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Attracting Patients with Compliance
Websites, Social Media, Google Domination SEO & PPC


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Successful Dental Websites using the 7Ps with Dr Geeta Perks

AHPRA compliance & advertising video by Dr Geeta Perks

p's of
Dental Marketing Websites
Bespoke websites

People buy from people they trust, so successful dental practices make it their priority to focus on winning a patient's trust from the minute they start researching treatment online. Many dental websites provide technical treatment information and basic contact details but fail to convey the personality of the practice and the team, the case studies of past patients and the visual proof of completed treatments, all of which help to engage and reassure new patients.

What are your Unique Selling Points?

Having created over 1,000 dental websites over 18 years, one of the key frameworks that successful Dental Focus clients use to make their websites powerful, emotional, and a cut above the competition is the "7P's", coined by Coach Chris Barrow. This is about personalising your website to ensure that it reflects your practice and everything that you have to offer. Your practice is much more than the treatments that you provide, and the 7P's ensure that you don't miss anything out by addressing Profile, People, Premises, Prices, Promises, Proof and Products.

Dental Marketing
P# 1
Dental practice websites are usually too busy catering for everyone that they do not stand for anything and do not stand out. The home page needs to be fast to download but also quickly understood. The look, the feel, the brand all need to convince your specific target patient that this is the right place. Your USPs should be clear and the targeted visitor must feel compelled to stay and click in less than 5 seconds.
P# 2
Dental practice websites usually forget customer service is visually represented through people that appear professional. You need to show the personality of a happy and approachable team with great smiles. You need to look and read as the experts with the best level of customer service.
P# 3
Dental practice websites need to stop showing scary dental surgeries, sharp tools and boring technology that mean nothing to the patient. Virtual tours using professional photography or corporate video need to focus on the feeling of luxury and comfort, showing patients what they actually care to look at, such as impressive patient lounges, classy receptions and boutique wash rooms.
P# 4
Dental practices generally attempt to show their fees online but are confused on the benefit that brings. It is important to appear fixed, transparent and affordable with value for money to attract your correct target patient otherwise you will not stand out.
P# 5
Dental practices commonly forget that customer service has to be promised and the brand standards need to be stated. Patients need to know what to expect. This is all usually hidden and difficult to find or lengthy to read. Video and/or photography should be used to explain the patient journey.
P# 6
Dental practices need to use illustrated patient case studies to attract more patients and convert them into enquiries. You need before and after 'smile photos' to show clinical expertise and this means no blood, no gore, no metal, no tools and no retractors. You need full face 'smile photos' to show gratitude in your patient's eyes. You need to show patients that you are the expert by showing off your qualifications, certification and any courses you have been on. Make sure that patients are fully aware of your experience and training, because this will set you apart from other clinicians and practices.
P# 7
Dental practices are forgetting to differentiate their treatments. Websites tend to advertise the exact same services as others dentists so patients believe price comparison is the only difference. Personalising treatments and creating 'branded experience' packages are required to make you incomparable.


Dr Dennis Xanthis and Dr Dina Katrivesis
Dr Dennis & Dr Dina
Dental Focus Marketing $ Melbourne (03) 8362 3319 Dental Focus Marketing

Review Quote Thank you to the team at Dental Focus Marketing. Geeta, Krishan, Toby and David have been fantastic. When they say they will do something, they do it. Since starting with them we have seen a steady increase in patient numbers into the practice. They have made it very easy for us to understand our marketing from website development and monthly improvements, to SEO and Google Ads. They provide us with a lot of useful knowledge and guidance on how to build the rapport with patients that come through the website. We love working with DFM team. Highly recommend to dentists who want to grow their business! Review Quote

Dr Mahnaz Syed
Dr Mahnaz Syed
Dental Focus Marketing $ Melbourne (03) 8362 3319 Dental Focus Marketing

Review Quote The Dental Focus team has just completed our new website. Our website was quite old and was in need of a makeover. Krishan Joshi from Dental Focus was recommended to me from a dear friend of mine and ex dental colleague from London Dr Joe Bhat. I could not be happier with our new website. Importantly to me, it was service that the Dental Focus team which include Krishan, Toby and Geeta provided. Nothing was too difficult and the advice and guidance was first class. As a specialist referral practice it is important that our website is up to date and full of relevant information for both our patients and referring dentists. I would recommend Krishan and the Dental Focus team for any dentist who is looking for a quality website. Review Quote

Dr Lawrence Neville
Dr Lawrence Neville
Dental Focus Marketing $ Melbourne (03) 8362 3319 Dental Focus Marketing

Review Quote We wanted someone with a proven track record to help produce our website and grow our business with Dental Marketing and Dental SEO. Luckily we were recommended Dental Focus Marketing.

They are a small close team with many layers who are all attentive and easy to work with. They welcome our feedback and changes with open arms. Great job! Review Quote

Dr Nick Palfreyman
Dr Nick Palfreyman
Dental Focus Marketing $ Melbourne (03) 8362 3319 Dental Focus Marketing

Review Quote Within minutes of discussion with Geeta and Krishan I knew I had found the right team. Dental Focus Marketing is not only knowledgable and well-researched in the dental industry, but insightful about the needs of my practice.

The customer service, education, support and communication were far above my expectations, and I could have as much or as little influence on the process as I wanted. Dental Focus Marketing is right on top of the AHPRA regulations in Australia, and have a wealth of experience in dental marketing, dental website design, hosting, Google SEO and social media for dentists.

I have, and will continue to, highly recommend Dental Focus Marketing to anyone who is looking for a professional and superior experience. Review Quote

Dr Cherian Thomas
Dr Cherian Thomas
Dental Focus Marketing $ Melbourne (03) 8362 3319 Dental Focus Marketing

Review Quote Very happy to be with entire team. The support is immense. The response is instant. Great job guys. Thanks Geeta Review Quote

Dr Dan Sampanthar
Dr Dan Sampanthar
Dental Focus Marketing $ Melbourne (03) 8362 3319 Dental Focus Marketing

Review Quote Being a start up practice there are always many aspects of business management requiring attention. Online dental marketing was a foreign skill often masked in mystery and uncertainty.

Engaging Dental Focus Marketing has been a game changer. Geeta, David and the team are transparent and accommodating of our position and needs. David provides valuable video tutorials and online tools to help train staff and track the success of various campaigns. DFM has assisted in practice growth by attracting new patients through the expert use of various forms of online marketing. It has been a great relief to have found a team with the knowledge required to provide my team with the right guidance when navigating online marketing world. Review Quote

Dr Omaira Noor
Dr Omaira Noor
Dental Focus Marketing $ Melbourne (03) 8362 3319 Dental Focus Marketing

Review Quote I have been with Dental Focus Marketing for almost 5 months now and I am very happy with their service. They have been extremely supportive and helpful towards my dental marketing need. I wish you all the best Krish, Geeta & Toby. You guys are fantastic! Review Quote

Dr Catherine Norton
Dr Catherine Norton
Dental Focus Marketing $ Melbourne (03) 8362 3319 Dental Focus Marketing

Review Quote DF marketing provides a total focus on dental. Their well-qualified team is my go to for communication, design, advertising, marketing and promotion. Review Quote

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