Dental Blog - Dental Focus Marketing |

How Dental Focus marketing can help create a strong online presence for your dental practice

Monday 26th July 2021

A strong online presence is essential for the success of any business in this modern age of digital technology. With numerous dental practices available in every town and city, it is more important than ever before to have a strong marketing strategy in place for your practice, to help keep your practice running successfully and also to ensure that there are new patients coming through your door. Speak to us at Dental Focus marketing and find out how we can help address your marketing needs so that you can focus your time and efforts on attending to your patient’s dental needs. Unless you are trained in information technology, the ever-changing techniques and strategies involved in online marketing is an extremely complicated maze to navigate successfully. Taking care of the marketing of your dental practice can be time-consuming and without the knowledge and expertise of our award-winning dental marketing team here at Dental Focus Marketing, it will be difficult to develop a strong online presence alone.

Why you need a website

Online dental marketing requires a modern and attractive website. Our experienced dental marketing team has created over 1000 dental websites over the last two decades and we will work with you to find out all about your dental practice to create a bespoke and individually tailored website for you to ensure that when a reader finds your website, they will find all the information that they are looking for to cater for their dental needs and prevent them from having to search further dental websites to find out more. This is the vital first step for online marketing however there is no point in creating a wonderful website if it cannot be found easily by a potential patient.

What is SEO?

Search engine optimisation (Dental SEO) is necessary for the success of any website and we at Dental Focus Marketing have many years of experience in maintaining dental SEO for websites, which will help make sure that when a potential patient is searching for their dental needs in your local area then your website will be one of the first ones to pop up on their screen.

Google is the world’s most popular search engine with millions of searchers trying to find what they are looking for each day. By maintaining dental SEO for your website we will make sure that when someone is searching for their dental needs, which treatments and procedures at your dental practice can cater for, then your website will be near the top of the search results page. Our aim is to keep you in the top position using good dental SEO because research has shown that over 90% of users only look at the first page of the search results therefore the higher up you are in the list, the greater the chance of success. Speak to us at Dental Focus Marketing to find out about the methods and techniques that we use to do this and see how we can help increase the number of patients for you very soon.

Posted in Dental SEO

What is dental marketing and how it can benefit your dental practice

Friday 23rd July 2021

Everyone is searching for what they need online and this is also the case with dental queries, needs and requirements. Most dental practices are advertising their treatments and services online already and it is important that you have the knowledge and expertise of a specialist dental marketing team to help you catch and hold the attention of the reader in an already overcrowded market. We at Dental Focus Marketing are a multi-award-winning dental marketing team with almost two decades of experience in creating bespoke websites and individually tailored patient attraction systems to help bring more patients through the door. If you have not set up a website yet or if you do have a website that needs updating and maintaining then speak to us and book an appointment with our friendly team today. Without a modern and successful website and regular maintenance, it is difficult to get your practice seen and heard when there are numerous dental practices offering the same treatments and procedures in every town and city. Dental websites can begin to look the same after a while as treatments and procedures are very similar however we will work with you to find out all about your practice using our 7Ps of dental marketing approach which addresses all aspects of your dental practice to help you stand out from the crowd. Rest assured by speaking to our team, you can focus on your patients whilst we work to bring more patients to you.

How Dental Focus Marketing will help attract more patients for your practice

To create your website we address the profile of your dental practice and any USPs which help you stand out from the crowd and use this information to design an interesting and eye-catching homepage that will encourage the reader to explore the rest of the website. The website itself will be made up of information about the people on your team and the premises of the practice itself and show them off in a light which reassures the reader that your people and practice are friendly and professional to help put their mind at ease that this is the best place for their dental needs. The prices of your treatments and procedures will be made clear and you can think about offering payment plans where possible if you would like to entice your readers further. We will promise quality dental care and good customer service throughout the website and this will be backed up by using before and after pictures of successful treatment at your practice as well as displaying reviews and testimonials throughout the website from your existing patients which will help reassure the reader further and encourage them to pick up the phone and book an appointment. Individually tailored products and services which they are unable to find elsewhere will be added to help you stand out from the competition. Once the website is up and running we will use our specialised techniques to make sure that when a potential patient is searching for their dental needs in your locality your website will be the first to pop up on their screen. Speak to our marketing team and get ready to start filling up your appointment books very soon.

