When it comes to boosting the presence of your dental surgery online, you should invest in both search engine optimisation (SEO) and marketing.
Why? Because both of these tools will ensure that more potential patients visit your surgery page, while also strengthening bonds with current patients that you have. How? By using SEO and marketing, your surgery page will be listed higher on search engine results, meaning more people will see it and will click on it.
Of course, while you may be aware that you should be investing in these areas to boost your surgery’s presence, it is much harder to know how to do so. This is where we come in!
At Dental Focus, we have made SEO and dental marketing our speciality, so while you look after your patients’ teeth, we look after your website and web presence. We conduct an initial assessment of your website and will devise a customized plan to get it SEO ready, meaning that you will have more patients and enquiries about the work you offer in no time at all!
But how do we do it? What are some of our dental marketing tricks? Read on to find out!
The world of social media is a strong tool for building an online presence, and it is one we use in relation to our dental marketing techniques.
Why? Because it allows us to link your surgery to a wider audience and build on existing relationships you have with already existing patients. It enables us to supply your patients with a constant stream of information, pertaining to what your surgery can offer them, rather than them having to hear from you when it is time for a check-up.
While you may be able to offer your patients realistic dental veneers, it isn’t going to matter if your dental surgery is based in Melbourne and they are in London!
And so, our team focuses on local SEO to boost your rankings, so if someone is looking for ‘dental veneers in Melbourne’ they will be led to your site. This increases the chance of you receiving a call about veneers, while also ensuring that the right people reach your webpage.
As most people now use the internet to find a dentist, your site must make a good first impression on everyone who visits it.
Working with you, our team can design a striking homepage, which follows a logical order and is easy to navigate. We don’t use templates, so your page will be truly unique and will promote your brand and the services you offer.
But, while there is a lot of emphasis on attracting new patients, you need to maintain your current list too.
At Dental Focus, we also put a lot of effort into sending appointment reminders when needed, usually a combination of a physical letter and an email to make sure that your patients know when it is time to pop-in for a check-up.
All treatment carries risks. Individual consultation is required with one of our practitioners to ensure that the treatment is right for you.