Dental Websites

Modern and trendy dental websites

Wednesday 14th September 2022

A good dental website will portray the value that you can bring as a dental practitioner, and your website must show patients that you can deliver excellent dental care. If patients do not trust your website, then it is unlikely that they will ever trust you to address their dental needs. You need a fantastic dental website that represents your dental practice to its maximum potential and encourages patients to choose you from all the other dental practices in the area to address their dental needs.

To do this, you need to speak to us at Dental Focus Marketing. We are a multi-award-winning digital dental marketing team, and we create dental websites for dental practices across the world. We know that you may be brilliant at what you do, but your website may not always be able to represent this. If people find that your website malfunctions or looks unprofessional, then they will most likely doubt your capabilities as a practitioner and look to address their needs elsewhere.

Representing quality dental care and customer service

We at Dental Focus Marketing are specialists in creating and maintaining dental websites. We will help you create a website that portrays what you are capable of and the level and quality of care that you can provide. If you have an existing website, then we can redesign it for you. You must have a clear and simple website that is easy to navigate yet modern and highly attractive such that it holds the attention of the visitor long enough to encourage them to explore the website more and familiarise themselves with you. You need a memorable logo and brand that represents your business; this will be displayed on the homepage and be present on every page of your website. When prospective patients think about addressing their dental needs, your logo and brand should be the first to come to mind.

Interesting and engaging content

We will carry out a website audit and find out which pages are popular and which do not attract many visitors. We will improve, enhance or replace pages as necessary and break up content so that it is understandable, interesting and able to hold the attention of the reader to convince them to find out more.

We can use images, diagrams and videos to present the information so that it is more engaging and interactive, encouraging patients to continue to learn more and eventually address their dental needs with you. We will use headings and subheadings throughout that include keywords regarding dentistry that people in your area are interested in. Keyword research can tell us about the current trends in dentistry, and this helps make sure your website is up to date and attracts new patients at all times.

Speak to us at Dental Focus Marketing and find out more about modern and up-to-date dental websites that can boost the success of your dental practice. With our knowledge and expertise, we will help you maintain your website to stand out from your local competitors and attract new patients to boost your business.

The importance of modern and optimised dental websites

Monday 5th September 2022

Dental websites need to be modern and optimised to make sure that they can attract new patients to their corresponding dental practice. If you have a website for your dental practice, then you need to ensure that your website is professionally designed and managed to help you stand out from the websites of your competitors. Nearly all dental practices have websites as part of their marketing campaigns, and unless your website is in keeping with the current trends, it will not rank well on Google and may find it difficult to convert website visitors into new patients.

Speak to us at Dental Focus Marketing. Our specialist website design team will help you improve the appearance and performance of your website to increase the number of new patients that you attract through website traffic. There are many different elements that are important for successful dental websites, and here at Dental Focus Marketing, we can help make sure that you have a website that performs to the best of its ability. With a top-notch website, you will see an increase in patient numbers and revenue and a boost in the success of your dental practice.

Differentiate yourself from your competitors

When you browse through dental websites, you will find that most of them have almost identical appearances and include very similar information. This similarity in content is due to most dental practices offering the same treatments; therefore, information about these treatments becomes repetitive unless you find unique ways of presenting them. If your website is identical to those of your local rivals, it will be difficult for your website to rank well in Google’s search results lists since Google will have no possible way of distinguishing you from your competitors.

Google needs to be able to navigate your website easily and find out exactly what you have to offer. We will help you by designing or updating your website to make sure that it sets you apart from your competition.

Function and performance

With regular website audits, we can make sure that your website functions correctly and provides an excellent user experience for each and every visitor. We want to increase your conversion rate, which means that a greater number of website visitors will convert into loyal patients. Your website needs to show that you are credible and trustworthy, and it must be professional and well maintained so that it is a true reflection of you as a business and what you have to offer. This is our area of expertise, and we will make sure that your website is bespoke, modern, educational and attractive. Some patients may wish to communicate with you via your website, so we will include a click-to-call button, a chat option, a contact-us form, an upload-a-selfie option, and other ways for them to engage with you so that you may persuade them to visit you in person. Speak to our team at Dental Focus Marketing today to find out more about how we can improve your website.

The importance of personalised dental websites

Wednesday 10th August 2022

Dental websites help practices find new patients and continue to be a success amongst the numerous surgeries found in each city. Nearly all dental practices have a dental website and as most of these practices offer very similar treatments and procedures it is important that you make sure your website stands out from amongst the websites of your competition.

