Market Leader IN AWARD WINNING DENTAL WEBSITES

Attracting your ideal patients through
Google Domination

Testimonial from Dr Derek Mahony www.derekmahony.com www.fullfaceorthodontics.com.au

I really enjoy working with the team … I have three websites … I only trust Geeta and Krishan on these websites because of their background in dentistry … as opposed to someone else that does marketing who tries to cut and paste things they have learned non-dental and try to put it into the dental market. Working with the team I find that my numbers have really increased.

(paraphrased for clarity)

Expanded into 4 practices Dr Lawrence Neville Diamond Invisalign provider within 2 years
Testimonial from Dr Lawrence Neville
Principal Dentist at Spa Dental Sydney CBD
Principal Dentist at Spa Dental Parramatta
www.spadentalsydneycbd.com.au
www.spadentistparramatta.com.au

We wanted someone with a proven track record to help produce our website and grow our business with Dental Marketing and Dental SEO. Luckily, we were recommended Dental Focus Marketing.

They are a small close team with many layers who are all attentive and easy to work with. They welcome our feedback and changes with open arms. Great job!

100% revenue increase Dr Cherian Thomas Testimonial from Dr Cherian Thomas
Principal Dentist at Kooringal Dental, Wagga Wagga, New South Wales
www.kooringaldental.com.au

My revenue increased 100% while working with the team.

Very happy to be with entire team. The support is immense. The response is instant. Great job guys. Thanks Geeta

Testimonial from Grace Kang knoxfielddental.com.au

We've been working with the DFM team for both our clinics since last year. The content and service they've offered is just beyond our expectation. Thank you Geeta and Sean! Looking forward to another successful year with your team!

Recipe for success to

Grow your practice

Google Domination

Website Creation

Social Media

Target Campaigns

See how we do it

P#1 Profile

Dental practice websites are usually too busy catering for everyone that they do not stand for anything and do not stand out. The home page needs to be fast to download but also quickly understood. The look, the feel, the brand all need to convince your specific target patient that this is the right place. Your USPs should be clear and the targeted visitor must feel compelled to stay and click in less than 5 seconds.

P# 2 People

Dental practice websites usually forget customer service is visually represented through people that appear professional. You need to show the personality of a happy and approachable team with great smiles. You need to look and read as the experts with the best level of customer service.

P# 3 Premises

Dental practice websites need to stop showing scary dental surgeries, sharp tools and boring technology that mean nothing to the patient. Virtual tours using professional photography or corporate video need to focus on the feeling of luxury and comfort, showing patients what they actually care to look at, such as impressive patient lounges, classy receptions and boutique wash rooms.

P# 4 Prices

Dental practices generally attempt to show their fees online but are confused on the benefit that brings. It is important to appear fixed, transparent and affordable with value for money to attract your correct target patient otherwise you will not stand out.

P# 5 Promises

Dental practices commonly forget that customer service has to be promised and the brand standards need to be stated. Patients need to know what to expect. This is all usually hidden and difficult to find or lengthy to read. Video and/or photography should be used to explain the patient journey.

P# 6 Proof

Dental practices need to use illustrated patient case studies to attract more patients and convert them into enquiries. You need before and after 'smile photos' to show clinical expertise and this means no blood, no gore, no metal, no tools and no retractors. You need full face 'smile photos' to show gratitude in your patient's eyes. You need to show patients that you are the expert by showing off your qualifications, certification and any courses you have been on. Make sure that patients are fully aware of your experience and training, because this will set you apart from other clinicians and practices.

P# 7 Products

Dental practices are forgetting to differentiate their treatments. Websites tend to advertise the exact same services as others dentists so patients believe price comparison is the only difference. Personalising treatments and creating 'branded experience' packages are required to make you incomparable.

Trusted marketing for dentists

For over 20 years

At Dental Focus we come from a family background in dentistry with 20+ years of experience designing bespoke and beautiful dental websites. We believe that you're either growing or you're dying and there is no plateau. That is why clients choose Dental Focus. We provide full Client Service Plans taking care of security, hosting, ongoing changes and support, monthly fresh content creation to encourage growth month on month.