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How to promote your dental practice and create a brand for your business

Saturday 3rd July 2021

Good dental marketing and digital technology can help improve the success of your dental practice and make your role as a dentist more interesting and fulfilling. We at Dental Focus Marketing are an award winning digital marketing agency here in Australia, as well as the UK and Ireland. We are here to help your dental practice with all aspects of digital marketing. We are an experienced and friendly team here at Dental Focus Marketing and have almost 20 years of experience in dental marketing. What started off as a small family venture has rapidly spread and now we can expertly help you with all your marketing needs. A fantastic website is essential for dental marketing to begin, so we always start by creating a modern bespoke website For your dental practice we will address all aspects of your business so that existing customers can find all the information that they need and prospective patients can find out whether or not you are able to meet their requirements. Our professional team will also help develop a strong presence on social media, maintaining search engine optimisation and google domination, as well as keeping your website relevant with individually tailored content creation for your practice.

Dental marketing is very important to help your dental practice grow. It is made up of many different aspects. Speak to us at Dental Focus Marketing to find out about the strategies we have been using over the last couple of decades to help dental practices create a strong online presence, attract their ideal patients and increase the number of patients coming through the door. We help you create a bespoke website for your dental practice, and develop and maintain google domination so that prospective patients can find your website on page 1, using SEO, pay per click advertisements (PPC) and social media marketing. Altogether this will help your website to be found easily in your local community through POR and brand awareness. We also provide friendly advice and guidelines at all times to help you increase your success. Speak to us at Dental Focus Marketing to find out more today.

The methods and techniques involved in digital marketing are changing on a daily basis. We have a specialised team here at Dental Focus Marketing, and with compliance being our main priority, you can rest assured that you are in good hands.

We will help build the brand of your dental practice as well as building your trust and credibility online to help attract new prospective patients and also assure your existing patients that they have chosen well in their dental practitioner. We can help advise on how to create a stronger online presence for your dentist and associate dentists as well, which will also help attract more patients to the practice and grow the success of your business.

To find out more about Dental Focus Marketing you can check our pages on Facebook and Instagram and book a consultation with our experienced team today, to find out how dental marketing will help attract new patients to your dental practice and fill up your appointment books very soon.

How to dominate Google?

Thursday 1st July 2021

There are numerous dental practices in any given area and to make sure you stand out from the crowd you need to be positioned at the top of a Google search results list. This will help you attract any new patients that are looking for a dentist and is known as ‘Google domination’, which is important for the success of any dental practice in this modern age.

Book a consultation with Dental Focus Marketing to find out how Google domination works, and the strategies used to help increase the success of your dental website and your dental practice.

We begin with creating a really good website for your dental practice, which is vital for existing patients and for attracting prospective patients. Digital marketing is here to stay and without a modern and attractive website and good dental marketing it is difficult to attract new patients. A good website will provide all the information about your dental practice for the attention of your existing patients and also potential new patients. It will include reviews of your practice to help reassure patients that they will receive quality dental care and good customer service at your practice.

There are three types of search results on Google; firstly there are the paid advertisements, followed by Google Map results, which is then followed by the organic listings which are a list of websites that meet the search terms. Our aim will be to keep you on the first page of any search results regarding dental requirements in the locality and be as close to the top, if not the top position, underneath the paid advertisements and map results as possible.

Google reviews and SEO are important in maintaining the top spot on the first page of the search results, as unless you are paying for advertising, the other 2 types of search results are generated by Google and are dependent on how relevant Google finds your website to be. Page 2 of the search results is now considered non-existent as modern, hectic lifestyles mean that people are too busy to keep looking through a long list. Here at Dental Focus Marketing, our knowledge and expertise has shown that to dominate the top spot and be recognised by Google, it is important to have lots of content. Our copywriters work continuously, to write onsite articles and offsite blogs which are uploaded on a monthly basis, to help keep your dental practice relevant with Google. These articles and blogs are published on your website as onsite articles and we also write offsite articles which are published on PR sites, publication sites and editorial sites and are then back-linked to your website. This information is indexed by Google which helps increase SEO and boost your Google domination. Your website is your asset, so speak to us at Dental Focus Marketing to help you maximise its potential.

There are approximately 200 different aspects to the algorithms involved in Google domination and these are always changing. It is important to have a good dental marketing team to help you navigate your way through the system and reach and maintain that top position on the search results page. We at Dental Focus Marketing are here to help you so speak to our experienced team today, we will take care of your digital marketing worries and help increase the success of your practice soon.

