Dental Marketing

Looking for effective dental marketing ideas? An introductory list from Dental Focus

Friday 14th May 2021

When it comes to boosting the presence of your dental surgery online, you should invest in both search engine optimisation (SEO) and marketing.

Why? Because both of these tools will ensure that more potential patients visit your surgery page, while also strengthening bonds with current patients that you have. How? By using SEO and marketing, your surgery page will be listed higher on search engine results, meaning more people will see it and will click on it.

Of course, while you may be aware that you should be investing in these areas to boost your surgery’s presence, it is much harder to know how to do so. This is where we come in!

At Dental Focus, we have made SEO and dental marketing our speciality, so while you look after your patients’ teeth, we look after your website and web presence. We conduct an initial assessment of your website and will devise a customized plan to get it SEO ready, meaning that you will have more patients and enquiries about the work you offer in no time at all!

But how do we do it? What are some of our dental marketing tricks? Read on to find out!

Social media

The world of social media is a strong tool for building an online presence, and it is one we use in relation to our dental marketing techniques.

Why? Because it allows us to link your surgery to a wider audience and build on existing relationships you have with already existing patients. It enables us to supply your patients with a constant stream of information, pertaining to what your surgery can offer them, rather than them having to hear from you when it is time for a check-up.

Local SEO

While you may be able to offer your patients realistic dental veneers, it isn’t going to matter if your dental surgery is based in Melbourne and they are in London!

And so, our team focuses on local SEO to boost your rankings, so if someone is looking for ‘dental veneers in Melbourne’ they will be led to your site. This increases the chance of you receiving a call about veneers, while also ensuring that the right people reach your webpage.

Site makeover

As most people now use the internet to find a dentist, your site must make a good first impression on everyone who visits it.

Working with you, our team can design a striking homepage, which follows a logical order and is easy to navigate. We don’t use templates, so your page will be truly unique and will promote your brand and the services you offer.

Appointment reminders

But, while there is a lot of emphasis on attracting new patients, you need to maintain your current list too.

At Dental Focus, we also put a lot of effort into sending appointment reminders when needed, usually a combination of a physical letter and an email to make sure that your patients know when it is time to pop-in for a check-up.

DISCLAIMER

All treatment carries risks. Individual consultation is required with one of our practitioners to ensure that the treatment is right for you.

Have some questions about dental marketing? Our team at Dental Focus answers your top 5 FAQS

Wednesday 5th May 2021

When you graduated from your dental training, chances were you never thought that you would need to know what SEO was to make your surgery successful- you trained to help people restore their smiles and maintain their oral health, not to recognise keyword trends!

But in 2021, as more of the world moves online, it is more important than ever for dental surgeries to adapt to the digital world, meaning that in order for your surgery to attract more patients, you will need to invest in some specialised marketing.

At Dental Focus, we can help! We have already helped over 1000 dental surgery improve their patient list using our targeted dental marketing, and with 18 years of expertise under our belt and a hand-picked team, you know that when you choose us to help you build your surgery’s presence online, you are picking the best!

Of course, as you learn more about SEO and dental marketing, you will have some queries for our team. Here, we answer 5 of the most common questions we are asked- enjoy!

Is SEO and marketing a one-time thing?

No; dental marketing and SEO are long-term investments into boosting your surgery presence online.

When our team conducts our assessment of your surgery page, we may make some radical changes to its appearance and content which will be a one-time thing, but long-term, we will work on building your blog and your backlinks to other sites to improve your SEO.

How often should I update the blog?

As a general rule, if you want to get your page spotted by those all-important Google bots, you will need to update your site’s blog about once a week with original articles, which have the appropriate trending keywords for your surgery and also contain backlinking. Sounds complicated?

Not to worry! At Dental Focus, we have a team of trained blog writers who can handle this task for you, helping to improve your Google ranking with original linked content.

Should I try and rearrange my home page?

