Social Media for Dentists

The advantages of social media for dentists

Wednesday 19th January 2022

The majority of the adult population have access to social media and here in Australia at least 80% of over 16s hold one or more social media accounts in their name. Over the last two decades social media has become an essential component of the World Wide Web. People use social media to communicate with their friends, family and the general public. Social media for dentists is an excellent digital marketing tool, allowing you to share your information with as many people as possible with the click of a button, or target a specific group of people who you know are interested in the services that you have to offer. It is significantly more effective than traditional methods of dental marketing, especially in comparison to the days of paper marketing where leaflets and flyers were posted to the public and ignored by most.

Social media for dentists allows you to to directly communicate with existing patients, potential patients and people who are interested in dental treatments and procedures, who you can nurture to become prospective patients. It allows them to communicate with you on an informal basis without having to make any commitment. This is important in dentistry because many people suffer from a certain degree of dental anxiety or dental phobia and avoid contacting the dentist for long periods of time. Through the use of social media for dentists you’ll be able to engage with these patients and encourage them to face their fears or help ease their nerves so that they are able to address their dental needs with you.

Facebook, Instagram & Youtube

Here at Dental Focus Marketing, our specialist dental marketing team will be able to help you make the most of social media for dentists and strengthen your online presence to attract more attention for your dental practice. Facebook, Youtube and Instagram are three of the most popular social media platforms around the world. With our knowledge and expertise we will design social media content for all three of these platforms for your website as they work in different ways, attracting different demographics of the public.

Facebook is more family friendly, preferred by the older generation or a mature audience, it consists of photographs and written content that can be shared amongst friends and family. YouTube is based on videos which you can share with the public that show off your dental practice and the treatments and procedures that you are able to offer. You can create educational videos that teach the general public about the importance of good oral health or new dental treatments which they may not be aware of, encouraging them to speak to you to find out more. Instagram is preferred by the younger generation and consists of the photographs and short videos which can also be shared amongst groups, quickly helping you gain plenty of exposure with little effort on your behalf.

Speak to us at Dental Focus Marketing today. We can help you create new content on a regular basis to keep your viewers interested, nurturing their confidence and enabling them to book an appointment and visit you in person to address their dental needs in the future.

The role of social media in effective dental marketing

Monday 10th January 2022

Research has shown that over 95% of Australian internet users between 16 and 64 have access to a social media network or messaging service. This tells us that social media for dentists is a powerful tool for finding new patients and informing them about the treatments and procedures that you have on offer at your dental practice.

The advantages of social media

Social media is a cost free, convenient and quick method of interaction. It is a great way of keeping in touch with existing patients, engaging with potential patients and encouraging people to take up your services and address their dental needs. In previous generations unless a patient booked an appointment and was sat in your dentist chair then there were no other highly effective ways of communication. To be able to explain the importance of looking after their teeth or talk about what the options might be for them to improve their oral health or correct the look of their smile, you would have had to create leaflets and flyers. Most of these would end up being ignored or in people’s bins.

Now through the use of social media for dentists you are able to educate the public on the importance of dental hygiene, encourage them to visit the dentist on a regular basis and inform them about advances in dental technology and how they can improve the health and appearance of their teeth and smile. Patients are able to message you directly, put forward their questions and engage with you on an informal basis, either privately or in public for others to learn too, without making any commitments or having to speak to you in person. This is particularly beneficial for nervous patients who may not have approached the dentist otherwise.

Finding new patients with little effort on your behalf

Another significant advantage of social media for dentists is that the information that you choose to share, such as written articles, photographs or videos can then be shared by your viewers with their friends and family, widening your audience and attracting more prospective patients for you. If you would like to find out how you can use social media for dentists effectively for your dental practice then you need to speak to us here at Dental Focus Marketing to find out more. We are a digital marketing team who specialise in marketing for dental practices and have almost 2 decades of experience in creating websites and marketing strategies for dental practices here in Australia and in the UK. We will be able to create and maintain social media pages for you or on your behalf, which are designed to target a wide audience of all ages and different demographics of the population.

Speak to us at Dental Focus Marketing today to find out more about how to use social media to your advantage. You can find out about other dental marketing strategies and techniques that we can use to help build up a strong online presence for you and how our specialist team can work with you to help boost the success of your dental practice very soon.

