Dental Websites

An eye-catching and functional website for strong dental marketing

Friday 10th September 2021

The importance of a good website

Eye-catching, attractive and functional dental websites are the most powerful weapons for attracting new patients to your dental practice in this age of digital technology. Without good dental websites, the numerous dental practices which are available in every town and city cannot be differentiated from one another and so it would be difficult for them to stand out from the crowd. With most dental practices offering the same treatments and procedures, you need to be able to show patients why you are the best choice for them.

Most dental websites begin to look quite similar after you have browsed through a few, again because they offer very similar services. So, you have to make sure that yours is different, attractive and informative enough to encourage patients to book an appointment and visit you in person. The best way to do this is to speak to us here at Dental Focus Marketing and let us take care of marketing your dental practice for you so that you can concentrate on caring for your patients.

How Dental Focus Marketing can help you

Eye catching dental websites are essential for growing your business and boosting the success of your practice. Rest assured that, here at Dental Focus Marketing, you are in well-experienced hands. We are a multi-award-winning, digital dental marketing agency and we have almost two decades of experience in creating wonderful, bespoke dental websites and maintaining a strong online presence for the dental practices to help attract new patients for them.

At Dental Focus Marketing, we will create an individually tailored and modern website for your dental practice. If you already have a website in place, then we will use our techniques to modify and update your website so that it fits in with current trends.

How to attract and reassure your patient

Firstly we address the profile of your practice; this is the brand of your business and your USPs. We use this information to create an eye-catching home page that will draw the attention of the reader and encourage them to explore the rest of the website further. It is important that this page loads easily and instantly and portrays your key points so that the potential patient knows exactly what you are all about.

The remainder of the website will be made up of information about treatments and procedures offered at your practice and this is personalised using plenty of photographs and videos of your team members and the dental practice itself. This will help break down the writing so that, whilst the potential patient is reading through the information, pictures of your team looking happy and bold will help reassure them that they will be in good hands at your practice. Prices for treatments and procedures will be made clear throughout the website and payment plans can be offered where possible to encourage the patient further to consider booking an appointment. There are many other factors involved in creating a fantastic website so speak to us at Dental Focus Marketing today to find out more.

The importance of a well-designed website and dental SEO

Wednesday 1st September 2021

Most dental practices have successful dental websites that market their businesses online 24-hours a day throughout the week. It is important to have a modern and attractive dental website for your practice so that when patients are looking for a dentist in the vicinity, they will find out all the necessary information about you before visiting you. First impressions count; therefore, it is very important that consult a digital dental marketing company, like ours here are Dental Focus Marketing, who can create your dental website for you and make sure that it is maintained at the highest standard. In this age of digital technology, where word of mouth referrals are a thing of the past and everyone searches for their answers on Google, having a strong online presence is the most powerful tool in marketing your business.

The 7 Ps of marketing to create a good dental website

To create dental websites here at Dental Focus marketing, we use the 7 Ps of marketing to make sure that we have addressed all aspects of your dental practice. So when a potential patient is on your website trying to find out about their dental needs they will find all the information on your pages. Also, there will be a large red hyperlink that allows these patients to call you to find out more. We will use your profile and USPs to create your homepage and, once this has attracted the reader, make up the remainder of your website with information regarding the services and procedures being offered at your practice, including prices and potential payment plans where possible. We will also use plenty of pictures and videos of your team and the location of the practice itself. Furthermore, whatever we write about your practice will be portrayed in a positive and encouraging light.

Next, we will include plenty of before and after pictures to illustrate the success of treatments at your dental practice. Apart from these, we use many other methods in creating a good dental website so speak to Dental Focus Marketing and find out more.

The importance of dental SEO

Google advertisements are listed at the top of all search results and this is an effective way to get your dental website noticed by potential patients. However, it is expensive to maintain and this is especially the case for smaller dental practices. Therefore, investing in dental search engine optimisation is a more long-term strategy for attracting new patients to your dental website and has a better return of investment for you.

Speak with us at Dental Focus Marketing today and find out more about dental websites and how we can boost the success of your business. We will take care of the online marketing so that you can focus on your patients. There is a great advantage in investing in dental marketing because the average patient value and average patient lifespan are high compared to other business types. So do not delay any longer and let us help you bring more patients through your door.

