Dental Marketing

The importance of a strong digital dental marketing campaign

Friday 15th October 2021

Since the beginning of the millennium, marketing has completely shifted online. Unless a patient has been regular at your practice for most of their life or you are the only dental practice in your area, it is difficult to hold on to patients in this overcrowded market. It is also even more difficult to attract new patients when there are dental practices available within walking distance of each other.

A strong online marketing campaign is necessary to keep your existing patients happy and find new patients to boost the success of your business. Speak to us at Dental Focus Marketing and we will put together an excellent dental website that can help you put together an efficient dental marketing campaign for your practice.

The need for a bespoke and modern dental website

An eye-catching, informative and functional dental website is the key to good dental marketing. Without a dental website, it is almost impossible to successfully market your dental practice in this era of digital technology.

If you already have a website in place for your practice, then we can help you modernise this and make it up to date because, after all, if your website is outdated, then it will no longer attract the attention of this generation. We will use our knowledge and expertise to create a website that fits in with the current trends and provides your potential patient with all the information necessary, with regards to their dental requirements. Here, at Dental Focus Marketing, we like to personalise your website for you so that potential patients can know that they are able to engage and build a relationship with you in their minds before they actually meet you in person.

We all know that a dental practice is a place that most people try to avoid unless absolutely necessary. So, by helping to build their confidence and trust in you through your website, you will encourage the potential patient to look after their oral health better, consider dental treatment and, hopefully, book an appointment to visit you in person very soon.

The use of social media in marketing

Unfortunately, a stand-alone website is not sufficient to attract patients in this era where technology is advancing at all times and trends are changing regularly. We will use social media, namely Facebook and Instagram, which are the two most popular social media platforms, to create pages for your dental practice that will help widen your target audience as part of your dental marketing campaign. Each of these platforms attracts slightly different demographics of the public; so, by utilising both, you will help promote the success of your business further. This is a great way of engaging with your potential patients and existing patients and giving them the chance to share your information with their friends and family to help bring in more business to your dental practice. Speak to us at Dental Focus Marketing today and find out more about the techniques and methods involved in powerful marketing.

The role of dental marketing in increasing the growth of your business

Wednesday 6th October 2021

Digital marketing is key for attracting new patients to your dental practice in this era of digital technology where everyone searches for their answers on Google. Unless you market your dental practice online, it will be very difficult for potential patients to find you or for you to find new patients to help grow your business. The majority of dental practices have good dental websites and strong online marketing campaigns in place. So, unless you do the same or better than these other dental practices, you will continue to lose potential patients to your competitors.

Speak to us at Dental Focus Marketing so that we can help put together an excellent dental marketing campaign for your dental practice, and you can watch your business flourish and start filling up those appointment books very soon.

How we can help you

We, at Dental Focus Marketing, are a multi-award-winning digital dental marketing team and have helped over 1000 dental practices over the last two decades to boost their business through online marketing. So, now let us do the same for you!

Come speak to our experienced team and we will find out all the information we need with regards to your dental practice, allowing us to design, develop and maintain an efficient marketing campaign that will help you attract patients 24-hours a day and 7-days a week. We will put a system in place so that, even when your dental practice is closed, potential patients can find what they are looking for. If not, our system will still allow them to contact you directly through a 24-hour helpline. Furthermore, potential patients can leave their details in the form of a contact page to either sign up to your mailing list or for you to contact them later if they want to find out more information.

Where possible, we can put together an online booking form for a telephone consultation so that, whenever a potential patient is ready to get in touch, they are actively able to do so even if they are not able to reach you directly at the time.

Our specialised marketing team will put together a bespoke and modern dental website for you that will address all aspects of your business using the 7 Ps of dental marketing. This helps ensure that the potential patient can find all the information they could possibly need with regards to their dental requirements, such as all the treatments and procedures that you provide as well as important general dental health advice. We will also make sure that there is plenty of information about you and your team, this will help to reassure and comfort the potential patient that not only will they receive excellent dental care but they will also find good customer service at your dental practice.

So, don’t wait any longer! Speak to us at Dental Focus Marketing today and let’s work together to help boost the success of your dental practice and promote good oral health and happy smiles everywhere.