The advantages of social media in good dental marketing

Wednesday 22nd December 2021

Research has shown that in 2021, 89% of the population in Australia have access to the Internet and that 96% of internet users between 16 and 64 access at least one social media network. With the establishment of the Internet, it is expected, from a credible business, that you will have a strong online and social media presence. Social media for dentists allows patients to be able to find out more about you and the treatments and procedures that you are able to offer at your dental practice before having to commit by booking an appointment and visiting you in person.

Dental practices have been heavily advertising their businesses online for the last two decades; however, a standalone website is now insufficient for attracting new patients and growing your dental practice. It is important that you have a strong dental marketing campaign in place and to do this it is necessary to make the most of this powerful tool which is social media. As the figures show, social media is at everyone’s fingertips so it is important that your dental practice has a strong social media presence that helps you stand out from the other dental practices in your area.

How social media helps

Social media for dentists requires time, effort and maintenance. There is no point in setting up a beautiful page that is then left forgotten about because it may as well be non-existent. Social media pages need to be updated as frequently as possible with new, exciting, interesting and informative content which educates potential patients on the importance of visiting their dentist on a regular basis and encourages existing patients to address their dental needs, be it medical or cosmetic. Either you will need a dedicated member of staff who can do this for you on a daily basis or you could contact us at dental focus marketing so that we can take care of your dental marketing campaign for you. With our knowledge and expertise on social media for dentists, you can be sure that you will have a fantastic dental website, a strong dental marketing strategy and excellent social media pages which are exciting, popular and help bring in new patients to your dental practice.

Facebook and Instagram have remained the most widely used platforms here in Australia and by making sure that you have profiles on both of these platforms you will be able to target a wide and diverse audience as both these platforms attract different demographics of the public. Facebook retains the largest audience of all social media platforms worldwide whilst Instagram is popular amongst teens and young adults. For the success of any dental practice, it is important that you are able to attract patients of all ages and with dental patients having a high lifetime value the younger they are when they join your practice the more potential they bring to your business. Speak to us at dental focus marketing today and find out how we use social media for dentists to help boost the success of dental practices across the country. We are here to help you too.

The importance of social media for dentists

Monday 13th December 2021

Social media for dentists has become a highly important tool in the dental marketing campaign for a successful dental practice. With the steady advancement of information technology, you have to keep up with the current trends to make sure that you are able to continue to grow in this overcrowded market.

Dentistry is now more in demand than ever before. With the general public being exposed to celebrities showing off dazzling white smiles on TV, the internet and social media, everyone dreams about having a smile that they can be proud of and show off to the world. Cosmetic dentistry has become highly significant in self-grooming and popularised by the Internet and social media. Good oral health, in general, is now highly prioritised compared to how it was in previous generations, thanks to dental websites educating patients on the importance of looking after their teeth and regular visits to the dentist.

Maintaining social media pages

Social media for dentists needs to be taken advantage of where possible to help you shine amongst your competitors; however, it can consume a lot of time and requires effort and maintenance on a regular basis. You cannot simply create a social media page; you need to update it on a continuous basis and interact with visitors on your page; otherwise, your pages may as well be non-existent. Here at Dental Focus Marketing, we have almost 2 decades of experience in creating great dental marketing campaigns with social media for dentists. We can take care of your social media accounts and find a large audience who we know are already interested in the treatments and procedures that you can offer.

At Dental Focus Marketing, we have writers who can create new content for you on a regular basis. Such content can be based on topics that are of interest to the potential patients in your area. We use keyword research to find out which dental terms are searched for most frequently in your vicinity. The information from this research is passed on to our writers who can create tailored blogs that will educate your potential patients on aspects of dentistry they are already interested in. This is also known as content marketing, and we will use this tool for your website and social media pages so that your patients realise you are waiting to provide what they are already looking for.

With new content being uploaded all the time, you can allow your patients to find out more about you as well as learn about the importance of oral hygiene and dental treatments. You can also give your patients the chance to share this information with their family and friends through social media. This will help you to expand your audience, grow your business and, eventually, boost the success of your dental practice. So come speak with our marketing team at Dental Focus Marketing today. With our guidance, you can find out more about social media for dentists and how it can benefit your dental practice.