You can, but at Dental Focus, we know what makes a dental surgery’s homepage a show-stopper and include a homepage makeover as part of our SEO and marketing packages.

Of course, if you want to discuss having some specialised features on your homepage, our team will be more than happy to accommodate this.

How important is it to promote my surgery’s brand?

It is very important, especially with more dental surgery’s moving to online consultations and features in the midst of the pandemic. Branding your surgery will help your site visitors to associate certain features with your team and it will help to set you apart from the competition.

When will I see the results from your marketing work?

While we never like to put a fixed number on things, we will always aim to get you results quickly. Typically, you will see an increase in consultations and queries within 3 months, while an overall increase in patients can take 6 months. Perfect!

DISCLAIMER

All treatment carries risks. Individual consultation is required with one of our practitioners to ensure that the treatment is right for you.

Need some help with dental marketing? 5 FAQs answered by Dental Focus

Wednesday 21st April 2021

When it comes to running a dental surgery, it is important to know what is required to make it a success. Yes, of course, you will need staff that have quality training, top-notch hygiene and a snazzy looking waiting room, but even with all these things, the most important area of any successful business has been overlooked – how to attract patients to your surgery. In years gone by, flyers being sent to the local community was all that was needed, but in the digital age, your surgery is likely to need more of a web presence to boost your patient list.

This is where our marketing team at Dental Focus comes in!

At Dental Focus, our area of expertise is search engine optimisation, or SEO, which will help to boost your surgery’s website with some targeted dental marketing. Our team ranges from website designers to article writers, all geared towards the same goal; to make your dental surgery a success and take it to the top of search engine rankings.

Curious to learn more about dental marketing before deciding if we are the right marketing team for you? Here, we answer your top 5 questions about what we do and SEO in general.

What is SEO?

SEO is the process of improving the quality and quantity of organic traffic that comes to your website; in layman’s terms, it is a set of procedures that will get your surgery page to the top of Google searches. Our dental marketing technique at Dental Focus will involve an initial sweep of your surgery page’s SEO, after which our team will devise a comprehensive and personalised plan to get your site SEO ready and convert site visitors into real-life patients!

Do you have the expertise required to turn the surgery site around?

At Dental Focus, we have nearly 20 years of working with dental websites and have helped thousands to become at the top of unique Google searches. Our team is composed of specialists in every area you can think of and we even have a client liaison team, should you be unhappy at any stage of our work.

How will I know that your strategy is working?

Firstly, there will be a noticeable increase in the numbers of people visiting your site. Next, your surgery phone will start ringing and you will have more online enquiries about what you do from people wanting to join your surgery.

In short, you will have an increase in your business!

Can you make over the surgery site?

Yes, we can! At Dental Focus, our team frequently gives websites a makeover, to make the home page more engaging and to ensure that the tabs and pages follow a logical pattern, making them more user friendly.

How long does it take for your SEO plan to work?

In short, it depends. You will notice a positive increase in the first 3 months from hiring us, and within 9 months, there will be a noticeable increase in your patient list and website enquiries.

DISCLAIMER

All treatment carries risks. Individual consultation is required with one of our practitioners to ensure that the treatment is right for you.

Stuck with dental marketing ideas for 2021? A quick guide to top ones from Dental Focus

Monday 12th April 2021

When it comes to attracting new patients to your dental surgery, there are a few options available to you.

The first is to send out flyers to the local community, but this can work out as rather wasteful and it can be ineffective – not everyone is going to be looking for a new dental surgery and with the  COVID-19 hygiene restrictions, leaflet distribution may not be the best way to go!

Luckily, with the rise of more and more dental patients searching online for dental surgeries, you can attract new patients without violating hygiene issues and without spending an excessive quantity on leaflet design; with internet-based marketing!

And at Dental Focus, that is exactly what we specialise in. Our dental marketing can help get your dental surgery more patients and will transform your website from a mere web page to a valuable business tool, converting site visitors into patients and using the top SEO techniques to get web traffic from targeted groups online.