The importance of dental marketing and a strong online presence

Friday 24th September 2021

Dental marketing is an important tool for promoting your dental practice and attracting new patients in this age of digital technology. By creating a strong online presence using good dental marketing techniques, you can boost the success of your dental practice by getting your name across quicker to a wider audience. Most dental practices offer the same treatments and services and look very similar from the outside too, so, most of the time potential patients likely walk past and you remain unnoticed.

There is a similar problem with dental websites – after browsing through a few, they may begin to look alike. To help your dental practice stand out from the crowd, it is important to speak to us at Dental Focus Marketing. We are an award-winning dental marketing team that creates modern, bespoke websites for dental practices, here to look after the marketing of your dental practice. By speaking with one of our teams, you can be sure that we will create a strong online presence for your practice, which we will maintain and update regularly so that you can focus on looking after the dental needs of your patients.

The importance of an informative and accessible website

We will create an eye-catching and informative website that addresses all aspects of your dental practice. If you already have a website in place for your practice, then we can update and modernise it so that it fits in with current trends. Over the last two decades, we have created almost 1000 dental websites; therefore, using all our knowledge and expertise, we will create a website that will help you attract new patients to your practice.

Once the website is in place, we will ensure that it is accessible across all devices, including desktops, laptops and mobile phones. Furthermore, since most people search for local businesses on Google using their phones, whilst on the move, your website must load instantly while being able to adapt immediately to whichever device it is being accessed on.

The need for dental SEO

Once this is complete, we will create and maintain dental search engine optimisation for the website. This means that when a potential patient searches for a dental practice in their area, your website will be amongst the first ones to appear on their search results list. This requires many techniques and strategies and are a time-consuming process because Google takes into account almost 200 different factors when creating its list of search results. Our knowledge and expertise on the matter will help keep your website at the top of this list. With modern, hectic lifestyles, most people do not have the time to sift through long lists so they will click on the top two or three websites which come up on the search results. Therefore, dental SEO plays a significant role in dental marketing and we will make sure that it is done and maintained successfully for you, here at Dental Focus Marketing. So speak to us today and help promote the success of your dental practice.

The importance of dental marketing in finding new patients and keeping them happy

Monday 20th September 2021

Although everyone understands the importance of visiting their dentist regularly, there are now so many dental practices everywhere you look that it is difficult for one to stand out from the crowd, unless there is an excellent dental marketing strategy in place. Online dental marketing is a powerful tool and, by utilising it to its maximum potential, you can boost the success of your business dramatically. In this age of digital technology, without online marketing, it is nearly impossible to attract a new patient and, with modern, hectic lifestyles, patient loyalty cannot always be depended upon.

You must have a good dental marketing strategy that will not only attract new patients for you but also work to keep your existing patients happy at the same time. With everyone searching for their dental needs online, regular patients may come across information regarding offers on your competitors’ websites and this may serve to distract or steer them away from your practice. Therefore, you need an excellent dental marketing plan which will work for you 24-hours a day, 7-days a week so that you do not have to worry about what your competitors are offering. With our help, your marketing will be strong enough to convince patients that you are the perfect place for their dental needs.

How Dental Focus Marketing can help you

To do this, it is important that you consult the help of our knowledgeable and experienced dental marketing team, here at Dental Focus Marketing. We are a multi-award-winning digital dental marketing team and, with almost two decades of experience in digital marketing, we have seen the changes that have been needed to keep up with the trends and developments in technology occurring daily. Unless you are trained in information technology, you may be able to create a good website for your dental practice but unable to make the most of it – unless patients can find your website it may as well be non-existent.

By speaking to us at Dental Focus Marketing, not only will we make sure that your website is modern and updated but we will also maintain the website for you frequently by creating individually written articles and blogs that will be uploaded onto your website throughout the month. We will include photographs and videos of successful treatments at your dental practice and this will help keep your existing patients interested and well-informed as well as attract new patients by getting your name out to them repeatedly.

Most patients will not book an appointment for the first time they come across your website but, by keeping the content fresh and having your name across different platforms, you will be able to instil a sense of familiarity with potential patients. This will encourage them to pick up the phone and visit you. So speak to us at Dental Focus Marketing today and find out more about how we can help create a fantastic dental marketing strategy for you so that you can focus your time and efforts on looking after your patients.

