Dental Marketing

Digital marketing in the hands of the professionals

Wednesday 3rd August 2022

A professional dental marketing campaign will set you apart from the other dental practices in your area and help you attract new patients on a regular basis to boost the success of your dental practice. Speak to us at Dental Focus Marketing. Find out how we can create a modern digital dental marketing campaign for your dental practice using our knowledge and expertise in the field of digital marketing, specifically for dentists.

Here at Dental Focus Marketing you are in expert hands. We have over two decades of experience in creating digital dental marketing campaigns. We have created thousands of award-winning dental websites and we have been recognised for our excellence year after year. We can put together a digital marketing campaign that will set you apart from your competitors and encourage patients to address their dental needs with you. We will help you engage with your patients, to show them the quality of dental care and the fantastic customer service that you have to offer at your dental practice. This will be by using tried and tested strategies, as well as the latest in digital marketing techniques, to put together a bespoke campaign for you. Digital marketing is our forte so let us take care of your marketing needs whilst you look after your patients’ dental needs.

A modern dental marketing campaign for you

Although you can carry out dental marketing by yourself, with the help of our trained specialists you will boost the success of your dental practice. The trends in digital marketing are changing on a regular basis, but our specialist team continues to educate themselves to be able to put together the best campaign for you. Fill in our online form for a complimentary consultation or give us a call and speak to one of our marketing team to find out more about working with us. We will create a strong online presence for your dental practice making sure you have a beautiful, bespoke dental website which provides excellent user experience for every viewer each time they visit it. We will create a social media presence for your business to help you engage with patients on a more informal basis and be in keeping with current trends. We will implement search engine optimisation throughout the marketing campaign for Google dominance, helping you to attract quality patients who are already interested in the treatments and procedures that you have to offer. We will also help you bid for Google advertisements where necessary, to attract instant attention for your practice.

Speak to us at Dental Focus Marketing today, we have helped design, develop and maintain over 1000 dental websites across the world since 2001 and we continue to be one of the market leaders in digital dental marketing. We will make sure you have a highly personalised, individually tailored dental marketing campaign which shows off your dental practice at its best and eventually helps you become one of the top dental practices in your area. Visit our website to find out more today.

Advantages of dental marketing

Wednesday 27th July 2022

Are you still undecided about whether or not to invest in search engine optimisation and marketing for your dental surgery?

At Dental Focus, we recognise the importance and benefits of having a well thought out and constructed dental marketing plan alongside an SEO strategy. We have helped thousands of dental surgeries to reach their full potential using our marketing team.

Without further ado, here are some of the advantages of investing in dental marketing for your surgery.

Increase your surgery’s visibility

You may have the most high-tech dental surgery, in Melbourne for example, but without some clever dental marketing and SEO you will not be able to make your website and surgery visible enough to attract the patients that you want to. With our team at Dental Focus, we will always aim to make your dental surgery as visible as possible and will target marketing toward the patients who you want to attract and retain as members of your dental surgery practice.

Rank higher

Marketing and SEO help your surgery to rank higher on platforms such as Google or even Bing, which will in turn attract more clicks. More clicks on your website can be converted into real-life patients, provided that your website is attractive and flows logically. But not to worry; we can help with this area too. We have overseen the makeover of thousands of dental websites, and can assure you that our marketing strategy will help your page to rank higher on Google or whichever platform you want it to.

Save money

In years gone by, the best way to advertise your business was to put out flyers, which used up a lot of trees and cost a lot of money. In the last 10 years, these adverts have moved online, as has general marketing and now it is one of the most affordable options available for any business, wanting to attract new patients via the internet. It also has the most consistent returns and with one of our marketing plans, you will see your patient base grow within as little as 6 months.

Increases brand recognition

Almost everybody on the planet is able to recognise Colgate toothpaste; this is because of some clever marketing and brand recognition. While you may not want to aim for that level of fame (just yet!) by having a targeted marketing strategy, our team can help you to build brand recognition within your local area. This extends far beyond simply having a logo and is more based on what it is that you and your team can offer with regard to dental treatments.

Showcases your team

A key feature of having a marketing strategy which revolves around areas such as SEO, blogs and vlogs, is that it allows people to become familiar with your surgery team. And it also gives you the platform to showcase exactly what it is that you can offer to your patients. That is not to say that you will become celebrities, but there are many YouTubers and vloggers who have made a name for themselves in their specific areas, simply by highlighting exactly what it is that they know, particularly in the world of medicine. This will give you an advantage when it comes to attracting more patients.