The importance of dental websites

Wednesday 11th August 2021

For a long time dental practices have relied on word-of-mouth referrals and advertising to grow the awareness of their business. And whilst that strategy still has its place and works with some people, there is so much more that you can do to help the marketing of your practice and reach more patients. With the introduction of the internet over the last few decades most dental practices are now using online marketing to attract new patients to their practice. If you do not have an up and running website, then it is more than likely that you are losing potential patients to your competitors who do. Everyone is looking for answers on Google and if a potential patient is trying to find answers to their dental needs in your local area online, you need to make sure that your dental practice is one of the first practices that they come across. To do this you need to speak to us at Dental Focus Marketing so we can  help you create a fantastic, modern and eye-catching website which addresses all aspects of your dental practice. So that once a potential patient finds your site, you have all the answers that they are looking for with regard to their dental requirements and they do not have to look elsewhere.

Dental Focus Marketing – how we can help you

Over the past two decades, we at Dental Focus Marketing have helped create over 1000 dental websites for dental practices around the world, so speak to our multi-award-winning team to find out about the different methods and techniques that we can use to help you stand out from the crowd. After a while dental websites can become quite repetitive as they offer very similar treatments and procedures and this is why it is important that you have an experienced marketing team like ours here at Dental Focus Marketing. We can make sure that your website is the one that attracts the reader and then is created in such a way that they do not need to look any further. Instead they will end up calling or visiting to book an appointment with you.

The importance of maintaining your website

Good dental websites require consistent new content, and this is where we step in. There is no point in having a fantastic website if it is not updated regularly. This is important to catch the attention of the reader, but it is also important to help Google recognise the relevance of your website, so that it pushes you further up the search results list for when potential patients are seeking help for their dental needs in your local area. Our specialist writing team creates new onsite articles and blog posts on a regular basis. We will upload new pictures, including ‘before’ and ‘after’ pictures of successful treatments at your practice and we will also advertise any current or ongoing special offers where applicable. A consistent and reliable website, with plenty of interesting and new content, will help reassure Google and potential patients that you are trustworthy and will reflect well on other aspects of your practice at the same time. Speak to us at Dental Focus Marketing to find out more about dental websites and how we can help you.

The importance of advertising your dental practice online

Monday 2nd August 2021

Over the last few decades with the introduction of the internet and advances in information technology, most people search for their dental needs, as well as all other needs, on Google. So it is important to have an eye catching and user-friendly website to represent your practice online. Even for word-of-mouth referrals it is almost guaranteed that the potential patient will first search for your practice online and want to find out more about you. If you do not have an up and running website, it is more than likely that you will be losing potential patients to your neighbouring competitors. Speak to us at Dental Focus Marketing and find out more about how we can help you create a fantastic website today. We are a multi-award-winning dental marketing team and over the last two decades we have helped create and maintain over 1000 dental websites for dental practices up and down the country and over the other side of the world in the UK and now we are here to help you.

The importance of a user-friendly website

First we will make sure that the website that we create for you has all the information that a person searching for dental needs could possibly be looking for.  We will address all aspects of your dental practice and we will make sure to explain all the treatments and procedures that you offer in as much detail as possible. This is so that the reader finds all their information in one place and does not need to browse any other dental websites which may inform them about what the competitors in your local area may be offering. We will make sure that the website looks great on desktops, tablets and mobile phones. Over half of online searches today come from mobile devices, so we will use our expertise to make your website appealing and easy to navigate across all devices.

Using your premises and your team to help you stand out from the crowd

We like to address all aspects of your dental practice to help you stand out from the crowd. Dental websites can become repetitive after a while as they all provide similar treatments and services for their patients. We look for ways to make you stand out from your competitors. We like to place emphasis on the human side of your practice, and we have found that by displaying friendly pictures of your team members with their beautiful white smiles and telling your story, it helps build trust with potential patients before they call or walk into your practice. Providing pictures, videos and virtual tours where possible of the premises of your practice also helps reassure the patients that this is a place where they can receive quality dental care and good customer service and helps encourage them to pick up the phone and book an appointment with you. Find out more about the different methods and techniques to be used to create dental websites and how we can help you attract more patients to your practice very soon.

The importance of a good dental website

Wednesday 14th July 2021

Everyone understands the importance of visiting their dentist and looking after their oral health. Most dental practices now offer very similar treatments and procedures, this is often reflected in dental websites which start to look the same after you have browsed a few.  To survive in the age of digital technology, to allow your business to grow and to increase the number of patients walking through your door, it is important to maintain a strong online presence and this begins with having a fantastic dental website for your practice. If you do not have a website for your practice yet, or you have a website but it requires modernising and maintaining, then book a consultation with our award-winning dental marketing team.  With our knowledge and expertise, we at Dental Focus marketing will manage all the marketing needs for your practice as we have done by successfully creating and maintaining over 1000 dental websites so far in the last two decades. Speak to us to find out how we can help you.