The importance of dental marketing in nurturing new patients

Monday 13th September 2021

The importance of dental marketing

Have you been wanting to do some marketing for your dental website but aren’t sure where to start? Dental marketing is key for boosting the success of your business in this overcrowded market of dentistry. Dental marketing is a time-consuming and sometimes complicated process that requires regular maintenance and, unless you have a dedicated member of staff to look after the marketing of your business, it is important that you contact us here at Dental Focus Marketing so that we can deal with the marketing issues of your dental practice and you can focus your time, effort and expertise on looking after the dental needs of your patients. If you can attract even just one new patient on a regular basis, then this is great news for your practice. A dental patient is usually a patient for life, therefore investing time and effort into dental marketing is very important and here at Dental Focus Marketing, we can help you with this. We are an award-winning digital online marketing team and, over the last two decades, we have helped over 1000 dental practices create, establish and maintain fantastic dental marketing strategies for their businesses.

The importance of a good website

Call us today and speak to one of our friendly teams for more information about why it is so important to have a functional and professional website. With the 7 Ps of marketing in mind, we will find out everything we need to know about your dental practice so that all aspects of your business are addressed. This information will then be used to create a bespoke, modern and interesting website where potential patients will be able to find everything they need to know about your practice. We will use your profile and either your existing brand or an eye-catching brand we have created for you to develop a brilliant homepage that will draw the attention of the reader. This will be designed to encourage them to explore the rest of the website further. The remainder of the website will have some more information regarding your dental practice and the treatments and procedures you offer.

To help you to personalise your website, we will use plenty of information, including photographs and videos, of your team and the premises of your practice itself to help instil a sense of familiarity within the potential patient before they even visit you in person. This is very important when it comes to dentistry as there is a high percentage of nervous patients with dental phobias who require more reassurance than others to book an appointment and visit the dentist. By displaying photographs of your team looking friendly and approachable,  alongside well-written articles on the importance of visiting your dentist and looking after your oral health, you will be able to encourage existing patients to visit you more often while persuading potential patients into booking an appointment. Speak to us at Dental Focus Marketing and find out more about the benefits of online marketing today.

The importance of a modern and well-maintained website for dental marketing

Friday 3rd September 2021

In this era of digital technology, you must have a good dental marketing strategy for your dental practice to be able to succeed and stand out from the crowd. Dental marketing needs to be carried out online to get your name across to a wider audience. Nowadays, everyone searches for their answers on Google; therefore, you will need a good dental website that will pop up on the patient’s screen when they are searching for dental needs in their area.

The importance of an effective website

Most dental practices have a website in place as part of their dental marketing strategy. To make sure that your website is eye-catching, attractive and efficient, you must speak to us here at Dental Focus marketing so that we can take care of this for you. We have nearly two decades of experience in creating bespoke, modern websites for dental practices, creating over 1000 websites within that time. Our experienced and award-winning team will speak with you and find out as much about your dental practice as they can and we will use this information to design your website.

Here at Dental Focus Marketing, we use the 7 Ps of marketing to put together as much information about your dental practice as we can. This means that we address all aspects of your business so that when a potential patient searches for their dental needs, they can find everything they require on your website. In this way, they will not need to browse other dental websites from your local area. Dentistry is such an overcrowded market; therefore, your potential patient must not be distracted by your competitors. For this, we will have your contact details on the screen at all times so that, if the potential patient has any questions, the call button will be prominent allowing them to contact you easily. This will encourage your potential patient to either make an enquiry or hopefully, book an appointment with you soon.

The importance of keeping your website well maintained

Once we have developed the website for your practice, we will work with you continuously to maintain this and keep it updated as part of your dental marketing plan. By doing so, your practice can begin to attract new patients for you consistently, 24-hours a day and 7-days a week. By regularly uploading new content, you can help keep your patients informed and interested in your dental practice. Such content can be in the form of on-site articles and blogs, new pictures and videos, news about your dental practice, and any special offers or treatments which you may have running at the time. Promoting the advantages of visiting your dentist regularly is also important as this will encourage your existing patients to visit you more frequently.

Altogether, by showing off your knowledge and expertise on the field and with fresh content being created regularly and put in front of potential patients, you can persuade them into visiting your practice in person very soon.

The importance of dental marketing in an era of digital technology

Wednesday 25th August 2021

Dental marketing is an important tool for attracting new patients to your dental practice. The days of flyers, letters and newspaper articles are in the past and even word-of-mouth referrals are becoming less and less relevant. Everyone is searching for their answers online. When a person is looking for a new dentist or suffering from dental issues then it is more than likely that they will type in their query on the search bar of Google. To make the most of this it is important to create a strong online presence for your dental practice. Here at Dental Focus Marketing we have almost two decades of experience in helping thousands of dental practices with their digital dental marketing and we are here to help you too.