Posted in Dental Marketing

How to attract new patients to your dental practice

Wednesday 21st July 2021

Dental Focus marketing will create a strong online presence for you

A good patient attraction system is important to keep your dental practice running successfully and to increase the number of new patients coming through your door, so book an appointment with our award-winning dental marketing team today to find out how we can help you. We, at Dental Focus marketing, will create an excellent patient attraction system for you that will take care of all your dental marketing needs. We will use our knowledge and expertise to create a strong online presence that we will maintain so you can focus your time and expertise on looking after your patients. Speak to our friendly dental marketing team today and leave your online marketing worries for your dental practice with us.

The importance of a bespoke dental website

Online marketing requires a modern and eye-catching website and this is where our dental marketing team will begin their work on creating a patient attraction system for you. We will collate as much information about your dental practice as we possibly can and to make sure that we do not leave anything out we use a 7Ps of dental marketing approach to ensure that we have addressed all aspects of your practice so that once a potential patient reaches your website they will be able to find all the information that they need to fulfil their dental requirements. We will use the profile of your practice and your USPs to create an attractive homepage that will grab the attention of the reader and encourage them to explore the website further. The website will consist of information with regards to the people on your team and the premises of the actual practice itself. These will be portrayed to reassure the reader that they are in good hands, ease any worries they may have and encourage them to book an appointment and visit the practice in person.

The website will explain all the treatments and procedures that you offer including the different types of dentistry that are available at your practice and make prices of treatments and procedures very clear, offering payment plans where possible to allow the reader to invest in further treatments where possible. We will use before and after pictures of successful treatment at the practice and include reviews and testimonials from existing patients to back up our claims of good customer service and quality Dental Care.

Book a consultation with Dental Focus Marketing

Once the website is up and running we will continue to maintain it for you to ensure search engine optimisation (SEO) which means that when a reader is searching for their dental needs in your local area then your website will be the first one that they will come across on Google. Speak to us at Dental Focus Marketing today to find out about these methods that are used to maintain a strong patient attraction system for your dental practice and watch how we help you fill up your appointment books very soon.

Posted in Patient Attraction System

The importance of online marketing

Monday 19th July 2021

Online dental marketing is important in increasing the number of patients registered at your practice. In this ever-evolving digital age of technology, a website for your practice is vital to make people aware of your business, however, online marketing does not stop at having a wonderful website, it is a more complex process than most people realise and requires search engine optimisation to make sure people are aware of the website and to help raise the profile of your business. The more people that visit your website, the greater chance of converting readers into patients.

We at Dental Focus Marketing are a multi-award-winning marketing team and we are here to take care of all your marketing needs so you can focus your time and expertise on attending to your patient’s dental requirements. We have almost two decades of experience in dental marketing and have helped over 1,000 practices set up and maintain successful dental websites. Speak to us and book an appointment today with our friendly and experienced team here at Dental Focus Marketing and find out how we will create a fantastic website for you and maintain dental SEO to help attract new patients to your practice and fill up your appointment books.

The role of a dental website and dental SEO

We will speak to you to find out everything we can about your dental practice. To do this we use a 7Ps of dental marketing approach which addresses the profile of your business, the people on your team, the premises of your practice, the prices of treatments and procedures, the promises of customer service and quality Dental Care, the proof of successful treatment at your practice and finally the products and services which you can provide that make you different to your competitors.

We will use all this information to create the website and we will showcase your profile and USPs on the homepage to grab the attention of the reader and encourage them to explore the website further. Once they enter the website we will make sure that all aspects of the practice have been addressed as mentioned so that they will find everything that they are looking for with regards to their dental needs so that they do not have to check out what your local competitors may be offering.

Once the website is up and running we will use our knowledge and expertise to help maintain dental SEO for your website. SEO is a rapidly growing technique that helps to raise the profile of a business on the results page of a search engine. Google is the most popular search engine across the world and we will aim to keep you on the first page of any search results with regards to dental requirements in your locality. Dental SEO involves analysing the keywords which are used in searches commonly undertaken by potential patients in connection with your business and we will help you continue this over time by ensuring that your website, social media content, off-site articles and blogs use keywords that link to your location as frequently as possible so that they enhance your position on the search results page. This is an extremely important aspect of dental marketing as it has been found that over 90% of readers only consider the websites which come up on the first page of the search results. We will aim to keep you at the top position wherever possible. Speak to our marketing team here at Dental Focus marketing and let us help boost the business of your dental practice and fill up your appointment books very soon.