How Dental Focus Marketing can help create a fantastic website for you

Good dental websites require an excellent homepage that will grab the attention of the reader and encourage them to explore the website further. We will create an individually tailored, bespoke website for you where the homepage will showcase the profile of your dental practice and any USPs which will help you stand out from your competitors.

The website is developed using our 7Ps of dental marketing approach to make sure that we address all aspects of your dental practice. These include the prices of the treatments and procedures that you offer, how competitive they are in comparison to local dental practices and any payment plans that you can offer which will help encourage the patient to consider the treatment that they are looking for but also to encourage them to investigate and find out further about how other treatment processes may help improve the aesthetics of their smile, ultimately increasing business for your practice. We will use fantastic before and after pictures of successful treatments at your dental practice to show your patients the quality of dental care that you are able to offer. We will use happy, smiling pictures of the team at your dental practice showing off their beautiful white teeth to help assure the reader that they are in safe hands. We will display pictures, videos and a tour where possible of the premises of your dental practice to help the patient envision themselves at your practice. This can be particularly encouraging for nervous patients because they can prepare themselves for what to expect at your practice and we can do a specific page on the website addressing dental phobias to help ease their mind further. We will write about individually tailored treatment plans and services that you can offer to your patients which will help you stand out from your competition. The whole website will include reviews and testimonials from your existing patients which will help encourage new patients to pick up the phone and book an appointment to visit you for their dental needs. Speak to us at Dental Focus marketing to find out more about how our dental websites help increase the success of dental practices and how we can do the same for you.

How a good dental website can help boost the success of your dental practice

Monday 5th July 2021

The Importance of being online

In this age of digital technology, everyone is searching for what they are looking for online. Google is the world’s most popular search engine and with millions of searches being carried out every day, and thousands of them being in connection to dental needs and requirements, there are many complicated techniques and methods involved in having your dental website found and viewed. If you have a website that needs modernising, maintenance, or if you have not yet created a website for your dental practice then do not wait any longer, contact our award-winning marketing team without delay. Over the last two decades, we at Dental Focus Marketing have created over 1000 dental websites for dental practices to help boost the success of their business and we are here to help you; with our knowledge and expertise, we will create a fantastic dental website for your practice which will help you stand out from the crowd and increase the awareness of your business.

The role of a good dental website

Without a good dental website and a strong online presence, you will not be able to attract new patients and even existing patients will be exposed to what your competitors are offering when they try and find out more about the dental treatments which may be available for them. Although everyone understands the importance of visiting the dentist for regular check-ups and cleaning, this will keep your business running but it will not help it thrive any further. Advances in Dental Technology and the convenience of modern dentistry has encouraged people to look for ways to improve the aesthetics of their smile. This is a perfect opportunity to attract new patients and boost business for your practice, but in order to do this, you need to have a modern, attractive and informative website which will catch the attention of your reader and encourage them to book an appointment to see you in person.

What the website will involve and how this can help you

We create individually tailored fantastic dental websites, and to create your website we will speak to you to find out everything about your business. We use our “7Ps of dental marketing” technique for our dental websites and this helps ensure that all aspects of your dental practice are addressed on the website so that there is no need for the reader to look any further. We will create a fantastic homepage that addresses the profile of your practice and the USPs of your business to help you stand out from the crowd. This will encourage them to explore the website further and find out more about all the treatments and procedures which are available, we will use our tried and tested techniques to make sure that we present the information in such a way that the reader does not need to find out about what your local competitors may be offering at the same time. Speak to us at a Dental Focus marketing today and let us create a fantastic website for your dental practice and watch us help fill up your appointment books very soon.

Importance of dental websites

Friday 11th June 2021

Everyone knows the importance of looking after their teeth and visiting their dentist. Dental practices are available everywhere and most of them look very similar from the outside, it is likely that potential patients with busy, hectic lifestyles, will walk past without even noticing you. Instead, most people use the internet when they are free to research and find answers for their dental needs and requirements, prior to deciding what treatments they would like and which Dental Practice they would like to have them carried out at. Most practices now have dental websites to advertise their treatments and procedures. If you have still not created a website for your dental practice, then you are missing out and possibly losing your patients to your competitors. Good dental websites help boost patient numbers because not only can the patient explore what different types of treatments and procedures you offer, they will be encouraged to think about how they can improve their oral health or improve the aesthetics of their teeth and all in the comfort of their own homes throughout the day, 7 days a week, 365 days of the year. So regardless of whether you are open or not, whether it is night or day a potential patient could be searching your practice and waiting for morning to call you.