More about the patient attraction system

Monday 28th June 2021

Are you looking for ways to increase the number of patients visiting your dental practice? Do you want to fill your appointment books but are unsure about what you can do to help this?

Look no further, we Dental Focus Marketing are here to help you. Most dental practices offer the same treatments and procedures and there are numerous practices in each locality. Although dental care is always in demand and everyone understands the importance of visiting their dentist it does not necessarily mean that they will be visiting you. You need to stand out from the crowd.

To help increase the awareness of your dental practice, we at Dental Focus marketing have a successful group of strategies and techniques which together make up our patient attraction system, so you can leave your marketing worries with us whilst you focus on taking care of your patients.

How does our patient attraction system work

Our system works by addressing the 7Ps of dental marketing.  We have been using this method to help over 1000 dental practices create a successful website and online presence.

The 7PS of dental marketing are your profile, people, premises, price, promises, proof and products.

By addressing all these aspects of your dental practice we ensure a successful patient attraction system which consist of a unique, modern and personalised website, individually written on-site and off-site articles and blogs by our specialist writing team and we also raise awareness on social media platforms such as Facebook and Instagram to help get your practise heard and seen on a wider scale increasing website traffic which will hopefully translate into more patients.

How our patient attraction system will help you

Search engine optimisation is key in having a successful patient attraction system. When searching for answers to their dental requirements, patients type in keywords, this could be the issues they may be facing for example toothache, bleeding gums or tooth loss, it could be different types of dentistry such as emergency dental care or cosmetic dentistry, or they may search for specific dental treatments such as root canal treatments or dental implants. It is important that when they search for these terms your website is on the first page of the Google search results because 95% of readers will only click on the websites that appear on the first page. This is something that we will continue to take care of for you using our knowledge and expertise of dental SEO. According to what your dental practice offers we use keywords and link them to your location repeatedly throughout your website and in the articles and blogs that we continue to write for you and this will ensure that when your target audience are searching for their dental needs your dental practice will be one of the first options that they come across. When they find you we will have created an excellent home page which will grab their attention using your individual profile and USPs, and after having browsed your great website you will have a constant flow of patients coming through your door.

Speak to us at Dental Focus marketing today and leave all your marketing worries to us and focus on creating happier and more beautiful smiles each day.

How to attract more patients to your dental practice

Friday 25th June 2021

With the introduction of the World Wide Web, the last few decades have changed the way in which marketing and advertising are carried out, received and whether it is successful or not in attracting patients to your dental practice. People are no longer interested in print marketing such as flyers and newspaper ads, or word of mouth referrals, instead, they are searching online to find what they are looking for.  A successful online presence and search engine optimisation (SEO) is absolutely necessary to attract new patients to your dental practice and we at Dental Focus marketing are here to help you. We want you to focus your time and efforts on your dental expertise and looking after your patients, so let us focus on bringing in more patients for you to help and treat.

Google is the world’s most popular search engine and at any one time, many hundreds of thousands of users are searching on Google to find solutions for their dental issues and requirements. We at Dental Focus Marketing, are a multi-award-winning dental marketing company with almost 20 years of experience in helping dental practices attract more patients through their door by designing bespoke websites and focusing on dental SEO, so speak to us and find out how we can help do the same for you.

How dental marketing and SEO can help you?

We will begin by creating a fantastic individually tailored website for your dental practice which will address all aspects of your practice including your team, your premises, your USPs, the treatments and procedures that you offer, what unique services you can provide and the cost, success stories and reviews of your treatments, procedures and services which make you stand out from your competitors.

If you already have an existing website then you can speak to us about improving or modernising the pages or creating a new and exciting homepage that can help bring more traffic to your website. Once you are happy with the website, our expert team has a range of marketing techniques that we can utilise to help establish dental SEO for your website. Our tried and tested dental SEO techniques will help make sure that readers and potential patients are directed to your website when they are looking for treatments and procedures for their dental needs.

Speak to us to find out more about marketing and dental SEO for your dental practice today. We will maintain and update your website for you and always look for ways to keep your practice at the top of the search results page to help increase your website traffic and ultimately increase the number of patients. A higher ranking on the Google Search results page will significantly increase the number of readers who will see your website and we will work hard to make sure that you are always near the top or at the top underneath the paid-for Google advertisements. Book a consultation with our team here at Dental Focus Marketing and we will talk to you through the different techniques that we use and how we can increase the number of patients at your practice today.

