Dental Marketing

What is dental marketing and how it can benefit your dental practice

Friday 23rd July 2021

Everyone is searching for what they need online and this is also the case with dental queries, needs and requirements. Most dental practices are advertising their treatments and services online already and it is important that you have the knowledge and expertise of a specialist dental marketing team to help you catch and hold the attention of the reader in an already overcrowded market. We at Dental Focus Marketing are a multi-award-winning dental marketing team with almost two decades of experience in creating bespoke websites and individually tailored patient attraction systems to help bring more patients through the door. If you have not set up a website yet or if you do have a website that needs updating and maintaining then speak to us and book an appointment with our friendly team today. Without a modern and successful website and regular maintenance, it is difficult to get your practice seen and heard when there are numerous dental practices offering the same treatments and procedures in every town and city. Dental websites can begin to look the same after a while as treatments and procedures are very similar however we will work with you to find out all about your practice using our 7Ps of dental marketing approach which addresses all aspects of your dental practice to help you stand out from the crowd. Rest assured by speaking to our team, you can focus on your patients whilst we work to bring more patients to you.

How Dental Focus Marketing will help attract more patients for your practice

To create your website we address the profile of your dental practice and any USPs which help you stand out from the crowd and use this information to design an interesting and eye-catching homepage that will encourage the reader to explore the rest of the website.  The website itself will be made up of information about the people on your team and the premises of the practice itself and show them off in a light which reassures the reader that your people and practice are friendly and professional to help put their mind at ease that this is the best place for their dental needs. The prices of your treatments and procedures will be made clear and you can think about offering payment plans where possible if you would like to entice your readers further. We will promise quality dental care and good customer service throughout the website and this will be backed up by using before and after pictures of successful treatment at your practice as well as displaying reviews and testimonials throughout the website from your existing patients which will help reassure the reader further and encourage them to pick up the phone and book an appointment. Individually tailored products and services which they are unable to find elsewhere will be added to help you stand out from the competition. Once the website is up and running we will use our specialised techniques to make sure that when a potential patient is searching for their dental needs in your locality your website will be the first to pop up on their screen. Speak to our marketing team and get ready to start filling up your appointment books very soon.

The importance of marketing and how Dental Focus Marketing can help you

Friday 16th July 2021

Dental marketing is extremely important in attracting new patients to your practice and ensuring that your business is running successfully in this age of digital technology. We at Dental Focus Marketing are a multi-award-winning marketing team who have been helping dental practices over the last two decades with their dental marketing because we know that unless you are trained in information technology, online marketing can be a complicated and time-consuming process to navigate successfully and maintain on a regular basis. Book a consultation with our friendly and experienced team to find out how we can take control of the dental marketing for your practice to allow you to focus your time and efforts on your patients.

Here at Dental Focus marketing, we use a 7Ps approach to create a strong online presence for you. This helps ensure that we cover all aspects of your dental practice so that once a reader finds your website, or is directed to your website, all the information that they require with regards to their dental needs will be answered and therefore they will not need to check out what the competition is offering. Read on and speak to us to find out more about how this will work to help you bring more patients through your door.

What are the 7Ps of dental marketing?

The 7Ps include the profile, people, premises,  prices,  promises,  proof and products related to your dental practice and the treatments and procedures that you offer your patients. To help you understand each of the Ps a little better, we have provided a brief summary of each.

The Profile of the dental practice gives the reader an overview of what you offer and your USPs which help you stand out from amongst your competition.

The People on your team will be portrayed using pictures showing them smiling happily and confidently with their beautiful white teeth to help the reader feel at ease and encouraged to visit you in person.

The Premises of your dental practice will also be used to reassure the reader that this is a friendly and professional environment using pictures, videos and a virtual tour where possible.

The Prices of your treatments and procedures will be transparent and we can help you find out what your competitors are offering so that you can set your prices accordingly or come up with alternative options to entice the reader to book an appointment. Payment plans can be offered where possible to help this.

The Promises of quality dental care and good customer service need to be reiterated throughout the website.

Proof of the promises that you are offering will be showcased using the all-important before and after pictures of successful treatment at your premises as well as reviews and testimonials from your existing patients.

Finally, the Products that you can offer your patients which they may not be able to receive elsewhere such as individually tailored treatment plans, this will also be used to help entice the reader further.

Speak to us to find out more about how these techniques can help increase the success of your dental practice.