To help you do this you need to speak to us at Dental Focus Marketing. We are a multi- award-winning digital dental marketing team who specialise in creating fantastic dental websites for dental practices here in Australia and New Zealand, and over in the UK. We have more than two decades of experience in developing and maintaining dental websites. During this time we have built a portfolio of over 1000 websites that have helped boost the success of their corresponding businesses. Visit our website to find out more. We have been recognised for our excellence year after year and by reading our clients’ reviews and testimonials you can find out more about the success of our specialist dental marketing team. Our websites are modern and highly bespoke. We never use templates for our dental websites, instead we use our tried and tested strategy known as the 7Ps of marketing, which tells patients everything they need to know with respect to you and your business. This approach helps you to stand out from amongst your competitors. This is important because most dental practices offer similar treatments and procedures and the content can become repetitive. Our strategy helps us incorporate the content with your story, your values, your unique selling points and information. Pictures and videos of you and your team help patients to familiarise themselves with you and will encourage them to address their dental needs at your practice.

The 7Ps of dental marketing

The 7PS of marketing include the profile of your dental practice, the people on your team, the premises of the dental practice, and the prices of your treatments and procedures. They also incorporate the promise of fantastic dental care and wonderful customer service, proof that you fulfil these promises and the products that you offer at your practice. This may seem like a lot of information, however, this information will be dispersed throughout the website and give the website a personal touch, which is very important in easing your patients’ nerves, building trust and credibility and encouraging your patients to get in touch. 

The 7PS of marketing help build brand awareness and differentiate you from the other dental practices in your area. Over time you will encourage prospective patients to carry out other actions that will bring them closer to booking an appointment or visiting you in person. Patients will revisit your website, search for you on social media, and read reviews and ratings about your practice. They will sign up to your mailing list, leave their details with you to request a call back or upload a smiling selfie for feedback and eventually they will book an appointment to address their dental needs with you. Speak to us at Dental Focus Marketing today and let us help you develop, or update and maintain a successful dental website for your dental practice.

The importance of modern dental websites for successful dental practices

Monday 1st August 2022

If you would like a successful dental practice then it is essential that you have a modern dental website. Without dental websites, dental practices will no longer be able to succeed in this modern era of digital technology. Most healthcare providers are searched for online before they are visited in person and this is also the case with dental practices. The majority of patients will research their dental health issues online and search for the best place to address their dental needs, before they take the important step of booking an appointment to visit a dental practice in person.

It is important that when patients want to find out more about your dental practice or are looking for a dental practice in your area, that you are able to present a modern, bespoke dental website, which has all the answers that they are looking for with regard to their dental needs. You need a dental website that stands out from amongst those of your competitors. You require a dental website which tells your patients that the dentist is not an intimidating place and that it is important to visit a dental practice on a regular basis to maintain healthy teeth and gums and a beautiful smile.

Educating the public on dental health issues

Dental websites give patients the opportunity to learn more about looking after their dental health. Therefore, it is important that you share your knowledge and expertise with your patients in an interesting, engaging and accessible manner, so that more and more of the general public are encouraged to visit the dentist and address their dental needs. Here in Australia dental health is still a significant issue, therefore, you need to encourage patients to address their dental issues sooner rather than later, to prevent dental complications in the future.

It is important that your website is highly personalised, attractive and friendly in appearance so that you can ease your visitors’ nerves and encourage them to find out more about you. You may wish to address nervous patients directly, letting them know how advances in dental technology mean that dental treatments and procedures are easier, less painful and more efficient than ever before. You can also share plenty of ‘before’ and ‘after’ pictures of successful dental care at your dental practice, helping to build trust and credibility and convincing patients that you are the best place to address their dental needs.

Here at Dental Focus Marketing we are specialists in creating award-winning dental websites for dental practices across the world. With over two decades of experience in creating dental websites you can rest assured that if you delegate your dental website and your digital dental marketing campaign to our specialist team we can help you boost the success of your dental practice very soon. We can encourage more prospective patients to find out about you online, in the hope of converting them into loyal patients at your practice very quickly. Speak to us at Dental Focus Marketing today or visit our website to find out more.

What do dental websites need to be successful?

Wednesday 13th July 2022

Are you confused as to why your dental surgery page is not pulling its weight with regard to marketing?

