Dental SEO

Dental SEO for quality leads

Monday 17th January 2022

Most of us have heard of dental search engine optimisation or dental SEO. In this era of digital technology where everyone is searching for their needs online, you need to have good dental SEO strategies and techniques in place. This is so that people can find you and trust that you are a good dental practice, providing quality dental care and excellent customer service for all. Dental SEO is all about being at the top of the list when patients are looking for dental practices in your area.

The most effective way of doing this is by paying for a Google advertisement which will place you right at the top of the list, encouraging potential patients to click onto the link and find out more about you and your dental practice. Unfortunately Google advertisements can be expensive to maintain and therefore they are short-term solutions for dental marketing, rather than putting in place a long-term strategy which can work 24 hours a day 7 days a week to find new patients and boost the success of your business on a continuous basis. Dental SEO helps Google put together the organic search results list which is the most important part of any listings, as research has shown that over half of all website traffic comes from organic searches.

There are many different techniques and strategies which you need to put in place to achieve a top five position in the organic search results list for dentists in your area. The problem is that marketing strategies, especially in digital marketing which seems to be the only way forward for this generation, are changing on a continuous basis. It is more important that you focus on your patients’ dental health than studying marketing only to find out that in a month’s time what you may have learnt has become useless.

To help you, speak to us at Dental Focus Marketing and delegate your marketing needs to our digital dental marketing team. Our specialist team will put together an excellent marketing strategy for you, with good SEO to create a strong online presence and attract new patients, helping to boost the success of your dental practice.

Finding quality patients

We will put together a marketing plan which is individually tailored for your specific location and website, And if you do not have a website we will begin from scratch and create an attractive dental website for you. Our knowledge and expertise will help bring more traffic to your site, which will help increase the number of opportunities you have to convince potential patients to book an appointment to visit you in person.

SEO is an inbound marketing technique, this means that rather than contacting everyone you are able to get hold of, whether or not they are interested in dental treatments, effective SEO helps potential patients to find you instead. This enables you to attract quality patients who are interested in what you have to offer. It therefore gives you better conversion rates, meaning more patients joining your practice and more appointments booked. Speak to us at Dental Focus Marketing today to find out more about how we will use good SEO to help you.

A good user experience for dental SEO

Friday 7th January 2022

There are many different techniques and strategies which you must have in place when putting together a good dental website. To begin with you need to make sure that your website offers a good user experience.

Search engine optimisation or dental SEO is the system of techniques and strategies that helps you become popular with Google, so that it can present your website to a larger audience by placing you higher up on its search results list. By making sure that your website offers a good user experience you will be able to show Google that you are a worthy contender for its results list. It can boost your position until one day you are the first dental website that comes up on the list of dentists for dental searches in your area.

What do you need for a good user experience?

Unless you are trained in information technology you may be wondering what makes a good website user experience. If you have a website for your dental practice then our team will update this and modernise it for you so that it has good dental SEO. If  you are yet to create a website for your dental practice then we will work with you and find out everything we need to know about you and your business, so that we can put together a bespoke, modern dental website for your practice. It will have good dental SEO in place so that patients are able to find you from the outset.

There are many things that Google is looking for when generating its search results list.

We will help you make sure that your website loads instantly when clicked on, because this is very important for a good user experience. Research has shown that unless your website loads within the first five seconds, the visitor will get bored and click on the next website on the list. We will check that your website has a fast page load time, compressing images where necessary and carrying out other maintenance on the website where we see fit.

Another important thing to remember when designing a website or updating your website is that it needs to be mobile friendly for good dental SEO. This is because the majority of people carry out Google searches on their mobile phone, so your website needs to be accessible on all devices including desktops, laptops and all mobile phones. This will help bring significantly more traffic to your website. The website itself needs to be easy to navigate and accessible for all, whether they are highly trained in information technology or new to using the internet.

By keeping these strategies in mind when creating and maintaining your website you will make sure that visitors are able to access your website easily. They will enjoy exploring your site, find what they are looking for and spend a reasonable amount of time browsing through the pages to learn about what you have to offer. This makes for a good user experience and in turn will help improve your dental SEO.

What is dental SEO and why is it an essential part of dental marketing?