Dental marketing using the 7Ps approach

Wednesday 7th July 2021

The importance of marketing in an overcrowded market

There are so many dental practices available in every city, each offering similar services that it can seem a struggle to stand out from the crowd. To get your dental practice seen and heard and to attract new patients to walk in through the door it is important to have good marketing strategies and techniques in place. Everyone looks for their answers on the internet and therefore marketing needs to be carried out online to be able to target a wide audience and let them know where you are and why they should come to you.

The technicalities of online marketing can be complicated and time-consuming as technology is developing continuously on a daily basis and new techniques are coming into play to keep up with these developments. If you have not already considered dental marketing for your practice, not only are you missing out on attracting new patients but you may also be losing existing patients to the competition who most likely have up and running dental websites to lure your patients away. Without further delay speak to our team here at Dental Focus marketing and let us take your dental marketing worries off your hands and let you spend your time and expertise on looking after your patients whilst we work to help bring new patients through your door.

The 7Ps and how they can help you

The 7Ps of dental marketing begin by looking at the profile of your dental practice and addressing your USPs to make it stand out from the crowd. The next Ps include the people on your team and the premises of the actual practice itself and these will be showcased in a way to present your dental practice as a friendly, professional and approachable place,  inviting the reader to book a consultation and visit you in person. Another important P of marketing is the price of the treatments and procedures that you offer and these will be made transparent across the website so that the reader knows what they are looking at and whether this is suitable for them. If possible you may offer payment plans for your patients which will help your marketing further. The next of the 7Ps are the promises of quality dental care, good customer service and the proof of such service. For this, we will use before and after pictures of treatments at the practice as well as reviews and testimonials from existing patients. The final P of marketing is the products that you can offer that make you different from your competition. This can be in the form of treatment plans and individually tailored services which they may not be able to get elsewhere. Once all the Ps have been addressed the reader will be able to know everything that they need to about your practice and will be encouraged to pick up the phone and book an appointment. Speak to us at Dental Focus marketing and find out how we can start filling up your appointment books very soon.

How to promote your dental practice and create a brand for your business

Saturday 3rd July 2021

Good dental marketing and digital technology can help improve the success of your dental practice and make your role as a dentist more interesting and fulfilling. We at Dental Focus Marketing are an award winning digital marketing agency here in Australia, as well as the UK and Ireland. We are here to help your dental practice with all aspects of digital marketing. We are an experienced and friendly team here at Dental Focus Marketing and have almost 20 years of experience in dental marketing. What started off as a small family venture has rapidly spread and now we can expertly help you with all your marketing needs. A fantastic website is essential for dental marketing to begin, so we always start by creating a modern bespoke website For your dental practice we will address all aspects of your business so that existing customers can find all the information that they need and prospective patients can find out whether or not you are able to meet their requirements. Our professional team will also help develop a strong presence on social media, maintaining search engine optimisation and google domination, as well as keeping your website relevant with individually tailored content creation for your practice.

Dental marketing is very important to help your dental practice grow. It is made up of many different aspects. Speak to us at Dental Focus Marketing to find out about the strategies we have been using over the last couple of decades to help dental practices create a strong online presence, attract their ideal patients and increase the number of patients coming through the door. We help you create a bespoke website for your dental practice, and develop and maintain google domination so that prospective patients can find your website on page 1, using SEO, pay per click advertisements (PPC) and social media marketing. Altogether this will help your website to be found easily in your local community through POR and brand awareness. We also provide friendly advice and guidelines at all times to help you increase your success. Speak to us at Dental Focus Marketing to find out more today.

The methods and techniques involved in digital marketing are changing on a daily basis. We have a specialised team here at Dental Focus Marketing, and with compliance being our main priority, you can rest assured that you are in good hands.

We will help build the brand of your dental practice as well as building your trust and credibility online to help attract new prospective patients and also assure your existing patients that they have chosen well in their dental practitioner. We can help advise on how to create a stronger online presence for your dentist and associate dentists as well, which will also help attract more patients to the practice and grow the success of your business.

To find out more about Dental Focus Marketing you can check our pages on Facebook and Instagram and book a consultation with our experienced team today, to find out how dental marketing will help attract new patients to your dental practice and fill up your appointment books very soon.

How to dominate Google?