At Dental Focus, we have created thousands of dental websites and would be all too happy to offer our professional insight into how you can turn your dental surgery page into a thriving part of your marketing plan, while also showcasing what it is that you can offer to your patients.

So what are some of the key features of the most successful dental websites on the net?

Attractive homepage

You want your dental surgery site to be attractive and our team at Dental Focus wants this too. The most successful dental websites are ones that are uniquely laid out, have images of the surgery itself with the staff, and follow a logical pattern when clicking through. After all, you want people to stay on your surgery page to see what it is you can offer to them.

Blog!

A blog is a key part of SEO and a blog that is updated weekly with keywords and authentic original content will play a huge part in attracting the Google bots and getting your surgery listed on the first page of Google or any other search engine. This will, in turn, allow patients to find your surgery and of course to look at your blog to see exactly what it is that you offer.

Staff profiles

Patients who are nervous will need a bit more reassurance about who they will have treatment with or who they are likely to meet when they come to your surgery. But not only that; having staff profiles will allow your dental team to showcase their skills, and of course, demonstrate that they are a friendly, approachable bunch who are dedicated to maintaining dental health.

We will ensure that the images used on your site are professional. At your end, you have to ensure that your staff look approachable and friendly as we have found this generally works best. So, big smiles, please!

Contact information

Anyone who visits your surgery website will need to know exactly where you are so they can visit your surgery if they need to, or so they can phone you. At Dental Focus, we can place an interactive Google Map on your contact page along with an email address, phone number etc. We can even offer you the option to have patients book their appointments online or to sign up online.

Services

It may come as a bit of a surprise, but when people click on a dental surgery website they may not actually know what kind of treatment they are looking for, especially when it comes to cosmetic dental treatments. In the majority of cases, if a person is accessing a dental surgery website at 2:00 am, they will undoubtedly be looking for a section about dental emergencies. In most instances, if you are able to offer your patients 24-hour dental emergency appointments, this will be on the homepage.

But you should also have a section dedicated to what it is that you offer. Usually broken down into preventive dental care, general dental care and cosmetic dental care in the first instance. And then branching off into subcategories, such as veneers, implants, dental whitening and so on. This will help your site visitors to locate exactly what they are looking for and will also help the website to follow a logical pattern.

How we update dental website to make them successful

Monday 4th July 2022

So you’ve spent a great deal of time and effort putting together your surgery web page and to your mind, it looks great. But is it doing its job as part of your marketing strategy?

In 2022, when you have a dental surgery, your dental surgery website should act as your calling card or your business card in order to attract new patients. If it is not doing this, then something may need to be altered in order for it to work. But how do you know exactly which bits are working and which bits aren’t?

At Dental Focus, we know all there is to know about dental websites and when you come to us to have yours made over, we will ensure that it acts as part of your marketing strategy to attract as many new patients as possible. Whilst also helping to ensure that your brand is recognisable and successful.

With that in mind, what exactly do we do to dental websites in order to help them become a core feature of any marketing strategy?

Speed it up!

Have you ever clicked onto a web page and found that the homepage itself does not load in five seconds? This is an irritation to people who are visiting the website and when it comes to marketing, it is a big no-no. For dental websites to be successful the homepage has to load in as little as three seconds. Our team at Dental Focus can ensure that this occurs with your surgery page, which will help more people to stay engaged when they click on it. It will also allow it to rank higher with Google bots, getting it onto the first page of Google when certain words are searched for.

Compress images

You want to have as many images on your website as possible to keep it engaging and showcase what you do. However, your images may be too large and may be creating issues with the loading time. Our team will be able to compress the images while still helping them to keep their clarity. So your surgery presentation will not suffer and your page will load quicker.

Layout

The layout of your surgery page is important as, once again, it needs to attract Google bots and Google bots only respond to web pages that have a logical layout. This may not alter the original website design or layout too much, but trust us when we say that we know what we are doing when it comes to creating logical layouts for websites!

Photos and images

The photos and images on your surgery page will need to be of your surgery itself (inside and out) and you will need to have a section dedicated to introducing all of the members of your staff. Each one having a small paragraph about who they are, where they come from and what their training is etc. The images used require to be of a high quality to look professional and your staff will need to look approachable in order for this to work as part of updating your surgery site.

Social media links

If you do not have a social media page for your dental surgery, we will create one and will link it to the homepage of the site itself. This will help people to access a wider range of content and will help them to see things that may not be available on your web page itself. Once again, reaching a wider demographic.