A good dental website

Dental marketing begins with a website and we will create a bespoke, modern and attractive website which addresses all aspects of your dental practice. We will use the profile of your practice and any unique selling points to create an eye catching homepage which will entice the reader to explore the rest of the website. The content of the website itself will consist of information with regard to the people on your team and the premises of your practice, to reassure the potential patient that they are in good hands and that your practice is a place where they will receive quality dental care and good customer service. We will explain all your treatments and procedures in detail with user-friendly language and include images where possible to show successful treatment procedures at your practice. Our aim will be to ensure that the potential patient finds all the information necessary with regard to their dental needs, so that they do not have to browse other dental websites to find out what the competitors may be offering in your local area.

Dental search engine optimisation

Once the website is developed and has all the necessary information that it needs, we will begin carrying out search engine optimisation (SEO) for your website. This is an ongoing and time-consuming technique which requires the knowledge and expertise of a specialised marketing team, such as ourselves here at Dental Focus Marketing, for it to be carried out correctly and for it to have effective results. Good dental SEO helps Google recognise that you are the best at what you do and to portray this to your potential patients. We look at what keywords and phrases a potential patient uses when searching for a dentist or particular dental service in your local area. This can help create efficient marketing campaigns using terms and language that your customers use, by creating individually tailored onsite articles and blogs that fit these particular search areas. By using these words repetitively and strategically, not only does it attract the potential patient, but it also helps Google recognise the relevance of your website and will boost it up the list of any search results carried out using these terms in your geographical vicinity.

Speak to us at Dental Focus Marketing and find out more about our tried and tested dental marketing methods and how we can use these to help you boost the success of your dental practice and bring more new patients through your door.

The importance of dental marketing to attract patient awareness

Friday 20th August 2021

Dental marketing is an essential tool necessary to attract new patients to your dental practice. In this age of digital technology, most dental practices are advertising their services online and in this overcrowded market, unless you are also advertising the treatments and procedures available at your dental practice online, then it is more than likely that you are losing potential patients to your competitors. Speak to us at Dental Focus Marketing, an award-winning dental marketing team with almost two decades of experience, and let us take care of your dental marketing strategies for you.

How to attract patients using a good dental website

To begin your dental marketing, first we will need to create a well-designed website for you. The importance of a productive website for your dental practice is second to none. Before setting foot into your practice your potential patients will want to find out what you are all about and to do this they will search for you online. If you are not present online yet, then Google will direct them to the next local dentist in the area who is advertising their services online, and you will end up losing your patient to your competitors.

We will create a website that is beautiful yet functional and is able to promote the strength of your dental practice. First impressions are key, so we will begin by creating a wonderful homepage which will address the profile of your dentist and any unique selling points which will make you stand out from the crowd. Some patients have a fear of dentists, known as dentophobia and even more have dental anxiety, so we will make sure that your patients are not intimidated by all the treatments and procedures that you have to offer. Although these will be addressed fully, to help ease concerns, we will show them your human side too and your website will be a clear reflection of what your dental practice is like. We will show that you are warm and welcoming and help gain the patient’s trust by showing off the premises of your practice using images, videos and a virtual tour where possible. We will also introduce the people on your team using pictures of them smiling happily with their beautiful, white teeth. We will reassure potential patients that this is the best place for them, for quality dental care and good customer service, and encourage them to take the first step and either give you a call or visit the practice in person.

How to make people aware of your website

Once we have established the website, the next step in successful dental marketing is to make sure that your website can be found when a potential patient is searching for their dental needs in your geographical vicinity. It is no good having an amazing website if there’s no one to show it off to and that’s where we implement and develop search engine optimisation (dental SEO) for your practice. SEO is used for increasing your website’s visibility and ranking on the results page of Google. It ensures that when a potential patient searches for keywords relating to dental practices or services on Google in your area, your website will appear on the first page of the results without having to pay for advertisements.

Speak to us at Dental Focus Marketing and find out more about the different methods that we use to fulfil your digital marketing needs and attract more patients for your practice.

What is dental marketing?