Posted in Dental SEO

The importance of marketing and how Dental Focus Marketing can help you

Friday 16th July 2021

Dental marketing is extremely important in attracting new patients to your practice and ensuring that your business is running successfully in this age of digital technology. We at Dental Focus Marketing are a multi-award-winning marketing team who have been helping dental practices over the last two decades with their dental marketing because we know that unless you are trained in information technology, online marketing can be a complicated and time-consuming process to navigate successfully and maintain on a regular basis. Book a consultation with our friendly and experienced team to find out how we can take control of the dental marketing for your practice to allow you to focus your time and efforts on your patients.

Here at Dental Focus marketing, we use a 7Ps approach to create a strong online presence for you. This helps ensure that we cover all aspects of your dental practice so that once a reader finds your website, or is directed to your website, all the information that they require with regards to their dental needs will be answered and therefore they will not need to check out what the competition is offering. Read on and speak to us to find out more about how this will work to help you bring more patients through your door.

What are the 7Ps of dental marketing?

The 7Ps include the profile, people, premises, prices, promises, proof and products related to your dental practice and the treatments and procedures that you offer your patients. To help you understand each of the Ps a little better, we have provided a brief summary of each.

The Profile of the dental practice gives the reader an overview of what you offer and your USPs which help you stand out from amongst your competition.

The People on your team will be portrayed using pictures showing them smiling happily and confidently with their beautiful white teeth to help the reader feel at ease and encouraged to visit you in person.

The Premises of your dental practice will also be used to reassure the reader that this is a friendly and professional environment using pictures, videos and a virtual tour where possible.

The Prices of your treatments and procedures will be transparent and we can help you find out what your competitors are offering so that you can set your prices accordingly or come up with alternative options to entice the reader to book an appointment. Payment plans can be offered where possible to help this.

The Promises of quality dental care and good customer service need to be reiterated throughout the website.

Proof of the promises that you are offering will be showcased using the all-important before and after pictures of successful treatment at your premises as well as reviews and testimonials from your existing patients.

Finally, the Products that you can offer your patients which they may not be able to receive elsewhere such as individually tailored treatment plans, this will also be used to help entice the reader further.

Speak to us to find out more about how these techniques can help increase the success of your dental practice.

Posted in Dental Marketing

The importance of a good dental website

Wednesday 14th July 2021

Everyone understands the importance of visiting their dentist and looking after their oral health. Most dental practices now offer very similar treatments and procedures, this is often reflected in dental websites which start to look the same after you have browsed a few. To survive in the age of digital technology, to allow your business to grow and to increase the number of patients walking through your door, it is important to maintain a strong online presence and this begins with having a fantastic dental website for your practice. If you do not have a website for your practice yet, or you have a website but it requires modernising and maintaining, then book a consultation with our award-winning dental marketing team. With our knowledge and expertise, we at Dental Focus marketing will manage all the marketing needs for your practice as we have done by successfully creating and maintaining over 1000 dental websites so far in the last two decades. Speak to us to find out how we can help you.

How Dental Focus Marketing can help create a fantastic website for you

Good dental websites require an excellent homepage that will grab the attention of the reader and encourage them to explore the website further. We will create an individually tailored, bespoke website for you where the homepage will showcase the profile of your dental practice and any USPs which will help you stand out from your competitors.

The website is developed using our 7Ps of dental marketing approach to make sure that we address all aspects of your dental practice. These include the prices of the treatments and procedures that you offer, how competitive they are in comparison to local dental practices and any payment plans that you can offer which will help encourage the patient to consider the treatment that they are looking for but also to encourage them to investigate and find out further about how other treatment processes may help improve the aesthetics of their smile, ultimately increasing business for your practice. We will use fantastic before and after pictures of successful treatments at your dental practice to show your patients the quality of dental care that you are able to offer. We will use happy, smiling pictures of the team at your dental practice showing off their beautiful white teeth to help assure the reader that they are in safe hands. We will display pictures, videos and a tour where possible of the premises of your dental practice to help the patient envision themselves at your practice. This can be particularly encouraging for nervous patients because they can prepare themselves for what to expect at your practice and we can do a specific page on the website addressing dental phobias to help ease their mind further. We will write about individually tailored treatment plans and services that you can offer to your patients which will help you stand out from your competition. The whole website will include reviews and testimonials from your existing patients which will help encourage new patients to pick up the phone and book an appointment to visit you for their dental needs. Speak to us at Dental Focus marketing to find out more about how our dental websites help increase the success of dental practices and how we can do the same for you.