How dental marketing can help you out

Wednesday 23rd June 2021

We all know the importance of good oral health care and everyone requires trips to the dentist to help maintain their healthy teeth and gums, to address dental issues that they may be experiencing or to improve the aesthetics of their teeth. Most dentists provide the same services such as emergency care, general treatments and cosmetic dentistry. To help increase the number of patients coming to you, you need to stand out from amongst your competitors, and in this digital age, your dental practice and the services that you offer need to be advertised online. We want you to focus your expertise on looking after the dental health of your patients that is why we are here to carry out the marketing for you.

Our dental marketing team here at Dental Focus has been promoting dental surgeries for almost 20 years and we have helped over 1000 practices to create websites, get their name out there and increase the number of patients coming through their door. We specialise in promoting dental practices via Google, setting up social media pages and managing reviews of your practice, so speak to us at Dental Focus to find out how marketing can help improve the success of your dental practice today.

How the 7P’s of dental marketing can help you

Here at Dental Focus, we use the 7P’s of marketing to develop a marketing strategy for you, attract readers to your website and social media pages and ultimately bring more patients to your practice. The 7P’s of marketing address your Profile, the People on your team, the Premises of your practice, the Prices of your treatments, the Promises of what your treatments can offer, Proof of the successes of your treatment and procedures and the Products or packages that you can offer which are different to other dental practices.

Addressing the 7P’s helps ensure that all aspects of your practice are covered and displayed for the attention of the reader. Once all the information has been collected we will use it to help us custom design an attractive website for you. A good homepage is essential in the success of the website and we will use your USPs on the homepage to help hold the attention of the reader, increase traffic on your website and ultimately get more patient’s for you. Once the website has been successfully created according to your personal requirements, our marketing team will help ensure that your website will dominate the Google listings and will remain on the first page of a Google search in relation to a keyword of your choice or the location of your practice. We also use social media and online advertisements to entice your target groups and the more services that you offer then the more target groups you will have and we can share links to your website in many more places.

Speak to us at Dental Focus and find out how marketing and our established marketing techniques can increase the exposure of your practice then translate into an increase in patients for you and your team today.

The use of the internet in dental marketing

Monday 21st June 2021

In this age of computers and technology, people rely more and more on Google for all their answers. It is exactly the same when it comes to their dental needs. We all know the importance of visiting our dentist on a regular basis, but how can you make sure that patients come to you and not to the practice across the road from you? The demand for dental care and cosmetic dentistry has increased significantly over the last few decades and dental practices can be found everywhere you look. The internet is an important tool in making your name seen and heard amongst the competition. Most dental practices are advertising their services on the internet and if you haven’t yet considered this then speak to us here at Dental Focus Marketing today without further delay. Online dental marketing involves many different techniques and processes to be successful. We at Dental Focus Marketing have helped over 1000 dental practices create successful websites to attract readers and potential patients and ensure excellent search engine optimisation (SEO) for these websites to continue attracting new readers and patients. Speak to our specialist team to find out more about how Dental SEO can help make your Dental Practice even more successful today.

What is Dental SEO?

Dental SEO involves different marketing techniques which are used to help improve your ranking on Google. It is very important to have an attractive and interesting website but unless you have SEO to boost your visibility then it may be difficult for your readers to be able to find your website when they are searching for their dental needs. Knowledge of good SEO techniques is necessary to help attract as many readers to your website as possible which will translate into more patients through your door. This is where our experienced team is here to help you. There are many techniques that we use here at Dental Focus Marketing to help keep you on the first page of the search results on Google and our aim is to keep you in top position underneath the paid-for Google advertisements.

How we can help improve your SEO

Once we have created an individually tailored, attractive and interesting website for you or improved the website which you may currently have if necessary, our role is to keep you on that all-important first page of the Google Search results. To do this we use keywords that relate to your USP or specific treatments and procedures that you offer that we know from experience are commonly searched for by your target audience and other users.  We use these keywords multiple times in your website and in blogs which we will write for you and this helps increase SEO. We also link these keywords to your location to ensure that your website is easily found by readers in your locality who are searching for treatments and procedures which you offer. There are many other techniques that are necessary for good SEO so speak to the HR experienced team here at dental Focus today to find out more about how SEO can help increase the number of patients coming through your door.