The role of dental websites in promoting better dental health

Friday 10th June 2022

Dental health is still an issue here in Australia, with cavities and tooth decay affecting a significant percentage of adults and children across the country. It is important that we all visit the dentist on a regular basis to prevent dental complications in the future. There are more dental practices available than ever before and with advances in dental technology there are treatments and procedures designed to address all types of dental health issues.

Dental websites are the key to promoting good dental health. Most dental practices now have a modern and attractive dental website for their business. It is important that you are also displaying a bespoke website for your dental practice, to make sure that you are promoting good oral health. It should be marketing your treatments and procedures to prospective patients, encouraging them to address their dental needs with you.

Speak to us at Dental Focus Marketing today. We are a multi-award-winning digital dental marketing team and we specialise in creating modern and bespoke dental websites for dental practices across the country and in the UK. We have helped create and maintain over 1000 websites over the last two decades and we continue to help dental practices. We can put together excellent dental marketing strategies, incorporating the latest in marketing trends to help set you apart from the other dental practices in your area. We will find out everything we need to know regarding the different aspects of your business and put together a fantastic dental website. This will have all the information a patient would need when thinking of addressing their dental needs, as well as text about your dental practice and the people on your team.

We will make sure that your website has strong branding and that it promises the highest level of dental care, with quality customer service which is second to none, backed up by  wonderful patient reviews and testimonials to help build trust and credibility within your community. The more patients are exposed to your brand, the more familiar they will become with you and your dental practice. This will increase the likelihood of them approaching you to undergo dental treatment.

Addressing nervous patients

Nervous patients who may have avoided the dentist for many years require plenty of encouragement to help them consider addressing their dental needs. We can make sure that your dental website has a dedicated section for addressing nervous patients, speaking to them directly. Explaining how advances in dental technology mean that they can address their dental needs with the minimum of pain and discomfort, you can encourage these patients  to visit you in person to find out more. Until then, you can ask them to sign up to your mailing list, send you a selfie or chat to them on your social media pages. You can help nurture a relationship and put their mind at ease letting them know that there are plenty of treatments and procedures available to help them enjoy better oral health. Speak to us at Dental Focus Marketing today to find out more.

5-star dental websites with Dental Focus Marketing

Wednesday 1st June 2022

A good dental website is the most efficient method of marketing your dental practice. You need a successful dental website as part of your dental marketing strategy, otherwise you will become lost in the crowd in this era of digital technology. Patients will be searching for their dental needs online. If they are not able to find a website for your dental practice then it is more than likely that you will lose that patient to one of the other dental practices in your area. You need good dental website design which focuses on attracting quality website traffic and converting this into loyal patients at your dental practice.

Speak to us at Dental Focus Marketing today. We are specialists in creating dental websites and we have a portfolio of over 1000 dental websites which we have helped create and maintain over the last two decades. Nearly all of our dental websites are 5-star rated by Google and we will use our knowledge and expertise to put together a bespoke and modern dental website just for you. With our tried and tested methods you will have a dental website which stands out from amongst your competitors. It will attract increased website traffic which you can convert into loyal patients at your practice very soon.

The 7Ps of dental marketing

Here at Dental Focus Marketing we use the 7Ps of dental marketing as our tried and tested strategy for creating bespoke dental websites which are very distinct from one another. By using this strategy we are able to address all the different factors which make up your business. We will begin by addressing the profile of your practice. This includes your name, logo, branding, backstory and unique selling points. If you already have a branding in place then we will help create brand awareness, so that you are easily recognised within the community and that people associate your name with excellent dental care and fantastic customer service. We will make sure that your USPs are in keeping with current trends and we will carry out market research to look for gaps in the market you may be able to address, which will also set you apart from the crowd.

Next we will get to know the people on your team and the dental practice itself and use plenty of photographs and videos of the premises and the team members to help personalise your website. This helps create familiarity and when patients can put a face to the name it helps put their mind at ease and encourages them to consider undergoing dental treatment with you. To continue with the 7Ps of dental marketing we will address the prices of your treatments, and the promises of being able to carry out these treatments successfully and with the highest standard of care. We will show proof of successful treatments having been carried out at the practice and finally we will look at individually tailored products, such as treatment plans and smile makeovers, that you are able to provide for your patients. We have been using the 7PS of dental marketing for many years and we can use this strategy to create a fantastic dental website for you too.

