When you are looking for a service online, how do you know that the site you have clicked on can offer it to you?
When it comes to areas like cosmetic care, such as haircuts, manicures or even cosmetic dental care, chances are that you will look at the photograph gallery that each website has. After all, you want proof that the people you want to employ can do what they say they can!
And you’re not alone. When it comes to searching for any type of business online, more and more people want to see physical proof that what they want can be achieved, making photographs and even videos a must-have for almost any site, especially dental surgery sites.
At Dental Focus, we have constructed a unique patient attraction system based on this principle, so we can pass our knowledge of how to attract new patients on to you. We use the 7 Ps as part of our SEO strategy profile; people, premises, prices, promises, proof and products to makeover your dental website, turning it into an invaluable part of your surgery’s success.
In this article, we will be exploring our patient attraction system in relation to promises and proof, to display how we use these ideas to boost your internet presence and patient list.
Promises and proof
All dental patients deserve the highest level of care and so, when you choose Dental Focus to promote your surgery, we will ensure that your page reflects the promise of care that you want it to.
And, as mentioned earlier, a key way to display many parts of our patient attraction system is with photographs and videos. Photographs will display your patients receiving a high level of care, which will boost enquiries.
Proof will be in the images of gleaming white smiles after makeovers, with nothing to deter prospective patients, no equipment and no clinical terminology. This is the proof of your promise, which will lead to a higher level of interest if displayed correctly.
Qualifications and expertise
When we redesign your surgery site, we will ensure that there is a ‘staff profile’ page; this will utilise both the promise and proof section of our system.
With friendly photographs and a brief section discussing your staff’s qualifications, this is a great way to showcase the expertise of your team.
Personalisation is key to attracting more patients and what better way to do this than with a video?
This will enable you and your staff to talk through common procedures that you can perform (proof) with your promise about what your patients can expect when they come to you for it. Our team can offer you pointers on how to create one of these videos, so contact us for more information.
Once again, these are an essential part of any dental website and tie into the proof and promise areas of our system.
We will create a review page on your site, allowing visitors to assess your suitability to provide services for them and their unique needs.
All treatment carries risks. Individual consultation is required with one of our practitioners to ensure that the treatment is right for you.