Importance of Dental Marketing

Friday 18th June 2021

Everyone needs a dentist and everyone knows the importance of visiting their dentist on a regular basis to maintain their oral health and overall well-being, however, how will the patient know to choose you? How will you stand out in this saturated market? What can you do to attract more customers? Dental practices are everywhere up and down the country, on the corner of every road, and in the age of digital technology, you need to have a presence online, be seen on Google and on social media to help increase your patient numbers.

We all understand the importance of our dentist and so we want you to focus your time and efforts on looking after your patients, leaving your marketing worries with us. We at Dental Focus Marketing are a multi award-winning marketing team, with almost 20 years of experience in dental marketing. So if you were considering promoting your dental practice and need to increase your patient numbers then look no further, speak to our specialist team today and we will take the pressure off you and let you focus on your area of expertise, and you can let us worry about increasing the success of your business.

How the 7Ps of Dental Marketing can help you

Here at Dental Focus we use our well researched, tried and tested, successful method for marketing your dental practice which is based on the 7Ps of dental marketing. These include the Profile of your practice, the People involved in your practice, your Premises, the Prices of your treatments and services, the Promises that you offer, Proof of the success of your treatments and finally the Products that you can tailor for your patients.

We will discuss the 7 Ps of your dental practice with you and all the information we collate will be used to create a great website that will catch the attention of the reader in the first 5 seconds of visiting the page. We will create a unique profile for you that will include the USP of your dental practice and all this information will be shared on your homepage so that your target audience will find what they are looking for straight away and this will entice them to continue reading further without being distracted by your competitors. Pictures of the team at your dental practice looking friendly and approachable whilst smiling confidently with their beautiful teeth will help customers feel more comfortable about considering booking an appointment with yourselves, this is especially the case with nervous patients. Pictures and videos of your premises looking clean and professional as well as comforting and luxurious will also help customers feel more at ease and more inclined towards your practice.

Using our expertise we can present all the remaining information, which is usually standard for most dental practices, in an individually-tailored, attractive and interesting way, which helps you stand out from the crowd and ultimately help bring more patients through your door. Book a consultation with our marketing team at Dental Focus Marketing today to find out more about how we can help you.

The importance of the internet for attracting patients

Wednesday 16th June 2021

The internet and social media play an extremely important role in attracting new customers to your dental practice. Gone are the days of word of mouth referrals and loyalty, now most people search the internet to find out which dental practice is offering the latest treatments and procedures, who offers the best prices for the services and which practice has the best reviews in the locality. Everyone knows the importance of visiting their dentist to help them maintain good oral health, but how can you make sure that they choose to visit you? We at Dental Focus marketing are here to increase the number of patients at your dental practice and help grow your business by creating a uniquely tailored, attractive, informative and interesting website and, even more importantly search engine optimisation (SEO) for your website.

How we will use SEO to help your dental practice

Here at Dental Focus marketing, we have an award-winning specialist marketing team and over the last 20 years, we have helped more than 1000 dental practices create successful websites and helped keep them on the first page of Google searches. Speak to our team and find out how our experience and expertise can help your dental practice.

We will firstly create a modern and eye-catching website that will include all the information with regards to your dental practice, your USP, which treatments and procedures you offer and the cost, results and success of your services. If you already have a website then you can speak to us about either updating or improving it and we can take a look at it together to see what changes we can make to help positively impact your website. When the website is ready, we will focus on keeping your rankings on Google as high as possible to attract as many readers and potential patients as we can.

We use keywords of your choice which either focus on your USP or specific treatments and procedures that you offer, which we know from experience are widely searched in dental queries, and link them to your location to help increase your dental SEO. We will also use these words repetitively throughout your website and blog posts to help keep your website as far up the Google results page as we possibly can. Our aim is to keep you in the top position underneath paid for Google advertisements.

Social media links help positively impact your dental SEO and also increases the exposure of your dental practice to a wider audience. We can use Facebook and Instagram, two of the most widely used social media platforms to help attract more readers to your website.

Our experienced writing team creates individually tailor written articles and off-site blogs which are then linked to your webpage. We can also add backlinks to other trusted websites which relate to your treatments and procedures and help build up further backlinks which increase the SEO of your website further by the association of other reliable web pages.

Speak to us at Dental Focus marketing to find out more about the SEO techniques we can use to help make your dental practice more successful today.