Key reasons why you need dental marketing for your surgery

Friday 22nd July 2022

Are you unsure if your dental surgery needs a marketing plan to help your business to grow? In 2022, it almost certainly does and our team at Dental Focus can help you to reach your vision.

At Dental Focus, our team are experts at dental marketing and all things SEO related, including creating blog posts, website makeovers and of course, ensuring that your surgery gets onto the first page of Google search results.

In this article, we will discuss why it is important to have an up-to-date and relevant dental marketing plan, which can help you to compete in the world of online dental patient attraction.

Allows you to take control

If you are attempting to compete with other dental surgeries without having a dental marketing plan, it is highly likely that you will be falling short.

A targeted marketing plan can help you to identify your ideal demographic and will also help you to grow your business. It allows you to create a vision for your practice; without a vision or ideology of what it is that you can offer and who you want to target, you are essentially being inefficient and this can give competitors in your area the upper hand.

Helps you to stand out

You know that both you and your team are unique and that you can offer the best services in dental care available. But without a well thought out and targeted marketing plan, the people that you want to reach will not know this and so it is likely that you will fall to the back of the queue.

When you come to our team at Dental Focus, we will help your surgery to stand out. If you are able to offer unique services to your patients, we will make this the core focus of your marketing strategy which can involve targeted adverts, specific blog posts or even vlogs on what it is that you can offer. And we will ensure that the appropriate keywords are scattered throughout your page. So that when this specific service becomes searched for by people in your local area, they will be directed to your site.

Enables you to beat the competition

As mentioned before, one of the key reasons why having a good marketing plan and SEO is important is because it is highly likely that your competitors are using it. Coming to us and allowing our team to devise a marketing strategy will help you to get ahead of your competition. Which can be vitally important if you are a dental surgery located in a busy metropolis and you have a lot of surrounding dental surgeries to compete with.

Helps you reach a wider demographic

We will also aim to expand your marketing plan into social media, which is where you can reach a wider demographic of potential patients. Without a targeted social media plan you may miss out on an area which allows you to appear as more of an innovative and up-to-date dental practice. It can also help you to advertise what it is that you can offer in a unique way and on a different platform, which has a wider range of use by people of all ages.

Dental marketing: how we build your marketing campaign

Friday 15th July 2022

Your dental surgery needs an estimated 20 new patients per month in order to continue to grow. This can put a lot of pressure on your team in the area of marketing. How can you ensure that you continually meet these numbers?

Not to worry! This is where a professional marketing team can come in handy and at Dental Focus, as our name suggests, we focus all of our attention on marketing for dental surgeries.

Our team at Dental Focus have nearly 20 years of experience with dental marketing and will always aim to get your dental surgery onto the first page of Google, so you can see your practice grow and attract new patients.

So, with that in mind, how do we help to build your surgery dental marketing strategy? Here is a guide to some of the areas that we focus on.

Who are your audience?

You know as a dental practice who you want to attract with your dental services. If you offer cosmetic dental services, then you will probably want to attract people who have more disposable income. Or perhaps you want to focus your attention on family dental care. Either way, when you come to our team at Dental Focus, we will use your audience as part of your dental marketing campaign. And will target adverts to attract their attention.

Who’s your competition?

If your surgery is located in a city like Sydney, chances are that you will have a fair amount of competition from other nearby dental surgeries. However, this is not a bad thing and can actually help with your marketing. We will explore what it is about your competitors’ marketing that is working and what is not. And then, we will boost your marketing strategy to hone in on where their marketing is falling short. Thus attracting more patients to you.

What can you offer?

Now, on to what it is that your dental surgery can offer that makes you different. Can you offer sedation for nervous patients? Or are you able to offer implant variants, such as zygomatic implants?

Whatever it is that makes your surgery unique, we will use it as part of your marketing campaign. This may revolve around creating blog posts around zygomatic implants when they are trending. Or posting adverts in areas where people are searching for more information about this implant option.

How unique is your content?

A key part of marketing and SEO is making your surgery site more visible to Google bots. This means that all of your content on the web page needs to be unique and plagiarism free. At Dental Focus, we can offer you the writing expertise of our team, who will integrate keywords into your blog posts and will ensure that they are unique to your web page. Thus allowing your site to get the attention of those all-important Google bots that will rank your website higher.

How does your website flow?

Does your website follow a logical pattern? Or does it need a bit of a makeover? We can do this to ensure that the Google bots are able to find the keywords on your website easily, allowing them to once again rank your surgery page higher.