Posted in Dental Websites

How a good patient attraction system will help increase the success of your dental practice

Monday 12th July 2021

There are many different techniques and methods involved to create a patient attraction system and invite new patients to your dental practice. Online marketing requires knowledge of information technology to help navigate your way through the ever-changing strategies that are required to create a strong online presence. Without a good online presence, it is easy to get lost in the crowd with numerous dental practices in every town and city. With most of them advertising their treatments and procedures online, it is important to seek the help of our experienced team here at Dental Focus Marketing to create and maintain an excellent system for your dental practice to help you stand out from the competition.

The importance of a good website and search engine optimisation

To set up a patient attraction system we will first create a website for your practice or if you already have a dental website we can work together to modernise it and make it more attractive. The website will be bespoke, individually tailored for you and address every aspect of your dental practice to include all treatments and procedures available so that the reader can find everything that they are looking for in one place and prevent them from having to browse on other dental websites to find out more. Once it has been carefully designed we will work to make sure that we maintain good search engine optimisation (SEO) for the website so when a reader is searching for their dental needs in your local area, your website and dental practice will be one of the first ones that they come across. To do this we use many tried and tested methods which help ensure that your website is at the top of the list of any dental searches in your area carried out on Google.

Google is the world’s most popular search engine and to remain at the top of the list of dental searches in your area requires time and knowledge which we will deal with for you. We use keywords linked to your location throughout the website that we know are popular in the area and correspond to the treatments and procedures that you offer so that when a reader searches for them, your website will be one of the first websites that Google recommends. We also write onsite articles, offsite articles and blogs for your dental practice and use the keywords throughout so that they can link back to your website. We will also create a good social media presence for you using Facebook and Instagram to help increase your target audience. Overall when all these methods are put together you will have a good patient attraction system in place which we will maintain for you so you do not have to worry about the marketing of your dental practice, instead, you can focus your time and efforts on your patients’ dental needs. Speak to us at Dental Focus Marketing and find out more about how we can help increase the number of patients coming through your door.

Posted in Patient Attraction System

The importance of dental SEO to attract new patients

Friday 9th July 2021

In this age of digital technology, it is important to have a strong online presence to make sure that people are aware of the whereabouts of your dental practice and the treatments and procedures that you are able to offer them. Most dental practices are advertising their services online and it is important to do so to keep up with the trend and stand out from the crowd but also to make sure that you are not losing potential patients to your competitors. Online marketing can be complicated and time-consuming and we want you to focus your time and expertise on looking after your patients’ dental needs. Book a consultation with our multi-award winning team here at Dental Focus Marketing and we will create a strong online presence for your dental practice by developing a bespoke, individually tailored website. We will do this by maintaining search engine optimisation (SEO) for your practice using almost two decades of experience in online dental marketing. Call our friendly team today to find out more and make sure that you are not missing out on any more potential patients.

A good dental website & SEO

To create a strong online presence we will begin by developing an interesting and eye-catching website for your dental practice. We use the 7P’s of dental marketing approach to make sure that we have addressed all aspects of your dental practice. These include the profile of the practice, the people on your team, the premises of the practice, the price of treatments and procedures, the promise of good customer service and quality dental care, the proof of successful dental treatment and any products and treatment plans that you are able to offer the patients which they may not be able to get elsewhere.

Once we have developed this website we will work to maintain Dental SEO to make sure that when a potential patient is searching for their dental needs in your local area on Google, the world’s busiest search engine, your dental practice and its website will be on the first page of any search results. Over 90% of searchers on Google only consider the websites that come up on the first page of the search results so we will work to maintain Dental SEO and our aim is to keep you at the top position underneath any paid-for Google advertisements. To do this we use a keyword system that we link to your location. We then use these keywords frequently throughout the website so that when a potential patient is searching for these terms then Google will recognise your website and place it at the top of the list. Our dedicated writing team will continue to produce articles and blogs for your dental practice which also makes use of the keyword system and help maintain Dental SEO further. We will create a social media page for you using Facebook and Instagram, these will be linked to your website as well, increasing your target audience and helping to attract more patients to your practice. Speak to our dental marketing team and find out more today.

