Most of us have heard of dental search engine optimisation or dental SEO. In this era of digital technology where everyone is searching for their needs online, you need to have good dental SEO strategies and techniques in place. This is so that people can find you and trust that you are a good dental practice, providing quality dental care and excellent customer service for all. Dental SEO is all about being at the top of the list when patients are looking for dental practices in your area.
The most effective way of doing this is by paying for a Google advertisement which will place you right at the top of the list, encouraging potential patients to click onto the link and find out more about you and your dental practice. Unfortunately Google advertisements can be expensive to maintain and therefore they are short-term solutions for dental marketing, rather than putting in place a long-term strategy which can work 24 hours a day 7 days a week to find new patients and boost the success of your business on a continuous basis. Dental SEO helps Google put together the organic search results list which is the most important part of any listings, as research has shown that over half of all website traffic comes from organic searches.
There are many different techniques and strategies which you need to put in place to achieve a top five position in the organic search results list for dentists in your area. The problem is that marketing strategies, especially in digital marketing which seems to be the only way forward for this generation, are changing on a continuous basis. It is more important that you focus on your patients’ dental health than studying marketing only to find out that in a month’s time what you may have learnt has become useless.
To help you, speak to us at Dental Focus Marketing and delegate your marketing needs to our digital dental marketing team. Our specialist team will put together an excellent marketing strategy for you, with good SEO to create a strong online presence and attract new patients, helping to boost the success of your dental practice.
Finding quality patients
We will put together a marketing plan which is individually tailored for your specific location and website, And if you do not have a website we will begin from scratch and create an attractive dental website for you. Our knowledge and expertise will help bring more traffic to your site, which will help increase the number of opportunities you have to convince potential patients to book an appointment to visit you in person.
SEO is an inbound marketing technique, this means that rather than contacting everyone you are able to get hold of, whether or not they are interested in dental treatments, effective SEO helps potential patients to find you instead. This enables you to attract quality patients who are interested in what you have to offer. It therefore gives you better conversion rates, meaning more patients joining your practice and more appointments booked. Speak to us at Dental Focus Marketing today to find out more about how we will use good SEO to help you.