Friday 13th August 2021

Online dental marketing is a critical tool in attracting new patients to your dental practice in this age of digital technology and the importance of the internet. Here at Dental Focus Marketing we use tried and tested marketing strategies to help create a strong online presence for your dental practice and encourage more patients through your door. We have almost 20 years of experience in creating and maintaining dental websites for over 1000 dental practices, so rest assured that you are in good, experienced hands with us.

Dental marketing requires knowledge of many different systems and techniques and these are changing on a regular basis. Unless you have a specific team member designated for your dental marketing, or you are trained in information technology and can dedicate hours of your time each day on maintaining your digital marketing, then it is highly recommended that you speak to us here at Dental Focus Marketing. We can help you with our knowledge and expertise and take care of your marketing issues, whilst you focus your time and efforts on treating your patients’ dental needs.

The importance of a good website for your practice

A strong online presence is essential to help you stand out from the crowd. You can be sure that all the practices in your local area are advertising their services online and unless you are already doing so, then it is more than likely that you are losing potential customers to them. Firstly you will need an eye-catching dental website and we will begin by either creating a bespoke website for you or if you already have a website then we will help modernise it and make it more up to date. With dental practices mainly offering the same treatments and procedures, after a while most dental websites can become repetitive and begin to look and sound the same. We will address all aspects of your practice and use the people on your team and the actual premises itself to help you stand out from the crowd and reassure your patients that they will receive the best quality of care and good customer service at your surgery. With information about all the treatments and procedures that you carry out at the practice, our aim is to make sure that the potential patient finds everything that they will need with regards to their dental requirements on your website, so that they do not need to check what the competition may be offering.

Maintaining your online presence

Once we have developed the website we will continue dental marketing and create new meaningful content every month in the form of onsite articles and blogs, which are interesting and engaging. This keeps potential patients informed about good oral health and how they can maintain this by visiting your dental practice and also nurtures them into considering further dental care with you. We will also use social media pages to help you widen your audience. Social media requires consistency, time and effort and we will make sure that this is updated regularly for you. We use both Facebook and Instagram to attract audiences of all ages and we will create patient-focused content, whether it is a giveaway or educational material that will help bring more attention to your practice. Speak to us at Dental Focus Marketing to find out more today.

How to attract new patients to your dental practice using the internet

Monday 9th August 2021

It is important to have a modern and beautiful premises for your dental practice, with state-of-the-art technology and equipment, welcoming staff, as well as experienced, professional dentists with wonderful white smiles ready to treat your patients. But where do you find new patients and how can you attract them to your dental practice? Our specialist team at Dental Focus Marketing is here to help you answer that question.  We are a multi-award-winning dental marketing team who can help boost the success of your practice by creating a fantastic patient attraction system for you, putting you on the digital map, creating a strong online presence and helping you welcome more patients through your door.

The importance of search engine optimisation

When people search for their queries on Google they do not want to spend time sifting through the results to find the answer they are looking for. Everyone wants the answers to their queries to be fast and accessible, so if your website isn’t ranking highly then it will remain unseen. To prevent this we carry out search engine optimisation as part of your patient attraction system. This means that when someone is searching for their dental needs in your local area then your website will be at the top of the search results page. There are many different methods involved in maintaining SEO and having a good patient attraction system. This includes creating and distributing valuable, relevant and consistent content through onsite articles and blogs which are being written continuously by our specialist writing team. These target your patients and show off your expertise and your knowledge at the same time, to help you stand out from the crowd. This will include articles about dental products and treatments, past patients and success stories, your dental practice and your story and even your philosophy as a dentist. Articles will help educate your patients about general oral health and also about your practice itself. This helps instil further confidence in your patients with regard to your dental practice and your team, and gives your practice credibility and trust, helping to turn prospective patients into long-term patients.

The role of social media in a patient attraction system

Another tool which we will use as part of your patient attraction system is the development of social media marketing. Social media marketing is very lucrative and with 3.5 billion active users around the world on social media, the potential is huge. You have to use social media in the way it was intended to be used and that is to establish relationships with potential patients. Whether these are relationships with existing patients or potential patients, social media is a great way of building relationships and trust and forming an online community. This helps form tighter bonds with your patients and helps them to trust your practice, making them feel more comfortable and initiating more frequent visits. We use both Facebook and Instagram to help widen your audience. Social media platforms can help establish a good online presence for your dental practice and hopefully we can help you receive calls from potential patients very soon.