Thursday 1st July 2021

There are numerous dental practices in any given area and to make sure you stand out from the crowd you need to be positioned at the top of a Google search results list. This will help you attract any new patients that are looking for a dentist and is known as ‘Google domination’, which is important for the success of any dental practice in this modern age.

Book a consultation with Dental Focus Marketing to find out how Google domination works, and the strategies used to help increase the success of your dental website and your dental practice.

We begin with creating a really good website for your dental practice, which is vital for existing patients and for attracting prospective patients. Digital marketing is here to stay and without a modern and attractive website and good dental marketing it is difficult to attract new patients. A good website will provide all the information about your dental practice for the attention of your existing patients and also potential new patients. It will include reviews of your practice to help reassure patients that they will receive quality dental care and good customer service at your practice.

There are three types of search results on Google; firstly there are the paid advertisements, followed by Google Map results, which is then followed by the organic listings which are a list of websites that meet the search terms. Our aim will be to keep you on the first page of any search results regarding dental requirements in the locality and be as close to the top, if not the top position, underneath the paid advertisements and map results as possible.

Google reviews and SEO are important in maintaining the top spot on the first page of the search results, as unless you are paying for advertising, the other 2 types of search results are generated by Google and are dependent on how relevant Google finds your website to be. Page 2 of the search results is now considered non-existent as modern, hectic lifestyles mean that people are too busy to keep looking through a long list. Here at Dental Focus Marketing, our knowledge and expertise has shown that to dominate the top spot and be recognised by Google, it is important to have lots of content. Our copywriters work continuously, to write onsite articles and offsite blogs which are uploaded on a monthly basis, to help keep your dental practice relevant with Google. These articles and blogs are published on your website as onsite articles and we also write offsite articles which are published on PR sites, publication sites and editorial sites and are then back-linked to your website. This information is indexed by Google which helps increase SEO and boost your Google domination. Your website is your asset, so speak to us at Dental Focus Marketing to help you maximise its potential.

There are approximately 200 different aspects to the algorithms involved in Google domination and these are always changing. It is important to have a good dental marketing team to help you navigate your way through the system and reach and maintain that top position on the search results page. We at Dental Focus Marketing are here to help you so speak to our experienced team today, we will take care of your digital marketing worries and help increase the success of your practice soon.

How dental marketing can help you out

Wednesday 23rd June 2021

We all know the importance of good oral health care and everyone requires trips to the dentist to help maintain their healthy teeth and gums, to address dental issues that they may be experiencing or to improve the aesthetics of their teeth. Most dentists provide the same services such as emergency care, general treatments and cosmetic dentistry. To help increase the number of patients coming to you, you need to stand out from amongst your competitors, and in this digital age, your dental practice and the services that you offer need to be advertised online. We want you to focus your expertise on looking after the dental health of your patients that is why we are here to carry out the marketing for you.

Our dental marketing team here at Dental Focus has been promoting dental surgeries for almost 20 years and we have helped over 1000 practices to create websites, get their name out there and increase the number of patients coming through their door. We specialise in promoting dental practices via Google, setting up social media pages and managing reviews of your practice, so speak to us at Dental Focus to find out how marketing can help improve the success of your dental practice today.

How the 7P’s of dental marketing can help you

Here at Dental Focus, we use the 7P’s of marketing to develop a marketing strategy for you, attract readers to your website and social media pages and ultimately bring more patients to your practice. The 7P’s of marketing address your Profile, the People on your team, the Premises of your practice, the Prices of your treatments, the Promises of what your treatments can offer, Proof of the successes of your treatment and procedures and the Products or packages that you can offer which are different to other dental practices.

Addressing the 7P’s helps ensure that all aspects of your practice are covered and displayed for the attention of the reader. Once all the information has been collected we will use it to help us custom design an attractive website for you. A good homepage is essential in the success of the website and we will use your USPs on the homepage to help hold the attention of the reader, increase traffic on your website and ultimately get more patient’s for you. Once the website has been successfully created according to your personal requirements, our marketing team will help ensure that your website will dominate the Google listings and will remain on the first page of a Google search in relation to a keyword of your choice or the location of your practice. We also use social media and online advertisements to entice your target groups and the more services that you offer then the more target groups you will have and we can share links to your website in many more places.

Speak to us at Dental Focus and find out how marketing and our established marketing techniques can increase the exposure of your practice then translate into an increase in patients for you and your team today.