But what are some of our top dental marketing tips for 2021? Read on to find out!

Patient care

When it comes to the last year, most people have not been able to visit their dentist due to restrictions.

And now, as the doors begin to open again, your current (and potential) patients need to know that they will be safe when they visit you. When you choose us to undertake your dental marketing, we will ensure that your home page is up to date on all the latest COVID-19 related news, so your site users will know that you are putting their care first.

Social media

Even with the best digital marketing available, it is practically impossible for a dental surgery to get noticed without a social media page.

Not only does having a social media site improve your visibility and your rankings, but it also allows your brand to research a wider demographic of potential patients. If you want to learn more about how to maximise your surgery’s internet presence with social media, contact our team for more information.

Proof

High-quality dental care is your product and if you and your staff have received positive reviews in the past, then it is important to get that information onto your web page and increase the demand for your services.

After all, patients will always want something that is in high demand and if you can offer it to them, you will need to let them know!

Unique content

SEO is going to be key to getting your website noticed by internet users and one of the easiest ways to boost your rankings and get noticed is with unique content.

It could be anything from a blog to a set of videos or both, exploring what your team can offer. Our writers at Dental Focus can create unique content for your site’s blog each week, based on keywords or terms of your choice.

Want to learn more about Dental Focus marketing tips? Contact our friendly team today!

DISCLAIMER

All treatment carries risks. Individual consultation is required with one of our practitioners to ensure that the treatment is right for you.

Want to make your surgeries presence known online? Our marketing team at Dental Focus can help

Wednesday 17th March 2021

Need some help growing your dental surgery?

In days gone by, it was seemingly easier to spread the word of your dental surgery; you would send around flyers, put up posters or put adverts in the local paper and boom! You would probably attract more than your fair share of customers.

In modern times, with the invention of the internet, growing your surgeries brand has been both easier and harder. There are now thousands of other dental websites to contend with and, if your surgery is located in a city like Sydney or Melbourne, it is even harder to get it to stand out.

So, what can you do to grow your surgeries name in the local and wider area?

Firstly, you need to hire a team who know all about the internet, growing your surgeries name and who knows more than their fair share about search engine optimisation and websites. At Dental Focus, our dental marketing team are specialists in all of these areas and more, to help get your website up to speed and help get those all-important patients through the door.

So, how does our dental marketing team grow your business? Read on to find out.

Website speed

First things first, if your surgeries page is slow, you are probably losing patients.

Research indicates that if your homepage takes more than 4 seconds to load, the majority of site visitors will click off and move onto the next page.

Our dental marketing team will improve the speed of your surgery homepage, by compressing images on the page, thus allowing for a faster loading time.

Security

Search engines like Google prioritise pages that have higher-levels of security; ergo, if your surgery page is unsecured, it is unlikely to appear on the first page of a Google search.

And so, our team will update your page to have the letters HTTP at the front of its internet address, making it more secure for patients and easier to spot for Google bots.

Alt-tags

Here, our team will help optimise your site’s images, so the Google bots can see them more clearly.

How? By ensuring each image on your page has an ‘alt-tag,’ so if a potential customer is searching for dental implants, and your page has an image of one, it will be spotted by the bots.

Backlinks

This is where our writing team comes in; when creating blogs for your page, they will be creating offsite blog pieces (articles that link to your webpage). During this process, they put in backlinks to other, trusted websites, to help build up the backlinks.

Again, this increases the site’s presence concerning SEO and helps make your page look more reliable by the association to the other web pages.

Social media

A social media presence will have an impressive effect on your SEO presence and it will help expose your brand name to a wider audience.

Our team will typically use either Facebook and/or Instagram to attract higher levels of website traffic.

DISCLAIMER

All treatment carries risks. Individual consultation is required with one of our practitioners to ensure that the treatment is right for you.

Need to make your dental surgery stand out? How our dental marketing team at Dental Focus can help

Monday 8th March 2021

Whether your dental surgery is new, or have only recently obtained a website, it can be tough to know how to make it stand out.

