to create engaging and informative content for patients who are already interested in addressing their dental needs. SEO techniques are also required to be implemented within the technical aspects of your website and our technical team will take care of website maintenance on your behalf. SEO also needs to be used outside of your own website to help improve your rankings on Google search results pages. Speak to us at Dental Focus Marketing today to find out more.

Posted in Dental SEO

Digital marketing techniques for successful dental marketing

Wednesday 4th May 2022

Digital marketing is the most influential form of dental marketing in this era of digital technology. You need a strong online presence and an engaging digital marketing campaign to ensure that you have a successful dental practice. With the majority of patients searching online to find out about the best dentist in the area or to learn about managing any symptoms they may be experiencing or improving the appearance of their smile, it is important that you have a fantastic dental website which can provide them with all the answers regarding their dental requirements. You need to speak to us at Dental Focus Marketing. We are a multi-award-winning digital marketing team who have specialised in creating dental marketing campaigns for dental practices for the last 20 years. We have a portfolio of over 1000 dental websites. We have the knowledge and expertise that can help ensure that you have a successful dental marketing campaign which is working 24 hours a day, 7 days a week to attract quality patients for your dental practice. Whether you are a new dental practice or you have been established for many years in your community, speak to us at Dental Focus Marketing and let us put together, or modernise and enhance, your dental marketing campaign for you.

An optimised modern website

First you need a highly bespoke, modern and attractive dental website to market your dental practice and the treatments and procedures that you have to offer your patients. We will use the 7Ps of dental marketing to help us gather all the important information with respect to your dental practice. We will present these alongside the information on the treatments and procedures that you are offering, to make sure that your website is highly personalised. This allows patients to familiarise themselves with you, encouraging them to visit you in person to address their dental needs.

We will make sure that your website is optimised for Google. This is known as search engine optimisation or SEO. Without SEO you may have a modern and attractive website, however, your website will be difficult to find and you will be losing patients to your competitors. With SEO techniques in place across your website you will be able to achieve a good position on the Google search results lists for dental searches in your area. The higher you are placed on the search results list the greater chance there is of attracting quality website traffic, which you can then convert into actual patients at your dental practice.

To help encourage visitors on your website to either leave their details or book an appointment to visit you in person, we will make sure that the content on your website is educational, informative and accessible for all. The website will emphasise that by addressing their dental needs with you, your patients will receive quality dental care and fantastic customer service at the same time. Speak to us at Dental Focus Marketing today to find out more about digital marketing and how it can be used to help with the success of your dental practice.

Posted in Dental Marketing

Successful dental websites with Dental Focus Marketing

Monday 2nd May 2022

Nearly all dental practices have modern and attractive dental websites as part of their marketing campaign. In 2022, without the use of dental websites it is difficult to find new patients or for patients to be able to find you. In this era of digital technology everyone searches for their answers online. If they are looking for a new dentist or if they are troubled by dental issues, then most people will type their query or their problem into the Google search bar and read what Google has to offer. It is important that when prospective patients or existing patients are searching for their different dental queries on Google, your dental practice has an optimised website which Google can present to them, so that they can find out more about you and what you have to offer. Your website needs to be modern, attractive, bespoke and highly personalised so that it helps you stand out from the crowd. If you already have a dental website then this is great, however, a standalone website is not sufficient for successful dental marketing. Your website needs to be maintained on a regular basis and updated as often as possible, so that it is able to offer a great user experience, but also be in keeping with current trends.

Speak to us at Dental Focus Marketing today to find out more. We are a highly experienced digital dental marketing team and we have a portfolio of over 1000 successful dental websites which have helped boost the success of dental practices across Australia and over in the UK. To begin with, we can carry out a website audit and use our analytical tools to find out which pages of your website are attracting good levels of traffic and which pages need to be improved, updated or removed altogether.

7Ps of dental marketing

If you do not have a website for your dental practice then we will speak to you to find out everything we need to know about your business. We at Dental Focus Marketing use the 7Ps of dental marketing to make certain that we have addressed all aspects of your business. This helps ensure that when a prospective patient is on your website they are able to find out everything they wish to know regarding their dental needs. It also means they are able to find out about you and your team and the dental practice itself, so that they are encouraged to address their dental requirements with you rather than with the other dental practices in your area.

Website maintenance

Once your website is in place our specialist team here at Dental Focus Marketing will carry out regular website maintenance and make sure that it is functioning correctly. Your website needs to be mobile phone friendly and accessible across all devices including desktops, laptops and tablets. We will also put together a strong marketing strategy to make sure that your website is optimised for Google and that you can rank highly on the search engine results pages. Speak to us at Dental Focus Marketing today and let us help you put together a successful dental website for your dental practice.

Posted in Dental Websites

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