Posted in Dental SEO

Dental marketing using the 7Ps approach

Wednesday 7th July 2021

The importance of marketing in an overcrowded market

There are so many dental practices available in every city, each offering similar services that it can seem a struggle to stand out from the crowd. To get your dental practice seen and heard and to attract new patients to walk in through the door it is important to have good marketing strategies and techniques in place. Everyone looks for their answers on the internet and therefore marketing needs to be carried out online to be able to target a wide audience and let them know where you are and why they should come to you.

The technicalities of online marketing can be complicated and time-consuming as technology is developing continuously on a daily basis and new techniques are coming into play to keep up with these developments. If you have not already considered dental marketing for your practice, not only are you missing out on attracting new patients but you may also be losing existing patients to the competition who most likely have up and running dental websites to lure your patients away. Without further delay speak to our team here at Dental Focus marketing and let us take your dental marketing worries off your hands and let you spend your time and expertise on looking after your patients whilst we work to help bring new patients through your door.

The 7Ps and how they can help you

The 7Ps of dental marketing begin by looking at the profile of your dental practice and addressing your USPs to make it stand out from the crowd. The next Ps include the people on your team and the premises of the actual practice itself and these will be showcased in a way to present your dental practice as a friendly, professional and approachable place, inviting the reader to book a consultation and visit you in person. Another important P of marketing is the price of the treatments and procedures that you offer and these will be made transparent across the website so that the reader knows what they are looking at and whether this is suitable for them. If possible you may offer payment plans for your patients which will help your marketing further. The next of the 7Ps are the promises of quality dental care, good customer service and the proof of such service. For this, we will use before and after pictures of treatments at the practice as well as reviews and testimonials from existing patients. The final P of marketing is the products that you can offer that make you different from your competition. This can be in the form of treatment plans and individually tailored services which they may not be able to get elsewhere. Once all the Ps have been addressed the reader will be able to know everything that they need to about your practice and will be encouraged to pick up the phone and book an appointment. Speak to us at Dental Focus marketing and find out how we can start filling up your appointment books very soon.

Posted in Dental Marketing

How a good dental website can help boost the success of your dental practice

Monday 5th July 2021

The Importance of being online

In this age of digital technology, everyone is searching for what they are looking for online. Google is the world’s most popular search engine and with millions of searches being carried out every day, and thousands of them being in connection to dental needs and requirements, there are many complicated techniques and methods involved in having your dental website found and viewed. If you have a website that needs modernising, maintenance, or if you have not yet created a website for your dental practice then do not wait any longer, contact our award-winning marketing team without delay. Over the last two decades, we at Dental Focus Marketing have created over 1000 dental websites for dental practices to help boost the success of their business and we are here to help you; with our knowledge and expertise, we will create a fantastic dental website for your practice which will help you stand out from the crowd and increase the awareness of your business.

The role of a good dental website

Without a good dental website and a strong online presence, you will not be able to attract new patients and even existing patients will be exposed to what your competitors are offering when they try and find out more about the dental treatments which may be available for them. Although everyone understands the importance of visiting the dentist for regular check-ups and cleaning, this will keep your business running but it will not help it thrive any further. Advances in Dental Technology and the convenience of modern dentistry has encouraged people to look for ways to improve the aesthetics of their smile. This is a perfect opportunity to attract new patients and boost business for your practice, but in order to do this, you need to have a modern, attractive and informative website which will catch the attention of your reader and encourage them to book an appointment to see you in person.

What the website will involve and how this can help you

We create individually tailored fantastic dental websites, and to create your website we will speak to you to find out everything about your business. We use our “7Ps of dental marketing” technique for our dental websites and this helps ensure that all aspects of your dental practice are addressed on the website so that there is no need for the reader to look any further. We will create a fantastic homepage that addresses the profile of your practice and the USPs of your business to help you stand out from the crowd. This will encourage them to explore the website further and find out more about all the treatments and procedures which are available, we will use our tried and tested techniques to make sure that we present the information in such a way that the reader does not need to find out about what your local competitors may be offering at the same time. Speak to us at a Dental Focus marketing today and let us create a fantastic website for your dental practice and watch us help fill up your appointment books very soon.

Posted in Dental Websites

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