When it comes to competing with other dental surgeries online, you will need to ensure that your surgeries page appears on the first page of a Google search, while also making the page informative and easy to navigate. And if you are running a dental surgery, chances are that you won’t have time to check on any of those things!

So, how can you help your surgery page to stand out while also attracting all those Google bots?

At Dental Focus, our specialist marketing team knows exactly how to get your surgeries page noticed by potential patients, turning those website clicks into patients. Our dental marketing team, composed of SEO specialists, social media experts, writers and web page designers can get your page to the front of that Google search, maximising traffic and helping your surgery to blossom into a successful business. Fantastic!

But how does our dental marketing team help your surgery to attract new patients? Read on to find out!

SEO

SEO, otherwise known as search engine optimisation, is the most important part of making any webpage successful; in short, SEO determines where your surgeries page will appear in an everyday web search using Google.

To break it down, our dental marketing team will conduct an initial assessment of your surgeries webpage and pinpoint where it is lacking in attracting those all-important Google bots. Once our plan is finalised, we will discuss it with you but don’t worry- our team will do all the work! On top of the initial assessment and update, we will continually work on strengthening your pages SEO with the following webpage adjustments.

Blogs

One way to optimise your pages’ SEO is with unique, weekly content; those Google bots can pick out when a web page has been recently updated and the easiest way to do this is by starting a dental themed blog.

At Dental Focus, our team of writers will create 500-word blog pieces for your page each week, which will be informative, based on the keywords you want which will ultimately boost your pages rankings on Google. Simple!

Mobile accessibility

Our marketing team will update the accessibility of your webpage across all devices, helping potential patients to access your page via mobile phone, or portable tablets.

Much like the blogs, this will once again attract those Google bots to your page.

Facebook and Instagram

Social media is a huge area of the internet and so, our team will create and manage a Facebook and/or Instagram page for your surgery.

This will reach a wider demographic of patients on a well-known, utilised platform.

Videos

Videos are another great way to update your website’s look while also making it unique and SEO friendly.

We can offer animated pieces on common dental practices or, if you like, you and your team can get behind the camera to create unique content.

DISCLAIMER

All treatment carries risks. Individual consultation is required with one of our practitioners to ensure that the treatment is right for you.

Need a successful marketing strategy for your webpage? Our tips for a successful marketing plan

Wednesday 17th February 2021

It is a fact of life, everyone needs a dentist to keep their oral health and overall health in top condition.

And while this may seem like enough to get patients into your surgery, it isn’t; with the world of internet marketing, more is required to get your surgery noticed than a simple need. If you are like most dental practitioners, when it comes to things like SEO and marketing techniques for maximum Google optimization, you have no idea where to start.

Luckily we do!

At Dental Focus, we have helped thousands of dental teams who want to do more dental marketing to do so to attract more patients. We will work with you to develop your marketing strategy and using our nearly 20 years of experience, can offer you advice on how to develop your site and make it more attractive to those all-important Google ranking systems.

So, what are some of the cores of a successful dental marketing plan? Our team at Dental Focus breaks them down for you.

Branding

What makes you and your team unique from any other dental surgery?

Do you specialise in a certain area, such as cosmetic dental care? Or are you more targeted towards family practices?

Whatever it is that you do, this is the first step in your dental marketing strategy. Our team will use it to boost the accessibility of your page on Google, allowing a targeted demographic of people to see your page and services.

Target audience

Depending on your brand and speciality, the next stage in our marketing strategy will be to identify your target audience online.

As mentioned before, if your team specialises in fitting dental implants, then we will target adults who are looking for cosmetic dental care or will aim advertisements at those who have more disposable income.

But if you are like many dental surgeries, you will want to attract as many people as possible to your dental surgery, which is good. Using this, our team will target multiple groups with different services that your team can offer to ensure all bases are covered.

Customise!

This goes back to what you and your team can offer to patients.

