This 3-step Patient Attraction System is designed to get qualified patient leads into your practice. It manages your whole patient lead journey for your practice. It does this by:
This system reduces the amount of time your front-of-house deals with chasing up leads and follow ups. It is designed to mimic the daily operations of your practice so you're only dealing with warm and qualified leads interested in coming to see you.
This includes management, consultancy and maintenance of the following:
Thank you to the team at Dental Focus Marketing. Geeta, Krishan, Toby and David have been fantastic. When they say they will do something, they do it. Since starting with them we have seen a steady increase in patient numbers into the practice. They have made it very easy for us to understand our marketing from website development and monthly improvements, to SEO and Google Ads. They provide us with a lot of useful knowledge and guidance on how to build the rapport with patients that come through the website. We love working with DFM team. Highly recommend to dentists who want to grow their business!
Being a start up practice there are always many aspects of business management requiring attention. Online marketing was a foreign skill often masked in mystery and uncertainty.
Engaging Dental Focus Marketing has been a game changer. Geeta, David and the team are transparent and accommodating of our position and needs. David provides valuable video tutorials and online tools to help train staff and track the success of various campaigns. DFM has assisted in practice growth by attracting new patients through the expert use of various forms of online marketing. It has been a great relief to have found a team with the knowledge required to provide my team with the right guidance when navigating online marketing world.
Very happy to be with entire team. The support is immense. The response is instant. Great job guys. Thanks Geeta
I have been with Dental Focus Marketing for almost 5 months now and I am very happy with their service. They have been extremely supportive and helpful towards my marketing need. I wish you all the best Krish, Geeta & Toby. You guys are fantastic!
For more information about building your bespoke Patient Attraction System contact us
When you need to find something online, where do you go first?
You go to Google. More precisely: you go to the first page of results in Google. There is no page two when it comes to Google searches.
And 93% of Australians do the same exact thing.
Google Ads is an auction in which you bid for your advert to be provided as part of a relevant search.
Success is based on how much you are willing to bid for each:
Keyword(s) | Intent | Patient Mindset | Cost |
Dentist | Low -medium | AWARENESS/RESEARCHING: We don't know 100% if they are ready to book with or call your practice.They could be looking at various dental related themes. |
Low bids |
Dentist Melbourne | High | CONSIDERATION/EVALUATION:Searches are looking for a practice and will review what each has to offer | High |
Dentist near me | Very high | DECISION: I'm ready talk to someone in my area |
Very high |
Q: How much budget do I need for Google Ads?
A: To answer this, we need to determine what your practice goals are. After that we can give you an informed Google Ads budget.
Q: Is SEO or Google Ads a better strategy for Google rankings?
A: If you goal is to immediately increase traffic to your website, then Google Ads can provide this. SEO (Search Engine Optimisation) is a better long-term strategy to improve the overall organic rankings of your website. At Dental Focus Marketing we can help with either approach or a targeted mix of both.
Q: Do people really click on Ads?
A: Yes! A recent survey showed that up to 49% of participants clicked on an Ad as the Ad was relevant to their query, concern or intent.
Q: How long does it take to get started?
A: Once your strategy is agreed, Google Ads can typically be created and active within 24 to 72 hours. This is the time that Google takes to approve Ads.
Q: Why use Dental Focus Marketing to run my Google Ads?
You can of course run Google Ads yourself. However, at Dental Focus Marketing we have trained Google specialists who can optimise Google Ad strategies for you: focussing on your real needs and intents and identifying where Google Ads can be best deployed.
Request a free 'Performance Forecast for your practice'
What you'll get:
If you already have an existing Google Ads account with access to historical Pay-Per-Click (PPC) data, then PPC forecasting is easier. We'll understand what your metrics are:
Banner adverts are design banners which the Google Ad system can place on your behalf on third party websites. Google itself only shows text ads.
retargeting is targeting ads to visitors who have not opted in.
Retargeting is what we do and falls under the umbrella of Facebook advertising.
Retargeting is getting your adverts in front of potential customers based on their browsing and search patterns (cookies).
This involves boosting your posts or creating posts through Facebook's ad manager
You can choose your demographic and we can create lead forms or squeeze pages to get you in front of the kind of people you want to be seen by. As Facebook owns Instagram, we can also push Facebook advertising out to Instagram too.
This is a technique to make your banner advert 'follow' users, who have previously clicked on your advert, to other pages on the internet