Why a good website is important for the success of your dental practice

We have created over 1000 dental websites in the last two decades, so speak to our award-winning, specialised, dedicated Marketing Team at Dental Focus Marketing to find out how we can create a unique, interesting and attractive website for you to help increase the success of your practice today. Leave the technicalities of dental marketing in our experienced hands whilst you focus your time and efforts on your expertise and look after your patients. We will make sure that together we develop the best website for you which addresses all aspects of your dental practice and helps boost the number of patients walking through your door.

Without a good website, the awareness of your practice will be limited. A tailor-made, professionally created website and a good online presence enhanced by dental search engine optimisation (SEO) will help expand your business and attract more patients to you.

How Dental Focus Marketing can help you

We will find out everything we need to know about your practice and using our 7Ps of marketing we will make sure that all aspects of your practice including your Profile, People, Premises, Price, Promises, Proof and Products are all showcased on your website along with your USPs to help make you stand out from amongst the crowd.

Our marketing team will look after your website and our aim is to ensure that your dental practice remains on the first page of Google Search results under paid for advertisements.  This is an important technique used to ensure readers reach your website as more than 95% of readers choose a website from the first page of their search results whilst the rest remain unexplored. We have specialised strategies which we use for good SEO for your website and we will maintain this at all times so you don’t have to worry about it.

Speak to us at Dental Focus Marketing and find out how we can help increase the number of patients for you.

Online dental websites and Google

Wednesday 2nd June 2021

Google has the answer for everything and in this era of digital technology everyone uses the internet  to help them find what they are looking for. With over 3.5 billion searches a day, Google is by far the most popular search engine and therefore the best place to be if you are looking to increase the number of patients at your dental practice. If you don’t have a website for your dental practice yet then contact us at Dental Focus Marketing without further delay. The internet is the place to be if you want to have your name seen and heard and you can be sure that your competitors are most likely already advertising their services online, so to make sure that you are not missing out on customers and to help bring new patients into your practice. Speak to us at Dental Focus Marketing to find out more about dental websites with our specialist team today.

Over the last two decades we have helped create over 1000 successful dental websites for dental practices. After a while websites which offer similar treatments and procedures can all start to look the same –  however we are an award-winning marketing team and we use our experience and expertise to create personalised, unique and attractive dental websites and yours will be tailored to address all aspects of your dental practice. We ensure this by using our 7Ps of marketing to create the content for dental websites. These include the Profile of your practice, the People on your team, the location of your Premises, the Prices of your treatments and procedures, the Promises that you can make for your patients, the Proof of successful treatments and the Products and services that you can offer which your patients cannot get elsewhere. Addressing all these issues helps ensure that your website is individual and unique to you.

We will use pictures of your friendly team, smiling warmly and confidently with their beautiful teeth as well as photos and videos of your premises, including a virtual tour of your practice where possible, to help familiarise themselves with you and your premise, allowing them to imagine themselves at your practice, which will help instill confidence in them and encourage them to visit the practice in person. This is especially important in the case of nervous patients who are more likely to ask more questions, and research further to try to find which practice seems the friendliest and most comfortable amongst the competition. Mentioning nervous patients on your website and directly encouraging them to visit you is always helpful too.

We will use the all important before and after pictures to show both what promises you can make for your patients as well as providing proof of successful treatments and procedures. Being transparent about your prices also helps keep the reader on your page and encourages them to find out more about the treatments, because then they do not have to browse on other pages to get an idea of how much the cost of such treatments may be. Also it is important to advertise what treatment plans you can individually tailor for your patients that will make you different from your competition. When all this is put together, we will create a homepage that will summarise all aspects of your dental practice to widen your target audience and will showcase your USPs at the same time to encourage your readers to carry on reading and visit you in person soon!

Should I have a website for my dental practice?

Wednesday 12th May 2021

Here at Dental Focus, we believe that a big part of your dental marketing journey is creating dental websites. This is the foundation of your practice’s online growth, and will be a hub of information for potential new customers to go to whenever they want.