You have your target audience identified and now, our team will want to hone in on what sets your team apart precisely; do you offer pain-free dental care? Do you have a pediatric dental practitioner who can make dental care fun for younger patients?

These differences are a valuable part of marketing, so let our team know!

Marketing platforms

At Dental Focus, when we choose marketing platforms, we choose the larger ones such as Google for both advertising and SEO rankings.

In the area of social media, we use Facebook but if you want to spread information about your surgery further using different platforms, we can discuss this with you in your consultation.

Our team will also track the success of the marketing techniques that have been deployed, allowing optimum ranking success for your webpage! Fantastic!

DISCLAIMER

All treatment carries risks. Individual consultation is required with one of our practitioners to ensure that the treatment is right for you.

Dental marketing tips we use to promote your surgery by Dental Focus

Monday 8th February 2021

Did you know that on average a dental surgery needs at least 20 new patients per month to grow and not stand still?

If your surgery is new to opening its doors, that’s a lot of pressure to stay afloat! And with the higher proportions of people using the internet and search engines to find such services, traditional marketing techniques will not work to help you reach that number.

While the idea of cracking the code to discover ways to attract those 20 patients per month seems easy, it can be rather tricky if you are not versed in the online world. And as you are a dental surgeon, your interest is in helping people to maintain their teeth, not researching the importance of keywords.

This is why it is vital to choose professionals to undertake this task for you!

At Dental Focus, we are those professionals! With over 15 years of helping dental websites gain notoriety, we can help you to get those much-needed patients into your surgery using SEO and dental marketing techniques. Our specialist team knows what makes Google tick and can ensure that your surgeries page ranks on the first page of any internet search about dentistry.

So what are some of the dental marketing techniques that our team at Dental Focus employs? Read on to find out!

Optimization

The first step in successful dental marketing is for your page to be optimized.

What does that mean exactly? Well, for starters, for those all-important Google bots to scan it, you need to have all of your surgeries information on display. This will include opening hours, location, the names of your dental team and any reviews that you have.

This will make your page appear more reliable in the eyes of Google and our team will make all of this information available for both bots and human website visitors.

Speed

Interestingly, another way to boost your site is to get it to load faster.

As most internet users will click off of a site that takes over 4 seconds to load, our team will work on compressing images and other ways to shorten the loading time of your homepage.

Like the optimization, this will make the page more reliable in the eyes of Google bots.

Blogs blogs blogs!

Google loves original content and if your site has a blog, our team of writers at Dental Focus can contribute to it weekly using keywords of your choice.

This will attract internet users which could become future patients at your surgery, so start thinking of some keywords now and let our team do the rest.

Social media

Almost every business has a page on a social media platform and by tapping into pages like Facebook, we can ensure that a targeted demographic will be able to see your website and the services that you can offer to them.

Videos

Like the original written content, our team can help your site boost its rankings using original videos about the specialist dental procedures that you and your team can offer to potential patients.

DISCLAIMER

All treatment carries risks. Individual consultation is required with one of our practitioners to ensure that the treatment is right for you.

Need a team with expertise in dental marketing? 7 reasons to choose Dental Focus today!

Wednesday 20th January 2021

Whether you are an established dental surgery or are just starting out, you will probably have more important things to do with your time than manage your surgery’s website.

But without constant maintenance, how will you be able to attract clients, show off new interactive features and advertise the services that you are offering?

At Dental Focus, we have 16 years of experience with creating impressive and engaging websites, allowing any potential visitor to navigate the site with ease. Our knowledge of dental marketing has helped thousands of our clients to run successful surgeries, personalising each page to your unique selling point and highlighting what you and your dental team have to offer.

What is the secret to our success with dental marketing? The 7 ‘Ps’ as coined by coach Chris Barrow.

Profile

On the internet, having a homepage that pops is everything.

And here is where our team’s expertise in dental marketing comes in handy. We will create a page that is easily understood and fast to download, so potential visitors are less inclined to click off from the site.