Importance of Dental Marketing

Friday 18th June 2021

Everyone needs a dentist and everyone knows the importance of visiting their dentist on a regular basis to maintain their oral health and overall well-being, however, how will the patient know to choose you? How will you stand out in this saturated market? What can you do to attract more customers? Dental practices are everywhere up and down the country, on the corner of every road, and in the age of digital technology, you need to have a presence online, be seen on Google and on social media to help increase your patient numbers.

We all understand the importance of our dentist and so we want you to focus your time and efforts on looking after your patients, leaving your marketing worries with us. We at Dental Focus Marketing are a multi award-winning marketing team, with almost 20 years of experience in dental marketing. So if you were considering promoting your dental practice and need to increase your patient numbers then look no further, speak to our specialist team today and we will take the pressure off you and let you focus on your area of expertise, and you can let us worry about increasing the success of your business.

How the 7Ps of Dental Marketing can help you

Here at Dental Focus we use our well researched, tried and tested, successful method for marketing your dental practice which is based on the 7Ps of dental marketing. These include the Profile of your practice, the People involved in your practice, your Premises, the Prices of your treatments and services, the Promises that you offer, Proof of the success of your treatments and finally the Products that you can tailor for your patients.

We will discuss the 7 Ps of your dental practice with you and all the information we collate will be used to create a great website that will catch the attention of the reader in the first 5 seconds of visiting the page. We will create a unique profile for you that will include the USP of your dental practice and all this information will be shared on your homepage so that your target audience will find what they are looking for straight away and this will entice them to continue reading further without being distracted by your competitors. Pictures of the team at your dental practice looking friendly and approachable whilst smiling confidently with their beautiful teeth will help customers feel more comfortable about considering booking an appointment with yourselves, this is especially the case with nervous patients. Pictures and videos of your premises looking clean and professional as well as comforting and luxurious will also help customers feel more at ease and more inclined towards your practice.

Using our expertise we can present all the remaining information, which is usually standard for most dental practices, in an individually-tailored, attractive and interesting way, which helps you stand out from the crowd and ultimately help bring more patients through your door. Book a consultation with our marketing team at Dental Focus Marketing today to find out more about how we can help you.

The importance of dental marketing

Monday 14th June 2021

Looking after your teeth and visiting the dentist on a regular basis is essential for good oral health and general well-being. Everyone is aware of this information but how are you going to use this information to help bring patients to your dental practice in particular? Due to a rise in the awareness of the importance of good dental health, there is now a dental practice located on almost every commercial road, so why should patients come to you? Not too sure about how to make your dental practice stand out amongst the competition?

This is where we at Dental Focus marketing can help you. We know that your top priority is looking after your patients and we want you to focus your time and expertise on them and their dental health. Leave your dental marketing worries with us.

We at Dental Focus have almost 20 years of experience in marketing and have helped create over 1000 websites for dental practices to help attract more patients. People no longer rely on a good referral from someone they know or worry about being loyal to one place in particular.  Instead, the internet helps people decide whether you are a good dental practice or not. In this day and age, if the patient cannot search for you online and find out about where you are, what services you offer or the prices of your treatment, then most likely they will not be visiting you. This is why marketing is essential to survive amongst the competition and continue to thrive.

Speak to us at Dental Focus and find out how dental marketing and our expert marketing techniques can help your practice be more successful today.

The importance of a good website for marketing

Dental marketing begins with a good website and here at Dental Focus, we will speak to you to find out everything about your team, your practice, what services you offer, discuss your USPs and collate all this information to help create an individually tailored marketing strategy for you. The information will help us develop an attractive, informative and attention-holding website for your dental practice, which will be easy to load, as well as present as much information as possible without overwhelming the reader, to bring more patients through your door.

With your brand and speciality in mind, our marketing experts at Dental Focus will be able to identify a target audience for you and advertise your services accordingly. The more services that you offer, the more patients you will attract and we can help create multiple target groups using your different services and this will ultimately help bring in a greater number of patients. We use Google and social media to showcase and advertise your website and according to your preferences we can discuss this further and you can find out more about how advertising across a greater number of platforms will help spread information about your practice and services quicker, more easily and to a larger audience.

Speak to us at Dental Focus to find out more about marketing and how it can help you increase the number of patients interested in the services you have to offer. We will work together to ensure happier and brighter smiles and bring you more success.