Friday 31st December 2021

Search engine optimisation or SEO is important for successful dental marketing in this era of digital marketing where the internet has become an overcrowded place. With all businesses and services trying to advertise themselves online it is important that you are aware of the techniques and strategies involved in getting your name seen and heard. It is no longer sufficient to have a standalone attractive and modern dental website, this website needs to be maintained on a regular basis and it needs to conform to current trends to be worthwhile otherwise the website may as well be non-existent.

Dental SEO is all about getting Google to recognise that you have the answers which potential patients are looking for. This is a process that requires time and effort, it also requires extensive knowledge of the ever-changing techniques and strategies involved in digital marketing. As a dentist we want you to focus your time and efforts on looking after your patients dental needs. This is why we are here to take care of the marketing of your dental practice. We at dental focus marketing are a multi award-winning digital dental marketing team and we specialise in creating fantastic dental websites and maintaining dental SEO. We have plenty of strategies and techniques which we will use when putting together your website to make sure that Google recognises that you have the answers to the dental queries that people are trying to search for online.

How does SEO work?

When a potential patient types in a dental term or is searching for a new dentist and types dentist near me into the Google search bar they are presented with a list of results which is generated by Google. The beginning of the list is made up of Google advertisements which is a highly effective method of getting your message across however it is expensive to maintain and therefore only suitable for larger businesses or for a short amount of time. The next part of the list is made up of the map pack of dental practices in the area and it is very important that your dental practice is listed here because otherwise you’ll be missing out on new patients to the other dental practices in your area. This part of the list is very simple, it involves creating a free Google my business page on which you will list the information with regards to your dental practice such as contact information, address, opening hours and any USPs which you would like to use to catch the attention of potential patience and this will make sure that your name comes up when potential patients are searching for dentists in your area. The most important part of the list is the organic search listings and this is dependent on your dental SEO. Speak to us at dental focus marketing today to find out more about how SEO works and the different techniques and strategies we will use to help maintain a top position for you on the Google search results list.

The significance of Dental SEO in dental marketing

Monday 27th December 2021

SEO or search engine optimisation is necessary to help people find the online content which you produce for your dental practice, you need to begin with an excellent dental website that you are proud to show off to the world. To do this you need to speak to us at Dental focus marketing today. We at dental focus marketing are a multi award-winning digital dental marketing team and we have almost two decades of experience in creating bespoke, highly attractive dental websites with good Dental SEO for over 1000 dental practices here in Australia and over in the UK. We will find out everything we need to know about you and your dental practice and we will put together this information to create a highly personalised and attractive website that helps you stand out from the crowd. This is very important because the majority of dental practices are able to offer the same treatments and procedures to their patients so your website will be designed to show your patients that you are better than the other dental practices in your area and needs to encourage them to visit you rather than your competitors.

How can Dental Focus Marketing help?

Before we put together your dental website we will analyse the websites of the other dental practices in the area and find out what works for them and what doesn’t, looking for gaps in the market on the way. We will use this information to our advantage and make sure that your website offers everything that the patient could be looking for.

To tailor your website for quality patients who are already interested in the treatments and procedures that are available at your dental practice we will carry out keyword research and content marketing which together will help you find patients who simply require an extra boost of confidence from yourselves to pick up the phone and book an appointment to visit you in person. We do this by finding out which dental terms are being searched for most commonly in your area and creating blogs and on site articles on these areas of dentistry which we will then upload to your website and your social media pages to show potential patients that you have the solution to their needs.

Google works by crawling the pages of your website on a regular basis, so that when the people in your geographical vicinity type dental terms into the Google search bar Google can instantly recognise that your website refers to these terms strategically and repetitively and therefore will place your website at the top of the search results list, encouraging the potential patient to click on your website and find out more. This is how dental SEO works and we have plenty of experience in making sure that this is carried out effectively so that whether a potential patient is searching for a new dentist or a specific dental treatment or procedure, Google continues to recognise that you have the solution to their problems and keeps your website at the top of that list to prevent your patients from being lured away by your competitors. Speak to us at dental focus marketing today to find out more about dental SEO.

