Dental SEO

Maintaining dental SEO to help boost the success of your website

Monday 27th September 2021

The internet is an overcrowded and competitive place; therefore, it is important to create and maintain dental search engine optimisation (dental SEO) to increase the popularity and success of your dental website. Online digital marketing is the only way forward for marketing your dental practice in this age of digital technology.

Unless you have a background in information technology, online marketing and dental SEO can be difficult to carry out effectively as it is a time-consuming matter, requiring effort and regular maintenance. By delegating the marketing of your dental practice to our experienced and multi-award-winning team here at Dental Focus Marketing, you will be able to focus your time and efforts on looking after your patients’ dental needs rather than learning how to market your practice.

The advantages of dental SEO

By maintaining good dental SEO, you can make sure that, when a potential patient searches Google for a dentist, dental issues or treatments and procedures in your local area, your website will be near the top of that search results list. Google is the world’s busiest search engine and in this generation of the internet, most people rely heavily on it, knowing that it can direct them to the answers they search for. Speak to us here at Dental Focus Marketing and we will take care of your marketing issues for you. We will put together a strong dental SEO strategy in place, allowing Google to know that you have the answers to the relevant queries about dental concerns. Thus, Google will list your website at the top of the organic search results list which comes after the paid Google advertisements.

Using keywords to boost dental SEO

There are many different strategies that can be carried out to maintain SEO for your website,  without which the website might as well be non-existent. The main method of boosting your position higher in the Google search results list is by using keywords. Using specialised software, we can find out which words are searched for most frequently in your vicinity and use them throughout your website repeatedly and strategically. Through this, Google can identify and index your website thus recognising that you have information that can answer the searcher’s query.

We can also use these keywords to write on-site articles and blogs for your website. Our writers will make new articles for you every month, based on a wide variety of topics while keeping the keywords in mind. By using the keywords in titles and subheadings on your pages, we can also help boost your dental SEO further. This system will help you to attract patients who are already searching for such treatments and procedures. So, come speak to us at Dental Focus Marketing to find out more about the different methods that we use to create a strong SEO for your website and help potential patients find you, get to know more about you and eventually book an appointment to visit your dental practice in person.

How Google’s search results list works and the importance of dental SEO

Wednesday 22nd September 2021

There are many ways in which you can develop and maintain dental search engine optimisation (dental SEO) to help attract as many patients as possible using online marketing for your dental practice. Dental SEO is an important tool without which potential patients will not be able to find your website and, therefore, it is important to make the most of this marketing strategy. By speaking to our multi-award-winning team here at Dental Focus Marketing, you can leave your marketing issues and worries with us and focus your time and expertise on looking after your patients’ needs.

Without SEO, it would be difficult to push your position up Google’s search results list. It is also a complex process if you are not trained in information technology or do not have a dedicated member of staff looking after it. This is because maintaining dental SEO is a time-consuming process that needs to be maintained regularly to hold onto one of the top positions for dental searches in your local area.

Google advertisements

When a potential patient types their dental needs into Google, they are presented with a long list. Most people do not have the time to sift through this and so, they will only take notice of the first few listings that come up. Google advertisements, the most powerful way of getting yourself seen and heard, are always at the top of this list. However, paying for Google advertisements can be expensive, especially for small dental practices.

Creating successful SEO where Google recognises your strengths and puts you near the top of the search results list is where we, at Dental Focus Marketing, can help you. Google uses over 200 different algorithms when it puts together the list and we will use our knowledge and expertise to make the most of this for you.

Google My Business

The second part of the results list is made up of Google Maps results. To get onto this list, you will need to have a Google My Business account for good SEO. This involves listing your business on Google so that, when a potential patient is looking for local dentists in your area, they will be able to acquire your contact details and name on the map, which shows where you and your competitors are located.

Making a Google My Business account is free and, there, you can list all the information about your dental practice including the contact number, address and a link to your website. You can also add a description of your dental practice and include photographs so that potential patients can get a quick overview of your business.

Organic search results

The remainder of the list is made up of the organic search results and this is the key part of the list on which we work to help boost your position.

Speak to us at Dental Focus Marketing today and find out about the different techniques and strategies we use and how we can help create a powerful dental SEO plan for your website very soon.