The 7 Ps of dental marketing explained

Wednesday 6th July 2022

When you run a dental surgery, you want it to be successful. Therefore, you may need to delve deep into marketing and search engine optimisation to make your surgery as successful as you know it can be.

But this can be an intimidating process, especially if you are not a marketing expert. This is why our team at Dental Focus is here to help you.

At Dental Focus, we have nearly 20 years of experience relating to dental marketing and can offer your dental surgery targeted advice on how to make your enterprise a success.

With this in mind, our team at Dental Focus adheres to the 7 Ps of dental marketing, which we have found can make even the smallest dental surgeries successful. Here we will explore them in a bit more depth.

People

First, we begin by putting the spotlight of your dental marketing campaign on yourself and your staff. Your website will need to have photographs of your team, alongside a bit of a biography on all of them. We will aim to ensure that these photos are professional and make your team look approachable and friendly.

Profile

This is where you can build on your surgery profile; is it a place where people will want to go for their dental care? The profile is one way that we build the brand of your site.

Premises

Much in the same way that we need photos of your team to build the marketing, we will also need photos of your dental practice premises. Showcasing how luxurious it is and how modern the technology that you use is.

Prices

You will need to highlight the prices of the dental services that you provide, such as emergency care etc. If you offer cosmetic care, this can be harder to put a number on, as everyone’s treatment may be different. Many patients engage in smile makeovers which can have a whole range of different combinations of procedures. However, you should always aim to make prices as clear as possible, and maybe start with ‘prices begin at…’ rather than leaving the section blank.

Promises

Customer service is key, and if you can promise high-quality care, then we will put this on your website. Your patients need to know what they can expect when they come to you and so, you can showcase this with videos or testimonials.

Proof

An excellent option for surgeries that offer cosmetic dental care is the ‘before’ and ‘after’ photo gallery. Highlighting how your expert team can make a positive change in the cosmetic appearance of your patients’ smiles. This can also be a great place to highlight how the orthodontic tools you offer can make a noticeable difference too.

Products

What is it that your surgery can offer? Dental implants? Or, perhaps different kinds of dental implants, such as zygomatic? You may also have a wide variety of orthodontic treatments you can offer. Our team at Dental Focus will need to know and will use your unique services as part of your marketing strategy.

Important dental marketing techniques for a strong online presence

Friday 24th June 2022

It is important to have a modern and professional dental marketing campaign in place for your dental practice, to make sure that your business can continue to be a success in this overcrowded market. Studying and learning marketing techniques can be difficult and time consuming unless you are trained in information technology. You need to speak to us at Dental Focus Marketing. We are an award-winning digital dental marketing team and we specialise in creating dental marketing strategies, with a portfolio of over 1000 dental websites which we have created and maintained over the last two decades. If you delegate your dental marketing campaign to our specialist team you can focus your time and effort on looking after your patients, whilst we try and find new patients to help join your practice and boost the success of your business.

Whether you are a new dental practice in the area or you have been established for many decades, you need a modern dental marketing campaign which incorporates digital techniques. To ensure that you have a strong online presence and are able to stand out from amongst the other dental practices in your area. In this era of modern technology, unless you can be found online it is more than likely that you will be losing patients to the dental practices nearby.

A modern and attractive dental website

You need to make sure that you have an attractive and informative dental website, where patients can find everything they need to know regarding the treatments and procedures that you have to offer. It should demonstrate why they should choose you to undergo dental treatment rather than the other dental practices nearby. This website needs to be updated on a regular basis with fresh content to keep patients interested and encourage them to revisit and find out more about you, contact you, or book an appointment to visit you in person. The website needs to be providing a good user experience to each person who lands on your page and you need to implement calls to action, encouraging patients to contact you on impulse.

Search engine optimisation or SEO

To make sure that patients are able to find your website you need to implement search engine optimisation techniques. This should ensure that your website is easy to search, crawl and index by search engines, namely Google the busiest search platform in the world. With SEO techniques in place you will be able to rank highly on search results of lists for dental practices in your area. If you are a new dental practice then we may recommend that you begin with PPC or pay per click where you can buy ad placements in the search results. This is a highly efficient way of attracting the attention of quality patients who are searching for the treatments and procedures that you are able to offer. Speak to us at Dental Focus Marketing today and find out more about digital marketing techniques and how to maintain a successful dental website with good SEO, to help your dental practice to be a success and continue to grow and expand over the years.