The need for dental SEO for effective marketing

Monday 20th December 2021

The last few decades have seen significant development in modern technology and the way in which we carry out dental marketing. The days of paper marketing, such as leaflets and flyers through the door or newspaper advertisements are definitely a thing of the past, and even a dental website can be insufficient unless you have a strong online presence and an effective dental marketing campaign in place. Whether you are trained in information technology or you are new to digital marketing we understand that as a dentist you need to focus your time and efforts on looking after your patient’s dental needs. Dental focus marketing is here to help you. We are a digital dental marketing team with over 20 years of award-winning experience in creating fantastic dental websites and maintaining them to ensure a strong online presence with dental SEO so that you are able to attract quality new patients on a continuous basis and help grow your dental practice further.

Whether you have a digital marketing campaign in place or you are completely new to online marketing and dental SEO for your dental practice here at dental focus marketing we can help. We will use our knowledge and expertise to make sure that you are not only in keeping with current trends but you are able to offer your patience that little bit extra to help you stand out from all the other dental practices in your area.

Maintaining Dental SEO

To prevent your local competitors from luring away any more new patients it is important to update your dental marketing strategy with us here at dental focus marketing today. If you already have a dental website for your dental practice then we can update and modernise that for you and we will continue to maintain this on a regular basis to ensure that you hold the interest of your visitors. To do this we have a specialised team of writers who will create new content for you on a monthly basis in the form of on-site articles and blogs which are based around dental terms of interest. These articles are designed to educate and inform potential patients of the advantages of different treatments and procedures at your dental practice as well as emphasise the importance of looking after your oral health and visiting your dentist on a regular basis. We use keyword research to find out which dental issues the people in your area are interested in and base new content on these terms to help Google recognise that you have the answers to potential patients questions and this helps increase your Dental SEO which is key to effective dental marketing. With strong SEO you will gain greater exposure and you will be able to attract patients who are already looking for the treatments and services that you have to offer. Speak to us at dental focus marketing today and find out more about the many different techniques and strategies which are involved in building up SEO and let us help you boost the success of your dental practice very soon.

Why do you need SEO if you have a website?

Friday 10th December 2021

Digital dental marketing with good dental SEO is the key to dental marketing in this era of information technology and the World Wide Web. If you have not already implemented this into your dental marketing scheme then you will be missing out on attracting new patients to your dental practice because you can be sure that all the other practices nearby already have an attractive dental website and a good marketing campaign in place. Over the last few decades, dental marketing has shifted completely to online marketing. This has great advantages because not only is it easier and more cost-effective, it allows you to get your message across to a massive audience with a click of a button. Digital dental marketing is a powerful tool and with good dental SEO you can boost the success of your business quickly and easily.

What is Dental SEO?

So what is dental SEO you may be thinking? It is the term that most of us have heard of but may not be sure how it works. SEO or search engine optimisation is a system of marketing techniques and strategies which you need to put together to help people find your website when they are looking for a dentist or dental treatments and procedures in your area. It is a process that requires time and effort as well as regular maintenance but it is a powerful tool and should be made the most of to allow your dental practice to flourish and grow.

Dental focus marketing is a digital dental marketing team and we specialise in dental marketing with SEO to help boost the success of dental practices. We are an award-winning marketing team and over the last two decades, we have helped over 1000 dental practices by creating fantastic dental websites and strong marketing campaigns which we maintain to enable dentists to focus their time and efforts on looking after the dental needs of their patients without having to worry about the growth of their business.

How we can help your website

We can put together a highly attractive and modern dental website for your practice that addresses all aspects of your business and informs and educates the patient on all the different treatments and procedures that you are able to offer. If you already have a website in place then we can update and maintain this for you to make sure it is in keeping with current trends so that it also has that something extra which helps you stand out from the crowd. This website is the key to your marketing campaign and it is important that when a visitor reaches your website they are able to find all the information that they need at their fingertips so that they do not have to look elsewhere at your competitors.

Speak to us at dental focus marketing today to find out more about the plans we will put in place for your dental practice and how we can help you find quality new patients and boost the success of your dental practice very soon.

Dental SEO – the key to the success of your dental practice

Friday 26th November 2021

Dental search engine optimisation or dental SEO involves having a strong online presence with an effective website that is easily found and presented by Google at the top of dental search results lists for searches carried out in your area.