The importance of Dental SEO for keeping your website at the top of Google’s list

Wednesday 15th September 2021

Dental search engine optimisation (dental SEO) is required to get your dental website across to a wide audience of patients that you are targeting in your vicinity. Dental SEO is a time-consuming process that requires maintenance to satisfy Google’s algorithm and push your position up the search results list. Without effective dental SEO, your website may as well be non-existent because when people search for their dental needs in your area, your website will not be anywhere near the top of the list. Thus your potential patients will be directed to your competitors’ websites. Dental SEO is vital for the successful promotion of your business; therefore, you must speak with us here at Dental Focus Marketing so that we can make the most of this marketing tool and help create a system that will work for you 24-hours a day, all throughout the week. This way, you can focus your time and efforts on looking after the dental needs of your patients whilst we work to bring in more of them for you.

Creating and maintaining Dental SEO

To create effective SEO it is essential to find out what your competitors are offering. By browsing through their websites, you will be able to get a good idea of what they offer along with what gaps in the market they fail to cater to. With this in mind, we can tailor the content of your website. We always use the 7 Ps of marketing to create your website, which will mean that we have addressed all aspects of your business while also keeping in mind where there may be gaps in the market in your local area. With our assistance, you can make sure that a potential patient finds everything that they are looking for on your website regarding their dental needs.

Once the website is up and running, it is important to maintain it regularly to keep Google happy so that more people will be able to find out about your dental practice. When a potential patient is searching for their dental needs, they enter key search terms which we will focus on and use repetitively and strategically throughout your website. Google scans and indexes all web pages throughout the day. Through this, it will recognise that your website has the answers that the patients have searched for and boost your position up the search results list. By constantly posting new content, we will be able to push you up the list quicker. Our specialised writing team produces new articles for your practice every month and these are also written using keywords that we know patients are already searching for in your area. This is known as content marketing and will help promote your practice to patients who look for dental treatments and procedures near you.

Speak to us at Dental Focus Marketing today to find out more about how search engine optimisation works and the techniques and strategies that we use to help attract more patients for your practice using online marketing.

Maintaining dental SEO for a fantastic website using articles and blogs

Monday 6th September 2021

Dental search engine optimisation (SEO) is an important tool in dental marketing and also one of our key specialities, here at Dental Focus Marketing, which we use to create a strong online presence for your dental practice and help you stand out from the crowd.

The 7 Ps of marketing for an effective website

Firstly, you will need a bespoke and modern website which we will design, according to the 7 Ps of marketing, to make sure that we have addressed all aspects of your business. This includes taking into account the profile and USPs of your practice. We will showcase your team members and the premises of your practice itself. We will also explore the treatments and services that you provide and include prices and payment plans where possible,  making sure they are clear throughout the website.

Next, we will display photographic evidence of successful treatment procedures at your practice which will show promises of quality dental care and good service. The website will also inform patients about the different treatment plans that are currently on offer which they may not get at other dental practices. We have created over 1000 dental websites over the last two decades so you can rest assured that we will create a fantastic tool to help attract new patients to your practice.

Maintaining dental SEO using articles and blogs

Once the website is up and running, we will develop and maintain a dental SEO for it. This means keeping your website updated and fresh so that Google recognises that you have the answers to certain queries from patients. Thus, Google will put you at the top of the list of search results carried out in your area. To do this, there are many techniques and strategies involved. One such technique is content marketing which involves identifying the most popular dental searches in your vicinity and using these terms to further attract patients who are already considering such dental treatments or are suffering from certain dental issues.

To do this we find out which keywords are most commonly searched for with regards to dentistry in your area using our specialised software and then we use these keywords throughout your website repeatedly and strategically, and we also use these keywords in the articles and blogs that we write for your website. Our writing team will also write articles on the importance of visiting your dentist regularly and looking after your oral health and this will encourage existing patients to visit your practice more often while persuading new patients to book an appointment and take their oral health more seriously too. Articles and blogs are some of the primary methods that we use to help boost your dental SEO. There are many other strategies that we use to boost your dental SEO, so speak to us at Dental Focus Marketing today and find out more about the different dental marketing techniques that we use to help find more patients for your practice.