The importance of dental marketing

Monday 14th June 2021

Looking after your teeth and visiting the dentist on a regular basis is essential for good oral health and general well-being. Everyone is aware of this information but how are you going to use this information to help bring patients to your dental practice in particular? Due to a rise in the awareness of the importance of good dental health, there is now a dental practice located on almost every commercial road, so why should patients come to you? Not too sure about how to make your dental practice stand out amongst the competition?

This is where we at Dental Focus marketing can help you. We know that your top priority is looking after your patients and we want you to focus your time and expertise on them and their dental health. Leave your dental marketing worries with us.

We at Dental Focus have almost 20 years of experience in marketing and have helped create over 1000 websites for dental practices to help attract more patients. People no longer rely on a good referral from someone they know or worry about being loyal to one place in particular.  Instead, the internet helps people decide whether you are a good dental practice or not. In this day and age, if the patient cannot search for you online and find out about where you are, what services you offer or the prices of your treatment, then most likely they will not be visiting you. This is why marketing is essential to survive amongst the competition and continue to thrive.

Speak to us at Dental Focus and find out how dental marketing and our expert marketing techniques can help your practice be more successful today.

The importance of a good website for marketing

Dental marketing begins with a good website and here at Dental Focus, we will speak to you to find out everything about your team, your practice, what services you offer, discuss your USPs and collate all this information to help create an individually tailored marketing strategy for you. The information will help us develop an attractive, informative and attention-holding website for your dental practice, which will be easy to load, as well as present as much information as possible without overwhelming the reader, to bring more patients through your door.

With your brand and speciality in mind, our marketing experts at Dental Focus will be able to identify a target audience for you and advertise your services accordingly. The more services that you offer, the more patients you will attract and we can help create multiple target groups using your different services and this will ultimately help bring in a greater number of patients. We use Google and social media to showcase and advertise your website and according to your preferences we can discuss this further and you can find out more about how advertising across a greater number of platforms will help spread information about your practice and services quicker, more easily and to a larger audience.

Speak to us at Dental Focus to find out more about marketing and how it can help you increase the number of patients interested in the services you have to offer. We will work together to ensure happier and brighter smiles and bring you more success.

Importance of dental websites

Friday 11th June 2021

Everyone knows the importance of looking after their teeth and visiting their dentist. Dental practices are available everywhere and most of them look very similar from the outside, it is likely that potential patients with busy, hectic lifestyles, will walk past without even noticing you. Instead, most people use the internet when they are free to research and find answers for their dental needs and requirements, prior to deciding what treatments they would like and which Dental Practice they would like to have them carried out at. Most practices now have dental websites to advertise their treatments and procedures. If you have still not created a website for your dental practice, then you are missing out and possibly losing your patients to your competitors. Good dental websites help boost patient numbers because not only can the patient explore what different types of treatments and procedures you offer, they will be encouraged to think about how they can improve their oral health or improve the aesthetics of their teeth and all in the comfort of their own homes throughout the day, 7 days a week, 365 days of the year. So regardless of whether you are open or not, whether it is night or day a potential patient could be searching your practice and waiting for morning to call you.

Why a good website is important for the success of your dental practice

We have created over 1000 dental websites in the last two decades, so speak to our award-winning, specialised, dedicated Marketing Team at Dental Focus Marketing to find out how we can create a unique, interesting and attractive website for you to help increase the success of your practice today. Leave the technicalities of dental marketing in our experienced hands whilst you focus your time and efforts on your expertise and look after your patients. We will make sure that together we develop the best website for you which addresses all aspects of your dental practice and helps boost the number of patients walking through your door.

Without a good website, the awareness of your practice will be limited. A tailor-made, professionally created website and a good online presence enhanced by dental search engine optimisation (SEO) will help expand your business and attract more patients to you.

How Dental Focus Marketing can help you

We will find out everything we need to know about your practice and using our 7Ps of marketing we will make sure that all aspects of your practice including your Profile, People, Premises, Price, Promises, Proof and Products are all showcased on your website along with your USPs to help make you stand out from amongst the crowd.

Our marketing team will look after your website and our aim is to ensure that your dental practice remains on the first page of Google Search results under paid for advertisements.  This is an important technique used to ensure readers reach your website as more than 95% of readers choose a website from the first page of their search results whilst the rest remain unexplored. We have specialised strategies which we use for good SEO for your website and we will maintain this at all times so you don’t have to worry about it.

Speak to us at Dental Focus Marketing and find out how we can help increase the number of patients for you.