Attracting patients with good dental marketing

Monday 20th June 2022

A significant percentage of the adult population are reluctant to visit the dentist on a regular basis. Approximately 70% of patients suffer from a certain extent of dental anxiety, whilst approximately 5 to 10% of adults in the country have a dental phobia and avoid the dentist altogether until it is an emergency situation. When nervous patients find your website you need to have a dental marketing strategy in place which shows them that you are a friendly and highly professional local dental practice. It needs to demonstrate you can provide best quality dental care and excellent customer service, helping to reduce and eventually eliminate their fear of dentists. Speak to us at Dental Focus Marketing today. We will help you put together a strong dental marketing campaign which builds brand awareness and trust and credibility within your community.

Stand out from the crowd

There are multiple dental practices available in each geographical vicinity and it is important that you have a dental marketing campaign which helps you stand out from amongst the crowd. You need to be able to show patients why they should choose you to undergo dental treatment rather than one of the other dental practices in your area. Here at Dental Focus Marketing we use the 7Ps of dental marketing to make sure that you have a bespoke dental marketing campaign that can help patients differentiate you from amongst the other dental practices nearby. We will make sure that your website attracts quality patients who are interested in the treatments and procedures you have to offer, but also those patients who have not visited the dentist for a long time who need to address their dental needs to prevent further complications in the future. You need a strong online presence to make sure that patients are able to find you quickly and easily. They need to be directed to you automatically when searching for dental information or looking to address their dental needs.

Search engine optimisation

You require a user-friendly, modern and bespoke dental website which educates patients on the importance of good dental health and visiting the dentist on a regular basis, whilst marketing the treatments and procedures that you have to offer and your business as a whole. This website needs to be designed with search engine optimisation or SEO. There are different types of techniques and strategies which make up SEO. This includes addressing the technical aspects of your website to ensure that you are providing each visitor with excellent user experience. It includes making sure that the content of your website is up to date, interesting, engaging and in keeping with current trends. You also need to make sure that you are creating an online presence outside of your website. You need to be able to associate yourself with other trustworthy, credible websites and organisations. Helping patients to trust you and believe in the level of dental care and the quality of customer service that you are able to provide. Speak to us at Dental Focus Marketing today and find out more about a successful dental marketing campaign with SEO and how we can help improve your dental practice very soon.

The importance of dental marketing to promote good dental health

Monday 13th June 2022

Research shows that approximately 75% of adults exhibit a certain degree of dental anxiety and even dental phobia. It is important that dental marketing is focusing on educating patients about the importance of good oral health and how advances in dental technology mean that they can address their dental needs with the minimum of pain and discomfort. Avoiding the dentist can have serious implications; from cavities and tooth decay to gum disease and tooth loss, and even mouth cancer. You need a dental marketing campaign which is designed to encourage patients to visit the dentist more regularly and undergo dental treatment to help address their dental needs. To help you put together a successful dental marketing campaign you need to speak to us at Dental Focus Marketing. We are an experienced digital marketing team and we specialise in dental marketing campaigns with modern marketing techniques. Dental marketing has changed significantly in the last few decades and you need a strong online presence to make sure that you are seen and heard.

The role of a good dental website

There are many different techniques and strategies which come together to create a strong online presence and an engaging marketing campaign. First you need to make sure you have a modern and a bespoke dental website for your dental practice. Without a dental website your dental practice will get lost amongst the competition. This is because the majority of people search for local businesses such as dental practices online. They need to come across your name or need to be able to search for your practice to find out more and book an appointment to visit you in person. Website traffic is one of the most efficient ways of welcoming patients into your dental practice. You need to make sure that your dental website is successfully marketing your treatments and procedures so that website traffic can be converted into loyal patients at your practice. 

Encouraging patients to address their dental needs

Here at Dental Focus Marketing we will use our knowledge and expertise to make sure that your website and your marketing campaign is attracting quality patients who are already interested in the treatments and procedures that you have to offer. To help us do this we carry out market research, as well as keyword research, which shows what the people in your area are interested in regarding dentistry and dental issues. We use this information to create excellent content for your website and your social media pages. By incorporating this with information on the importance of good dental health and the importance of visiting the dentist on a regular basis, we will help encourage patients to undergo dental treatment. We will personalise your website and your social media pages with plenty of information on the dental team, the practice itself, your qualifications and experience. With reviews and testimonials from your patients we will encourage these patients to address their dental needs with you. Speak to us at Dental Focus Marketing today and let us help you put together a successful marketing campaign for your dental practice, which will grow and expand your business by attracting new patients to you.