The importance of dental SEO for the growth of your dental practice

Friday 27th August 2021

Dental search engine optimisation (dental SEO) is a system of techniques and strategies which are necessary to help searchers find your dental website on Google, without you having to pay for google advertisements and pay-per-click. In this age of information technology where everyone is looking for all their answers on Google, having a fancy website is not sufficient for attracting new patients to your practice. Good dental SEO is necessary to help your practice grow as quickly as possible in this overcrowded market. It is important to speak to our multi-award-winning marketing team here at Dental Focus Marketing to find out about how we can manage dental SEO on your behalf, as we have been doing so successfully for over 1000 dental websites.

How we carry out good dental SEO

Onsite SEO involves making sure that we have the right dental keywords on your website. We use keywords that we know are being popularly searched for in your area and we use them multiple times throughout the website. Repetition is key and by linking the keyword to your location, Google recognises your dental website for being the most relevant for what the searcher is looking for and boosts your position in the search results list. We make sure to use the keyword in headings and subheadings as well, to make the reader realise that they are on the correct page and help hold their interest. Also using the keywords early on in the content helps hold the attention of the reader and encourages them to carry on reading further.

Page titles are important as this information is normally used by Google in the search results where they display the first few lines of the first page of your website. Accurate and interesting page titles send a signal to Google, and searchers know what is available on your site. The better your page title matches what your searcher is looking for then the higher up your website will be in the search results list. To make sure your search results get a click we have to make sure that we attract the attention of the reader, so page titles will be tailored in such a way to encourage the reader to click on your website and also explore it further. If your website is not clicked on enough then Google will start to push you down the list.

Here at Dental Focus Marketing we have many years of experience in how Google robots work and we will use our knowledge and expertise to help make sure that you remain at, or as close to, the top of any search results for dental requirements in your area as possible.

Links help Google understand subject matter authority. We will link your website to that of Medicare and other authorised websites, so that Google understands that you are a trustworthy website and will help your dental SEO in the process. Updating your website regularly is important for making Google realise that your website is still relevant. New content needs to be uploaded all the time and our specialist writers are creating individually tailored onsite articles and blogs each month. Speak to our friendly and experienced team here at Dental Focus Marketing and we will take care of your dental marketing and dental SEO, so you don’t have to worry about spending hours of your quality time online, you can be focusing on treating your patients instead.

What is dental SEO and why is it important?

Monday 23rd August 2021

Dental search engine optimisation (dental SEO) is a technique which helps you to be at the top of any Google search results with regard to dental needs and requirements in your local area. Google is the world’s most popular and busiest search engine, with millions of searches being carried out on a daily basis. By showing up on Google organically when patients are searching for dentists in your geographical vicinity, you are able to attract patients for free rather than paying for Google advertisements to get your business listed at the top of the search results. It is essential to have your listing on page 1 of any search results because in these modern, hectic times no one has the time to visit page 2. Most people would rather conduct a new search using slightly altered keywords than carry on reading through the list.

Dental marketing and using good dental SEO is a time-consuming process, which requires in-depth knowledge of information technology and continuous maintenance for it to be effective. We at Dental Focus Marketing are here to help you get the most out of this.

How does dental SEO help?

When used correctly dental marketing, further promoted by dental SEO, is a powerful tool and can help significantly boost the success of your dental practice. Especially now when dentistry is such an overcrowded market and dental clinics are available everywhere, all providing similar treatments and services to their patients. We all understand the importance of visiting our dentist and therefore we want you to focus your time and efforts on tending to the dental needs of your patients, whilst we are here to help you create a strong online presence using a fantastic dental website and good dental SEO.

How Dental Focus Marketing can help your dental practice

Here at Dental Focus we are an award-winning team and we have helped over 1000 dental practices with their SEO, so book a consultation with us to find out more about the methods and techniques that we use to do this. We are a specialist marketing team and we apply different tools such as web design, web maintenance, SEO and advertising; combining them into dental marketing packages which are individually tailored for your practice. We specialise in SEO and we use this to create and generate leads which will convert interested readers into potential patients at your practice.

We focus on keywords which help us direct traffic to your website. There are generic dental terms which are searched for by everyone who is looking for a dentist, for example ‘dentist near me’ or ‘dentist in Sydney’. These are very useful and we use the search terms throughout your website repetitively and strategically placed, to help Google recognise that your website is the answer to what the potential patient is looking for and also to assure the readers themselves that you have what they are looking for.

Speak to us here at Dental Focus Marketing and find out more about the techniques which we use and let us help you boost the success of your practice, by making the most out of online marketing. Which is one of the most powerful tools available in successfully promoting your business.