Whether a potential patient is searching for a dental practice, they want to find out about a specific symptom they may be experiencing, or they are curious with regards to a certain dental treatment or procedure, it is important that when they hit that search button your dental website is the first one that comes up on their list. There are many ways to do this however it is a time-consuming process and requires knowledge with regards to digital marketing which is an ever-changing field of business and information technology.

As a dentist we believe that you should focus your time and efforts on looking after the dental needs of your patients rather than spending hours trying to teach yourself the techniques and strategies involved in marketing and dental SEO only to find a few months later that trends have changed and new strategies are in place. By delegating your marketing needs to our multi-award-winning team here at Dental Focus Marketing, you can rest assured that we will put an effective digital marketing system in place for your practice so that you can focus your expertise on looking after your patients. We specialise in creating excellent, modern dental websites and maintaining dental SEO so that your website receives extensive exposure, attracts website traffic and helps find new patients, who are already interested in the treatments and procedures that you have to offer, and encourage them to book an appointment and visit you in person.

Lifetime value of dental patients

Dental patients have a high lifetime value which means that once they join your dental practice and they experience your excellent dental care and wonderful customer service they remain with you for as long as possible, returning frequently to maintain healthy teeth and gums, giving you the chance to encourage further dental treatment and promote better oral health and a beautiful smile for life. Therefore it is important that you speak to us here at Dental Focus Marketing. We will ensure that you have a strong online presence and effective dental SEO in place so that you are not losing any more new patients to your competitors and also to make sure that you are regularly engaging with your existing patients. By updating them regularly on the importance of looking after your oral health, and Information on the different treatments and procedures which are available at your dental practice, including any treatment packages or offers which you may be holding at the time, you can help prevent existing patients from being distracted by the other practices in your area.

Speak to us at Dental Focus Marketing today to find out about the different techniques and strategies that we use to maintain Google SEO so that you do not have to pay expensive rates for Google advertising instead you have a system in place that attracts patients 24-hours a day, 7-days a week and helps boost the success of your business.

Effective dental SEO to stop losing patients to your competitors

Monday 22nd November 2021

In this era of digital technology, it is vital that you have a strong online presence and dental search engine optimisation or dental SEO. This is to ensure that your dental practice can be found when people in your area are typing their dental needs into the Google search bar. A significant percentage of the population search for local businesses on Google, this is also the case for healthcare services and therefore applies to dental practices too. If a potential patient has walked past your dental practice, types your name in Google and is unable to find you, they will be presented with a list of the other dental practices in your local area and you will have lost that patient to your competitors. Likewise, if someone is looking to address their dental needs and types in ‘dentist near me’, Google will present them with a list of dental practices in your vicinity and if your name is not on that list, then you have lost that potential patient to the other practices in your district. To stop losing any more patients to your competitors it is important that you speak to us at Dental Focus Marketing today.

The importance of a good website and strong dental SEO

You may be unsure as to how to go about putting together an effective marketing strategy and dental SEO for your dental practice, however rest assured this is our area of expertise. Here at Dental Focus Marketing we have helped over 1000 dental practices create modern and bespoke dental websites and dental marketing strategies, with excellent dental SEO. And we will use our tried and tested methods and techniques to help boost the success of your dental practice.

If you have a dental website for your practice then we will update this and modernise it for you, so that it is in keeping with current trends. We will also make sure that it offers something extra which helps it stand out from the websites of your local competition. If you do not have a dental website yet, then we will collate information regarding all aspects of your business, carry out research to find out which areas of dentistry the people in your vicinity are interested in and will put together this information to create a fantastic website for you. Once this is in place we will make sure that we have put together a group of techniques to make certain that, when people are searching for their dental needs in your area, Google will place you at the top of the search results list. This is important for increasing website traffic and transforming potential leads into patients walking through your door. To find out about the techniques which are involved in dental SEO you need to speak to us at Dental Focus Marketing and we will take care of this on your behalf, so that you can rest assured that you have an excellent system in place to help you stand out from the crowd and help fill your appointment books very soon!