The importance of social media for dentists for boosting the success of your dental practice

Wednesday 17th November 2021

Social media for dentists is an effective dental marketing tool which can help you attract new patients to your dental practice without having to pay expensive fees for traditional dental marketing. If you are looking for ways to boost the success of your dental practice then speak to us at Dental Focus marketing today. We are a multi award-winning digital dental marketing team and we specialise in creating fantastic dental websites and maintaining a strong online presence and excellent dental marketing strategies to help you stand out from your competitors, find new patients and grow your dental practice in this overcrowded market. Over the years we have helped over 1000 dental practices with effective dental marketing and we have specialist techniques and strategies which help us maintain a strong online presence for your dental practice which helps attract new patients 24-hours a day 7-days a week. The advantages of digital marketing is that you can get your message across to a larger audience in a short amount of time in a cost-effective manner.

The advantages of social media

Over the last few years, here at Dental Focus Marketing we have found that social media for dentists has become a powerful tool in marketing your dental practice successfully. This is because a significant percentage of the adult population are present on at least one social media platform, most likely Facebook or Instagram. By making sure you have a strong social media for dentists you will be able to engage with potential patients as well as keeping your existing patients informed and reminded of the importance of maintaining their oral health and visiting the dentist on a regular basis thereby educating the public, passing on your knowledge and making the most of your expertise by attracting new patients. The more effective your dental marketing strategies are, the more patients you will have to treat and the more smiles you will be able to look after. Speak to us at Dental Focus Marketing and let us take care of this for you so that you can focus your time and efforts on treating your patients dental needs.

Creating new posts

Our specialist writing team have plenty of ideas on how to create content that dental patients are likely to connect with. To do this we carry out keyword research to find out which dental terms are searched for most commonly in your area and we will use these terms to create fresh content on a regular basis to update your social media pages with. As trends change we will create new content accordingly, emphasising at all times why you are the best dental practice in your area. When the reader is interested in your post they will be able to share this with their friends and family and help widen your audience with no effort necessary on your behalf. Speak to us at Dental Focus Marketing today and find out more about social media for dentists and how it can benefit you.

The benefits of social media for dentists

Monday 8th November 2021

Social media for dentists can help you grow your dental practice and boost your search engine optimisation or dental SEO indirectly too. It helps you engage with existing patients, find new patients and encourage people to share your information with their friends and family to help widen your audience and increase your exposure.

Here at Dental Focus Marketing we can help you put together an excellent dental marketing strategy including social media techniques, to help promote the success of your dental practice. By attracting new patients using social media for dentists, we can help you grow your dental practice and increase your job satisfaction, and the satisfaction of your team, by treating more patients and promoting better oral health. We specialise in creating bespoke and modern dental websites and a strong online presence for dental practices here in Australia and over in the UK, and over the last couple of years we have found that social media for dentists has become an essential tool in the effective marketing of your dental practice in this era of digital technology.

Attracting new patients through social media

Social media has become an important part of people’s lives, including people of all ages and from all walks of life. A significant percentage of the adult population use at least one form of social media with Facebook and Instagram being the most popular platforms. They work differently and they attract different demographics of the public so making sure that you are present on both Facebook and Instagram is highly beneficial. If you delegate your marketing needs to us here at Dental Focus Marketing we will make sure that you have a strong presence on both of these platforms to help widen your audience and find more patients for you.

If you have already tried social media for dentists then we can evaluate your pages, update them to make sure that they are in keeping with current trends, look for ways which can help you stand out from your competitors and maintain these pages for you on a regular basis so that you are continually engaging with your audience and producing content which will keep them interested and encourage them to consider dental treatment with your practice. If you are new to social media for your dental practice then rest assured that this is our area of expertise and we will use our tried and tested methods to create an excellent social media presence for your dental practice. Our team is specialised in coming up with new ideas all the time so we will make sure that the content we produce is individually tailored for your dental practice, it is informative and educational for your readers and it also helps advertise the treatments and procedures that you have to offer, explaining why you are the best dental practice in the area at the same time. Speak to us at Dental Focus Marketing today and we will help put a strong social media presence in place for you and boost the success of your dental practice.