Why do you need dental SEO?

Monday 16th August 2021

Dental search engine optimisation (dental SEO) helps put your dental practice on the map and lets potential patients find you when they are looking for answers to their dental needs in your local area. Without SEO a good dental website will be rendered worthless, because no one will be able to find it. With good SEO your website will be at the top of any dental searches carried out in your area.

Here, at Dental Focus Marketing, we have almost two decades of experience in creating fantastic websites and maintaining dental SEO for over 1000 dental companies. Speak to us to find out about the methods and techniques that we use and how we can help you attract more patients to your dental practice.

What is dental SEO?

Dental SEO is easy in principle, but the implementation and ongoing maintenance of it takes time, effort and a knowledge of information technology to see effective results. We, at Dental Focus Marketing, are an award-winning team and we are here to take your dental marketing worries off your hands, enabling you to focus your efforts and your expertise on your valuable patients. Leave the online marketing with us.

We will create a fantastic website and a strong online presence for you, using our tried and tested methods, and you will see the boost in the success of your business very soon. Our aim is to always make sure that you are on that all-important page 1 of the search results for dentistry in your area and where possible we will always keep you at the top of the list or as close to the top as we possibly can.

How does dental SEO work?

Dental SEO works using keywords. Google has algorithms also known as spiders which crawl the internet and index the content. The spiders read each page, follow the links to the subsequent pages and scan and index all those web pages. This is so that when a potential patient conducts a search on Google using keywords that are found within your website’s content, then Google is able to serve up a results list which includes your website instantly, as it already has all these websites indexed. This is why keywords are very important for SEO; they are the foundation of this patient attraction technique. By identifying what keywords your potential patients are likely to use or are using to find your practice or the services and treatments that you offer, we can help Google recognise that you should be at the top of that list.

Knowing what keywords are important is not enough, how we use them is crucial. We will make sure that the keyword is linked to your location and used repetitively throughout your web pages and in strategic places. We will include the keywords on page titles, headings and subheadings throughout the content, in your anchor text for internal links, in your navigation and in your image captions.

Book a consultation to find out more about what we do and how we at Dental Focus Marketing can help you today.

The importance of dental SEO

Friday 6th August 2021

Dental SEO is important for dental practices, to help get their website on to the first page of Google, because Google is where potential patients can be found. The entire world is using Google for their answers and it is the most widely used search engine with millions of searches being carried out on a daily basis.

Google robots are becoming more and more clever and the systems in place are being updated frequently. Therefore, to make sure that you have an interesting and attractive website, and that you maintain good dental SEO for your website to be found by potential patients, it is vital that you speak to us here at Dental Focus Marketing.

Our multi-award-winning team can focus our knowledge and expertise on helping you make the most out of online marketing and increase the success of your dental practice and by allowing us to take care of your dental marketing, you will have more time to focus your efforts and expertise on your important patients.

What is dental SEO?

Dental search engine optimisation (dental SEO) is necessary for helping Google recognise when your website can answer what a potential patient in your area is looking for and to put your website on the top of the search results list for that searcher. It is the process of optimising your website and your online presence as a whole, so that you are able to show up when your customers are searching for their dental needs on Google. Dental practices in particular need SEO, because dentistry is an extremely competitive area and the lifetime value of a patient is typically high. So if you are able to attract one patient a week by good dental SEO, then the lifetime value of that patient weighed against the time or effort required for SEO is significantly worthwhile.

The importance of keywords in dental SEO

Using keywords correctly is very important in creating good SEO. If you are looking for a dentist in Sydney for example, you will type ‘dentist in Sydney’ into the Google search bar. We use such search terms, and turn them into keywords, such as ‘dentist Sydney’ and we use them throughout your website repetitively, so that Google recognises that your website is relevant and has the answers that the searcher is looking for. We link the keyword with your location and this makes sure that Google recognises which searchers are relevant for you and which searchers your website is relevant for. Good Google SEO converts that searcher into a potential patient. Eventually, using the help of a fantastically creative dental website we will encourage the potential patient to pick up the phone and book an appointment with you to have their treatments and procedures carried out at your practice.

Speak to us today, we are here to help you start filling up your appointment book very soon. Improve the morale of your team, make the most of your knowledge and expertise, and boost the success of your dental practice. Contact our experienced and friendly team here at Dental Focus Marketing and book a consultation with us to find out more about online marketing today.