Importance of bespoke and personalised dental websites

Wednesday 11th May 2022

In 2022 nearly every type of business, small or large, selling products or providing a service, will have a modern and attractive website to boost their success. It is important that as a dental practice you also have a strong and attractive dental website. Actually it is more important than ever before for dental practices to have dental websites to help them stand out from the crowd. This is because dentistry has become an overcrowded market and it continues to expand. There are several dental practices in each area and with most of them offering similar treatments and procedures, you need a unique dental website which will attract the attention of prospective patients and encourage them to address their dental needs with you.

To make sure that you have an original, attractive and modern dental website for your dental practice you need to speak to us at Dental Focus Marketing. We are a multi-award-winning digital dental marketing team here in Australia and we help create successful dental websites for dental practices across the country and over in the UK. We have 20 years of experience in creating modern, bespoke dental websites and with our knowledge and expertise you can be sure that you will have a dental website that will help you stand out from amongst all the other dental practices in your area. To help you achieve this here at Dental Focus Marketing we like to use our tried and tested method of the 7Ps of dental marketing.

The advantages of the 7Ps of dental marketing strategy

By addressing the 7Ps of dental marketing we can make sure that you have a bespoke dental website which is successfully attracting new patients on a continuous basis and will do so for many years to come.

To use the 7Ps of dental marketing within your website we need to speak to you and find out all the necessary information about you and your dental practice. This is to make sure that when a potential patient visits your website, they are able to find all the information that they could possibly wish for regarding their dental needs. Not only does this include general information with respect to the importance of looking after teeth and how each treatment is carried out, but it will also make sure that your website includes information about you and the people on your team, as well as the dental practice itself. This means that your website will be highly personalised, allowing patients to familiarise themselves with you before they visit you in person. This will not only help motivate potential patients to book their appointment with you, but it will also help nervous patients who are reluctant to visit the dentist. They will be able to find more information on how to look after their teeth using your website and also feel encouraged to book an appointment and address their dental needs. Speak to us at Dental Focus Marketing today, find out more about the 7Ps of dental marketing and make sure that you have a dental website which is modern, bespoke and attractive, finding new patients for you all the time.

Successful dental websites with Dental Focus Marketing

Monday 2nd May 2022

Nearly all dental practices have modern and attractive dental websites as part of their marketing campaign. In 2022, without the use of dental websites it is difficult to find new patients or for patients to be able to find you. In this era of digital technology everyone searches for their answers online. If they are looking for a new dentist or if they are troubled by dental issues, then most people will type their query or their problem into the Google search bar and read what Google has to offer. It is important that when prospective patients or existing patients are searching for their different dental queries on Google, your dental practice has an optimised website which Google can present to them, so that they can find out more about you and what you have to offer. Your website needs to be modern, attractive, bespoke and highly personalised so that it helps you stand out from the crowd. If you already have a dental website then this is great, however, a standalone website is not sufficient for successful dental marketing. Your website needs to be maintained on a regular basis and updated as often as possible, so that it is able to offer a great user experience, but also be in keeping with current trends.

Speak to us at Dental Focus Marketing today to find out more. We are a highly experienced digital dental marketing team and we have a portfolio of over 1000 successful dental websites which have helped boost the success of dental practices across Australia and over in the UK. To begin with, we can carry out a website audit and use our analytical tools to find out which pages of your website are attracting good levels of traffic and which pages need to be improved, updated or removed altogether.

7Ps of dental marketing

If you do not have a website for your dental practice then we will speak to you to find out everything we need to know about your business. We at Dental Focus Marketing use the 7Ps of dental marketing to make certain that we have addressed all aspects of your business. This helps ensure that when a prospective patient is on your website they are able to find out everything they wish to know regarding their dental needs. It also means they are able to find out about you and your team and the dental practice itself, so that they are encouraged to address their dental requirements with you rather than with the other dental practices in your area.

Website maintenance

Once your website is in place our specialist team here at Dental Focus Marketing will carry out regular website maintenance and make sure that it is functioning correctly. Your website needs to be mobile phone friendly and accessible across all devices including desktops, laptops and tablets. We will also put together a strong marketing strategy to make sure that your website is optimised for Google and that you can rank highly on the search engine results pages. Speak to us at Dental Focus Marketing today and let us help you put together a successful dental website for your dental practice.