Here at Dental Focus, we create high-quality dental websites that are tailored to you and your practice. We will work with you to ensure that your website reflects your values and procedures as best as possible, and create inviting webpages for people to explore from the comfort of their own home.

What do we include in websites?

When our team is hard at work creating dental websites for practices like yours, there are many different things that can be added to boost it’s success. If your website looks plain and basic, it will be less inviting for the potential new customers that are searching. They want to see a website that looks good and functions well, as this shows that work has been put in to create it, and this reflects well on your practice.

Pictures and videos

When we create a website for your practice, it is so important that we add pictures and/or videos of things that represent your practice; such as what your practice looks like, the team within it, different treatments and more. This can bring a sense of trust to the person that is using your website, and shows that you are a real working dental practice.

Contact information

This is another thing that is really useful to include in dental websites, as it gives a direct and easy way for the person to contact you if they are considering a treatment. We can place contact information on every webpage, meaning that it can encourage someone to enquire if they are interested in one of your treatments.

Patient testimonials

When our Dental Focus team creates a website for you, it can be really helpful to give us some reviews that you have from your patients. This can be included in your website, and can further build trust with the person who is using your website. This shows that you have performed successful treatments for people and that they are happy with the results, which can really help to boost the likelihood of the website user contacting you for an appointment.

Advantages of having a website

Boosting visibility

The internet is full of so many different websites and it can be daunting if you have never had a website before. But it is important to realise that millions, if not billions, of people use the internet, meaning that there is certainly potential for new patients. With the right marketing and a beautiful website created by our team at Dental Focus, you can have faith that your visibility will grow and you can stand out from the rest.

Competition

When running a dental practice, you are most likely looking for ways to gain new patients and beat your competitors. Having a website can really help you to do this, as it gives you the edge over your competitors who may not have one. A Dental Focus-made website will always look great and function very well, which can help to make you stand out from the crowd.

Book your free Discovery Consultation to explore your needs and situation together with us, start growing your business and attracting more patients. Call us on (03) 8362 3319 or send us an email to get in touch today!

How do we make dental websites successful? An introductory guide from Dental Focus

Monday 3rd May 2021

It can be a tricky area to get right. How do you ensure that your dental surgery homepage is unique enough to stand out from the crowd, while also making sure that it looks and seems professional?

In the modern world, more services than ever before are finding their way online and when it comes to competing with nearby dental surgeries, you cannot afford to let your website be bland and boring. In a way, your surgery is yours and your team’s digital business card which has to leave a lasting and positive impression on everyone who visits it.

So, without employing a potentially awful gimmick on your homepage, how do you get this professional and unique balance right? You don’t have to!

When you hire our marketing team at Dental Focus, you are hiring a team that has overseen the makeovers of thousands of dental websites and can provide you with customised feedback on how to make yours more successful. We pride ourselves on making each page unique to the surgery it represents, allowing you to turn your attention back to your patients while we handle the marketing and makeovers.

But what are some of the must-haves we employ to make all of our dental websites successful? Read on to find out!

Logical navigation

Have you ever visited a truly awful website? What was it about it that made it so poor?

In our experience of working with dental websites, one of the biggest letdowns is messy navigation; in short, the pages don’t follow an order that makes it easy to scroll through for visitors.

And so, when you hire our team at Dental Focus to oversee your page, we will make sure that it follows a logical order, allowing patients and visitors to locate the information that they are searching for.

Education

The secretive veil on dental care is falling and more patients than ever before are wanting to learn about the treatments that a dental team can offer.

In order to make your surgery stand out, we will help you to put together education videos, podcasts or blogs, so the visitors of your site can learn about the procedures you can offer. This will also help you to display your knowledge to potential patients, which in our experience is never a bad thing!

Reviews

Do you and your team have glistening reviews from your current and former patients?

If so, we will put them on your site, which will allow visitors to see what you and your team have accomplished with already existing patients. We will also place before and after photos (if you wish) next to reviews of cosmetic procedures.

Blogs

And finally, all successful dental sites have a regularly updated blog, showcasing brief articles about procedures that you and your team can offer to your patients.

Not only are these educational, but they offer the chance for backlinking and the using of targeted keywords, which helps to build your site’s rankings on search engines. Great stuff!

Book your free Discovery Consultation to explore your needs and situation together with us, start growing your business and attracting more patients. Call us on (03) 8362 3319 or send us an email to get in touch today!