Dental marketing and how we can help you

Friday 4th June 2021

We at Dental Focus have 18 years of experience in dental marketing and have created over a thousand dental websites in this time. We are here to offer our expertise and advise you on how to develop your website and increase patients for you.

To create your individually tailored website, here at Dental Focus we use the 7P’s of marketing. Using the 7P’s will ensure that we display your dental practice to its maximum potential, and no aspects of your practice or services will be left unaddressed. The 7Ps of marketing address your profile, people, premises, prices, promises, proof and products. Speak to us at Dental Focus today and let’s discuss how we can help with your dental marketing to bring more awareness to your practice and increase the number of patients coming through your door.

Creating an individually tailored profile for you

One of the most important of the 7P’s of marketing is creating your Profile. We at Dental Focus will help you create a homepage that not only loads easily but also attracts the attention of the reader immediately. Most dental practices now offer the same services but using our expertise at Dental Focus Marketing we can help make sure that your page not only attracts the reader’s attention but also holds the reader’s attention so that they are inclined to carry on reading and find out more about your practice in particular. By focusing on your USPs on the homepage, this will help ensure that the reader knows what you are offering straight away and can click to find out more.

Displaying your dental practice at its best

You and your team are important, not only to us but also, to your patients. If your patients can see that you are a team of friendly and approachable looking dentists and staff then our expertise shows that they are more inclined to carry on reading to find out more about you than if you simply have profile pictures that acknowledge who your dentists are and their corresponding qualifications. This is particularly the case with nervous patients and displaying pictures of your team looking happy, welcoming, and smiling with their beautiful teeth is a visual representation of what you are offering and will also bring comfort and ease to the mind of your patient. The patient needs to not only read but also see that you will be providing them with the best level of care and customer service and this will help them want to find out more about yourselves.

As well as seeing your team, another of the 7 P’s that will attract the patient’s attention is virtual tours of your practice so that the patient can get a feel for the environment that you are providing. The tour should bring comfort and ease to your patient’s mind, display a clean and professional yet comfortable setting welcoming them further to your practice.

Speak to us at Dental Focus to help create a website for you today and find out what other ways we can help successfully attract more patients to you.

Our 7 p’s of dental marketing websites

Monday 24th May 2021

At Dental Focus, our team is very knowledgeable about websites and marketing, and have made a list of 7 things that are important when it comes to your website and promoting it. These 7 p’s are a vital foundation of what makes a successful dental marketing journey.

Profile

Our first p is all about the profile of your homepage, and how enticing it is to the user. You need to make your unique selling points clear, and show the user that your practice is worth their time. This can be done by having clear written content that is easily seen as soon as you click on the page, as well as making sure your site is quick to download. Our team at Dental Focus knows which keywords and content is the best to put on your homepage, and how to compel the user.

People

Good customer service is such an important part of a successful dental practice, and you can reflect this in your site. Showing personality and kindness in your content and on your site in general is such an important part in building trust with the potential new patient.

Premises

The third dental marketing p that we focus on is premises, meaning that showing off your dental practice through the use of pictures, videos and/or virtual tours can really help to encourage people to enquire. Sometimes it can be daunting for someone to think about going to the dentist, so showing a friendly, light environment can help to ease that worry.

Prices

At Dental Focus, we believe that being clear and transparent about your prices can really help to bring in new patients. If no price is stated at all, it can make people wonder why, and deter them from enquiring. Whereas if you have clear prices, and show that you have good value for money, this can be a very beneficial help in terms of dental marketing.

Promises

It is important to make sure that your patient knows what to expect when they come to your practice, and that good customer service will be provided as well as standards being met. Our team says that the best way to do this is by including videos and photos of you or your team explaining these things as if they were talking to the patient in person.

Proof

Remembering to prove how good your practice is such a big part of encouraging patients to enquire. If you just talk about how successful your practice is, without actually showing any proof, this could deter people from contacting you, as it lowers the trust. The best ways to prove your practice’s success is by including things such as patient testimonials, before and after pictures, and showing off your qualifications.

Products

We believe that when you have a website that only talks about the treatments that all dentists do, it can slow the process of gaining new patients. Whereas if you provide brand packages and/or deals to patients, this can encourage someone to enquire with your practice as opposed to those who don’t provide these deals.

Book your free Discovery Consultation to explore your needs and situation together with us, start growing your business and attracting more patients. Call us on (03) 8362 3319 or send us an email to get in touch today!