How maintaining dental SEO can increase the success of your dental practice

Friday 30th July 2021

The importance of online marketing

Online marketing is the way forward in this age of digital technology. People no longer rely on word of mouth referrals, flyers through the door or newspaper advertisements to find what they are looking for. Everyone is searching online for their answers and Google is the world’s most popular search engine with millions of users every day typing in their questions and looking for their answers. This is the same for dental treatments and requirements. Existing patients coming in for their regular check-ups and hygienist appointments will keep your practice running however it will not boost the success of your business. To do this you need to be able to successfully advertise your treatments and procedures online and make sure that your dental practice is seen and found when people are searching for their dental needs in your local area. Speak to us at Dental Focus Marketing to find out how online marketing can help boost the success of your dental practice and how we can create a strong online presence for you by developing a wonderful dental website and maintaining dental search engine optimisation (SEO)  for your website to attract new patients through the door.

What is dental SEO?

Maintaining good Dental SEO is necessary to ensure that when a potential patient is trying to find answers for their dental queries in your area on a search engine such as Google, your dental practice will be one of the first ones that they come across on their results page.  Research has shown that 90% of users or more are only interested in the websites that come up on the first page of the search results. Our award-winning dental marketing team here at Dental Focus Marketing have almost two decades of experience in the techniques and methods involved in not only creating a bespoke and individually tailored website but also in maintaining SEO so that your website can be found immediately by a potential patient. Once they reach your website we ensure that all aspects of your dental practice are included in the website so that they do not have to browse any further. Our experts will help ensure that all their dental needs and requirements will be fulfilled by visiting your website and will result in them booking an appointment to see you in person.

How we help maintain SEO for your website

After creating a fantastic website that addresses all the treatments and procedures available at your dental practice such as emergency dental care, general treatments, preventive therapy or cosmetic dentistry. We will use SEO to make sure that when a potential patient is researching dental treatments and procedures they are directed to your website after any paid-for Google advertisements. To do this we have many tried and tested methods and techniques which we utilise and continue to maintain for you so that you do not have to worry about the marketing of your dental practice instead you can focus your expertise, your time and efforts on looking after the dental needs of your patients. Speak to us today to find out more.

How Dental Focus marketing can help create a strong online presence for your dental practice

Monday 26th July 2021

A strong online presence is essential for the success of any business in this modern age of digital technology. With numerous dental practices available in every town and city, it is more important than ever before to have a strong marketing strategy in place for your practice, to help keep your practice running successfully and also to ensure that there are new patients coming through your door. Speak to us at Dental Focus marketing and find out how we can help address your marketing needs so that you can focus your time and efforts on attending to your patient’s dental needs. Unless you are trained in information technology, the ever-changing techniques and strategies involved in online marketing is an extremely complicated maze to navigate successfully. Taking care of the marketing of your dental practice can be time-consuming and without the knowledge and expertise of our award-winning dental marketing team here at Dental Focus Marketing, it will be difficult to develop a strong online presence alone.

Why you need a website

Online dental marketing requires a modern and attractive website. Our experienced dental marketing team has created over 1000 dental websites over the last two decades and we will work with you to find out all about your dental practice to create a bespoke and individually tailored website for you to ensure that when a reader finds your website, they will find all the information that they are looking for to cater for their dental needs and prevent them from having to search further dental websites to find out more. This is the vital first step for online marketing however there is no point in creating a wonderful website if it cannot be found easily by a potential patient.

What is SEO?

Search engine optimisation (Dental SEO) is necessary for the success of any website and we at Dental Focus Marketing have many years of experience in maintaining dental SEO for websites, which will help make sure that when a potential patient is searching for their dental needs in your local area then your website will be one of the first ones to pop up on their screen.

Google is the world’s most popular search engine with millions of searchers trying to find what they are looking for each day. By maintaining dental SEO for your website we will make sure that when someone is searching for their dental needs, which treatments and procedures at your dental practice can cater for, then your website will be near the top of the search results page. Our aim is to keep you in the top position using good dental SEO because research has shown that over 90% of users only look at the first page of the search results therefore the higher up you are in the list, the greater the chance of success. Speak to us at Dental Focus Marketing to find out about the methods and techniques that we use to do this and see how we can help increase the number of patients for you very soon.