The importance of modern dental marketing

Friday 3rd June 2022

Recent studies show that when people are asked how they search for health and medical information, such as doctors and other health professionals, more than 70% of people say that they use a search engine. This could be Google, Yahoo or Bing, but more than 90% of the time most people use Google to carry out their searches. When people in your area are searching for a dental practice it is important that you have a strong digital dental marketing campaign in place. This is so that they are able to find you quickly and easily before being distracted by other dental practices nearby. It is important that your website is modern, bespoke and highly professional, and that it is designed to convert the website visitor into a regular, loyal patient at your dental practice. You need to speak to us at Dental Focus Marketing. We are an experienced and specialised dental marketing team. We can help put together a fantastic dental marketing campaign for your dental practice which will help encourage patients to undergo dental treatments and choose you as the dental practice to do so. We will help you incorporate tried and tested marketing strategies which will benefit your dental practice on a permanent basis.

A mobile-friendly website

First it is important to note that over 50% of smartphone owners use their phone to gather information about health-related services. We will make sure that you have a fantastic dental website which is accessible from all devices including desktops, laptops and tablets, but most importantly, all smartphones. Rest assured that we will take care of all the technical aspects of your digital marketing campaign and make sure that it is in keeping with current trends and that you are easy to find, with the right patients being directed to you.

Content marketing

Approximately 80% of internet users search online for information with respect to health related topics. Our specialist writing team will create interesting, informative and educational blogs on dental health related topics and specific treatments and procedures that you can upload on a regular basis. These will be personalised to your dental practice, so that once prospective patients have read the information they can refer back to you to find out more or book an appointment to visit you in person.

Reviews and ratings

Over a third of internet users read reviews and testimonials online before considering making a purchase or taking up a service. As part of your dental marketing campaign we will make sure that you have a large collection of Google reviews and ratings that are available for prospective patients to read. So that they can find out more about you and your dental practice and the level of dental care that you are able to provide. A large collection of reviews and ratings also help build trust and credibility and will help boost the success of your dental practice. Speak to us at Dental Focus Marketing today to find out more about the different techniques and strategies that can be implemented, to make sure that you have a successful marketing campaign for your practice.

Attracting quality patients with good dental marketing

Wednesday 25th May 2022

Dental marketing is important for all dental practices whether you are a newly formed business or you have been serving the community for many decades. You cannot rely on patient loyalty anymore and word-of-mouth referrals have also become a thing of the past. It is important to invest time and effort into digital dental marketing to make sure that you are in keeping with current trends and that you are able to stand out from amongst the competition.

To make sure you have a successful dental marketing campaign for your dental practice you need a modern and individualised dental website which has good search engine optimisation and is able to attract new patients for you on a regular basis. Speak to us at Dental Focus Marketing. We are a digital dental marketing team and with our knowledge and expertise we will help you make the most of the opportunities that digital marketing can bring for your dental practice. We have two decades of experience in creating highly attractive, modern and bespoke dental websites and we will make sure that your website is attracting quality website traffic that you can convert into patients at your practice.

Maintaining your website

Most dental practices have an existing website, however, to make sure that your website is a success it needs to be updated on a regular basis and well maintained, so that it continues to attract quality traffic. If your website is modern and professional then patients will assume the same about you and your business. Our specialist website design team will carry out regular website maintenance to make sure that it is working correctly at all times. We will apply a range of techniques to encourage visitors to explore all the different sections of your website and contact you to either book an appointment or find out more.

Simple marketing techniques

Making sure that your telephone number is clearly visible across the website is very important as phone bookings still remain popular amongst most patients. If a prospective patient calls you to find out more information it helps you identify their needs and it gives you the opportunity to quickly build rapport and encourage them to visit you in person.

By including your email address or a contact form on the website you are able to acquire the contact details of prospective patients and keep in touch easily, and conveniently. By using template emails on a regular basis you will be encouraging them to look after their teeth, visit the dental practice and address their dental needs with you.

SEO techniques will be applied across your website to make sure that you are able to achieve a good ranking on Google search results pages for dental searches that are carried out in your area. There are different types of SEO and our specialist digital marketing team will make sure that we have addressed technical SEO, on-page SEO and off-page SEO so that you have the best chance of climbing to the top of the search results lists. With a high ranking there is a greater chance of attracting quality website traffic. Speak to us at Dental Focus Marketing today to find out more about creating and maintaining a successful dental website with good SEO to help boost the success of your dental practice.