We will customise the page to give customers the feeling that you want, allowing your website to make an everlasting impression on those who visit it.

People

Customer service is everything and here, our team will help advise you on making your team look professional and knowledgeable. All the while, showing off their striking smiles; a visual representation of what you and your surgery do.

Premises

More important than ever in recent times, your website needs to have a virtual tour of your surgery. This will allow more nervous patients to see the inside of your practice and feel comfortable with what you have to offer them.

Prices

Not sure you want to display your fees?

Patients feel more at ease when they can clearly see what each treatment is going to cost, as this allows your surgery to appear more affordable and transparent.

Promises

Dental work is intimidating for many and so, patients must know what to expect when they visit you. Here, our team will advise you in creating and displaying an animated or real-life video, so your patients will be able to see what each procedure involves.

Proof

The proof of your practice’s expertise will be in what prospective patients can see.

Your site will need to have before and after photos clearly displayed, allowing your site’s visitors to scroll through images of smiles that your team has created. These can be from oral implants, veneers or whatever you specialise in.

Be sure to include all of your staff training and qualifications; this is important for setting your website apart from other dental practices.

Products

Almost every website that we have created in our 16 years represents a surgery that offers cosmetic dental work.

The key to helping your surgery stand out is to offer and advertise a more personalised experience. This will stop your site’s visitors from comparing your surgery to others based on the price of the procedures.

DISCLAIMER ONSITE

All treatment carries risks. Individual consultation is required with one of our practitioners to ensure that the treatment is right for you.

Looking for a dental marketing team you can rely on? 5 reasons to choose Dental Focus

Monday 11th January 2021

In the modern world, it doesn’t matter if you are running a florist’s shop or a dental surgery – you need to have a website!

And while it may seem to be something that you could operate yourself, having a professional and dedicated team whose business it is to get more business for you can make all the difference. Saving both time and stress, an SEO based team who can build and manage your dental surgery’s website will help you to attract more customers to your surgery, helping you and your team to make a success of your dental practice.

At Dental Focus, dental marketing is what we do! Overseeing a plethora of dental websites, we have helped thousands of dental teams attract the business that they want, all the while ensuring that their website is at the top of Google listings thanks to our dedicated SEO team. Taking care of every aspect of your site, from design to blog writing, we really do it all!

Not entirely convinced yet? Here are 5 additional reasons why you should choose Dental Focus as your dental marketing team today.

Experience

Our company is 19 years old and in that time, we have grown from strength to strength; we now oversee 1000+ dental websites.

How do we manage such an impressive feat? Our team is made up of the best in the business; we have a Social Media Manager, an SEO manager and even a Client Service Executive to ensure that all your needs are met. We handpick our blog writers too, so you can rest assured that your website will be everything you want it to be.

Awards

Dental Focus has won countless awards for our dedication to dental marketing and website design.

Dominating the Dentistry Awards in both 2018 and 2019, we have been honoured to receive awards for Best Website in the United Kingdom and the Best Website in Northern Ireland.

Social media

Social media platforms like Facebook and Instagram dominate the internet with up to 1 in 3 people across the globe using them at any given time.

At Dental Focus, we have used social media to attract thousands of potential patients to our clients’ websites. Targeting specific demographics we have increased awareness for smaller dental practices and allowed dental teams to reach and engage with more potential patients.

Charity

Being a team that specialises in dental websites, oral cancer is something that we want to promote awareness of.

Our CEO of Dental Focus Krishan Joshi is a co-founder of the charity Mouth Cancer Foundation, which supports the survivors of oral cancer. To our team at Dental Focus, dentistry is not just a business, it is a passion.

Google and SEO

At Dental Focus, we know the ins and outs of how the search engine Google works and with our team knowledge of SEO, we can get your surgery to the top of each search. Using keywords of your choosing, we can use Google to get more potential clients to your webpage.

DISCLAIMER

All treatment carries risks. Individual consultation is required with one of our practitioners to ensure that the treatment is right for you.