The advantages of dental SEO over Google advertisements

Friday 12th November 2021

An attractive and informative dental website is essential for digital marketing, however on its own it may as well be non-existent. With our knowledge and expertise we, at Dental Focus Marketing, can put together a system of tried and tested methods to help boost your dental SEO. This means that when a potential patient is looking for a new dentist in your area or they have dental needs which require treatment, whether it is emergency dental care they are looking for, a dental issue which they would like to address or they are looking for ways to improve the appearance of their smile, when they type specific dental search terms into the Google search bar, Google will recognise that you have the solution for their requirements. When they press the search button, Google generates a list of dental practices in your area and our role is to have an excellent system in place, so that your website is on the top of that list and remains there.

Google advertisements

Speak to us at Dental Focus Marketing today and find out more about how we build up dental SEO, so that you can attract quality patients 24 hours a day, 7 days a week in a cost-effective manner, by delegating your marketing needs to our specialist digital marketing team. One of the easiest ways to be at the top of the search results list is by paying for Google advertisements. This guarantees a top position, however it can be expensive to maintain for a long period of time especially for small dental practices. It can be very useful if you are opening a new dental practice or if you have seen quiet times and need a boost to your business, otherwise it is more cost effective to invest in a dental marketing system which helps you remain at the top of the organic search listings, because with regular maintenance this can work for you long term.

Studies have shown that the majority of healthcare services are first evaluated using online research, before a potential patient makes a decision to book an appointment to visit the place in person. It is the same way with dentists and even more so at times, because of the significance of dental anxiety and dental phobia and the reluctance this can cause in someone having to address their dental needs.

Local SEO

Here at Dental Focus Marketing we will help you create strong local dental SEO. This is very important for small dental practices and helps you stand out from your competitors, especially in areas where there are multiple practices offering the same treatments and procedures. With our help you can attract patients in your local vicinity and show them that you are the best dental practice to address their dental needs. We use specialised software to find out the effects of dental marketing on your website, and in the past we have found that with effective local dental SEO you will see an increase in website traffic, an increase in direction requests and a boost in the number of phone calls to your dental practice. Speak to us at Dental Focus Marketing today to find out more about how we can help you.

Using Dental SEO to encourage people to address their dental needs

Friday 5th November 2021

Online marketing is the most effective method of showing off your dental practice to a large audience without having to spend lots of time and money on advertising material which may otherwise be disregarded or thrown away. Paper marketing is now a thing of the past and thanks to digital marketing it is now easier than ever to attract new patients who are already interested in the services that you have to offer. Trends in digital marketing changing on a regular basis and unless you are are trained in information technology or you have a dedicated member of staff who is involved with marketing your dental practice then it can be be a time-consuming and lengthy process to learn about the strategies and techniques involved in digital marketing, I need to find that in a few months your knowledge is outdated and the new techniques have come into play. Here at Dental Focus Marketing we specialise in creating modern, bespoke dental websites and putting in place effective dental marketing strategies which revolve around search engine optimisation or dental SEO.

Keyword research to tailor your website

Without good dental marketing and strong dental SEO it is easy to get lost in the crowd and you may find that it is difficult to convince new patients to join your practice and even existing patients may be tempted to find out what your competitors are offering. Firstly, we will put together an excellent dental website for your practice which addresses all aspects of your business and make sure that when a visitor reaches your homepage they are encouraged to explore your website further. We will make sure that once they have reached your website they are able to find out all the information they may need with regards to their dental issues.

To do this we can carry out specialised searches which inform us of the most popular dental search terms in your area and we can tailor your website accordingly. If the people in your geographical vicinity are most interested in cosmetic dentistry, then this will be highlighted on your homepage and we will make sure that we also highlight the advantages of cosmetic dentistry throughout your website including why you are the best place to have such treatments carried out.

This will require plenty of before and after pictures of successful cosmetic dentistry at your dental practice and excellent reviews from previous patients to help build trust and confidence and encourage potential patients further. Google will recognise that your practice focuses on this field of dentistry so that when a potential patient in your area is searching for this then you will be the first website that they come across. We will create individually written articles for you on a monthly basis to help update your website. By focusing these articles on the keywords which are popular at the time, you will boost your dental SEO, receive further exposure and help find new patients in the process.

Speak to us at Dental Focus Marketing to find out more about Dental SEO and how it can help you.